Paragon Sight & Sound
Paragon Sight & Sound is a family-owned specialty retailer founded in 1973 that sells and professionally installs ultra-high-end home audio, home theater, and smart home automation systems from its Ann Arbor, Michigan showroom, serving high-net-worth audiophiles and custom-installation homeowners.
- Company typePrivate
- Founded1973
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paragon Sight & Sound does
Paragon Sight & Sound is a family-owned specialty retailer and systems integrator of ultra-high-end home audio, video, and smart home equipment, founded in 1973 and operated from a single 5,000 sq ft showroom at 3780 Jackson Rd., Ann Arbor, Michigan. The company curates and sells premium two-channel audio, home theater, and smart home automation products — most prominently Wilson Audio loudspeakers (priced from $13,545 for the TuneTot to over $970,000 for the WAMM Master Chronosonic), Sonus faber speakers, D'Agostino and McIntosh amplification, Kaleidescape movie players, Clearaudio turntables, Transparent Audio cables, and Sonance outdoor systems — and provides professional design, calibration, and installation services for whole-home systems.
The company holds premier/Dealer-of-the-Year status with multiple flagship brands (Wilson Audio Diamond Level, Transparent Audio Legacy Partner, Audio Research Dealer of the Year, dCS America Top Dealer) and uses a 5,000 sq ft facility with dedicated audition spaces (World of McIntosh Experience Center, two theater audition rooms, a Modern Music Center, and an Automated Smart Conference Room) to support consultative, in-store sales. Many ultra-high-end products are sold in-store only, requiring expert consultation, while lower-priced accessories and entry-level products are also available through an e-commerce storefront with US shipping.
The business model combines product resale (one-time sales, including six-figure flagship transactions), professional installation services, trade-in/trade-up programs (Wilson Certified Authentic, Phono Cartridge Trade-In, Transparent Upgrade Program), and Bread Financial installment financing. The customer base is high-net-worth audiophiles and custom-installation homeowners, primarily in Michigan with US-wide shipping; the company runs regular events (McIntosh Group Showcase, product launches, live music) as a core demand-generation channel. No external funding, M&A, or institutional ownership is indicated.
Paragon Sight & Sound firmographics
Firmographics- Name
- Paragon Sight & Sound
- Legal name
- Paragon Sight and Sound, Inc.
- Website
- https://paragonsns.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paragon Sight & Sound is a family-owned specialty retailer founded in 1973 that sells and professionally installs ultra-high-end home audio, home theater, and smart home automation systems from its Ann Arbor, Michigan showroom, serving high-net-worth audiophiles and custom-installation homeowners.
- Ownership category
- akta.pro rank
Paragon Sight & Sound industry classification
Industry- Product category
- High-End Home Audio & Video Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI), Turntables & Vinyl Audio Equipment Retail (CRACAEAH), Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
Keywords
Where Paragon Sight & Sound is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paragon Sight & Sound business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others
Revenue model
- Product Sales: Retail sales of high-end audio and video equipment including speakers, amplifiers, source components, cables, headphones, and turntables. Products range from entry-level consumer electronics to ultra-high-end speakers exceeding $900,000.
- Professional Installation Services: Expert installation services for all product categories including home theater, two-channel audio, smart home automation, and outdoor entertainment systems. Includes site assessment, custom design, and professional setup.
- Trade-In and Trade-Up Programs: Trade-in programs for existing equipment (including Wilson Certified Authentic pre-owned gear) and trade-up programs (e.g., Phono Cartridge Trade-In/Trade-Up, Transparent Upgrade Program) that generate revenue from both the trade-in sale and new product purchase.
