WealthCounsel, LLC

What WealthCounsel, LLC does

WealthCounsel, LLC is a privately held, US-based software company that provides cloud-based document drafting and practice support tools for estate planning, elder law, business law, trust administration, and firearms planning practitioners. Its core technology stack consists of six branded software products (Wealth Docx Complete, Wealth Docx Core, Elder Docx, Business Docx, Wealth Tracx, and Gun Docx) built around interactive guided-question templates that produce legal documents for wills, trusts, special needs plans, business succession, firearms trusts, and Veterans pension planning. The platform is delivered via the cloud and is compatible with both Mac and PC, and recently added generative AI features for content summarization and flowcharts. The platform integrates with LEAP practice management software under a combined "WealthCounsel + LEAP" membership.

The company monetizes through annual subscription memberships organized into six tiers (Elite, Trusts & Estates Professional, Elder Law Professional, Essential, WealthCounsel + LEAP, and Advisors Forum), with pricing quote-based and not publicly disclosed. Its go-to-market is sales-led, driven by scheduled demos with Practice Development Consultants and supported by a content-rich blog (345+ estate planning posts), an email newsletter, on-demand and live CLE webinars, an annual symposium, and local forums. Beyond software, WealthCounsel runs a nationwide attorney community for referrals and collaboration, an Advisors Forum serving financial advisors pursuing CTEWA certification, a Marketing Source service for member law firms, training programs (Estate Planning Bootcamp, Elder Law Immersion Camp), and a multi-partner marketplace offering affinity discounts.

The firm is led by CEO Henna Shah, founder Cecil Smith, and chairman Chris Stock, with headquarters in Jersey City, NJ, an employee base of 101-250, and 25+ years of continuous operation. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors, indicating a bootstrapped, cash-generative operating model serving a distributed long-tail of individual attorneys and small law firms across the United States.

Name

WealthCounsel, LLC

Legal name

WealthCounsel, LLC

Website

https://wealthcounsel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

WealthCounsel, LLC is a US-based, privately held SaaS company that provides cloud-based document drafting software, CLE education, and a nationwide attorney community for estate planning, elder law, business law, and trust administration practitioners, monetized through tiered annual subscription memberships.

Ownership category

akta.pro rank

Product category

Legal Practice Management Software

NAICS

Legal Services (5411), Trust, Fiduciary, and Custody Activities (523991)

SIC

Services-Legal Services (8111), Investment Advice (6282)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Tax-Aware Retirement & Estate Coordination (FSAEABAJ)

Keywords

• Estate planning software
• Legal document drafting
• Elder law software
• Trust administration software
• Attorney practice management

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: WealthCounsel generates revenue through tiered membership subscriptions offering access to document drafting software, CLE content, and attorney community. Membership tiers include Elite, Trusts & Estates Professional, Elder Law Professional, Essential, WealthCounsel + LEAP, and Advisors Forum. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WealthCounsel provides cloud-based legal document drafting software for estate planning, elder law, business law, trust administration, and firearms planning attorneys. Its products use interactive guided-question templates to produce wills, trusts, business succession documents, elder law plans, and firearms trusts, and are bundled with CLE, marketing content, and an attorney community. Offerings are sold as annual tiered memberships (Elite, Trusts & Estates Professional, Elder Law Professional, Essential, WealthCounsel + LEAP, and Advisors Forum) to law firms and financial advisors across the United States.

Product overview

WealthCounsel is a cloud-based legal document drafting and practice management platform for estate planning, elder law, and business law attorneys. The platform consists of six core software products: Wealth Docx® Complete (flagship estate planning), Wealth Docx® Core (entry-level estate planning), Elder Docx™ (elder law/special needs), Business Docx® (business law/succession), Wealth Tracx® (trust administration), and Gun Docx® (firearms trusts). These are offered through multiple membership tiers (Elite, Trusts & Estates Professional, Elder Law Professional, Essential, Advisors Forum, and WealthCounsel + LEAP). The company also provides CLE education, marketing services, a member directory, training programs, and a marketplace of partner products. The software uses interactive guided-question workflows and is accessible via cloud on both Mac and PC.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Docx: Flagship estate planning software with interactive templates for drafting wills, trusts, charitable planning, asset protection, and retirement documents.
• Elder Docx
• Business Docx
• Wealth Tracx
• Gun Docx

