What Promedica24 does

Promedica24 Sp. z o.o. is a privately held Polish caregiving services company founded in 2004 and headquartered in Warsaw, operating a two-sided marketplace that connects families needing elderly care with caregivers seeking employment in Poland, Germany, and England. The company's core offering is 24/7 live-in home care services for seniors and dependent persons, delivered through a network of 44 branch offices across Poland and billed via monthly subscription fees (typically 3,331-7,260 PLN per family after applicable government subsidies). On the supply side, the company recruits, trains, and places caregivers — primarily Polish women — through branch offices, phone hotlines, online job listings, and free German language courses, with two employment models (contract of mandate / umowa zlecenie in Poland and self-employment / Gewerbe in Germany).

Underlying the operation is a caregiving platform with a proprietary Android mobile application ('Strefa opieki' / Care Zone, launched March 2022) that gives caregivers access to contract details, expense tracking, salary simulation, work schedules, contact lists, a chat with translator function, and bonus notifications. The company earns revenue through recurring monthly family service fees, caregiver placement/managed services, and a referral program offering up to 500 PLN (PL) or 400 EUR (DE) per successful referral, plus a newly introduced external consultant channel paying up to 1,000 PLN per client recommendation. Cumulative scale includes over 60,000 caregivers placed and 30,000+ families served over 20+ years.

The go-to-market is direct-to-consumer via the branch network, phone hotlines, and online inquiry forms with a 24-hour callback guarantee, following a 4-step consultative sales process that deploys a caregiver within 2-3 business days. In September 2025, the company expanded into German care homes (Wohngemeinschaften), adding a shift-based facility placement model alongside its existing live-in offering. The business operates within a multi-entity group including PM24 Care EU Sp. z o.o. Sp. j., Promedica24 EU sp. z o.o. sp. j., and PM24 Betreuungspersonal EU sp. z o.o. sp. j. No external equity funding rounds or institutional investors are disclosed.

Name

Promedica24

Legal name

Promedica24 Sp. z o.o.

Website

https://promedica24.com.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Promedica24 is a privately held Polish company founded in 2004 that operates a two-sided marketplace providing 24/7 live-in elderly home care to families and placing caregivers with jobs across Poland, Germany, and England via a 44-branch network and proprietary mobile platform.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

akta.pro secondary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Live-in elderly care
• Home care services
• Caregiver placement
• Senior care Poland
• Caregiver recruitment Germany

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Elderly Care Services (B2C): Promedica24 charges families for live-in caregiving services. Caregivers reside with seniors and provide round-the-clock support. Revenue is generated through monthly service fees ranging from approximately 3,331 PLN to 7,260 PLN depending on care needs and available government subsidies.
2. Caregiver Placement Services: The company places caregivers (primarily Polish) with families in Germany and Poland. Caregivers can work under employment contract or self-employment (Gewerbe) model. The company benefits from this arrangement through service organization fees and franchising model.
3. Referral Program: Referral bonuses for recommending clients: up to 500 PLN for referring care clients in Poland, up to 400 EUR for referring clients in Germany.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Promedica24 provides full-time live-in home care services for elderly and dependent individuals in Poland and Germany, where qualified caregivers reside with the senior and deliver 24/7 support including daily hygiene, meal preparation, mobility help, companionship, and light housework. The company also operates a caregiver recruitment and placement service that matches Polish caregivers with elderly care positions in Germany and Poland under either employment contracts or self-employment (Gewerbe) frameworks. Supporting offerings include a proprietary caregiver mobile app, free German language courses, and caregiver training programs.

Product overview

Promedica24 operates as a unified caregiving services platform combining home care provision for seniors with caregiver job placement across Poland and Germany. The core offering consists of two interconnected services: (1) Usługi opiekuńcze – 24/7 live-in home care for elderly and dependent persons, and (2) Praca dla opiekunek – recruitment and placement of caregivers. Supporting these are the Aplikacja mobilna (caregiver mobile app for contract management), Kursy języka niemieckiego (free German language training), Szkolenia (caregiving skills development), and Opieka w domu opieki (new 2025 nursing home placement service). The Gewerbe model offers an alternative self-employment pathway for experienced caregivers. The platform serves both B2C families seeking care and B2E caregivers seeking employment, operating across 44 branch offices in Poland with placements in Germany and England.