- Financing Services: Partnership with Bread for financing options enabling customers to purchase high-value audio systems through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultra-high-end speakers (e.g., Wilson Audio Chronosonic XVX, WAMM Master Chronosonic) |
| One time/ perpetual license | Pay-as-you-go | High-end floorstanding speakers (e.g., Wilson Audio Alexia V, Sasha V) |
| One time/ perpetual license | Pay-as-you-go | Mid-range speakers and subwoofers |
| One time/ perpetual license | Pay-as-you-go | Kaleidescape Strato M Movie Player |
| One time/ perpetual license | Pay-as-you-go | Accessories (e.g., Wilson Audio Pedestal Isolation Pod) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Paragon Sight & Sound product offering
Product offeringCore offering
Paragon Sight & Sound sells ultra-premium home audio and video equipment — including Wilson Audio, Sonus faber, McIntosh, D'Agostino, Clearaudio, Kaleidescape and Sonance brands — through its Ann Arbor, MI showroom and online store. The company complements retail with expert custom installation services for home theater, two-channel audio, smart home automation, and outdoor entertainment systems, including site consultation, system design, professional setup, and trade-in/trade-up programs.
Product overview
Paragon Sight & Sound is a high-end home audio and video retailer established in 1973, offering world-class performance products for home theater, two-channel audio, and smart home automation. The company operates as a full-service retailer with a curated catalog of premium audio equipment including Wilson Audio flagship loudspeakers (WAMM Master Chronosonic, Chronosonic XVX, Alexx V, Sasha V, TuneTot), Sonus faber speakers (Suprema), D'Agostino amplifiers (Momentum Z), Kaleidescape movie players (Strato M), turntables (Clearaudio Concept Wood), and outdoor audio solutions (Sonance Garden & Landscape Series). Their product portfolio spans speakers (floorstanding, bookshelf, center/surround), electronics (amplifiers, preamplifiers, receivers), sources (DACs, streamers, turntables), cables, headphones, and accessories. The company provides expert installation and home automation services for audio/video systems, serving clients from their 5,000 sq ft showroom in Ann Arbor, MI featuring dedicated audition rooms and a World of McIntosh Experience Center.
Differentiator
Problem solved
Functional benefit
Products and services
- High-end home audio and video retail (specialty catalog) Retail sale of curated ultra-premium audio and video brands (Wilson Audio, Sonus faber, McIntosh, D'Agostino, Clearaudio, Kaleidescape, Sonance, Transparent Cables, etc.) through the Ann Arbor, MI showroom and online store, targeting audiophile consumers.
- Home Theater System Design and Installation End-to-end custom home theater design, equipment specification, and professional installation service for homeowners building dedicated theater rooms or media spaces.
- Fine Audio (Two-Channel Audio) System Design and Installation Custom high-end two-channel audio system design, equipment matching, and professional installation for audiophile listening rooms.
- Smart Home Automation System Design and Installation Integrated smart home automation design and installation tying together lighting, shading, AV control, and home theater systems.
- Outdoor Entertainment System Design and Installation Custom outdoor audio system design and installation featuring discreet satellite speakers and in-ground subwoofers that blend into landscaping.
- Trade-In and Trade-Up Programs Programs that allow customers to apply value from existing equipment toward new Paragon purchases, including certified pre-owned Wilson Audio and brand-specific cartridge trade-ups.
- Wilson Audio WAMM Master Chronosonic Loudspeaker System Ultra-premium flagship floorstanding loudspeaker system representing Wilson Audio's pinnacle achievement, with independently adjustable modules and proprietary time-domain correction technology; sold starting at $970,000.
- Wilson Audio Chronosonic XVX Floorstanding Speaker Premium floorstanding loudspeaker with Micrometer adjustment system providing two-millionths-of-a-second time-domain accuracy, QuadraMag midrange drivers, and CSC tweeter technology; priced from $400,000.
- Wilson Audio Alexx V Floorstanding Loudspeaker Wilson Audio Alexx V high-performance floorstanding loudspeaker with Convergent Synergy Carbon tweeter, Alnico QuadraMag midrange drivers, XLF reversible woofer port, and proprietary V-Material spike system; priced from $164,800.
- Wilson Audio TuneTot Bookshelf Speaker Wilson Audio TuneTot compact bookshelf speaker designed by Wilson Special Applications Engineering for acoustically challenging environments, with ISOBase isolation option and proprietary X- and S-material composite cabinet construction; priced from $13,545.
