What Men's Style Lab does

Men's Style Lab is an online concierge clothing subscription service founded in 2014 and headquartered in Des Moines, Iowa. The company targets individual male consumers, providing curated clothing selections intended to fit both their lifestyle and personal style. The business model is subscription-based: customers receive clothing recommendations or shipments on a recurring basis through a personal-styling engagement rather than transactional e-commerce.

The company operates at a small scale, with 11–50 employees and a total of approximately $2.62 million disclosed across five funding events between 2014 and 2016. Early capital was anchored by accelerator gener8tor, which participated in multiple rounds, followed by non-dilutive grant funding from the Iowa Economic Development Authority. No pricing structure, subscriber count, revenue figure, or technology stack is disclosed in the available data, and the only described product surface is the men's styling subscription itself. Public product data in the input includes references to women's and children's clothing categories, though the supporting source notes indicate that material is drawn from a third-party site (Stitch Fix) rather than from Men's Style Lab directly, and should be treated as low-confidence attribution.

Strategically, the company has limited publicly observable activity after March 2016, with no subsequent funding rounds, acquisitions, product launches, partnerships, or leadership changes present in the input. This absence of post-2016 milestones is the most significant evidence gap for any investor assessment.

Name

Men's Style Lab

Website

https://mensstylelab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Men's Style Lab is an online concierge clothing subscription service founded in 2014 in Des Moines, Iowa, that delivers curated men's clothing to individual subscribers through a personal-styling model.

Ownership category

akta.pro rank

Product category

Men's Clothing Subscription & Personal Styling

NAICS

Clothing and Clothing Accessories Retailers (458110)

akta.pro primary industry

Men’s Styling & Tailoring Coordination (HSACAJAG)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's clothing subscription
• Personal styling service
• Curated menswear box
• Online style concierge
• Apparel subscription box

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Men's Style Lab is an online concierge subscription clothing service that delivers curated menswear to male customers. Subscribers complete a style profile and are paired with a personal stylist who assembles boxes of clothing tailored to the customer's fit, taste, and lifestyle, shipped on a recurring basis.

Product overview

Men's Style Lab operates as a personal styling and clothing subscription service. Based on the available source data from Stitch Fix's website, the company offers a multi-category platform that includes Men's Clothes, Women's Clothes, and Kid's Clothing Boxes. The source data shows Stitch Fix's homepage navigation categories, indicating a unified styling service across multiple demographic segments (men, women, and children).

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Style Lab Concierge Clothing Subscription Recurring subscription service in which subscribers complete a style profile and receive curated boxes of men's clothing selected by a personal stylist, designed to fit both the customer's lifestyle and personal style. Targeted at individual male consumers in the United States who want a stylist-curated wardrobe without shopping in stores.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Stitch Fix: Largest US clothing subscription styling service; operates a dedicated men's category with the same human-stylist-curated subscription model as Men's Style Lab, making it the closest direct comparable in product and delivery mechanism.
• Bespoke Post: Men's subscription e-commerce brand delivering curated boxes of lifestyle and apparel goods monthly. Comparable in subscription mechanics and male audience targeting to Men's Style Lab.
• Bombfell: Men's clothing subscription service that pairs customers with stylists to ship curated boxes. Closely mirrors Men's Style Lab's core offering in customer segment (men) and delivery mechanism (subscription box).
• Dapper Box: Subscription box for men featuring curated grooming, accessories, and apparel. Comparable to Men's Style Lab in the men's subscription/concierge category.
• Sprezzabox: Men's subscription box focused on curated accessories and styling. Comparable to Men's Style Lab as a male-targeted subscription model, though with an accessories-leaning assortment.
• Five Four Club: Men's clothing subscription service delivering curated monthly boxes. Operates a directly comparable business model to Men's Style Lab in the men's subscription apparel niche.

Broad incumbents

• Trunk Club (Nordstrom): Nordstrom-owned men's personal styling service pairing customers with stylists who curate clothing shipments. Comparable as a human-stylist-led men's concierge, but operates inside a much larger incumbent retail platform with broader assortment.
• Amazon Personal Shopper (Prime Try Before You Buy): Amazon's Prime Wardrobe service offers try-before-you-buy clothing boxes for men, leveraging Amazon's logistics and assortment. Overlaps with Men's Style Lab in curated men's apparel delivery but competes from a vastly larger platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men's Style Lab