Seeed Studio

What Seeed Studio does

Seeed Studio (legal entity Seeed Technology Co., Ltd.) is a Shenzhen-headquartered IoT hardware enabler and "AI hardware partner" founded in 2008 by Eric Pan. The company designs and sells an open-source-oriented portfolio spanning compact development boards (XIAO series on Arduino-compatible form factors with BLE, Wi-Fi, LoRa, and Nordic/RP2040 silicon variants), edge AI computers (reComputer line on Raspberry Pi CM4/CM5 and Rockchip RK3576/RK3588 with 6-26 TOPS NPUs), LoRaWAN and Meshtastic sensors and trackers (SenseCAP), modular sensors (Grove ecosystem), microphone arrays for voice AI (reSpeaker), robotic arms for physical AI (reBot), and Home Assistant-compatible smart home bundles. Seeed Fusion provides vertical-integration manufacturing services covering PCB/PCBA, stencil, 3D printing, CNC, kitting, and global dropshipping.

The business operates a multi-channel go-to-market: direct e-commerce through seeedstudio.com with real-time inventory across three warehouses in China, Germany, and the United States; an AliExpress Official Store for selected launches; and authorized distributors for US enterprise and bulk orders. Pricing is one-time/perpetual across tiers ranging from $4.90 LED add-ons and ~$5-$15 XIAO boards to $155-$349 edge AI boxes and $1,256-$4,753 robotic arm kits, with volume discounts at 10+ units. Customer segments are primarily makers, hobbyists, robotics developers, and industrial/enterprise IoT operators, with named enterprise wins including a Bahrain shopping centre indoor air quality deployment and a WeatherXM collaboration, plus a high-profile co-marketing relationship with Hugging Face on the Reachy Mini robot featured at CES 2026.

Revenue is not publicly disclosed; the company has been privately held since a 2013 IDG Capital event with no subsequent funding rounds and no parent company. Operating geographies include the US, Germany, China, Japan, and Korea, with shipping restrictions on Russia, Belarus, Ukraine, Cuba, Iran, North Korea, Afghanistan, Syria, and contested Ukrainian regions. Strategic alliances with NVIDIA, Raspberry Pi, Home Assistant, Meshtastic, Nordic Semiconductor, XMOS, and ROS create the integration fabric around Seeed's hardware, while proprietary elements include the Grove connector standard, the XIAO form factor, and the SenseCraft AI Lab no-code edge AI deployment platform.

Name

Seeed Studio

Legal name

Seeed Technology Co.,Ltd.

Website

https://seeedstudio.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Seeed Studio is a Shenzhen-based IoT hardware enabler founded in 2008, offering open-source development boards, edge AI computers, LoRaWAN sensors, audio modules, and robotic arms. It serves makers, robotics developers, industrial IoT operators, and AI researchers through global direct e-commerce and manufacturing services.

Ownership category

akta.pro rank

Product category

IoT Hardware and Edge AI Systems

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Systems Design and Related Services (54151)

SIC

Electronic Computers (3571), Industrial Instruments For Measurement, Display, And Control (3823), Printed Circuit Boards (3672), Computer Communications Equipment (3576)

akta.pro primary industry

Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH), Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)

Keywords

• IoT development boards
• Edge AI hardware
• Open-source microcontroller
• PCB assembly services
• Embedded sensor modules

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Direct sales of IoT hardware including XIAO microcontrollers, reComputer edge AI devices, SenseCAP LoRaWAN products, Grove sensors, and robotic arms through e-commerce platform and global warehouse network
2. Seeed Fusion PCB/PCBA Services: One-stop prototyping and manufacturing services for PCB, PCBA, stencil, 3D printing, and CNC machining enabling custom hardware development
3. Custom Hardware Solutions: Customization services including XIAO and Grove customization, SBC customization, and full-stack solution design for enterprise clients

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Seeed Studio designs, manufactures, and sells open-source IoT and edge AI hardware including the XIAO family of compact Arduino-compatible microcontrollers, reComputer edge AI computers built on Rockchip and Raspberry Pi platforms, Grove modular sensors, reSpeaker voice/audio arrays, reBot robotic arms, and SenseCAP LoRaWAN/Meshtastic environmental trackers. The company also operates Seeed Fusion, a one-stop PCB/PCBA prototyping and custom hardware manufacturing service for OEM and enterprise clients, and the SenseCraft AI Lab no-code edge AI deployment platform.

