Carrot Fertility

What Carrot Fertility does

Carrot Fertility is a US-headquartered, private benefits technology company that sells fertility, family-building, and hormonal-health benefits to large employers, health plans, benefit consultants, and unions. Founded in 2016 by Tammy Sun and Asima Ahmad, Carrot reports serving more than 1,000 customers and millions of members across 195+ countries, with a network of 17,000+ eligible providers delivering culturally competent, multilingual care. The core platform covers the full reproductive and hormonal lifecycle: egg, sperm, and embryo freezing; IVF and IUI; gestational surrogacy; adoption; pregnancy and postpartum; menopause; and men's health. Two flagship add-on modules — Carrot Rx (fertility medication sourcing) and Carrot Card (a Visa commercial payment product powered by Stripe, issued by Celtic Bank, with Airwallex payment services) — extend the offering beyond clinical navigation into pharmacy and payments.

The technology stack is anchored by Carrot Intelligence, a proprietary global AI platform described as powered by "the industry's deepest datasets" for fertility and family care, which drives personalization and clinical decision support across member journeys. Carrot's Sprints program is positioned as the first AI-native metabolic-fertility program, integrating structured data from Oura Ring, Dexcom CGMs, Apple Health, and DEXA scans to generate personalized metabolic care recommendations; Sprints was expanded in 2026 to cover menopause care. Carrot's clinical outcomes — including a 55.4% IVF live birth rate (approximately 24% above the national average), a 94.6% single embryo transfer rate (highest among fertility benefits providers and independently validated by Milliman), and 95% member-reported retention improvement — are central to its value proposition.

Carrot generates revenue primarily through subscription arrangements with employers and per-member/contract arrangements with health plans, with quote-based pricing that is not publicly disclosed. Go-to-market is multi-channel: direct enterprise field sales to large employers (500+ employees), benefit consultant and broker channel partnerships, health plan channel partnerships (including Priority Health, Blue Cross Blue Shield Global Solutions, and an embedded integration with Teladoc Health's connected care ecosystem), and union health fund distribution. The company has raised approximately $114 million in disclosed venture funding across rounds led by CRV, U.S. Venture Partners, and Tiger Global Management.

Name

Carrot Fertility

Legal name

Carrot Fertility, Inc.

Website

https://carrotfertility.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Carrot Fertility is a private, employer- and health plan-facing fertility benefits platform that provides AI-personalized fertility, family-building, pregnancy, menopause, and men's health coverage across 195+ countries to 1,000+ customers and millions of members.

Ownership category

akta.pro rank

Product category

Fertility Benefits Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Fertility benefits platform
• Family-building benefits
• Employer fertility coverage
• Reproductive health benefits
• Menopause care benefits

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Employer-sponsored fertility benefits subscription: Carrot provides fertility, family-building, and hormonal health benefits to employees through employer benefit plans. Employers pay a subscription fee to provide Carrot's platform to their workforce. The platform covers egg/sperm/embryo freezing, IVF, IUI, gestational surrogacy, adoption, pregnancy/postpartum, menopause, and men's health support.
2. Health plan partnership: Carrot partners with health plans (e.g., Priority Health, Blue Cross Blue Shield Global Solutions) to provide fertility and family-building benefits integrated into health plan offerings, creating recurring revenue through per-member or contract arrangements.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Carrot Fertility is a fertility benefits and family-building platform sold to employers, health plans, benefit consultants, and unions on a subscription basis. The platform delivers comprehensive coverage across egg/sperm/embryo freezing, IVF/IUI, gestational surrogacy, adoption, pregnancy and postpartum, menopause, and men's health, supported by a global network of 17,000+ providers across 195+ countries. Members access personalized, AI-guided care through the Carrot app, with complementary services including Carrot Rx for fertility medications and Carrot Card for payment.

Product overview

Carrot Fertility is a comprehensive fertility benefits platform offering a core fertility and family-building platform plus multiple integrated modules. The platform includes the Core Fertility Platform for IVF, egg freezing, adoption, surrogacy, and pregnancy support; Sprints for AI-powered metabolic health and menopause care; Carrot Intelligence for AI-driven personalization; Carrot Card for expense management; and Carrot Rx for pharmacy services. The company serves employers, health plans, consultants, and unions across 195+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Carrot Rx: Pharmacy service for fertility medications providing a single source for all fertility medication needs
• Carrot Card
• Sprints
• Carrot Intelligence

Products and services

• Core Fertility Platform Comprehensive fertility and family-building benefits platform providing coverage for IVF, IUI, egg/sperm/embryo freezing, adoption, gestational surrogacy, pregnancy and postpartum support for employers, health plans, consultants, and unions and their members.
• Sprints AI-native metabolic health program that integrates with wearables (Oura Ring) and continuous glucose monitors to provide personalized metabolic care for fertility and menopause, addressing metabolic root causes including insulin resistance, visceral fat shifts, cholesterol, and blood pressure.
• Carrot Intelligence Proprietary AI platform powering personalized fertility and family care across fertility, pregnancy, menopause, and men's health, providing clinical decision support and personalized member journeys.
• Carrot Card
• Carrot Rx

