STEM Hub
STEM Hub is an Australian EdTech platform that delivers free, curriculum-aligned national STEM challenges for primary and secondary schools, with live finals at the Formula 1 Australian Grand Prix. It monetises via downloadable digital resource kits and subscriptions, serving teachers, homeschool educators, and students across Australian states.
- Company typePrivate
- Founded2018
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What STEM Hub does
STEM Hub is a privately held Australian education technology company founded in 2018 and headquartered in Melbourne, Victoria. It operates an online platform that delivers national and international STEM challenges for Australian primary and secondary schools, with live challenge finals held at the Formula 1 Australian Grand Prix under an ongoing partnership with the Australian Grand Prix Corporation. The company serves schools, teachers, homeschool educators, and students in Years 3-12, addressing the gap between theoretical STEM curricula and real-world application through hands-on, project-based challenges on themes including motorsport engineering, autonomous vehicles, biofuels, pollinator ecology, biodegradation, and renewable energy.
The platform is composed of a Challenge HQ portal that manages challenge registration, submission, judging, and resource distribution, a library of curriculum-aligned digital resources mapped to Australian Curriculum v9.0, and the ACES Club community program that recognises high-achieving schools across multiple challenge cycles. Paid products include downloadable PDF resource kits (e.g., the $34.95 Bee's Knees Complete STEM Resource Kit for Years 3-6) and subscription access to the platform, while the challenges themselves are offered free to Australian schools. The company has also partnered with Matilda Education to produce animated explainer videos for the Good Science textbook series (Grades 7-10) and with BAE Systems Australia to develop educational booklets on autonomous vehicles, extending its content surface beyond direct-to-school delivery.
Commercially, STEM Hub appears to be founder-led and bootstrapped, with no disclosed institutional funding beyond a 2018 RMIT Activator grant and a small team (1-10 employees) under CEO and Founder Dr. Jo Jaric. The business model relies on freemium challenge participation to drive adoption at scale, supplemented by low-anchor one-time resource kit sales and subscription revenue. Recognitions include the 2025 TechDiversity Awards Campaign of the Year for the HydroBot Rumble Challenge, a 2024 finalist position at the Defence & National Security Workforce Awards, and a 2019 Tech Diversity Merit Award from the Victorian State Government.
STEM Hub firmographics
Firmographics- Name
- STEM Hub
- Legal name
- STEM Hub PTY. LTD.
- Website
- https://stemhub.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STEM Hub is an Australian EdTech platform that delivers free, curriculum-aligned national STEM challenges for primary and secondary schools, with live finals at the Formula 1 Australian Grand Prix. It monetises via downloadable digital resource kits and subscriptions, serving teachers, homeschool educators, and students across Australian states.
- Ownership category
- akta.pro rank
STEM Hub industry classification
Industry- Product category
- STEM Education Technology
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
- akta.pro secondary industries
- STEM Assessment, Badging & Competition Platforms (EDAFANAJ), STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI), Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)
Keywords
Where STEM Hub is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
STEM Hub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital STEM Resource Kits: Sale of downloadable PDF-based STEM resource kits for classroom and homeschool use. One-time purchase model per kit with single-classroom licensing.
- Subscription Services: Subscription-based access to the STEM Hub platform and services, with members receiving access to challenges and digital resources during the subscription period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Bee's Knees: Building Buzzing Gardens - Complete STEM Resource Kit |
| Freemium | Pay-as-you-go | STEM Challenge Entry |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
STEM Hub product offering
Product offeringCore offering
STEM Hub operates an online platform that delivers real-world STEM challenges with live finals at the Formula 1 Australian Grand Prix, alongside a portfolio of curriculum-aligned digital STEM resource kits for classroom and homeschool use. The company also runs the ACES Club community program recognizing high-achieving schools and Challenge HQ as the central portal for accessing challenges, guidelines, and teacher resources. Revenue is generated through one-time digital resource kit purchases (e.g., $34.95) and subscription access, while the challenges themselves are free for Australian schools to enter.