Products and services

• Wealth Docx® Complete Flagship cloud-based estate planning document drafting software for attorneys. Provides interactive guided-question templates for drafting basic to complex wills and trusts, plus a comprehensive suite of solutions for charitable planning, asset protection, and retirement planning documents, with dynamic scenarios and customization tools.
• Elder Docx™ Cloud-based document drafting software for elder law attorneys. Enables creation of elder law, special needs planning, and Veterans pension planning documents through guided questions.
• Wealth Docx® Core Core estate planning document drafting software with interactive templates for drafting wills, living trusts, client letters, and trust protector supporting documents.
• Business Docx® Intelligent drafting system for business law attorneys. Customizes planning documents for each phase of a business's life cycle, including business formation, operations, exit planning, business succession, and client communications.
• Wealth Tracx® Comprehensive trust administration solution providing documents, tools, asset tracking, reports, ledgers, and task management for attorneys and professionals delivering trust administration services.
• Gun Docx® Cloud-based document drafting software for firearms trust planning. Provides a comprehensive approach to firearms trusts and conventional and National Firearms Act (NFA) firearms planning through guided questions.
• Continuing Legal Education (CLE) Program Educational program offering hundreds of complimentary on-demand webinars and in-person or virtual learning events, plus live CLE sessions, to help estate planning, elder law, and business law attorneys meet their continuing legal education requirements and stay current with practice developments.
• Marketing Source™ Monthly marketing content subscription for member law firms, including newsletters, grab-and-go presentations, and blog posts designed to support law firm client acquisition and engagement.
• WealthCounsel Marketplace Partner marketplace offering member-exclusive discounts on third-party products and services for estate planning firms, including Binders & Tabs from K&L Looseleaf, DocuBank emergency medical cards, LawLytics websites, Legal Directives healthcare access, LEX Reception answering services, FairSplit asset allocation tools, and The Best Notary document concierge services.
• Estate Planning Bootcamp Intensive training program designed to help estate planning attorneys build, grow, and run a profitable practice, covering practice development and technical estate planning skills.
• Elder Law Immersion Camp Intensive training program for elder law practitioners covering the technical and practice development skills required to deliver world-class elder law services.
• Estate Planning Bootcamp for Advisors Training program for financial advisors focused on estate planning knowledge and skills, supporting their path toward Certified Trust & Estate Wealth Advisor (CTEWA) certification and holistic client service.
• Advisors Forum Membership program for financial advisors providing education, resources, and community, including a pathway to becoming a Certified Trust & Estate Wealth Advisor (CTEWA) so advisors can deliver more holistic financial services to clients.
• Member Directory Nationwide online directory of WealthCounsel member attorneys, enabling consumers to find an estate planning attorney in their area and supporting referrals among member firms.

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LEAP Legal SoftwarecoreTechnology or IntegrationWealthCounsel + LEAP partnership combines Elite membership access with LEAP's practice management integration, offering attorneys an integrated solution for document drafting and practice management.
• K&L LooseleafminorGTM or Marketing PartnerPartnership with K&L Looseleaf to develop presentation materials including binders, tabs, and portfolio titles in various colors and sizes for client presentations. Members save 10% on all products.
• DocuBankminorGTM or Marketing PartnerDocuBank provides personalized cards making emergency medical information and critical advance directives available 24/7. WealthCounsel members receive discounted rates.
• LawLyticsminorGTM or Marketing PartnerLawLytics offers website platform tailored for law firms. WealthCounsel members save 20% on the LawLytics website solution.
• Legal DirectivesminorGTM or Marketing PartnerLegal Directives empowers estate planning attorneys with 24/7 access to healthcare directives, emergency contacts, and physician information. Members receive discounted rates.
• LEX ReceptionminorGTM or Marketing PartnerLEX Reception provides 24/7 legal receptionist services answered by real people. WealthCounsel members get $250 off their first month of service.
• Trusts & Estates JournalminorGTM or Marketing PartnerPeer-reviewed journal for wealth management professionals serving high-net-worth clients, family enterprises, and charitable organizations. Members receive discounted introductory subscription rate.
• Windfall (GPO)minorGTM or Marketing PartnerGroup purchasing organization offering discounts on Office Depot/OfficeMax supplies and print services, plus products from other trusted companies. Members register to access group-buying discounts.
• FairSplitminorGTM or Marketing PartnerFairSplit helps clients through transparent online system for asset allocation, sales, and donations. Members receive $100 off FairSplit Division Plans and complimentary starter AI-powered home inventories.
• The Best NotaryminorGTM or Marketing PartnerNationwide document concierge solution for growth-focused estate planning firms. Members receive 20% off a package of three premium appointments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• LEAP Legal Software: Practice management software for legal professionals with deep document automation and workflow integration. WealthCounsel has a formal product integration via the WealthCounsel + LEAP tier, making LEAP both a partner and the closest adjacent competitor for attorney workflow software.
• Rocket Lawyer: Online legal document automation platform offering wills, trusts, and business formation documents to both consumers and attorneys. Competes with WealthCounsel in the document-drafting category, especially for routine estate planning templates.

Broad incumbents

• Clio: Leading cloud-based legal practice management platform serving tens of thousands of law firms globally. Competes with WealthCounsel for attorney software spend at the practice-management layer and increasingly bundles document automation features that overlap with WealthCounsel's drafting products.
• Smokeball: Cloud legal practice management platform with built-in document automation and matter management for small and midsize law firms. Targets similar solo and small-firm attorney customers as WealthCounsel and competes for software budget allocation.
• MyCase: Legal practice management suite serving small to midsize law firms with case management, billing, and document features. Represents a horizontal alternative to WealthCounsel's vertical stack for firms that prefer one consolidated platform.
• LegalZoom: Large-scale online legal services platform with wills, trusts, and estate planning offerings targeting consumers and small businesses. Competes indirectly by reducing demand for attorney-led estate planning services that use WealthCounsel products.

Emerging players

• Trust & Will: Direct-to-consumer estate planning platform that helps individuals create wills and trusts online without an attorney. Represents a downstream threat to WealthCounsel's customer base by simplifying routine estate planning outside the legal channel.
• Vanilla: Estate planning software provider for financial advisors, offering digital will and trust solutions integrated with wealth management workflows. Competes with WealthCounsel's Advisors Forum for the financial advisor segment.

Others

• DocuBank: Provider of emergency medical information cards and advance directive storage for estate planning clients. Listed as a WealthCounsel marketplace partner and serves an adjacent role in the same estate planning workflow.
• LawLytics: Website platform tailored for law firms. Listed as a WealthCounsel marketplace partner and competes for the law firm marketing budget that complements WealthCounsel's drafting software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wealthcounsel
• Facebookfacebook.com/wealthcounsel
• LinkedInlinkedin.com/company/wealthcounsel-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WealthCounsel, LLC