Sofia Health
Sofia Health is a private wellness marketplace connecting individual consumers with hundreds of holistic practitioners across 12+ service categories, and offers a B2B employer wellness subscription (Sofia Prime) and an e-commerce product catalog.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Sofia Health does
Sofia Health, LLC is a private wellness marketplace founded in 2019 and headquartered in San Francisco. The platform connects individual consumers with a network of hundreds of practitioners across twelve or more service categories — including Alternative & Holistic Health, Fitness & Movement, Life/Career Coaching, Mental Health & Emotional Wellbeing, Nutrition, Pain & Injury Recovery, Physical Health, Pregnancy & Fertility, Skin/Hair/Beauty, Sleep & Restoration, and Women's Health — alongside an e-commerce layer for at-home test kits, beauty products, vitamins/supplements, food and drinks, and curated health-goal products. The core technology is a self-serve web marketplace enabling symptom-, goal-, and category-based practitioner discovery, transparent credential viewing, direct booking and payment, and calendar integration with Google, Apple, Outlook/Office 365, and Yahoo; customer support is delivered via Zendesk. There is no mobile app, no public API, and no disclosed AI/ML capabilities.
Sofia Health firmographics
Firmographics- Name
- Sofia Health
- Legal name
- Sofia Health, LLC
- Website
- https://sofiahealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sofia Health is a private wellness marketplace connecting individual consumers with hundreds of holistic practitioners across 12+ service categories, and offers a B2B employer wellness subscription (Sofia Prime) and an e-commerce product catalog.
- Ownership category
- akta.pro rank
Sofia Health industry classification
Industry- Product category
- Health and Wellness Marketplace
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
- akta.pro secondary industry
- Healthcare & Wellness Personalization (HDAAAGAI)
Keywords
Where Sofia Health is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Sofia Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Service Booking Commission: Platform takes commission on booked appointments with wellness practitioners across categories including alternative health, fitness, mental health, nutrition, and more
- Product Sales: E-commerce sales of wellness products including at-home test kits, vitamins, supplements, beauty products, and digital guides
- Sofia Prime Employer Subscriptions: B2B employer wellness program providing monthly reports and live classes for employee wellness benefits
- Practitioner Subscription/Pricing: Practitioners pay for platform access to list services and book clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual service sessions |
| Subscription | Monthly | Sofia Prime Employer Plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Sofia Health product offering
Product offeringCore offering
Sofia Health is a digital wellness marketplace that connects consumers with third-party holistic and conventional health practitioners across more than 12 service categories, including alternative health, fitness and movement, mental and emotional health, and nutrition. Users can search, compare, book appointments, and pay practitioners directly through the platform, shop wellness products across dedicated e-commerce categories such as at-home test kits, beauty and personal care, vitamins and supplements, food and drinks, and health-goals products, and participate in live wellness classes.
Product overview
Sofia Health is a digital wellness marketplace platform offering a comprehensive ecosystem for health and wellness services and products. The core Sofia Health Platform enables users to discover and book appointments with holistic practitioners across 12 major service categories (Alternative & Holistic Health, Children & Family, Fitness & Movement, Life/Career Coaching, Mental Health, Nutrition, Pain & Injury Recovery, Physical Health, Pregnancy & Fertility, Skin/Hair/Beauty, Sleep & Restoration, and Women's Health). The platform also includes a curated e-commerce marketplace featuring At-Home Test Kits, Beauty & Personal Care, Vitamins & Supplements, Food & Drinks, Health Goals products, and more. Sofia Prime is the enterprise-tier employee wellness program offering 300+ monthly live classes, real-time feedback, and detailed reporting for employers. The platform connects users with hundreds of professionals who offer virtual and in-person services, featuring practitioner credential transparency, seamless booking and payment, and comprehensive wellness options for mental, physical, and spiritual health.
