ListenUp
ListenUp is a 50+ year specialty consumer electronics retailer and CEDIA-certified AV integrator operating from Denver and Boulder, Colorado, selling premium audio, video, smart home, and commercial AV equipment from 100+ authorized brands directly to residential and commercial customers alongside professional installation services.
- Company typePrivate
- Founded1972
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
ListenUp firmographics
Firmographics- Name
- ListenUp
- Legal name
- ListenUp
- Website
- https://listenup.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ListenUp is a 50+ year specialty consumer electronics retailer and CEDIA-certified AV integrator operating from Denver and Boulder, Colorado, selling premium audio, video, smart home, and commercial AV equipment from 100+ authorized brands directly to residential and commercial customers alongside professional installation services.
- Ownership category
- akta.pro rank
ListenUp industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
- akta.pro secondary industries
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Soundbars (CRACANAG)
Keywords
Where ListenUp is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ListenUp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling high-fidelity audio equipment including receivers, amplifiers, speakers, turntables, headphones, streamers, DACs, and home theater components. Products range from entry-level ($179 Audio Technica turntable) to premium ($14,000 Marantz Link 10n). One-time purchase model with various brands including Hegel, McIntosh, NAD, Sonus Faber, Bowers & Wilkins, KEF, Sony, and others.
- Professional Installation Services: CEDIA-certified installation team provides design, consultation, and professional installation services for home theaters, whole-home audio systems, smart home integration, and commercial AV solutions. Revenue generated through service fees for custom system design and installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level audio equipment ($89-$500) |
| Unit Pricing | Pay-as-you-go | Mid-range Hi-Fi equipment ($500-$3,000) |
| Unit Pricing | Pay-as-you-go | Premium audiophile equipment ($3,000-$14,000+) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ListenUp product offering
Product offeringCore offering
ListenUp is a consumer electronics retailer and integrator that sells premium high-fidelity audio equipment, home theater systems, televisions, headphones, and smart home devices from 100+ brands through its e-commerce store and two Colorado showrooms. The company complements retail sales with CEDIA-certified design, consultation, and professional installation services for residential whole-home audio, home theaters, and commercial AV environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Receivers & Amplifiers Home theater receivers, stereo receivers, integrated amplifiers, power amplifiers, and preamplifiers from premium brands for two-channel and multi-channel audio systems, sold to consumers building dedicated home audio setups.
- Music Streamers Network-connected devices that stream high-resolution audio from online services and local networks, for consumers seeking networked playback of digital music libraries.
- Home Speakers Selection of tower, bookshelf, center channel, surround, subwoofer, in-ceiling, in-wall, on-wall, outdoor speakers, and soundbars for residential home theater and music listening applications.
- Turntables & Accessories Vinyl playback systems including turntables, phono preamplifiers, cartridges, record cleaners, and replacement styli from entry-level to audiophile price points.
- Headphones Wired audiophile, wireless Bluetooth, noise-cancelling, earbud/IEM, gaming, and professional headphones from leading personal audio brands.
- Headphone Amplifiers & DACs Portable and desktop DAC and headphone amplifier combinations designed to power headphones for optimal audio quality.
- Televisions & Video Premium OLED and LED televisions from Sony and Samsung, outdoor TVs, projectors, screens, Blu-ray/DVD players, streaming media players, TV sound systems, and video furniture.
- Wireless & Multi-Room Audio Portable Bluetooth speakers, WiFi multi-room audio systems, and Bluetooth transmitters and receivers from Sonos, Bluesound, Denon, and other wireless audio brands.
- Smart Home Products Smart lights, outlets, wall plates, controllers, remote controls, and thermostats used as part of whole-home automation systems.
- Residential Solutions Services CEDIA-certified design, consultation, and installation services covering whole-home audio, home theater and media rooms, lighting design and automation, window coverings and shades, outdoor living spaces, data networks and WiFi, security and life safety, and residential video walls.
- Commercial Solutions Services Commercial AV design and installation services for corporate, worship, hospitality, retail, sports, government, educational, healthcare, and wellness environments.
- Trade-In Program Program that allows customers to trade in existing audio equipment for credit toward new purchases, supporting upgrades and equipment lifecycle management.