Product overview
STEM Hub operates as a unified platform delivering real-world STEM challenges designed to build capability in students. The core offering consists of annual national and international STEM challenges (The Next Lap Challenge, Green Grid Challenge, Bee's Knees Challenge, ScrapHeat Challenge, HydroBot Rumble Challenge) that make science exciting through motorsport and environmental themes. These challenges are complemented by curriculum-aligned digital resources including The Bee's Knees Complete STEM Resource Kit ($34.95 instant download), and the ACES Club community program for challenge winners. Challenge HQ serves as the central portal for accessing all challenges with downloadable teacher resources. The company also creates educational booklets (Science of F1, Science of Autonomous Vehicles) and partnered with Matilda Education to produce animated science explainer videos.
Differentiator
Problem solved
Functional benefit
Products and services
- The Next Lap Challenge 2027 F1-themed national STEM challenge inviting students in teams of up to five to submit 2-3 minute video presentations of their motorsport innovation. Finalists present live at the Formula 1 Australian Grand Prix. Free to enter for Australian schools and homeschool educators.
- Green Grid Challenge 2026 National STEM challenge focused on energy, sustainability and engineering themes related to motorsport and racing systems. Open to primary and secondary divisions.
- Bee's Knees Challenge 2025 Pollinator-themed STEM challenge where students research native Australian bees and design bee-friendly gardens. Includes curriculum-aligned resources for Years 3-6 classroom and home education use.
- ScrapHeat Challenge 2025 Biodegradation-themed STEM challenge exploring the science of composting, sustainability and environmental solutions for students across Australia.
- HydroBot Rumble Challenge Hands-on STEM challenge in which students design and build hydro-powered robots. Winner of Campaign of the Year at the TechDiversity Awards 2025.
- The Bee's Knees: Building Buzzing Gardens - Complete STEM Resource Kit Ready-to-teach STEM resource for Years 3-6 where students research native Australian bees, design a bee-friendly garden, and present their findings. Includes student workbook, science guide, judging rubric, curriculum alignment, activity sheets, and teacher guide. Sold as instant PDF download for $34.95 per kit (single-classroom or home education license); school-wide licensing available on contact.
- Challenge HQ Central portal for accessing STEM Hub's portfolio of real-world STEM challenges. Contains challenge guidelines, companion booklets, marking rubrics, and registration for schools.
Quantifiable outcome
- Student STEM subject enrollment increasing at schools engaged with STEM Hub programs since 2018
- +1 more outcomes
Companies that use STEM Hub
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
STEM Hub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
STEM Hub partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Australian Grand Prix CorporationcoreOngoing partnership to deliver the STEM Hub and Australian Grand Prix Challenge Series. Students present challenge solutions live at the Formula 1 Australian Grand Prix, with the AGPC providing venue access, branding, and operational support. The partnership enables high-profile finals events and provides real-world motorsport context for STEM challenges.
- BAE Systems AustraliacorePartnership to create educational booklets on autonomous vehicles and science. Joint development of The Science of Autonomous Vehicles educational booklet for grades 5-12. Supported the BAE Systems Australia: Autonomous Vehicle Challenge at the 2020 F1 Australian Grand Prix.
- Matilda EducationminorPartnership to create animated explainer videos accompanying Good Science textbooks for the VIC/NSW Science Syllabus (Grades 7-10). STEM Hub creates individual storyboards, animations, scripts, and voiceovers for 120-180 second educational videos.
- Life RocksminorNature-based education company providing prize packs for the ScrapHeat Challenge. Life Rocks shares STEM Hub's vision of inspiring curiosity and care for the natural world through environmental education.
- Save the Bees AustraliaminorEnvironmental advocacy organization led by Simon Mulvany, providing prizes for the Bee's Knees Challenge winners. Partner in pollinator protection education and community awareness.
- Melbourne Girls Grammar School (MGGS) - Centre for Educational EnterpriseminorCo-development of integrated STEM curriculum through the STEM Curriculum Hack event. Partnership brought together STEM educators and industry professionals to co-create a vision for transformative STEM education.