Differentiator
Problem solved
Functional benefit
Brands
- Sofia Prime: Corporate wellness program offering employee benefits including live classes, organizational resilience building, and monthly detailed reports for employers.
- Veterans First
Products and services
- Sofia Health Wellness Marketplace Platform
Companies that use Sofia Health
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sofia Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Sofia Health partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sofia Health competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Established wellness business management and consumer booking platform for salons, spas, fitness, and wellness services. Directly comparable as a two-sided marketplace for wellness practitioners and consumers, though Mindbody is significantly larger and broader in scope.
- Headspace Health: Mental wellness platform with consumer subscriptions and a B2B employer channel (Headspace for Work). Comparable via Sofia Prime's employer wellness offering and overlapping mental health service category.
- Calm: Mental wellness platform with consumer subscription and Calm Business employer offering. Comparable to Sofia Prime in B2B employer wellness positioning and to Sofia Health's mental wellness service category.
- Zocdoc: Online medical appointment booking marketplace with practitioner search and credential transparency. Comparable in the practitioner discovery and credential transparency model, though Zocdoc focuses on conventional medical rather than holistic wellness.
Direct peers
- ClassPass: Subscription-based marketplace giving consumers access to fitness and wellness classes across studios and providers. Closely comparable as a wellness services marketplace with both consumer subscriptions and practitioner relationships, though narrower in category focus.
- Vagaro: Marketplace and booking platform for salons, spas, fitness, and wellness professionals offering both consumer booking and practitioner SaaS. Directly comparable marketplace model serving wellness practitioners and consumers with similar breadth.
- Booksy: Booking and marketplace platform for beauty, wellness, and health service providers with strong consumer-facing discovery. Comparable in operating a two-sided marketplace connecting practitioners and end consumers for wellness appointments.
- WellnessLiving: All-in-one business management and consumer booking platform for fitness, wellness, and beauty businesses. Comparable marketplace model connecting practitioners with consumers across multiple wellness verticals.
- StyleSeat: Online booking and marketplace platform for beauty and wellness professionals with consumer discovery. Comparable marketplace model connecting practitioners and consumers for service booking with credential display.
Emerging players
- Maven Clinic: Virtual care platform for women's and family health including fertility, pregnancy, and postpartum services. Comparable to Sofia Health's Pregnancy & Fertility and Women's Health service categories with overlapping employer benefit positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sofia Health social profiles
Digital presenceSofia Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sofia Health leadership team
Management profileNumber of profiles
Profiles2 records
Sofia Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sofia Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sofia Health
What does Sofia Health do?
Sofia Health is a digital wellness marketplace that connects consumers with third-party holistic and conventional health practitioners across more than 12 service categories, including alternative health, fitness and movement, mental and emotional health, and nutrition. Users can search, compare, book appointments, and pay practitioners directly through the platform, shop wellness products across dedicated e-commerce categories such as at-home test kits, beauty and personal care, vitamins and supplements, food and drinks, and health-goals products, and participate in live wellness classes.
Is Sofia Health a public or private company?
Sofia Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sofia Health founded?
Sofia Health was founded in 2019. It employs 1 to 10 people.
Where is Sofia Health based?
Sofia Health is headquartered in San Francisco, United States, in the North America region.
How does Sofia Health make money?
Four revenue lines are on record. Service Booking Commission is the primary driver. The others are product Sales, sofia Prime Employer Subscriptions and practitioner Subscription/Pricing.
Who are Sofia Health's main competitors?
Broad incumbents on record are Mindbody, Headspace Health, Calm and Zocdoc. Direct peers are ClassPass, Vagaro, Booksy, WellnessLiving and StyleSeat. Maven Clinic is listed as an emerging player.
Does Sofia Health have an API?
No public API is recorded for Sofia Health.
What industry is Sofia Health in?
Sofia Health's product category is Health and Wellness Marketplace. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities, with a secondary code of HDAAAGAI, Healthcare & Wellness Personalization. Its NAICS code is 62 and its SIC code is 8000.