Gabriel's Angels

What Gabriel's Angels does

Gabriel's Angels Limited is a privately-held, family-run home care agency founded in 2012 by Jacky and Jason Payne and headquartered at 1 Millars Brook, Molly Millars Lane, Wokingham, Berkshire (RG41 2AD). The company delivers a comprehensive portfolio of domiciliary and live-in care services — homecare, domestic care, shopping and appointment support, companionship, personal care, specialist dementia care, end-of-life care, 24/7 emergency care, and a dedicated Child Care vertical for children with autism, ADHD and learning disabilities — to individuals and families across Berkshire, Surrey and North Hampshire from its two branches in Wokingham and Camberley.

Care is delivered by directly-employed, enhanced-DBS-checked carers under CQC regulation (Good overall, Outstanding for Responsiveness), with clinical leadership provided by Registered Manager Jacky Payne, a Registered Nurse holding an ENB specialist dementia qualification trained at Queen Mary's University Hospital and Great Ormond Street. The business runs an in-house training facility at Wokingham opened in 2023 and serves a hybrid mix of private-pay individuals and local-authority-funded clients.

The go-to-market is direct-to-consumer: families reach the agency via phone, website enquiry forms, organic search, community events, Skills for Care good-practice sessions, lunch clubs and word-of-mouth referrals. Pricing is quote-based and determined through individual consultation with Care Managers, with services billed on a recurring pay-as-you-go basis ranging from 30-minute weekly visits to 24/7 live-in arrangements. The company has been organically grown with no disclosed external funding, no parent group, and no franchise affiliation, and has earned consecutive Homecare.co.uk Top 20 South East awards (2022, 2023, 2024) plus the 2024/2025 national Top 20 Small Home Care Group recognition.

Name

Gabriel's Angels

Legal name

Gabriel's Angels Limited

Website

https://gabrielsangels.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-run UK home care agency founded in 2012, delivering domiciliary, live-in, dementia, end-of-life, emergency and specialist children's care across Berkshire and Surrey from Wokingham and Camberley branches, with CQC Good and Outstanding Responsiveness ratings.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610), Child Care Services (624410)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Home care services
• Domiciliary care
• Live-in care
• Dementia care
• Personal care

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home Care Services: Recurring domiciliary care services billed typically on an hourly or per-visit basis. Services range from 30-minute weekly visits to 24-hour live-in care. Pricing determined through individual care needs assessment and consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gabriel's Angels provides person-centred home care services delivered by directly employed carers in clients' own homes across Berkshire and Surrey. Services range from 30-minute weekly visits to 24-hour live-in care and include personal care, companionship, domestic support, dementia care, end-of-life care, 24/7 emergency care, and specialist child care for children with special needs. Pricing is determined through individual care needs assessments with Care Managers.

Product overview

Gabriel's Angels is a family-run home care agency offering a comprehensive portfolio of care services in Berkshire and Surrey. The core offering consists of domiciliary care services (Homecare) supplemented by specialist modules including Domestic Care, Shopping and Attending Appointments, Companionship, Personal Care, Dementia Care, Live in Care, End of Life Care, 24/7 Emergency Care, and Child Care for children with special needs (autism, ADHD, learning disabilities). The Child Care module includes sub-services such as Therapeutic Animal-Assisted Activities, Behavioural Therapy (using PBS techniques), Social Skills Training, and Family Support and Counselling. Services range from 30-minute visits to 24/7 live-in care arrangements, with all care delivered by directly employed, DBS-checked carers.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare (Domiciliary Care) Flexible in-home care visits ranging from 30-minute visits to multiple daily visits, delivered by directly employed carers to help clients remain independent in their own homes. Targeted at elderly individuals and people with care needs across Berkshire and Surrey.
• Domestic Care One-off or regular visits to assist clients with daily domestic chores and household tasks. Designed for individuals who need help maintaining their home but do not require personal care.
• Shopping and Attending Appointments Assistance with grocery shopping and accompanying clients to medical or other professional appointments. Supports independent living and continuity of care for clients who cannot manage these tasks alone.
• Companionship Social support and companionship for people who are lonely or isolated, providing conversation and emotional connection. Targeted at individuals at risk of isolation who want company and engagement.
• Personal Care Support with bathing, dressing, shaving, medication management, applying creams, and toileting assistance. Delivered in the client's home by trained carers for individuals needing help with daily personal routines.
• Dementia Care Specialist dementia care delivered by carers with in-depth advanced training, supporting individuals at all stages of dementia from early memory loss through advanced dementia, including validation therapy, cognitive stimulation, and end-of-life dementia care.
• Live-in Care Round-the-clock care in which a dedicated carer moves into the client's home to provide 24/7 personalised support. Offers a viable alternative to nursing home placement, including for couples where one carer can serve both individuals.
• End of Life Care Compassionate palliative and end-of-life care enabling individuals to remain in their own homes during terminal illness. Supports clients and families through the final stages of life with dignity.
• 24/7 Emergency Care Emergency home care available around the clock for urgent situations, including hospital discharge support and short-term high-intensity cover when families need immediate assistance.
• Child Care (Special Needs) Specialist care for children with autism, ADHD, learning disabilities, and other conditions, delivered through therapeutic animal-assisted activities, Positive Behaviour Support, social skills training, and family support and counselling. Targeted at families of children with special needs across the UK.

Quantifiable outcome

• Live-in care significantly reduces risk of falls, hip fractures, and hospital visits for urinary infections

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care UK: Largest UK home care franchise network offering companionship, personal care, dementia care and live-in care delivered through locally-owned offices. Directly comparable to Gabriel's Angels' service mix and target customers, but at vastly greater scale with national brand and marketing support.
• Bluebird Care: National UK home care franchise providing personal care, companionship, dementia care, live-in care and reablement services through regional offices. Operates a near-identical service portfolio to Gabriel's Angels and competes in the same domestic home care category.
• Helping Hands Home Care: Established UK home care provider specializing in live-in and visiting care, with particular depth in complex care (dementia, Parkinson's, palliative). Closest direct comparator to Gabriel's Angels' specialist dementia and end-of-life positioning.
• Caremark: UK home care franchise offering personal care, dementia care, live-in care, respite and end-of-life support through a network of regional offices. Direct competitor in domiciliary and live-in care across the same customer segment.
• Right at Home UK: UK franchise network providing personal care, dementia care, live-in care and respite services to elderly and disabled clients in their own homes. Operates a similar locally-owned, relationship-led model to Gabriel's Angels but with national reach.
• Good Oaks Home Care: Independent UK home care provider with branches across the South of England offering visiting and live-in care, dementia support and end-of-life care. Direct competitor in the same regional and service footprint as Gabriel's Angels.
• Visiting Angels UK: UK home care provider delivering companionship, personal care, dementia care, and live-in care services via local offices. Closely matches Gabriel's Angels' service mix, customer profile and locally-delivered operating model.
• Promedica24: European live-in care specialist with UK operations focused on round-the-clock home care for elderly clients. Directly comparable to Gabriel's Angels' live-in care product, often competing for the same self-funder families seeking to avoid residential care.

Broad incumbents

• Agincare: Larger UK-wide care provider operating home care, live-in care, supported living, and residential care services. Overlaps with Gabriel's Angels across home care and live-in but at significantly greater scale and with a broader service portfolio.
• Bupa Home Healthcare: Major UK private health and care group offering home healthcare, complex care, and elderly care services. Comparable customer base but operates at vastly greater scale with significantly broader healthcare offerings beyond domiciliary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GabrielsAngelsLtd
• Xx.com/careyoucantrust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabriel's Angels