Greenpeace

What Greenpeace does

Greenpeace is an independent global campaigning organization that uses peaceful protest, creative confrontation, and investigative journalism to expose environmental problems and pressure governments and corporations toward sustainable solutions. Founded in 1971 in Vancouver, Canada, and now coordinated by Greenpeace International from Amsterdam, it operates through a federated network of approximately 40 national and regional offices spanning Europe, the Americas, Asia-Pacific, Africa, and MENA. The organization's core offerings are not products in a commercial sense but rather campaigns, advocacy publications, investigative reports, documentaries (including the Gaslit film with Jane Fonda and the Animales en Peligro series), and direct-action operations conducted via the Rainbow Warrior and Arctic Sunrise ships.

Greenpeace's business model is funded almost exclusively through individual donations, monthly recurring giving programs, and legacy bequests, with explicit independence from government and corporate funding. Its go-to-market is community-led: mobilizing millions of supporters through online petitions, volunteer platforms, protests, media engagement, and participation in international forums such as UNFCCC climate conferences and Global Plastics Treaty negotiations. The organization targets three primary constituencies—individual supporters who fund and amplify campaigns, governments and policymakers subject to advocacy pressure, and corporations (particularly in fossil fuels and consumer goods) subject to accountability campaigns and legal challenges. Greenpeace does not sell products or services; revenue mechanics operate as a subscription-recurring donation model scaled through national office fundraising operations.

The underlying technology footprint is modest and operationally oriented: the Planet4 open-source publishing platform (publicly available on GitHub), a media library service, and standard digital organizing tools rather than proprietary AI/ML systems or technology products. Greenpeace's competitive differentiation is built on five decades of brand recognition, the federated global office network, physical direct-action assets (ships), a published EPIC accountability framework, and an extensive investigative journalism and documentary production capability. The organization faces ongoing legal exposure, evidenced by the reported $345 million Dakota Access lawsuit judgment against Greenpeace USA.

Name

Greenpeace

Legal name

Greenpeace International

Website

https://greenpeace.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greenpeace is an independent global environmental campaigning organization operating through approximately 40 national and regional offices, funded by individual donations and using peaceful protest, investigative journalism, and direct action to pressure governments and corporations on climate, biodiversity, and environmental accountability issues.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Policy, Advocacy & Litigation (BPAGAGAG)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Environmental advocacy
• Climate campaigning
• Ocean conservation
• Forest protection
• Anti-pollution activism

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices48 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Greenpeace is funded primarily through donations from individuals who support its environmental campaigns. The organization emphasizes independence from governments and corporations.
2. Member Support: Greenpeace USA engages supporters through monthly giving programs, one-time donations, and legacy giving (bequests).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Greenpeace runs global environmental campaigns using peaceful protest, creative confrontation, and investigative reporting to expose climate, biodiversity, ocean, forest, and pollution issues, pressuring governments and corporations for policy and behavioural change. Its sellable offerings include environmental advocacy campaigns, investigative publications and reports, the Gaslit and Animales en Peligro documentaries, and a Media Library service providing archival photo and video assets to journalists and partners.

Product overview

Greenpeace is a global network of independent national and regional Greenpeace organisations coordinated by Greenpeace International. The organization's offerings consist primarily of environmental campaigns, advocacy publications, documentaries, and media resources rather than a unified technology product platform. The main offerings include the Gaslit documentary, various environmental reports and publications, a media library service for archival content, and campaign activism resources. The organization publishes stories, press releases, podcasts, and campaigns across multiple issue areas including Climate & Energy, Biodiversity, and Social & Economic systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaslit Documentary

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• WoodsideminorOthers · 24 April 2026Woodside and Greenpeace Australia Pacific reached a settlement in an emissions lawsuit dismissed in the Federal Court of Australia on April 24, 2026, with both parties agreeing to bear their own costs. Greenpeace filed the lawsuit in December 2023 challenging Woodside's climate strategy representations. Woodside changed how it presented carbon emissions plans during proceedings.
• FonterraminorOthers · 31 March 2026New Zealand's Fonterra settled a lawsuit with Greenpeace Aotearoa by admitting that the '100% New Zealand grass-fed' label on its Anchor butter was likely misleading consumers, as cows' diet included palm kernel sourced from rainforests. Fonterra removed the labeling from its Anchor butter packaging.
• Green Planet EnergycoreStrategic or Co-development Partner · 19 December 2025Green Planet Energy customers funded a €218,000 heating system project in Trostianets, Ukraine. The Greenpeace Environmental Foundation served as a funding partner. The project combined geothermal energy, heat pumps, and solar power for a 60-apartment building damaged during Russian occupation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Wildlife Fund (WWF): The closest peer to Greenpeace: a global, brand-led environmental NGO with a federated national-office structure, individual-donor funding model, and overlapping campaign portfolio (climate, oceans, forests, wildlife). WWF differs primarily by leaning on conservation partnerships and scientific fieldwork rather than direct confrontation.
• Sierra Club: One of the largest U.S.-based environmental advocacy organizations, similarly funded by individual donors and focused on climate, public lands, and fossil-fuel opposition. Directly comparable as a membership-driven campaigning NGO in the same advocacy space, with comparable litigation history.
• Friends of the Earth International: A federated global network of autonomous national environmental groups (member groups in 70+ countries), explicitly modeled on grassroots activism and direct action — directly comparable in structure, mission, and tactics to Greenpeace.
• Natural Resources Defense Council (NRDC): Major U.S. environmental advocacy organization combining scientific research, policy advocacy, and litigation against corporate polluters — directly comparable to Greenpeace's litigation-driven accountability work but with a more science/legal-center rather than protest-led approach.
• 350.org: Globally networked grassroots climate organization focused on fossil-fuel divestment and rapid climate mobilization. Comparable as a climate-activism NGO competing for the same donor base and movement participants, though more digitally native and decentralized than Greenpeace's federated structure.
• Rainforest Action Network: A U.S.-based environmental advocacy organization focused on forests, fossil fuels, and corporate accountability through direct action and campaigns — directly comparable to Greenpeace's campaign tactics and target industries.

Emerging players

• Extinction Rebellion: A direct-action, civil-disobedience climate movement using public disruption tactics similar to Greenpeace's confrontational style, but decentralized and with lower fundraising overhead. Comparable as a competitor for activist attention and younger supporters.
• Earthjustice: The largest nonprofit environmental law organization in the U.S., litigating against polluters and for stronger environmental regulation. Comparable in the litigation-and-accountability dimension where Greenpeace has demonstrated recent wins (Woodside, Fonterra).
• ClientEarth: An environmental law charity using litigation to enforce environmental law against governments and corporations across Europe and beyond. Comparable to Greenpeace's recent litigation-led wins against Woodside and Fonterra, representing the same strategy-professionalized.

Broad incumbents

• Conservation International: A large, established global environmental organization focused on biodiversity, oceans, and climate. Comparable as a peer in the international environmental-NGO landscape, though with a more corporate-partnership and field-conservation orientation than Greenpeace's confrontation-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Greenpeace
• GitHubgithub.com/greenpeace/planet4
• YouTubeyoutube.com/greenpeace
• Facebookfacebook.com/greenpeace.international
• LinkedInlinkedin.com/company/greenpeace
• Instagraminstagram.com/greenpeace
• TikToktiktok.com/@greenpeace_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpeace