Field Nation

What Field Nation does

Field Nation operates a two-sided labor marketplace that connects enterprises, managed service providers, OEMs, VARs, and retailers with independent IT field service technicians for on-site work. The platform supports 20+ specialized skillsets—networking, cabling, POS, AV, security, telecom, and IoT—covering 600,000+ sites across every ZIP code in the United States and Canada. Approximately 7,000+ field service leader customers and 15,000+ independent technicians searching weekly generate 1.1M+ completed work orders annually, with a 98% completion rate and average technician response time of 12 minutes.

The technology stack combines a cloud-based marketplace with proprietary tooling: Provider Match (skills engine and ranking algorithm), Provider Success Score (predictive quality metric), SmartMatch rule-based notifications, Advanced Auto Dispatch rules engine, SmartAudit approval automation, MarketSmart Insights (marketplace-wide pricing/coverage data over millions of historical work orders), and the Performance Intelligence Hub. Field Nation delivers this via web, native iOS/Android apps, a REST API with sandbox, and pre-built integrations with 13+ dominant FSM/PSA platforms (Salesforce, ServiceNow, ConnectWise, Autotask, NetSuite, IFS, Fieldpoint, Zendesk, Freshdesk, Zuper, FSM Global, Quickbase, Dropbox). Insurance products (General Liability, Occupational Accident, Professional Liability) and Checkr-based screening are embedded to handle compliance and risk.

Revenue is generated through a multi-stream model: tiered subscription plans on the buyer side (Plus for SMBs, Premier for high-volume users, Enterprise for large-scale operators on multi-year contracts), a flat 10% service fee on technician payouts, transactional insurance fees, premium Field Nation Pro subscriptions on the supply side (with On-Demand Pay, SmartMatch, and annual screenings), and professional services/implementation support. Go-to-market is hybrid: self-serve web and mobile onboarding for SMBs, dedicated enterprise field sales and customer success teams for large accounts, channel partners and an exclusive Platform Management Partner network for complex deployments, and an EOR partnership enabling Long-Term Engagements for W2-style placements.

Name

Field Nation

Legal name

Field Nation, LLC

Website

https://fieldnation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Field Nation operates a two-sided labor marketplace connecting enterprises, MSPs, OEMs, and retailers with independent IT field service technicians across 600,000+ U.S. and Canadian sites, monetized through tiered subscriptions, a 10% transaction fee, and embedded insurance products.

Ownership category

akta.pro rank

Product category

IT Field Service Labor Marketplace

SIC

Services-Employment Agencies (7361), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

akta.pro secondary industry

Field Service Dispatch & Remote Troubleshooting (BPAAACAG)

Keywords

• IT field service marketplace
• Contingent workforce platform
• Technician matching software
• On-site labor marketplace
• Field service management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Plus, Premier, Enterprise): Companies pay subscription fees for access to the platform with tiered pricing based on features and volume. Plus is for small businesses, Premier adds volume discounts and advanced features, and Enterprise includes tailored consulting and dedicated support. Most clients run work through subscription-based pricing for access to volume-based discounts.
2. Work Order Transaction Fees: Field Nation charges a 10% flat service fee on final payment totals for technicians. For companies, processing fees apply based on subscription tier with savings at incremental spend milestones.
3. Insurance Products: General Liability insurance through Field Nation carries a 1.95% fee per work order. Occupational Accident Insurance (OAI) costs 1% monthly for monthly subscriptions or 0.5% per work order on OAI-required orders. Professional Liability (E&O) coverage also available.
4. Field Nation Pro Premium: Pro tier for technicians includes On-Demand Pay (daily payments via Zelle or next-day ACH), SmartMatch notifications, background check and drug test ($75+ value annually), and TripLog mileage tracking. Revenue from Pro subscription fees.
5. Professional Services & Implementation: Implementation support plans tailored to help teams get up and running. Platform Management Partners can be engaged for scoping work, vetting technicians, reviewing deliverables, or supporting across entire operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Field Nation operates a two-sided online marketplace that connects companies needing IT field service labor with independent on-site technicians across the US and Canada. The platform enables companies to post work orders, match and dispatch qualified technicians, manage job execution, process payments, and administer insurance, with subscription tiers (Plus, Premier, Enterprise) for buyers and a Pro membership for technicians.

Product overview

Field Nation is a platform-plus-modules architecture offering a cloud-based labor marketplace for IT field service. The core platform connects companies with skilled technicians for on-demand work across 20+ skillsets. The product portfolio includes three subscription tiers (Plus, Premier, Enterprise), premium technician features (Field Nation Pro), AI-powered matching (Provider Match), predictive quality scoring (Provider Success Score), automation tools (Advanced Auto Dispatch, SmartAudit), analytics (MarketSmart Insights, Performance Intelligence Hub), and insurance products. Integrations with major FSM, PSA, ERP, CRM, and ITSM platforms enable workflow automation. Mobile apps for iOS and Android provide technician-facing functionality including job discovery, task management, and payment tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Plus: Entry-level subscription tier for small businesses looking to develop their on-demand labor strategy.
• Premier
• Enterprise
• Field Nation Pro
• My Business Dashboard
• Provider Match
• Provider Success Score
• MarketSmart Insights
• Smart Talent Pools
• SmartAudit
• Advanced Auto Dispatch
• Performance Intelligence Hub

Products and services

• Field Nation Marketplace Platform Cloud-based two-sided labor marketplace platform connecting companies seeking IT field service technicians with independent service providers across 20+ skillsets (networking, cabling, POS, AV, security, telecom, IoT) and 600K+ sites in every US and Canadian ZIP code. Used by companies to post work orders, match and dispatch technicians, manage execution, and process payment.
• General Liability Insurance General Liability policy provided through Field Nation to cover potential property damage or bodily injury resulting from work performed on the Field Nation marketplace. Carries a 1.95% fee on total work order value; required for all work orders.
• Professional Liability Insurance (E&O) Errors and Omissions coverage providing additional protection for negligent services performed through the Field Nation marketplace.
• Occupational Accident Insurance (OAI) Insurance protecting technicians from medical expenses, lost wages, and rehabilitation costs from on-site injuries. Available as a monthly subscription at 1% fee or at 0.5% per work order when required.
• Background Check and Drug Testing (via Checkr) Background screening and drug testing services offered to technicians through Field Nation's partnership with Checkr. Completing both screenings increases likelihood of being awarded work; included free for Field Nation Pro members after the first work order request.

Quantifiable outcome

• Reduce labor costs up to 20% vs. third parties and up to 30% vs. W2 employees
• +9 more outcomes

Named customers19 records

Segments14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationPre-built integration connector allowing Field Nation customers to post work orders and manage service delivery directly within Salesforce CRM, enabling seamless workflow between sales/account management and field operations.
• ConnectWisecoreTechnology or IntegrationPre-built integration connector enabling Field Nation customers to synchronize work orders and technician assignments with ConnectWise PSA, streamlining field service operations.
• ServiceNowcoreTechnology or IntegrationPre-built integration connector for ServiceNow customers to access Field Nation's technician marketplace directly within their service management workflows.
• NetSuite (Oracle)coreTechnology or IntegrationPre-built integration connector enabling NetSuite users to access Field Nation's marketplace for field service work orders and payment processing.
• Autotask / DattocoreTechnology or IntegrationPre-built integration connector for Autotask/Datto PSA users to access Field Nation's technician marketplace directly within their existing workflows.
• CheckrcoreTechnology or IntegrationField Nation partners with Checkr, a leading background screening provider, to offer affordable background checks and drug tests directly through the platform. Passing these screenings makes technicians 68% more likely to get work. Background checks and drug tests are included free in Field Nation Pro after requesting just one work order.
• Platform Management PartnerscoreImplementation/ SI/ Consulting PartnerExclusive network of Field Nation partners who can support scoping work, vetting and confirming technicians for site, or reviewing deliverables. Engaged for single projects, fixed periods, or across entire operations.
• Strategic Partner NetworkminorStrategic or Co-development PartnerExclusive partner network of industry and service experts who provide strategic guidance and help enterprises scale with confidence. Partners include industry consultants and service experts.
• Employer of Record (EOR)minorStrategic or Co-development PartnerField Nation helps companies find technicians through the marketplace and connects them with a trusted third-party Employer of Record (EOR) for long-term engagements. The EOR handles W2 payroll, tax paperwork, and benefits while companies manage work orders and payments through the Field Nation platform.

Scale indicators27 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow Field Service Management: Enterprise FSM platform from ServiceNow covering work order management, dispatch, and technician scheduling. As a core Field Nation integration partner, it represents the enterprise workflow incumbent that could disintermediate the marketplace layer.
• Upwork: Large public freelance marketplace with global reach covering IT, creative, and professional services. While broader than Field Nation's IT field service specialization, both operate two-sided talent marketplaces with similar matching, payment, and compliance infrastructure.
• ConnectWise: PSA and FSM platform serving MSPs and IT service providers with technician management capabilities. ConnectWise is both an integration partner and potential competitor for the MSP customer segment Field Nation serves.
• Salesforce Field Service: Major FSM platform from Salesforce that includes technician dispatch and work order management. Field Nation integrates with Salesforce but Salesforce could potentially build marketplace capabilities natively, making it both a partner and competitive threat.

Emerging players

• Instawork: Gig marketplace connecting hospitality and industrial businesses with hourly workers. Shares the two-sided marketplace model and quality scoring approach with Field Nation but operates in different verticals (hospitality vs. IT field service).
• Jobber: Field service management software for SMB home service businesses with scheduling, dispatch, and customer management features. Operates in adjacent field service verticals with comparable dispatch and quality management functionality.
• ShiftMed: On-demand healthcare staffing marketplace connecting healthcare facilities with credentialed nurses and allied health professionals. Shares the marketplace model, quality scoring, and compliance management approach with Field Nation but specializes in healthcare rather than IT.

Direct peers

• Wonolo: On-demand labor marketplace connecting businesses with temporary workers across multiple verticals. While Wonolo focuses on broader hourly/daily staffing, both platforms operate two-sided marketplace models for flexible workforce engagement with similar quality scoring and matching features.
• WorkMarket (ADP): Direct competitor in the on-demand IT field service contractor marketplace space before its acquisition by ADP. Both operate two-sided marketplaces connecting enterprises with independent contractors for contingent workforce management, with comparable matching, dispatch, and compliance capabilities.
• FieldEdge: Field service management software for HVAC, plumbing, electrical, and other home service contractors. Targets similar enterprise field service operations with dispatch, work order management, and technician performance tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/field-nation
• Xx.com/fieldnation
• Facebookfacebook.com/fieldnation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Nation