Product overview

Seeed Studio is an IoT hardware enabler and AI hardware partner offering a comprehensive portfolio of development boards, edge computing devices, sensors, robotics, and industrial IoT solutions. The product line centers on the XIAO family of compact Arduino-compatible development boards, reComputer edge AI boxes powered by Rockchip and Raspberry Pi Compute Modules, reSpeaker audio modules for voice AI, reBot robotic arms for physical AI, and SenseCAP environmental monitoring and tracker products. The Grove ecosystem provides modular sensor connectivity across the portfolio. Key product families include: XIAO microcontrollers (BLE, Wi-Fi, LoRa variants), reComputer AI edge devices (RK3576, RK3588, CM4-based), reSpeaker voice/audio solutions, reBot robotics arms, SenseCAP LoRaWAN and Meshtastic devices, Home Assistant-compatible smart home bundles, and Seeed Fusion custom manufacturing services. The portfolio emphasizes open-source hardware, edge AI capabilities, and integration with platforms like Home Assistant, Hugging Face, and NVIDIA Jetson.

Differentiator

Problem solved

Functional benefit

Brands

• SenseCAP: LoRaWAN sensor and tracker solutions for environmental monitoring and asset tracking
• XIAO
• reComputer
• reBot
• reSpeaker
• Grove
• Fusion
• reTerminal Sticky

Products and services

• XIAO Series Microcontroller Development Boards Family of compact, thumb-sized Arduino-compatible microcontroller boards in multiple SoC variants (SAMD21, RP2040, nRF52840, ESP32, RA4M1, MG24, RP2350, nRF54L15) supporting BLE, Wi-Fi, LoRa, and Matter/Thread/Zigbee. Designed for makers, embedded developers, and product teams needing a common form factor for IoT and tinyML prototyping.
• reComputer RK3576-20 Edge AI Box Rockchip RK3576-powered edge AI computer with 6 TOPS NPU (expandable to 26 TOPS via PCIe), LPDDR5 up to 16GB, and 8K video codec support for CV, LLM, VLM, STT, and TTS workloads. Targeted at developers building vision and generative AI applications at the edge.
• reComputer RK3588-40 Edge AI Box Rockchip RK3588-powered edge AI computer with 8K video encode/decode, 4-display output, 2x 2.5GbE Ethernet, and miniPCIe expansion for 4G/LoRaWAN/Wi-Fi HaLow. Designed for industrial AI inference and multi-display digital signage workloads.
• reComputer R1225 LoRaWAN Gateway and Industrial Controller Raspberry Pi CM4-powered industrial IoT gateway and controller combining LoRaWAN connectivity with 3x RS485, dual Ethernet ports, BACnet and Modbus protocol support, and AI NPU accelerator capability. Used by industrial buyers for building automation and remote monitoring deployments.
• XIAO nRF54LM20A BLE 6.0 Development Board Ultra-low-power Bluetooth 6.0 development board built around Nordic Semiconductor nRF54LM20A with nPM1300 PMIC, supporting BLE 6.0, Matter, Thread, and Zigbee. Targets battery-powered IoT endpoints with deep sleep current as low as 4.76 µA.
• XIAO nRF54LM20A Sense Development Board XIAO nRF54LM20A variant with an added 6-axis IMU and digital microphone for advanced sensing and audio input. Serves developers building motion- and sound-aware BLE 6.0 endpoints.
• reBot Arm B601-DM Robotic Arm Fully open-source 6+1 DoF robotic arm with 1.5kg payload, ±0.2mm repeatability, and DAMIAO high-torque motors. Supports ROS1/ROS2, Isaac Sim, LeRobot, and Pinocchio frameworks for teleoperation, imitation learning, and physical AI development.
• Reachy Mini Desktop Robot Open-source desktop robot developed within the Hugging Face ecosystem with embodied AI capabilities including voice and vision interactions. Sold via AliExpress and aimed at AI robotics researchers and developers.
• reSpeaker Clip Wearable AI Recorder Compact open-source wearable AI recorder with dual PDM microphones for 360° audio capture up to 3 meters, 2GB onboard storage, 0.5" OLED display, and vibration feedback. Supports cloud and local AI models including OpenAI and Claude for transcription and note-taking.
• reSpeaker Flex XVF3800 Microphone Array Split-type 4-microphone array powered by XMOS XVF3800 with AEC, beamforming, noise suppression, and direction-of-arrival detection for up to 5m far-field voice capture. Designed for robotics, embodied AI, and conferencing applications with CE, FCC, RoHS, UKDOC, and EUDOC certifications.
• Sound Event Detection Module D1 Compact edge audio board that performs real-time detection of Baby Cry, Glass Break, Gunshot, T3/T4 Alarms, and Snore events fully on-device for privacy. Targets smart home and security applications requiring immediate local response.
• SenseCAP Meshtastic Starter Kit Ready-to-use Meshtastic kit priced at $39.90 for long-range LoRa-based off-grid communication and location sharing without complex configuration. Used by hobbyists and field teams needing decentralized mesh communication.
• SenseCAP T1000-E LoRa Tracker Credit card-sized off-grid LoRa mesh tracker, water- and dust-resistant, supporting LoRaWAN, Meshtastic, Amazon Sidewalk, and Helium networks. Used for asset tracking and location applications across multiple LPWAN ecosystems.
• Home Assistant Starter Kit Pre-integrated smart home bundle pairing Home Assistant Green hub with reTerminal E1002 ePaper display, 60GHz mmWave sensor, soil sensor, IR mate, and W5500 Ethernet adapter, priced at $344.87. Designed for Home Assistant users wanting a local-first, privacy-focused setup.
• Air Quality Monitor ESPHome DIY Kit 100% solderless modular kit for building local-first air quality monitors with XIAO ESP32 boards and Grove sensors measuring PM2.5, CO2, and VOCs. Pre-configured for ESPHome and Home Assistant discovery.
• reTerminal Sticky E-Ink Family Note Device Magnetic family note device with E Ink display for shared visibility, voice-to-note conversion, and up to one week battery life. Paired with the Seeedash companion app for to-dos, reminders, and home information display.
• Seeed Fusion PCB Assembly and Custom Hardware Manufacturing One-stop PCB assembly and custom hardware manufacturing service covering prototype PCB/PCBA, stencil, 3D printing, CNC machining, kitting, global dropshipping, and warehousing. Serves OEM customers needing custom hardware production and full-stack solution design.
• SenseCraft AI Lab No-Code Edge AI Deployment Platform No-code edge AI platform for one-click model deployment and vision AI applications on Seeed hardware. Enables quick AI inference setup on the XIAO, reComputer, and Grove-connected device portfolio.
• Grove Modular Sensor and Actuator Ecosystem Modular sensor and actuator ecosystem with standardized Grove connectors enabling solderless integration across Seeed and third-party boards. Covers environmental, audio, vision, and industrial sensor categories for rapid prototyping.
• reComputer AI Industrial R2135-12 Edge Computer Industrial fanless edge computer built around Raspberry Pi Compute Module 5 with integrated Hailo-8 AI accelerator delivering 26 TOPS, priced at $279 for the 8GB/32GB configuration. Targeted at AI inference workloads in industrial deployments.

