McGee & Co.
McGee & Co. is a privately held, US-only direct-to-consumer e-commerce retailer of luxury home furnishings, decor, and home fragrance, founded by Shea McGee, serving individual homeowners and design professionals via a dedicated trade program.
- Company typePrivate
- Founded2014
- HeadquartersDraper, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What McGee & Co. does
McGee & Co. is a privately held, US-only direct-to-consumer e-commerce retailer of luxury home furnishings, founded and creatively directed by Shea McGee (Co-Founder & Chief Creative Officer). The assortment spans furniture, outdoor, lighting, rugs, wall decor, bedding, bath, kitchen and dining, kids and nursery, and home fragrance, with signature lines such as McGee & Co. Signature Scents, The Monogram Studio (personalization), McGee & Co. Icons, and seasonal drops like The Summer Collection and The Amalfi Collection. The site lists 370+ products in active new-arrivals rotations and individual collections as large as 338 SKUs, with item prices ranging from $24 to more than $4,596. A partnership with Morris & Co. produces an exclusive wallpaper collaboration.
The company operates on Shopify and serves two customer segments: individual homeowners and design enthusiasts (primary, persona) and design professionals (architects, interior designers, home developers, set designers, home stagers, hospitality) served via the Designer Trade Program with tiered 15-25% discounts, dedicated concierge, and free material swatches. Revenue is generated almost entirely through one-time product sales plus a digital gift card program ($25-$2,000), with Affirm-backed installment financing for orders over $50 and a points-based McGee Rewards loyalty program that also drives referral and social engagement. Distribution is exclusively online and domestic (US lower 48); there are no physical retail locations and no disclosed international shipping. Adjacent brand Studio McGee operates as a separate interior design business. The company is privately held, with no disclosed institutional funding, parent company, or executive leadership beyond the founder.
McGee & Co. firmographics
Firmographics- Name
- McGee & Co.
- Legal name
- McGee & Co.
- Website
- https://mcgeeandco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- McGee & Co. is a privately held, US-only direct-to-consumer e-commerce retailer of luxury home furnishings, decor, and home fragrance, founded by Shea McGee, serving individual homeowners and design professionals via a dedicated trade program.
- Ownership category
- akta.pro rank
Where McGee & Co. is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Markets served
McGee & Co. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct sales of home furnishings including furniture, outdoor furniture, lighting, rugs, decor, bedding, bath, kitchen & dining, kids & nursery, wall decor, and home fragrance products. Products are sold as one-time purchases at various price points from $24 to $4,596+.
- Gift Cards: Digital gift cards sold in denominations from $25 to $2,000, delivered via email with redemption instructions.
- McGee Rewards Loyalty Program: Points-based loyalty program where customers earn 1 point per dollar spent, redeemable for rewards ($25 off at 2,500 points, $50 off at 5,000 points, etc.). Additional points earned for account creation, referrals, social media, and email signup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Subscription | Annual | McGee Rewards Tiers |
| Unit Pricing | Annual | Designer Trade Program Tiers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
McGee & Co. product offering
Product offeringCore offering
McGee & Co. is a direct-to-consumer e-commerce retailer selling curated, designer-inspired home furnishings including furniture, outdoor pieces, lighting, rugs, decor, bedding, bath, kitchen, kids & nursery, wall decor, and a proprietary Signature Scents home fragrance line. The company operates exclusively online at mcgeeandco.com, shipping within the U.S. (excluding Alaska, Hawaii, and territories), and additionally serves design professionals through a tiered Trade Program offering 15-25% discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Studio McGee: Interior design studio led by Shea McGee, separate business entity with its own website at studio-mcgee.com
- McGee & Co. Signature Scents
- The Monogram Studio
- McGee & Co. Merch Shop
- McGee & Co. Icons
- McGee Rewards
- Designer Trade Program
Products and services
- Furniture
- Outdoor
- Lighting
- Rugs
- Decor & Pillows
- Wall Decor
- Bed & Bath
- Kitchen & Dining
- Kids & Nursery
- McGee & Co. Signature Scents
- The Dana Collection
- The Tess Collection
- Evangeline Hand-Knotted Wool Rug
- The Summer Collection
- The Amalfi Collection
- The Monogram Studio
- Designer Trade Program
- McGee Rewards
- Gift Cards
Companies that use McGee & Co.
