Boardroom Salon for Men

What Boardroom Salon for Men does

Boardroom Salon for Men is a private franchise company founded in 2004 that operates upscale men's grooming salons across the United States. It serves affluent professional men aged 28-52 with household incomes of $75K-$150K+, offering a full-service grooming experience that includes signature haircuts (The Benchmark at $77+, Express Cut at $58+), beard trims, traditional hot lather shaves, spa services (paraffin hand dip, waxing), and color services (Fountain of Youth gray camouflage). The company currently operates 46 franchised locations across seven states (Texas, Oklahoma, Georgia, Tennessee, Arizona, North Carolina, and Virginia), with five large states explicitly excluded from its operating footprint.

The business runs on a franchise model with a recurring membership revenue layer. Three membership tiers (CEO, Executive, Associate) plus monthly and unlimited structures generate approximately 40% of franchise revenue as recurring income, with the company stating that nearly half of clients opt into membership. Unit-level economics are mature: average unit volume of $970,000, top locations above $1.3 million, 21% average EBITDA margin per location, and 11.3% same-store sales growth in 2025 (17.8% over four years) with zero location closures since 2023. The technology backbone is Zenoti for booking, scheduling, point-of-sale, and payment processing across all franchise locations, supplemented by HubSpot for marketing automation, Google Analytics, and AWS/Azure for cloud and analytics hosting.

Boardroom generated a $655 million growth investment from LightBay Capital in 2026 to accelerate franchise expansion, augmented by the April 2025 acquisition of Finley's Barber Shop. The company is led by CEO Jeff Helfgott, an Army veteran, with co-founder Bruce Schultz serving on the board. The franchisee base is concentrated among multi-unit operators, with the longest-tenured franchisee scaling from one to nine locations across Texas and Oklahoma, and two-thirds of franchisees operating more than one unit. A new Frisco, Texas (Three Corners Plaza) franchise location is scheduled to open in August 2026, signaling continued Dallas-Fort Worth density.

Name

Boardroom Salon for Men

Legal name

The Boardroom Salon for Men, LLC

Website

https://boardroomsalon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Boardroom Salon for Men is a private franchise operator of 46 upscale men's grooming salons across seven US states, serving affluent professional men with premium haircuts, shaves, and spa services underpinned by a recurring membership model.

Ownership category

akta.pro rank

Product category

Men's Grooming Salon Services

NAICS

Barber Shops (812111), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Men's Hair Salons (HSALAAAB)

akta.pro secondary industries

Luxury/High-End Barber Lounges (HSALABAH), Beard & Mustache Grooming (HSALABAB)

Keywords

• Men's grooming services
• Hair salon franchises
• Beard trim services
• Men's spa treatments
• Grooming membership programs

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service Sales: Revenue from individual grooming services including haircuts, shaves, beard trims, and spa treatments sold at retail locations
2. Membership Subscriptions: Monthly/annual membership tiers (CEO, Executive, Associate) providing recurring revenue, accounting for approximately 40% of total revenue
3. Product Sales: Sale of grooming products and merchandise at salon locations

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Boardroom Salon for Men operates a franchise network of 46 premium men's grooming salons across the United States, providing signature haircut services, traditional and express shaves, beard trims, scalp shaves, color services, paraffin hand dips, and waxing. The business is anchored by its flagship full-service "The Benchmark™" experience and supported by a tiered membership program (Once Monthly, Unlimited, CEO) that accounts for approximately 40% of total revenue, complemented by retail of professional grooming products.

Product overview

Boardroom Salon for Men operates as a premium men's grooming service business with 46 franchise locations across the United States. The core product offering consists of signature grooming services anchored by "The Benchmark™" full-service experience, complemented by express cuts, beard trimming, traditional hot lather shaves, spa treatments (paraffin hand dip, waxing), and color services (Fountain of Youth gray camouflage). The company operates a membership-powered business model with three tiers: Once Monthly Membership, Unlimited Membership, and CEO Membership, which together generate over 40% of franchise revenue as recurring income. Additionally, Boardroom retails professional grooming products including Bumble and Bumble and Jack Black brands. The business runs on a franchise model with proprietary booking and POS technology powered by Zenoti, supporting operations across Texas, Oklahoma, Georgia, Tennessee, Arizona, Virginia, and North Carolina markets.

