Entrepreneur.com
Entrepreneur Media, LLC is a privately held, Irvine-based business media company publishing a 40+ year-old multi-platform brand spanning a flagship website, magazine, podcasts, TV, newsletters, and the annual Franchise 500 ranking, monetized primarily through advertising, subscriptions, and franchise directory listings aimed at SMB owners and aspiring entrepreneurs.
- Company typePrivate
- Founded1973
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Entrepreneur.com does
Entrepreneur Media, LLC, operating as Entrepreneur.com, is a privately held American business media company founded in 1973 and headquartered in Irvine, California. The company operates a multi-platform content business spanning a flagship digital property (entrepreneur.com), a print magazine distributed in six annual issues, three standalone Entrepreneur's Startups issues, a podcast network (Problem Solvers, How Success Happens, Restaurant Influencers), Entrepreneur TV, newsletters, live events, and a book publishing imprint (Entrepreneur Books / Entrepreneur Press). The platform reaches 7.1 million monthly unique visitors, 3.8 million magazine readers, 16.5 million social followers, and 7.5 million newsletter subscribers.
The company's commercial engine is anchored by the Franchise 500 annual ranking, now in its 47th year, which evaluates more than 150 data points across 500+ franchises and underwrites a searchable Franchise Directory plus B2B franchisor listings and lead-generation products. Revenue is generated across seven identifiable streams: digital advertising, podcast advertising/sponsorships, magazine subscriptions, franchise directory listings and rankings, events and conferences, book sales and publishing services, and affiliate referrals from a Doola-partnered LLC formation offering. The go-to-market is content-led, monetizing a curated SMB/entrepreneur audience through advertisers and franchisors rather than through enterprise SaaS contracts.
The company has expanded internationally through regional editions spanning India, the UK, Europe, Asia Pacific, the Middle East, and Spanish-language markets, and has established an internal venture capital arm (Entrepreneur Media VC) that has participated in startup funding rounds. Ownership is private, with no disclosed parent company, public listing, or external PE/VC sponsor in the source material; the company is led by owner/CEO Peter Shea alongside an editorial leadership team including VP/Editor-in-Chief Amy Cosper.
Entrepreneur.com firmographics
Firmographics- Name
- Entrepreneur.com
- Legal name
- Entrepreneur Media, LLC
- Website
- https://entrepreneur.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Entrepreneur Media, LLC is a privately held, Irvine-based business media company publishing a 40+ year-old multi-platform brand spanning a flagship website, magazine, podcasts, TV, newsletters, and the annual Franchise 500 ranking, monetized primarily through advertising, subscriptions, and franchise directory listings aimed at SMB owners and aspiring entrepreneurs.
- Ownership category
- akta.pro rank
Entrepreneur.com industry classification
Industry- Product category
- Business Media and Trade Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Representatives (54184)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)
- akta.pro secondary industries
- Leadership, Management & Teamwork for Business (EDAMAHAI), Marketing, Branding & Sales Skills (EDAMAHAG), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where Entrepreneur.com is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Entrepreneur.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising: Brand partners and advertisers purchase display ads, sponsored content, and native content placements across entrepreneur.com's digital properties reaching 7.1 million monthly unique visitors.
- Magazine Subscriptions: Six annual issues of Entrepreneur magazine in print and digital formats, plus three standalone Entrepreneur's Startups issues. Magazine reaches 3.8 million readers.
- Franchise Directory & Listings: Entrepreneur.com hosts franchise directories with featured listings, ranking placements, and franchise profile pages that franchisors pay to promote.
- Events & Conferences: The company hosts various events including expos, seminars, virtual fireside chats, and conferences that generate sponsorship and attendance revenue.
- Book Publishing: Entrepreneur Books and Entrepreneur Press publish titles helping leaders advance business plans. Revenue from book sales and publishing services.
- Podcast Advertising: Flagship podcasts including Problem Solvers, How Success Happens, and Restaurant Influencers feature advertising and sponsorship integrations.
- LLC Formation Services: The website promotes LLC formation services through partner Doola, earning affiliate referral commissions for business registration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription access |
| Subscription | Annual | Franchise directory listings |
| Other | Multi-year contract | Advertising and sponsorship packages |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Entrepreneur.com product offering
Product offeringCore offering
Entrepreneur Media publishes business-focused content for entrepreneurs and small business owners through multiple channels, including the Entrepreneur.com digital platform, six annual issues of Entrepreneur magazine, three standalone issues of Entrepreneur's Startups magazine, podcast and video networks, daily email newsletters, books via Entrepreneur Press, live events and conferences, and the authoritative annual Franchise 500 ranking and directory. The company monetizes primarily through advertising, subscriptions, franchise listings, sponsorships, and affiliate referrals for third-party services such as LLC formation.