- Sonus faber Suprema Loudspeaker System Sonus faber Suprema flagship four-column loudspeaker system with 4.5-way sealed box design, 8 front-firing and 2 back-firing speakers, Camelia midrange, and 38cm forged carbon fiber subwoofer transducers; reproducing sound down to 16Hz.
- D'Agostino Momentum Z Monoblock Amplifier Dan D'Agostino Momentum Z monoblock power amplifier marking the company's fifteenth anniversary, featuring JFET-based input stage, Kinetic Drive Regulator technology, precision-machined copper heat sinks, and 500W @ 8 ohm power delivery.
- Kaleidescape Strato M Movie Player Kaleidescape Strato M standalone movie player delivering lossless audio and reference-quality 2K video with 480GB solid-state storage, HDR10/Dolby Vision support, and Dolby Atmos / DTS:X audio formats; priced at $1,995.
- Sonance Garden Series Outdoor Audio System Sonance Garden Series outdoor audio system with discreet satellite speakers and in-ground subwoofer designed to disappear into landscaping and cover up to 3,500 sq ft.
- Sonance Landscape Series Outdoor Audio System Sonance Landscape Series scalable outdoor audio system designed for larger estates with more powerful satellites and subwoofers enabling broader multi-zone outdoor coverage.
- Clearaudio Concept Wood AiR Turntable Clearaudio Concept Wood AiR limited edition plug-and-play turntable package available exclusively through Paragon, offering audiophile-grade performance.
- Bread Financing for Audio Purchases Installment financing program through Bread Financial enabling customers to purchase high-value audio systems through monthly payments.
Quantifiable outcome
- 50+ years in business as family-owned company
- +1 more outcomes
Companies that use Paragon Sight & Sound
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Paragon Sight & Sound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Paragon Sight & Sound partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Wilson AudiocoreLong-standing relationship spanning decades between Wilson and Marcus families. Paragon is one of Wilson Audio's premier North American dealers with Diamond Level status and multiple #1 U.S. Dealer awards (2011-2014, 2018). The company has built an installation and service organization that serves as a hallmark for the audio industry.
- Transparent AudiocoreLegacy Partner and Ultimate Partner status. Multiple consecutive year Top Dealer awards (2010-2014) and Partner of Excellence recognition. Paragon has received numerous individual and dealer performance awards from Transparent Audio.
- Audio ResearchcoreMultiple Audio Research Dealer of the Year awards (2014, 2015, 2019) and Outstanding Dealer in North America recognition (2013). American-made brand that Paragon is proud to represent.
- Dan D'Agostino Master Audio SystemscoreAmerican-made amplifier manufacturer. Paragon has received #1 U.S. Sales recognition (2019) and Dealer of the Year award (2014). Hosts exclusive events featuring D'Agostino President Bill McKiegan.
- McIntosh LaboratorycoreAmerican-made electronics manufacturer. Paragon hosts annual McIntosh Group Showcase events and features a World of McIntosh (WOM) Experience Center in their showroom. McIntosh 75th Anniversary products featured at events.
- Sonus fabercoreItalian speaker manufacturer. Paragon hosted the US launch of the Sonus faber Suprema system. Sonus faber Dealer of the Year (2013) and 2nd Dealer of the Year (2014).
- ClearaudiocoreGerman turntable manufacturer. Clearaudio Top US Dealer (2019) and Statement Level Dealer status. Paragon offers exclusive limited edition products like the Clearaudio Concept Wood AiR Turntable.
- dCS AmericacoreDigital to analog converter manufacturer. Outstanding Dealer (2019) and Top Dealer of the Year (2017) recognition.
- Musical Surroundingsminor#1 U.S. Store recognition (2018) for Musical Surroundings products.
- SonosminorPlatinum Dealer status (2019). Consumer smart speaker brand.
- Krell IndustriesminorU.S. Evolution Dealer of the Year (2007). American-made amplifier manufacturer.
- Leon SpeakersminorAmerican-made speaker manufacturer. Elite Dealer status (2006).
- Bread FinancialminorFinancing partner providing installment payment options for customers purchasing high-value audio equipment. Visible on Paragon's website under customer service/financing options.