Differentiator

Problem solved

Functional benefit

Products and services

• The Benchmark™ The signature full-service grooming experience including personal consultation, tailored haircut, complimentary rinse and shampoo, precision neck shave, hot towels, paraffin hand dip, pressure-point hand/scalp/face massage, expert styling, and a complimentary beverage. Starting at $77.
• Express Cut Expert haircut designed for efficiency, including personal consultation, precision neck shave, complimentary rinse and shampoo, and finishing touch styling. Starting at $58.
• Beard Trim Expert beard shaping and precise detailing tailored to face shape and style. Starting at $32.
• Traditional Hot Lather Shave Classic hot shave performed with and against the grain, including skin consultation, pre-shave oil, steamed towels, light facial massage, after-shave balm, and cold towel finish.
• Express Shave Expedited expert shave going with the grain, including skin consultation, pre-shave oil, steamed towels, light facial massage, and after-shave balm.
• Mustache Trim Clean and stylish mustache trimming service.
• Paraffin Hand Dip Therapeutic hand treatment where hands are submerged in warm paraffin wax to improve circulation, joint pain, and leave hands feeling smooth.
• Wax Services Eyebrow, nose, and ear hair removal options including Wax Duo (two areas) and Wax Trio (eyebrows, ears, and nose).
• Fountain of Youth Semi-permanent gray camouflage color service tailored to blend as much or as little gray as desired.
• Head Shave Precision scalp shave including skin consultation, pre-shave treatment, steamed towels, light scalp massage, and after-shave balm.
• Neck Clean Up Precision shave of the back of the neck for a tidy finishing.
• Once Monthly Membership Monthly membership entitling member to one haircut per month, extra haircuts starting at $50, 30% off non-haircut services, 30% off products, and exclusive member-only promotions. Unused services roll over up to 90 days after cancellation.
• Unlimited Membership Unlimited haircuts per month with exclusive member-only promotions. One-time payment with automatic renewal.
• CEO Membership Premium membership tier including $50 monthly service credit and $15 monthly product credit.
• Bumble and Bumble Products Professional-grade hair care products including shampoos, conditioners, and styling products available for purchase at Boardroom locations.
• Jack Black Products Premium-quality, high-performance personal care products for men including skincare, shave, and hair products. Dermatologist tested with handcrafted multi-functional formulas.
• Gift Cards Gift cards available in any amount, usable at any Boardroom location, with no expiration date.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZenoticoreTechnology or IntegrationSaaS platform provider for salon booking, scheduling, point-of-sale, and payment processing across all franchise locations
• Meta (Facebook)minorGTM or Marketing PartnerAdvertising platform partner used for targeted digital advertising campaigns through Meta Pixel integration
• GoogleminorGTM or Marketing PartnerAdvertising and analytics partner providing Google Ads and Google Analytics services for customer acquisition and tracking

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tommy Guns: Upscale men's barber and grooming salon chain combining classic barbering with modern styling services. Comparable premium positioning and men's-only focus, though typically structured as company-operated locations rather than franchise.
• Floyd's 99 Barbershop: Premium men's barbershop franchise combining traditional barbering with modern styling. Comparable mid-premium price point, walk-in model, and franchise expansion strategy; overlaps with Boardroom on shave and haircut services.
• Sport Clips Haircuts: Largest men's-focused haircut franchise in the United States with sports-themed positioning. Directly comparable franchise model, target demographic (men seeking convenient grooming), and unit economics structure, though priced below Boardroom's premium tier.
• Roosters Men's Grooming Center: Premium men's grooming franchise offering full-service haircuts, shaves, and color services in an upscale lounge environment. Closely mirrors Boardroom's value proposition, pricing tier, and franchise-based growth model.
• The Gents Place: Premium men's grooming lounge franchise offering haircuts, shaves, and spa services in upscale environments — the closest direct competitor to Boardroom, with comparable full-service offering, membership programs, and affluent professional target segment.
• Great Clips: Largest hair salon franchise in North America with a walk-in, value-oriented model. Operates in the same franchise system and category but at lower price points and broader (unisex) demographic, making it a comparable scale and channel benchmark for Boardroom's franchise ambitions.

Others

• Hair Club: Established personal care services brand offering hair restoration and retention solutions. Operates in adjacent personal care services but with a different category and longer-term treatment orientation rather than Boardroom's recurring grooming model.

Broad incumbents

• European Wax Center: Specialty personal care franchise offering waxing and related services through membership-driven recurring revenue model. Overlaps with Boardroom on franchise-based, membership-powered consumer services business model, though in a different personal care service vertical.
• Supercuts: National walk-in hair salon franchise with broad unisex positioning and corporate-backed scale. Comparable franchise operating model and hair care category overlap, though much lower price points and broader demographic than Boardroom's premium men's focus.
• Cost Cutters Family Salon: Value-tier family hair salon franchise offering haircuts and styling at lower price points. Comparable franchise unit structure and salon category but a different value proposition, providing useful benchmarking on lower-end pricing dynamics that could pressure Boardroom's premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boardroomsalons
• Facebookfacebook.com/theboardroomsalon
• LinkedInlinkedin.com/company/the-boardroom-salon-for-men

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boardroom Salon for Men