Product overview
Entrepreneur.com is a multi-platform business media company offering a unified content ecosystem centered on its core digital platform at Entrepreneur.com. The portfolio includes six annual issues of Entrepreneur Magazine and three standalone issues of Entrepreneur's Startups magazine, both available in print and digital formats. The company operates a podcast network featuring Problem Solvers, How Success Happens, and Restaurant Influencers, alongside Entrepreneur TV for video content. Supplementary offerings include Entrepreneur Books for publishing, Entrepreneur Events for conferences and seminars, and the Entrepreneur Store for technology products and software. For franchise seekers, the Franchise 500 Rankings and Franchise Directory provide research tools, while Partner Studio offers native content creation services for brands. The Entrepreneur Leadership Network and Entrepreneur Authorities programs engage contributor communities. An LLC Formation service is offered through a Doola partnership. The company reaches 7.1 million monthly unique visitors, 16.5 million social followers, and 3.8 million magazine readers across its multimedia touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Entrepreneur Books: Book publishing imprint specializing in business and entrepreneurship titles
- Entrepreneur Press
- Entrepreneur TV
- Problem Solvers
- How Success Happens
- Restaurant Influencers
- Entrepreneur Leadership Network
- Entrepreneur Authorities
- Entrepreneur Europe
- Franchise 500
Quantifiable outcome
- 7.1 million monthly unique visitors to entrepreneur.com
- +2 more outcomes
Companies that use Entrepreneur.com
Customer profileSegments3 records
Ideal customer profiles2 records
Entrepreneur.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entrepreneur.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Money News NetworkcoreStrategic partnership for distribution, growth, and audience development of Entrepreneur's flagship business podcasts including 'Problem Solvers' and 'How Success Happens'. MNN brings 86 million podcast downloads, 105% YoY growth, and distribution expertise. The deal combines MNN's distribution and revenue expertise with Entrepreneur's editorial strength and digital reach, expanding combined audience to tens of millions across podcasts, digital media, social platforms, and newsletters.
- DoolaminorDoola provides LLC formation services promoted on entrepreneur.com through affiliate marketing. Entrepreneur earns referral commissions for business registration service referrals.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Entrepreneur.com competitors and assessment
Company assessmentDirect peers
- Business Insider (Insider): Business Insider covers startups, small business, and entrepreneurship with a digital-first, ad-supported model and newsletter products that compete for the same advertiser wallet and entrepreneur readership as Entrepreneur.com.
- Fast Company: Fast Company publishes a print magazine, daily digital content, and Most Innovative Companies / Best Workplaces rankings that compete directly with Entrepreneur's editorial franchise, ranking-based marketing, and conference business.
- Inc. (Mansueto Ventures): Inc. magazine and Inc.com is the closest direct competitor to Entrepreneur Media, publishing a print magazine, daily digital business content, the Inc. 5000 ranking, and franchise-related editorial targeting the same SMB and entrepreneur audience with a comparable advertising and subscription model.
- Forbes Media: Forbes operates a global business news site, Forbes 30 Under 30 lists, branded events, and contributor networks that overlap directly with Entrepreneur's daily business news, rankings, and Leadership Network-style contributor program.
- SUCCESS Magazine: SUCCESS is a print and digital personal-development/entrepreneurship title that competes with Entrepreneur Magazine in the entrepreneur-inspiration niche, with overlapping subscription and newsstand economics.
- Franchise Business Review: Franchise Business Review publishes franchisee-satisfaction rankings and research targeting the same franchise-seeker and franchisor audience that drives Entrepreneur's Franchise 500 franchise-directory ad business.
Broad incumbents
- Harvard Business Review: HBR publishes leadership, management, and entrepreneurship content through subscription, digital, and newsletters serving a senior subset of the same audience Entrepreneur targets, with overlapping leadership/management editorial pillars.
- Fortune Media: Fortune publishes a business magazine, digital site, Fortune 500 ranking, and conferences that overlap with Entrepreneur's audience and ranking-driven advertising model, though at a broader enterprise/business scale rather than SMB focus.
- Mansueto Ventures (parent of Inc.): Mansueto Ventures owns Inc. and Fast Company, providing a scaled multi-title business-media operating model comparable to Entrepreneur Media's portfolio of magazine, digital, and events properties.
Emerging players
- Small Business Trends: Small Business Trends is a digital-first publisher covering small business, marketing, and entrepreneurship with a content/newsletter model that overlaps Entrepreneur.com's how-to SMB editorial and competes for the same small-business advertiser audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Entrepreneur.com social profiles
Digital presenceEntrepreneur.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entrepreneur.com leadership team
Management profileNumber of profiles
Profiles4 records
Entrepreneur.com subsidiaries and ownership
Company hierarchySubsidiaries2 records
Entrepreneur.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entrepreneur.com M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entrepreneur.com
What does Entrepreneur.com do?
Entrepreneur Media publishes business-focused content for entrepreneurs and small business owners through multiple channels, including the Entrepreneur.com digital platform, six annual issues of Entrepreneur magazine, three standalone issues of Entrepreneur's Startups magazine, podcast and video networks, daily email newsletters, books via Entrepreneur Press, live events and conferences, and the authoritative annual Franchise 500 ranking and directory. The company monetizes primarily through advertising, subscriptions, franchise listings, sponsorships, and affiliate referrals for third-party services such as LLC formation.
Is Entrepreneur.com a public or private company?
Entrepreneur.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entrepreneur.com founded?
Entrepreneur.com was founded in 1973. It employs 51 to 100 people.
Where is Entrepreneur.com based?
Entrepreneur.com is headquartered in Irvine, United States, in the North America region.
How does Entrepreneur.com make money?
Seven revenue lines are on record. Digital Advertising is the primary driver. The others are magazine Subscriptions, franchise Directory & Listings, events & Conferences, book Publishing, podcast Advertising and LLC Formation Services.
Who are Entrepreneur.com's main competitors?
Direct peers on record are Business Insider (Insider), Fast Company, Inc. (Mansueto Ventures), Forbes Media, SUCCESS Magazine and Franchise Business Review. Broad incumbents are Harvard Business Review, Fortune Media and Mansueto Ventures (parent of Inc.). Small Business Trends is listed as an emerging player.
Does Entrepreneur.com have an API?
No public API is recorded for Entrepreneur.com.
What industry is Entrepreneur.com in?
Entrepreneur.com's product category is Business Media and Trade Publishing. Its primary akta.pro industry code is MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric), with a secondary code of EDAMAHAI, Leadership, Management & Teamwork for Business. Its NAICS code is 5131 and its SIC code is 2721.