Quantifiable outcome

• Carrot member IVF live birth rate is 55.4%, approximately 24% higher than the national average
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Oura (Women's Health Partner Platform)coreTechnology or Integration · 4 February 2026Oura partnered with Carrot Fertility as one of its women's health partner platforms, combining Oura's wearable data (temperature trends, sleep patterns, activity levels, heart rate) with Carrot's specialized fertility tracking capabilities. The integration allows members to access enhanced cycle tracking, fertility monitoring, and menopause features through seamless data synchronization.
• OuracoreTechnology or Integration · 14 November 2025Carrot partnered with Oura to integrate wearable health data into its fertility program, Sprints. The collaboration enables members to access insights on sleep, stress, activity, and glucose levels, which are analyzed by the clinical team to support metabolic fertility health. Oura ring users can sync biometric data such as temperature trends, sleep patterns, and activity levels with the Carrot app for enhanced cycle tracking and fertility monitoring.
• DexcomcoreTechnology or Integration · 14 November 2025Carrot partnered with Dexcom to integrate continuous glucose monitoring data into its Sprints fertility program. The integration enables members to access glucose level insights that the clinical team analyzes to support metabolic fertility health, complementing Oura's sleep, stress, and activity data.
• Blue Cross Blue Shield Global SolutionscoreChannel Partner/ Reseller/ Distributor · 15 October 2025Blue Cross Blue Shield Global Solutions partnered with Carrot to deliver fertility, family-building, and hormonal health benefits for its expatriate members. The collaboration offers access to a global network of clinics, personalized care pathways, and multilingual support, extending Carrot's reach to BCBSGlobal members worldwide.
• Priority HealthcoreChannel Partner/ Reseller/ Distributor · 21 July 2025Priority Health, a nonprofit health plan serving over 1.3 million members, expanded its partnership with Carrot Fertility as part of a whole-person care model encompassing physical, mental, emotional health, and social determinants of health. Priority Health launched PriorityGPS, a concierge navigation service to help members access and coordinate fertility benefits.
• Teladoc HealthcoreChannel Partner/ Reseller/ Distributor · 11 March 2025Teladoc Health added Carrot Fertility as a new connected care partner across digestive health, centers of excellence, fertility and family building. Technology integrations enable care providers to view member eligibility and refer patients to Carrot's partner programs at the point of care. This expands Teladoc's connected care ecosystem to include reproductive health, family building, and menopause care.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teladoc Health: Large incumbent virtual care platform and Carrot channel partner; competes broadly in employer telehealth and connects members into specialty partners like Carrot — a hybrid competitor/distributor relationship.
• Modern Fertility (Ro): Women's reproductive health testing and education platform now part of Ro; serves employer benefits programs with fertility and hormonal health offerings overlapping Carrot's preconception and women's health journeys.
• Hims & Hers: Large consumer telehealth platform expanding into women's health, hormonal care, and weight loss; competes for the same employer/consumer health spend and offers direct-to-consumer fertility-adjacent services.

Emerging players

• Glow: Consumer-facing fertility tracking app and women's health platform that is increasingly partnering with employers and insurers — overlapping with Carrot's member engagement layer and pregnancy/fertility tracking.

Direct peers

• Ovia Health (Labcorp): Women's and family health benefits platform owned by Labcorp, covering fertility, pregnancy, and parenting for employers and health plans; overlaps directly with Carrot's member journey and employer GTM.
• Progyny: Publicly traded fertility benefits platform sold to large employers and health plans; the most direct head-to-head competitor for Carrot in the employer-sponsored fertility benefits category with similar IVF outcomes-based positioning.
• Maven Clinic: Virtual women's and family health platform serving employers and health plans across fertility, pregnancy, postpartum, and pediatric care — competing with Carrot across the same employer buyer with a clinician-led virtual-first model.
• Kindbody: Fertility benefits provider and clinic operator offering employer-sponsored fertility coverage backed by owned clinics, directly competing with Carrot's network-based benefits model in the enterprise channel.
• WINfertility: Fertility benefits management company sold to employers and health plans, offering managed-care solutions for IVF and family-building — comparable to Carrot's benefits administration core product.

Others

• Oura: Wearable ring maker and Carrot technology partner; not a competitor but a complementary device whose data feeds Carrot's Sprints metabolic fertility and menopause programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CarrotFertility
• Facebookfacebook.com/carrotfertility
• LinkedInlinkedin.com/company/carrot-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrot Fertility