- Audio Furniture & Accessories Audio cabinets and racks, speaker stands, shelving, theater seating, cables, cleaners, power protection, adapters, speaker mounts, and room treatment products.
Companies that use ListenUp
Customer profileSegments3 records
Ideal customer profiles3 records
ListenUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ListenUp partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- KlipschcoreListenUp has a long-standing relationship with Klipsch dating back to 1979, when they designed custom PA systems for the Rainbow Music Hall. The partnership includes access to Klipsch's full product line of speakers and audio equipment for resale to customers.
- SonycoreAuthorized Sony dealer offering Sony televisions, headphones, turntables, wireless earbuds, gaming headsets, and home audio products including the Sony Bravia 7 and Bravia 9 series with RGB LED technology.
- SonoscoreAuthorized Sonos dealer offering Sonos speakers, soundbars (Arc Ultra, Beam Gen 2, Ray), streaming amplifiers (Amp 2, Port), subwoofers (Sub Gen 4, Sub Mini), and wireless audio systems for whole-home audio.
- McIntoshcoreAuthorized McIntosh dealer offering premium tube and solid-state amplifiers, integrated amplifiers, preamplifiers, phono preamplifiers, and home theater processors. McIntosh is a flagship ultra-premium brand in ListenUp's portfolio.
- Bowers & WilkinscoreAuthorized Bowers & Wilkins dealer offering speakers, subwoofers, headphones (Px8 S2, Pi8, Pi6), and architectural speakers. B&W is a premier global speaker brand featured prominently in ListenUp's product lineup.
- HegelcoreAuthorized Hegel dealer offering Norwegian-made integrated amplifiers, streaming amplifiers, preamps, and phono stages. Hegel products feature prominently in ListenUp's amplifier and streaming categories with models like H190, H390, H400, and H120.
- NAD ElectronicscoreAuthorized NAD dealer offering integrated amplifiers, streaming amplifiers, DACs, phono stages, andBluOS streaming solutions. NAD's Masters and Classic series products are key offerings at ListenUp.
- SVS Sound SolutionscoreAuthorized SVS dealer offering subwoofers (SB-3000, SB-5000, SB17 Ultra, PB-3000), speakers, soundbases, and wireless audio products. SVS provides premium subwoofer solutions at various price points.
- KEFcoreAuthorized KEF dealer offering British-designed speakers including the Q Series, R Series Meta, and high-end models. KEF products span bookshelf speakers, floorstanding speakers, subwoofers, architectural speakers, headphones (Mu7, Mu3), and wireless audio.
- Denon/Marantz (Sound United)coreAuthorized dealer for both Denon and Marantz brands offering receivers, amplifiers, streaming components, soundbars, subwoofers, and wireless audio. Marantz Reference series and Denon PerL Pro earbuds are highlighted products.
- BluesoundcoreAuthorized Bluesound dealer offering NODE music streamers, POWERNODE streaming amplifiers, Pulse speakers, and BluOS multi-room audio solutions integrated with NAD products.
- FocalcoreAuthorized Focal dealer offering French-designed headphones (Bathys, Clear MG, Elegia, Utopia), car audio, and professional studio monitors. Focal represents a premium headphone brand in ListenUp's portfolio.
- Sonus FabercoreAuthorized Sonus Faber dealer offering Italian-crafted speakers including the Sonetto, Lumina, and high-end lines. Sonus Faber products represent ultra-premium wood-and-leather cabinet speakers in ListenUp's portfolio.
- Cambridge AudiocoreAuthorized Cambridge Audio dealer offering British-engineered network streamers, integrated amplifiers, CD players, and the new Arcam Radia and Evo series products.
- RotelcoreAuthorized Rotel dealer offering Japanese-made integrated amplifiers, preamplifiers, power amplifiers, and music streamers including the Michi high-end series and A11/A14/RAS-5000 models.
- MOON by SimaudiocoreAuthorized MOON dealer offering Canadian-designed amplifiers, preamplifiers, DACs, network players, and phono stages including the North Collection and new Compass series products.
- TechnicscoreAuthorized Technics dealer offering premium Japanese direct-drive turntables (SL-1200G, SL-1500C), headphones (EAH-AZ100), and audio components.