Customer profileSegments3 records
Ideal customer profiles2 records
McGee & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
McGee & Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Morris & Co.notableCollaboration on exclusive wallpaper collection. Morris & Co. x McGee & Co. collection includes the Wandle Wallpaper and Kids & Nursery Wallpaper, combining Morris & Co.'s heritage wallpaper designs with McGee & Co.'s design sensibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
McGee & Co. competitors and assessment
Company assessmentDirect peers
- West Elm: Williams-Sonoma-owned design-led home furnishings retailer selling modern furniture, lighting, rugs, and decor. Direct peer to McGee & Co. in the design-conscious DTC and showroom premium home category with overlapping customer base and similar price-band positioning.
- Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering classic furniture, bedding, lighting, rugs, and decor. Direct peer to McGee & Co. in the premium home furnishings space with comparable average order values and a strong inspiration-driven, lifestyle-led marketing approach.
- CB2: Crate & Barrel's modern, design-forward home furnishings brand. Direct peer to McGee & Co. in the contemporary home furnishings category, with similar curated aesthetic, comparable price points, and an overlapping target customer of design-savvy homeowners.
- Anthropologie Home: Urban Outfitters-owned lifestyle retailer with a sizable home assortment (furniture, rugs, lighting, decor). Direct peer to McGee & Co. in the lifestyle-led, highly curated home category with a similar bohemian-modern aesthetic and strong content-driven merchandising.
- Article: Direct-to-consumer home furnishings brand selling modern, mid-premium furniture online. Direct peer to McGee & Co. as a pure-play DTC furniture retailer with a similar design-led approach, no showroom reliance, and a comparable premium-but-accessible price positioning.
- Joybird: Direct-to-consumer furniture brand offering customizable mid-premium sofas, chairs, and sectionals. Direct peer to McGee & Co. in the design-driven DTC furniture category with a similar focus on custom upholstery and inspirational merchandising.
- Interior Define: Direct-to-consumer custom furniture brand specializing in made-to-order sofas, sectionals, and chairs. Direct peer to McGee & Co. in the customizable DTC furniture space with overlapping premium design aesthetic and trade program.
- Apt2B: Direct-to-consumer modern furniture brand offering American-made sofas, bedroom, and dining at accessible price points. Direct peer to McGee & Co. in the online-first furniture market with a similar contemporary design focus and DTC-only model.
Broad incumbents
- Wayfair: Largest online home goods marketplace offering millions of SKUs across furniture, decor, and home improvement. Broad incumbent that competes with McGee & Co. across every home furnishings category but operates as a mass marketplace rather than a curated, design-led brand.
- Crate & Barrel: Major multichannel home furnishings retailer offering modern furniture, kitchen, and decor across showrooms and DTC. Broad incumbent that competes with McGee & Co. in the premium home furnishings space with a larger retail footprint and broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
McGee & Co. social profiles
Digital presenceMcGee & Co. compliance and trust
Trust signalCompliance2 records
McGee & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
McGee & Co. leadership team
Management profileNumber of profiles
Profiles1 record
McGee & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McGee & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McGee & Co.
What does McGee & Co. do?
McGee & Co. is a direct-to-consumer e-commerce retailer selling curated, designer-inspired home furnishings including furniture, outdoor pieces, lighting, rugs, decor, bedding, bath, kitchen, kids & nursery, wall decor, and a proprietary Signature Scents home fragrance line. The company operates exclusively online at mcgeeandco.com, shipping within the U.S. (excluding Alaska, Hawaii, and territories), and additionally serves design professionals through a tiered Trade Program offering 15-25% discounts.
Is McGee & Co. a public or private company?
McGee & Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McGee & Co. founded?
McGee & Co. was founded in 2014. It employs 101 to 250 people.
Where is McGee & Co. based?
McGee & Co. is headquartered in Draper, United States, in the North America region.
How does McGee & Co. make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are gift Cards and mcGee Rewards Loyalty Program.
Who are McGee & Co.'s main competitors?
Direct peers on record are West Elm, Pottery Barn, CB2, Anthropologie Home, Article, Joybird, Interior Define and Apt2B. Broad incumbents are Wayfair and Crate & Barrel.
Does McGee & Co. have an API?
No public API is recorded for McGee & Co..