Differentiator

Problem solved

Functional benefit

Products and services

• Usługi opiekuńcze (Live-in Home Care Services) Full-time live-in home care services where a qualified caregiver resides with the senior and provides 24/7 support including daily hygiene, meal preparation, mobility support, shopping, light housekeeping, companionship, and organization of daily activities. Care is provided in Poland and Germany for elderly and dependent individuals.
• Praca dla opiekunek (Caregiver Recruitment and Placement) Job placement and recruitment service connecting Polish caregivers with elderly care positions in Germany and Poland. Includes job matching, multi-stage recruitment process, contract arrangement under either contract of mandate (umowa zlecenie) or Gewerbe (self-employment) models, and ongoing support throughout placement.
• Aplikacja mobilna Promedica24 – Strefa opieki (Caregiver Mobile App) Proprietary mobile application providing caregivers with constant access to contract details, travel information, salary simulation, work schedule, important contacts, chat with translator function, and bonus notifications. Available on Android devices (8.0+) via Google Play Store.
• Opieka w domu opieki (Wohngemeinschaften – Care Home Service) Recruitment service for caregivers to work in private and intimate care homes (Wohngemeinschaften) in Germany. Caregivers work in shifts of 8-12 hours per day with team support, defined responsibilities, and guaranteed free time, as opposed to live-in arrangements.
• Free German Language Courses for Caregivers Free German language courses including online lessons, stationary courses across Poland, and flashcards for vocabulary learning. Available in 23 lessons covering basic phrases, pronunciation, and specialized vocabulary for caregiving. Designed for caregivers seeking to work in Germany.

Quantifiable outcome

• Care cost reduced to approximately 3,331 PLN/month after government subsidies
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bayada Home Health Care: One of the largest U.S. non-profit home health and personal care providers, offering adult and pediatric home health, hospice, and personal care services. Broad incumbent in adjacent in-home care space with overlapping capabilities to Promedica24.
• BrightSpring Health Services: Publicly traded provider of home and community-based health services including personal care, hospice, and home health. Large incumbent with personal care services that directly overlap Promedica24's elder in-home care offering.
• Aveanna Healthcare: Publicly traded diversified home health platform providing private duty nursing, personal care, and adult home care. Comparable in personal/in-home care delivery for elderly and disabled populations, though U.S.-focused and broader in scope.

Direct peers

• Home Instead Senior Care: Global in-home senior care franchise network operating in dozens of countries, including Europe. Most directly comparable to Promedica24 by product (live-in/personal in-home care for elderly), customer (families seeking care), and franchise-driven operating model.
• Right at Home: International in-home care franchise focused on seniors and adults with disabilities. Comparable to Promedica24 in offering personalized, around-the-clock in-home care services through a locally distributed franchise footprint.
• Visiting Angels: Large U.S. franchise network for in-home senior care, offering companion care, personal care, and live-in services. Direct peer on care delivery model and target customer (families seeking elder care at home).
• Pflegehelden: German in-home care franchise specializing in 24-hour care and senior support services. Closest German-market peer to Promedica24's German operations by product offering (live-in care) and franchise-driven delivery.
• Senior Helpers: U.S. franchise network providing in-home senior care including Alzheimer's/dementia care, personal care, and companionship. Comparable service portfolio and franchise operating model to Promedica24.
• Comfort Keepers: Global in-home care franchise providing personal care, companionship, and senior care services. Closely aligned with Promedica24 on core offering (assistance with ADLs, dementia support, companionship) and franchise-led go-to-market.

Emerging players

• Honor Technology: Tech-enabled home care platform operating its own caregiving workforce with proprietary matching and care management software. Emerging player in elder home care with a more technology-led model than Promedica24, signaling potential disruption direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Promedica24PL
• Facebookfacebook.com/Promedica24
• Instagraminstagram.com/odwazsienazmiany_
• LinkedInlinkedin.com/company/promedica24

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promedica24