- Audio TechnicacoreAuthorized Audio Technica dealer offering turntables, cartridges, headphones, earbuds, and audio accessories across entry-level to audiophile price points.
- Pro-JectcoreAuthorized Pro-Ject dealer offering Austrian-designed turntables, phono stages, and accessories including the Debut Carbon EVO, T1 EVO, and premium Cork It platter mats.
Scale indicators3 records
ListenUp competitors and assessment
Company assessmentDirect peers
- Crutchfield: Virginia-based mail-order and online consumer electronics retailer specializing in home audio, video, and car audio. Closest direct competitor to ListenUp in product assortment, premium-brand focus, and consultation-based selling, though Crutchfield is materially larger and operates without retail showrooms.
- Audio Advice: North-Carolina-based premium Hi-Fi and home theater retailer with showrooms in Raleigh and Charlotte plus strong e-commerce and installation services. Directly comparable to ListenUp in assortment depth, CEDIA-aligned services, and high-touch consultative sales model.
- World Wide Stereo: Pennsylvania-based consumer electronics retailer with showrooms and design-build services for residential and commercial AV. Similar mix of premium two-channel audio, home theater, and whole-home integration as ListenUp, with overlapping brand authorizations.
- Paragon Sight & Sound: Texas-based independent Hi-Fi and custom integration retailer with showrooms in Dallas and Austin. Comparable to ListenUp on premium two-channel focus, CEDIA-style installation services, and authorized-dealer relationships with high-end brands.
- Safe and Sound: Washington-state-based Hi-Fi retailer offering premium two-channel audio and home theater with installation services. Directly comparable in product mix, audiophile customer base, and regional single-state footprint.
- Innovative Audio: New York City high-end audio retailer focused on two-channel Hi-Fi and home theater sales and installation. Comparable assortment depth and premium positioning to ListenUp, serving a similar affluent enthusiast customer.
- Value Electronics: New York-based independent retailer specializing in premium televisions, projectors, and Hi-Fi components with installation services. Comparable premium-brand dealer positioning and consultative sales model to ListenUp.
Broad incumbents
- Magnolia (Best Buy): Best Buy's premium audio/video specialty banner operating in-store AV rooms with design and installation services. Overlaps ListenUp on premium-brand assortment and installation services, but at much larger scale and embedded within a mass-market big-box parent.
- B&H Photo Video: Large New York-based electronics retailer operating online and through its Manhattan superstore, carrying audio, video, and home theater products. Overlaps ListenUp on consumer electronics retail but at significantly broader scope and scale.
Others
- Sonos: Manufacturer of wireless multi-room audio products that ListenUp both sells and partially competes with in the home audio category. Relevant as a key supply partner and as an indicator of where mainstream listening is heading.
Market position
Customer concentration
ListenUp social profiles
Digital presenceListenUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ListenUp leadership team
Management profileNumber of profiles
Profiles2 records
ListenUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ListenUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ListenUp
What does ListenUp do?
ListenUp is a consumer electronics retailer and integrator that sells premium high-fidelity audio equipment, home theater systems, televisions, headphones, and smart home devices from 100+ brands through its e-commerce store and two Colorado showrooms. The company complements retail sales with CEDIA-certified design, consultation, and professional installation services for residential whole-home audio, home theaters, and commercial AV environments.
Is ListenUp a public or private company?
ListenUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ListenUp founded?
ListenUp was founded in 1972. It employs 101 to 250 people.
Where is ListenUp based?
ListenUp is headquartered in Denver, United States, in the North America region.
How does ListenUp make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are professional Installation Services.
Who are ListenUp's main competitors?
Direct peers on record are Crutchfield, Audio Advice, World Wide Stereo, Paragon Sight & Sound, Safe and Sound, Innovative Audio and Value Electronics. Broad incumbents are Magnolia (Best Buy) and B&H Photo Video. Sonos is listed as an others.
Does ListenUp have an API?
No public API is recorded for ListenUp.
What industry is ListenUp in?
ListenUp's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers), with a secondary code of CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers). Its NAICS code is 44921 and its SIC code is 5731.