Quantifiable outcome

• 100% local processing without cloud dependency in smart building deployments
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability17 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hugging FacecoreStrategic or Co-development Partner · 16 March 2026Reachy Mini open-source desktop robot developed within Hugging Face ecosystem, featured in NVIDIA CEO Jensen Huang's CES 2026 keynote, expanding embodied AI globally through AliExpress
• Raspberry PicoreStrategic or Co-development PartnerOfficial Strategic Partner - Seeed Studio is a trusted Raspberry Pi edge device provider, offering products like reComputer CM4-based devices and Raspberry Pi HAT+ accessories including Hailo AI accelerators
• NVIDIAcoreStrategic or Co-development PartnerOfficial Strategic Partner - Seeed Studio offers NVIDIA Jetson-based edge AI solutions including Jetson Orin bundles with reBot robotic arms and reComputer AI Industrial devices
• Home AssistantcoreStrategic or Co-development PartnerOfficial Strategic Partner - Home Assistant Starter Kit with Home Assistant Green, comprehensive range of ESPHome-compatible devices, pre-configured for native Home Assistant discovery
• MeshtasticcoreStrategic or Co-development PartnerOfficial Strategic Partner - Full range of Meshtastic-compatible products from development kits to ready-to-use devices and solutions including T1000-E, XIAO kits, and Solar Node P1-Pro
• BeagleBoardminorStrategic or Co-development PartnerOfficial Strategic Partner - BeagleBone series products offered through Seeed Studio distribution
• Nordic SemiconductorcoreTechnology or IntegrationXIAO nRF54LM20A and nRF52840 series built on Nordic Semiconductor SoCs, featuring BLE 6.0, Matter, Thread, Zigbee connectivity
• XMOScoreTechnology or IntegrationreSpeaker Flex and reSpeaker XMOS XVF3800 microphone arrays powered by XMOS XVF3800 processor with on-board AI acoustic algorithms
• WeatherXMminorStrategic or Co-development PartnerCollaboration on WS2001-Helium LoRaWAN Weather Station for community-powered weather network using blockchain infrastructure
• ROS (Robot Operating System)coreTechnology or IntegrationreBot Arm B601-DM supports ROS1/2, Isaac Sim, LeRobot, and Pinocchio frameworks for robotics development
• DAMIAO MotorcoreTechnology or IntegrationreBot arms use DAMIAO 4310 and 4340P high-torque, low-noise motors for stable and precise actuation
• ESPHomecoreTechnology or IntegrationSeeed XIAO and sensor products come pre-installed with ESPHome firmware for seamless Home Assistant integration

Scale indicators5 records

Recent moves6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/seeedstudio
• GitHubgithub.com/Seeed-Studio
• YouTubeyoutube.com/c/SeeedStudioSZ-
• Facebookfacebook.com/164806146894658
• LinkedInlinkedin.com/company/1475165
• Instagraminstagram.com/seeedstudio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeed Studio