- SonancecoreOutdoor audio manufacturer. Paragon offers Garden & Landscape Series outdoor audio systems with custom installation. Blog article featured as exclusive outdoor audio solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Paragon Sight & Sound competitors and assessment
Company assessmentDirect peers
- Audio Advice: High-end home audio and video specialty retailer with showrooms in Raleigh and Charlotte, NC. Directly comparable to Paragon with a similar curated catalog of premium brands, expert consultation model, professional installation services, and emphasis on two-channel audio, home theater, and smart home automation.
- ListenUp: Long-established Colorado-based specialty audio/video retailer with showrooms in Denver, Boulder, and Colorado Springs. Closely comparable to Paragon as a multi-decade specialty dealer offering premium two-channel audio, home theater design, and custom installation services to high-net-worth clients.
- World Wide Stereo: Pennsylvania-based specialty A/V retailer with showrooms and a strong custom installation business. Comparable to Paragon in combining a curated premium audio catalog with home theater, smart home integration, and white-glove installation services.
- Saturday Audio Exchange: Chicago-area high-end audio retailer specializing in two-channel audio and home theater with a strong pre-owned and trade-in component. Directly comparable to Paragon in its audiophile focus, premium brand mix, and used-gear trade programs.
- Definitive Audio: Seattle-area high-end audio retailer focused on two-channel systems, home theater, and custom installation. Closely comparable to Paragon in its audiophile customer base, premium brand portfolio, and integration services.
Broad incumbents
- Crutchfield: Large US specialty electronics and A/V retailer with a much broader catalog spanning consumer audio, home theater, and car audio. Comparable as a specialty A/V retailer but operates at significantly larger scale and lower average price points than Paragon's ultra-premium showroom model.
- Best Buy (Magnolia): Mass-market consumer electronics retailer whose Magnolia Design Centers offer premium audio, home theater, and custom installation services. Comparable as an installer of high-end audio systems but at significantly lower specialization and price ceiling than Paragon's boutique model.
Emerging players
- Sonos: Direct-to-consumer smart speaker and home audio brand that Paragon itself retails as a Platinum Dealer. Comparable as an adjacent audio ecosystem competing for the same household audio budget, but with a fundamentally different go-to-market (DTC mass-market vs. boutique specialty retail).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paragon Sight & Sound social profiles
Digital presenceParagon Sight & Sound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paragon Sight & Sound leadership team
Management profileNumber of profiles
Profiles2 records
Paragon Sight & Sound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paragon Sight & Sound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paragon Sight & Sound
What does Paragon Sight & Sound do?
Paragon Sight & Sound sells ultra-premium home audio and video equipment — including Wilson Audio, Sonus faber, McIntosh, D'Agostino, Clearaudio, Kaleidescape and Sonance brands — through its Ann Arbor, MI showroom and online store. The company complements retail with expert custom installation services for home theater, two-channel audio, smart home automation, and outdoor entertainment systems, including site consultation, system design, professional setup, and trade-in/trade-up programs.
Is Paragon Sight & Sound a public or private company?
Paragon Sight & Sound is a private company. It is classified as family owned and is currently operating.
When was Paragon Sight & Sound founded?
Paragon Sight & Sound was founded in 1973. It employs 11 to 50 people.
Where is Paragon Sight & Sound based?
Paragon Sight & Sound is headquartered in Ann Arbor, United States, in the North America region.
How does Paragon Sight & Sound make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are professional Installation Services, trade-In and Trade-Up Programs and financing Services.
Who are Paragon Sight & Sound's main competitors?
Direct peers on record are Audio Advice, ListenUp, World Wide Stereo, Saturday Audio Exchange and Definitive Audio. Broad incumbents are Crutchfield and Best Buy (Magnolia). Sonos is listed as an emerging player.
Does Paragon Sight & Sound have an API?
No public API is recorded for Paragon Sight & Sound.
What industry is Paragon Sight & Sound in?
Paragon Sight & Sound's product category is High-End Home Audio & Video Retail. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers). Its NAICS code is 4492 and its SIC code is 3651.