Menlo Club

What Menlo Club does

Menlo Club is a direct-to-consumer subscription service that delivers 2-3 curated apparel pieces per month to style-conscious men in the United States. Members pay $60/month and complete an under-two-minute online style quiz covering preferences and sizing, which the company uses to assign a personalized style profile that informs each shipment's curation. The service is positioned as a low-effort way for men who lack time or styling expertise to build a coordinated wardrobe, with each package designed to complement prior deliveries and existing closet pieces.

The underlying platform is a curated e-commerce system built around a 'family of brands' inventory and a quiz-driven personalization layer. Notable product components include the style quiz (the primary onboarding and lead-generation mechanism), the monthly shipment curation logic, a member store offering 25% off all products, and the INSIDER Facebook community for engagement and retention. The company is also known as The Menlo Club, The Menlo House, and Menlo House, and operates a careers page and social presence on Facebook, Instagram, YouTube, and TikTok.

The business model is a single-stream $60/month recurring subscription, supplemented by member store purchases at a 25% discount. Distribution is entirely digital and self-serve through the company's owned storefront (themenlohouse.com); there is no retail or wholesale channel. Customer acquisition is product-led via the style quiz, augmented by earned media (Business Insider, Forbes, GQ, Ask Men), social channels, email, a $10 first-order discount, a $10 referral-style incentive, and a StudentBeans-verified student discount program. The company is headquartered in Los Angeles and operates with 51-100 employees; no funding rounds, acquisitions, or institutional investors are disclosed.

Name

Menlo Club

Legal name

Menlo Club

Website

https://fivefourclub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Menlo Club is a Los Angeles-based direct-to-consumer subscription service that delivers 2-3 curated apparel pieces per month to style-conscious U.S. men for $60/month, using an online style quiz to assign personalized curation profiles.

Ownership category

akta.pro rank

Product category

Men's Apparel Subscription

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's styling subscription
• Curated apparel box
• Personal shopping service
• Menswear e-commerce
• Subscription clothing box

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Monthly Subscription: Recurring monthly subscription at $60/month. Members receive 2-3 curated apparel pieces per delivery. Revenue is generated through the recurring subscription fee with upsell potential through the member store (25% discount on entire store) and exchange/exchange transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Menlo Club is a direct-to-consumer men's apparel subscription service that, for $60 per month, delivers 2-3 curated clothing pieces selected from the company's family of brands based on each member's personalized style profile. Members complete a brief style and sizing quiz to be assigned a curated profile, with each shipment designed to complement prior deliveries and existing wardrobe pieces. The offering is bundled with free shipping, easy size/style exchanges, a 25% member store discount, and access to the INSIDER Facebook community.

Product overview

Menlo Club is a personalized styling subscription service for men, delivered to their door. The core offering consists of a monthly subscription at $60/month that delivers 2-3 curated apparel pieces from the company's family of brands. The Style Quiz is used to assign members personalized style profiles, which inform the curation of each package. Members also receive 25% off the entire store and access to the INSIDER community on Facebook. The service includes free shipping, easy size/style exchanges, and the ability to pause or cancel anytime.

Differentiator

Problem solved

Functional benefit

Products and services

• Menlo Club Subscription A monthly personalized styling subscription priced at $60/month for individual male consumers, delivering 2-3 curated apparel pieces from the company's family of brands based on a style quiz-driven personalized profile; each shipment is designed to complement prior deliveries and the member's existing wardrobe, with bundled free shipping, easy size/style exchanges, 25% off the member store, and the ability to pause or cancel anytime.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stitch Fix: Stitch Fix operates a personal-styling subscription that ships curated apparel to customers on a recurring cadence, with a dedicated men's line (Stitch Fix Men). It is the largest direct competitor to Menlo Club in men's styling subscriptions, using a similar quiz-driven personalization and recurring-shipping model.
• Trunk Club (Nordstrom): Trunk Club, owned by Nordstrom, is a men's personal-styling and trunk-based subscription service that ships curated apparel based on a stylist consultation. It is a direct comparable to Menlo Club in target customer (style-conscious men), curation model, and DTC distribution, with the added backing of a major department-store parent.
• Bombfell: Bombfell is a men's clothing subscription service that delivers curated apparel based on a style profile, targeting the same style-conscious male demographic as Menlo Club. It is one of the closest niche peers in the men's styling subscription category.
• Five Four Club: Five Four Club, the apparent sister/parent brand referenced by Menlo Club's web assets and YouTube channel, is a men's curated clothing subscription service. It is effectively the closest comparable in product, target customer, and operating model, and may be the parent or affiliate of Menlo Club within the Five Four Group portfolio.

Broad incumbents

• Amazon Personal Shopper / Prime Wardrobe: Amazon's Prime Wardrobe (now Amazon Try Before You Buy) and personal-shopper offerings provide curated apparel try-on experiences backed by Amazon's logistics and pricing power. As a broad incumbent with effectively unlimited inventory and capital, it represents a significant indirect competitor to Menlo Club's quiz-driven curation value proposition.
• ThredUp: ThredUp is a large online resale and subscription platform for apparel, with curated Goody Boxes / styling boxes. It is a broad incumbent in the clothing-subscription space with significantly greater scale, providing an indirect competitive benchmark for Menlo Club's curation and shipping model.

Emerging players

• DailyLook: DailyLook is a women's styling subscription that delivers curated apparel boxes based on a style profile, with a similar quiz-driven onboarding and recurring-shipping mechanic. It is an emerging-player comparable to Menlo Club in subscription mechanics, target use case (curated apparel delivery), and DTC-only distribution.
• Le Tote (now Lord & Taylor partnership): Le Tote operates an apparel rental and styling subscription model that sends curated clothing to subscribers. While primarily women's-focused, it is an emerging-player comparable in subscription mechanics, curation-driven logistics, and the recurring-revenue model Menlo Club depends on.
• FabFitFun: FabFitFun is a subscription box service that delivers curated lifestyle products on a seasonal cadence using a quiz-driven personalization model. While it spans categories rather than focusing on apparel, it is a comparable in subscription mechanics, PLG quiz onboarding, and member-community engagement.
• Wantable: Wantable offers curated apparel subscription boxes (with both men's and women's editions) driven by a style quiz and editable style profile. It is an emerging-player peer comparable to Menlo Club in PLG quiz onboarding, monthly recurring shipments, and curated DTC apparel delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/fivefourclothing
• Facebookfacebook.com/fivefour
• Instagraminstagram.com/menlohouse
• TikToktiktok.com/@menloclub
• Xx.com/fivefour
• LinkedInlinkedin.com/company/menlo-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menlo Club