Joseph Gunnar & Co.

What Joseph Gunnar & Co. does

Joseph Gunnar & Co., LLC is a privately held, full-service broker-dealer founded in 1997 and headquartered at 570 Lexington Avenue, New York. The firm operates two primary business divisions. The Investment Banking division provides capital-raising and advisory services to public and private companies, executing IPOs (deal range $10M–$200M), underwritten secondary offerings ($5M–$200M), registered directs and PIPEs ($5M–$100M), private placements, SPAC IPOs, and M&A advisory work including fairness opinions and valuation analyses. The Equity Capital Markets team within this division reaches more than 10,000 institutional accounts across the US, Europe, Israel, Asia, and South America. The Global Equity Syndicate desk participates in public offerings managed by other investment banks, having taken part in 444 public offerings and 1,750 syndicate transactions as underwriter or selling group member since 2012, and has been involved in 117 SPAC mandates.

The Private Client Services division delivers customized, one-on-one wealth management through a network of financial consultants, covering equities, fixed income (with electronic platform access to 80+ fixed income dealers), mutual funds, retirement accounts, estate planning, and structured products. Private clients also gain access to a family of pre-IPO Private Investment Funds managed by affiliate Buttonwood Group Advisors. Clearing, custody, and execution services are outsourced to RBC Correspondent Services (Royal Bank of Canada), with client accounts SIPC-protected up to $500,000. Joseph Gunnar is regulated by FINRA and reports order execution quality under SEC Rules 605 and 606.

Revenue is generated through transaction fees on investment banking mandates and syndicate participations, advisory fees for M&A and fairness opinions, and recurring wealth management fees and commissions on private client accounts. The firm is led by Chairman and CEO Joseph Alagna, with Senior Managing Director Michael Wagner and Supervising Principal Demitry Portnoy heading key business lines. The firm employs between 101 and 250 people, does not disclose revenue, and operates without a parent company or institutional outside investment.

Name

Joseph Gunnar & Co.

Legal name

Joseph Gunnar & Co. LLC

Website

https://josephgunnar.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Joseph Gunnar & Co., LLC is a privately held, FINRA-member broker-dealer founded in 1997 and headquartered in New York, providing investment banking and capital-markets services (IPOs, secondaries, PIPEs, SPACs, M&A advisory) to public and private companies and wealth-management services to private clients, with global institutional distribution access to over 10,000 accounts.

Ownership category

akta.pro rank

Product category

Investment Banking & Broker-Dealer Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Investment banking services
• Broker-dealer services
• Capital markets underwriting
• Wealth management advisory
• Equity capital markets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Banking / Capital Markets: Revenue from acting as book-runner, manager, underwriter, placement agent, and selling group member on public offerings including IPOs, follow-ons, registered directs, PIPEs, and SPACs. Deal sizes range from $5 million to $200+ million. Also includes fairness opinions and advisory services for M&A and business development.
2. Advisory Services: Business development/strategy consulting and M&A advisory services addressing corporate strategy needs for clients. Generates fees for fairness opinions and valuation analyses.
3. Private Client Services: Wealth management and financial planning services including cash management, equities, fixed income, mutual funds, retirement services, estate planning, and structured products. Revenue generated through advisory fees, transaction commissions, and product distribution.
4. Global Equity Syndicate: Participation in public offerings managed by other investment banking firms. Has participated in 444 public offerings and 1,750 transactions as underwriter or selling group member since 2012. Revenue from syndicate participation fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Joseph Gunnar & Co. is a full-service broker-dealer providing investment banking, capital markets, and private client wealth management services. The firm underwrites and places public offerings (IPOs, follow-ons, PIPEs, SPACs), delivers M&A advisory and fairness opinions to corporate clients, and offers customized wealth management, retirement planning, and trading services to high-net-worth individuals through its team of financial consultants.

Product overview

Joseph Gunnar & Co. LLC is a full-service broker-dealer established in 1997, offering a comprehensive suite of investment products and services. The firm operates through two primary divisions: Investment Banking (encompassing Advisory Services, Equity Capital Markets, and Global Equity Syndicate) for corporate clients, and Private Client Services for individual investors. The Investment Banking division provides capital raising through IPOs, follow-on offerings, private placements, and SPACs, along with M&A advisory and fairness opinions. The Private Client division offers equities and fixed income trading, mutual funds, retirement services, estate planning, and structured products. Additionally, the firm publishes equity research reports covering various sectors and companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Banking
• Advisory Services
• Equity Capital Markets
• Global Equity Syndicate
• Private Client Services
• Equity Research Reports

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• RBC Correspondent Services (Royal Bank of Canada)coreOthersRBC Correspondent Services acts as clearing firm performing centralized cashiering, bookkeeping, and execution functions. RBC receives and delivers securities, processes payments, maintains custody of securities and funds, and handles distributions including dividends, exchange offers, rights offerings, warrants, tender offers, and redemptions. Joseph Gunnar accounts are protected up to $500,000 by SIPC with additional coverage from a leading US insurance carrier.
• Buttonwood Group AdvisorsminorOthersAffiliate managing a family of Private Investment Funds that provide retail and institutional investors access to investments in rapid-growth, pre-IPO companies. This relationship provides Joseph Gunnar private clients with access to investment opportunities not readily available at larger competitors.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• EF Hutton: Boutique full-service broker-dealer offering investment banking, capital markets, and wealth management services to small/mid-cap issuers and retail clients — closely comparable to Joseph Gunnar's business mix and target market.
• Maxim Group: Full-service broker-dealer with investment banking, institutional sales/trading, and wealth management, focused on small- and mid-cap issuers — directly comparable in deal-size band and service offering.
• Aegis Capital Corp. Boutique broker-dealer providing investment banking, equity capital markets, and wealth management with a similar small/mid-cap issuer focus — directly comparable service mix and client profile.
• ThinkEquity: Boutique investment bank and broker-dealer focused on IPOs, follow-ons, and capital markets for small- and mid-cap companies — closely comparable in transaction types and issuer profile.
• Loop Capital Markets: Mid-market full-service broker-dealer and investment bank with capital markets, advisory, and institutional sales — directly comparable in mid-cap focus and full-service model.
• National Securities Corporation: Boutique broker-dealer offering investment banking, equity research, and retail wealth management — closely aligned with Joseph Gunnar's full-service boutique model and target clientele.
• Dawson James Securities: Boutique investment bank focused on healthcare and small-cap capital markets — comparable boutique investment banking model with specialization in a niche vertical.

Broad incumbents

• Ladenburg Thalmann: Larger diversified financial services firm offering investment banking, wealth management, and capital markets to small/mid-cap issuers — comparable services but at broader scale with more diversified product lines.
• B. Riley Financial: Diversified financial services firm with investment banking, capital markets, wealth management, and research — overlapping services to Joseph Gunnar but operating at much greater scale and breadth.
• William Blair: Larger established investment bank and wealth manager with mid-market investment banking, institutional sales/trading, and wealth management — overlapping service lines but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joseph-gunnar-co-llc
• Instagraminstagram.com/Jgunnarofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joseph Gunnar & Co.