No-Bake Cookie Co.

What No-Bake Cookie Co. does

No-Bake Cookie Co. is a privately held, for-profit consumer packaged goods company based in Bend, Oregon, that produces no-bake cookies formulated under a clean-label ingredient premise. Founded in 2011 by Carol Healy, who continues to lead the business as Founder and CEO, the company operates with a small team in the 11-50 employee range and distributes under the website thenobakecookieco.com. The product concept targets consumers seeking convenience (no baking required) combined with clean-label ingredient transparency in the snack and dessert category.

The source data does not contain product-level detail: no SKU lineup, ingredient sourcing, manufacturing approach, packaging format, pricing, distribution channels, retail or D2C partnerships, or marketing spend is documented. The only confirmed external engagement in the record is a July 2017 FoundersPad accelerator event with $0 in disclosed proceeds, consistent with a non-dilutive or mentorship-style participation rather than a traditional priced equity financing. No subsequent funding rounds, acquisitions, partnerships, leadership changes, awards, or regulatory actions appear in the input.

As a result, the revenue model, go-to-market mechanics, customer segmentation, and competitive positioning cannot be characterized beyond the stated clean-label no-bake cookie premise. The business profile that can be assembled from the evidence is that of a small, founder-led specialty food brand with a single confirmed accelerator engagement, modest headcount, and no disclosed scale signals.

Name

No-Bake Cookie Co.

Website

https://thenobakecookieco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

No-Bake Cookie Co. is a privately held, founder-led specialty food company based in Bend, Oregon, that produces clean-label no-bake cookies for consumers seeking convenient, transparent-ingredient snacks. Founded in 2011 and operating with 11-50 employees under CEO Carol Healy.

Ownership category

akta.pro rank

Product category

Packaged Cookies

NAICS

Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• No-bake cookies
• Clean label snacks
• Packaged cookies
• Artisanal snacks
• Natural ingredient treats

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

No-Bake Cookie Co. manufactures and sells no-bake cookies formulated with a clean label, emphasizing simple, recognizable ingredients without artificial additives. The company is based in Bend, Oregon, and operates as a small consumer food brand with 11-50 employees.

Product overview

No-Bake Cookie Co. product information is not present in the source data. The source material (humblenutbutter.com) contains content about SLOT777 (an online gambling platform) and Samsung consumer electronics products, which do not relate to a nut butter or cookie company.

Differentiator

Problem solved

Functional benefit

Products and services

• No-Bake Cookies

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Simple Mills: Clean-label cracker and cookie brand built around simple, recognizable ingredients. Closely comparable to No-Bake Cookie Co. in ingredient philosophy, premium positioning, and small-team CPG operating model.
• Lenny & Larry's: Protein-forward cookie brand that competes in the better-for-you packaged cookie set. Comparable in target consumer (snack-conscious shoppers) and grocery/club channel distribution strategy.
• Enjoy Life Foods: Allergen-free cookies and snacks that compete for the same clean-label, free-from shopper. Comparable product format (cookies/snack bars) and natural/specialty channel footprint.
• Made Good: Organic, allergen-free cookies and granola bars marketed to families. Highly comparable clean-label positioning, packaged cookie format, and natural/specialty retail channel mix.
• Back to Nature Foods: Clean-label cookies, crackers, and snacks positioned around simple ingredients. Directly comparable product philosophy and grocery channel presence.
• Tate's Bake Shop: Premium thin-and-crispy baked cookies sold through grocery and club channels. Comparable in packaged cookie format and consumer premium positioning, though differentiated by bake method.
• Nonni's Bakery: Premium biscotti and baked cookies distributed in grocery and club channels. Comparable packaged cookie format and premium gift/specialty merchandising orientation.

Emerging players

• Partake Foods: Vegan, allergen-free cookie brand at an earlier scale stage than No-Bake Cookie Co. Comparable in free-from, clean-label positioning and direct-to-consumer plus natural-channel distribution model.
• Hu Kitchen: Clean-label snacks and chocolate positioned around simple, paleo-friendly ingredients. Comparable in clean-label, better-for-you snack positioning and DTC plus natural-channel distribution.

Broad incumbents

• Annie's Homegrown: Clean-label-oriented packaged baked snacks and cookies owned by General Mills. Comparable clean-label philosophy but at far greater scale, serving as the benchmark competitor in natural and mainstream grocery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/nobakecookieco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No-Bake Cookie Co.