- RMIT ActivatorminorSTEM Hub originated from the LaunchHub Accelerator Program at RMIT Activator. Ongoing relationship for startup support, media coverage through RMIT Launchpad, and access to university expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
STEM Hub competitors and assessment
Company assessmentEmerging players
- Tynker: Global K-12 coding and STEM platform with self-paced courses and challenges; used by some Australian schools. Comparable as a digital STEM skill/challenge product but global rather than Australia-only.
- Grok Learning: Australian-headquartered platform providing coding, Python, and cyber-security courses for school students, partnered with Australian universities. Comparable as an Australian K-12 STEM skills platform.
- Code Club Australia: Runs volunteer-led coding clubs in Australian schools and libraries. Comparable grassroots school-based STEM delivery model though narrower (coding only) than STEM Hub's broader challenge portfolio.
- Matilda Education: Publisher of Good Science textbooks for the VIC/NSW Syllabus (Grades 7-10) and an existing partner of STEM Hub for animated explainer videos. Comparable as a curriculum-aligned Australian STEM publisher and a partial complement/competitor.
Direct peers
- Australian Maths Trust: Runs the Australian Mathematics Competition and related Olympiads and enrichment programs for K-12 across the country. Comparable as a nationally scaled, curriculum-aligned school competition organization in Australia.
- FIRST LEGO League Australia: FIRST LEGO League runs team-based STEM robotics challenges for school-aged children globally, with strong Australian operations. It competes for the same pool of Australian K-12 schools seeking national STEM competitions and challenges each year.
- Science Olympiad Australia: Runs national science olympiads, astronomy/biology/physics/chemistry competitions for Australian secondary students. Comparable as a school-targeted, national STEM competition operator.
- Education Perfect: Australia/NZ-headquartered K-12 EdTech platform for STEM, languages, and humanities, widely licensed across Australian and NZ schools. Comparable as a curriculum-aligned, school-licensed digital STEM resource provider.
- Science and Engineering Challenge (University of Newcastle): Operates one-day STEM competition events across Australian high schools, partnered with the University of Newcastle and corporate sponsors. Directly comparable as a national, school-targeted STEM challenge program.
Broad incumbents
- CSIRO Education and Outreach: Australia's national science agency runs school STEM programs, teacher resources, and CREST awards nationwide. Comparable as a large, established Australian STEM education provider competing for school engagement, though not a paid subscription product in the same vein as STEM Hub.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
STEM Hub social profiles
Digital presenceSTEM Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEM Hub leadership team
Management profileNumber of profiles
Profiles5 records
STEM Hub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEM Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEM Hub
What does STEM Hub do?
STEM Hub operates an online platform that delivers real-world STEM challenges with live finals at the Formula 1 Australian Grand Prix, alongside a portfolio of curriculum-aligned digital STEM resource kits for classroom and homeschool use. The company also runs the ACES Club community program recognizing high-achieving schools and Challenge HQ as the central portal for accessing challenges, guidelines, and teacher resources. Revenue is generated through one-time digital resource kit purchases (e.g., $34.95) and subscription access, while the challenges themselves are free for Australian schools to enter.
Is STEM Hub a public or private company?
STEM Hub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STEM Hub founded?
STEM Hub was founded in 2018. It employs 1 to 10 people.
Where is STEM Hub based?
STEM Hub is headquartered in Melbourne, Australia, in the Oceania region.
How does STEM Hub make money?
Two revenue lines are on record. Digital STEM Resource Kits are the primary driver. The others are subscription Services.
Who are STEM Hub's main competitors?
Emerging players on record are Tynker, Grok Learning, Code Club Australia and Matilda Education. Direct peers are Australian Maths Trust, FIRST LEGO League Australia, Science Olympiad Australia, Education Perfect and Science and Engineering Challenge (University of Newcastle). CSIRO Education and Outreach is listed as a broad incumbent.
Does STEM Hub have an API?
No public API is recorded for STEM Hub.
What industry is STEM Hub in?
STEM Hub's product category is STEM Education Technology. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAFANAJ, STEM Assessment, Badging & Competition Platforms. Its NAICS code is 611710 and its SIC code is 8200.