Delytics
Delytics is a New Zealand-based data analytics and consulting firm that helps fresh produce producers and industry bodies optimize eating quality via proprietary maturity standards and consumer liking prediction models, serving enterprises globally through cloud-based DSS subscriptions and project-based consulting.
- Company typePrivate
- Founded2000
- HeadquartersHamilton, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Delytics does
Delytics is a New Zealand-based data analytics and consulting firm that helps fresh produce producers, industry bodies, and multi-national produce brands optimize eating quality through evidence-based maturity standards and consumer preference modelling. Founded in March 2000 by Mark Loeffen and headquartered at Waikato Innovation Park in Hamilton, the firm serves primary producers in horticulture, national industry associations (e.g., Citrus Australia, Citrus New Zealand, Australian Table Grape Association, Melons Australia, Cherry Growers Australia), multi-national produce marketers such as Zespri International and Sun World International, and agricultural research organizations including James Hutton Institute and Hort Innovation Australia. Initial operations focused on meat quality consulting; the company pivoted to crop quality in 2004 when invited to work with Zespri on gold kiwifruit.
The firm's core technology is the Delytics Decision Support Service (DSS), a cloud-based platform whose flagship component is the Crop Quality Advisor, complemented by the proprietary BrimA maturity measurement system and custom-designed consumer liking prediction models. These models analyze inputs such as Brix levels, acid content, and maturity indicators to forecast consumer response before harvest and recommend harvest criteria. Supporting modules include Bespoke Data Solutions (with mobile data-capture apps, real-time analytics, and machine learning capabilities), R&D Project Management, Training/Coaching/Mentoring, and Evidence-Based Decision Support. The platform processes maturity monitoring data from multiple global sources into operational dashboards for harvest and supply-chain decisions.
Delytics operates a hybrid revenue model combining annual subscriptions to the DSS (with a 21-day free trial preceding paid licensing) and project-based professional services for consulting, R&D project management, and bespoke data work. Pricing is not publicly disclosed. The company is privately held by founder Mark Loeffen with no disclosed institutional funding; the only external capital inflows are small Callaghan Innovation R&D grants (NZD 3,709-6,791 annually between 2014 and 2024), confirming a self-funded, consultancy-style operating model with a team of 1-10 employees serving enterprise clients across Oceania, Europe, and North America.
Delytics firmographics
Firmographics- Name
- Delytics
- Legal name
- Delytics Limited
- Website
- https://delytics.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Delytics is a New Zealand-based data analytics and consulting firm that helps fresh produce producers and industry bodies optimize eating quality via proprietary maturity standards and consumer liking prediction models, serving enterprises globally through cloud-based DSS subscriptions and project-based consulting.
- Ownership category
- akta.pro rank
Delytics industry classification
Industry- Product category
- Fresh Produce Quality Analytics
- NAICS
- Support Activities for Crop Production (11511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Support Activities for Crop Production (1151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling) (AFABAMAE)
Keywords
Where Delytics is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Delytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Decision Support Service Subscription: Annual subscription license for access to the Delytics cloud-based Decision Support Service. Licenses automatically renew for consecutive twelve month terms unless terminated with 30 days notice. Includes 21-day free trial for new Try for Free users.
- Professional Services and Consulting: Fees for R&D project management, training, coaching, mentoring, and bespoke data solutions. Charged per quotation with payment terms of 20 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Decision Support Service - 21-day free trial followed by annual subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Delytics product offering
Product offeringCore offering
Delytics provides a cloud-based Decision Support Service (DSS) platform for horticultural produce quality optimisation, with the Crop Quality Advisor as the primary analytical tool. The platform combines proprietary BrimA maturity measurement, consumer liking prediction models, real-time data processing, and customised smartphone apps to help fresh produce growers and industry bodies predict optimal harvest timing and improve consumer acceptability. It is delivered alongside professional services covering R&D project management, bespoke data solutions, training, coaching and mentoring for the horticulture supply chain.
Product overview
Delytics offers a unified cloud-based Decision Support Service (DSS) platform for the horticultural industry, with the Crop Quality Advisor as the primary analytical tool. The core offering is Fresh Produce Value Optimisation, which combines benchmarking, maturity prediction modelling, and quality assurance monitoring through a three-step process. Supporting modules include Bespoke Data Solutions (with machine learning and smartphone apps), R&D Project Management, Training/Coaching/Mentoring, Repeat Purchase Optimisation, and Evidence-Based Decision Support. The platform processes BrimA, Brix, and acid measurements to generate consumer liking predictions and maturity clearance recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Delytics Decision Support Service (DSS) Cloud-based subscription platform that delivers benchmarking, analysis, modelling and quality assurance tools specifically designed for horticultural produce, including retail monitoring, maturity prediction models and quality assurance protocols for fresh produce organisations.
- Crop Quality Advisor Platform Online platform within the Delytics Decision Support Service that processes maturity monitoring data and generates consumer liking predictions, harvest criteria recommendations and visual analytics to help fresh produce growers make accurate harvest decisions.
- Fresh Produce Value Optimisation Three-step consulting engagement comprising benchmarking and analysis of current produce quality, solution development with quality protocols and maturity standards, and ongoing quality assurance monitoring to increase repeat purchases and consumer loyalty across the fresh produce supply chain.
- Bespoke Data Solutions Customised data processing, adaptive modelling, measurement solutions, smartphone apps and real-time insights with machine learning capabilities that solve complex problems and predict outcomes from large, multi-source data sets for fresh produce and related industries.
- R&D Project Management Planning and management of complex multi-disciplinary R&D projects in high uncertainty and risk environments, including hands-on coaching and mentoring for project and team leaders across agriculture, horticulture and primary industry clients.
- Training, Coaching & Mentoring Practical training courses and individual coaching for R&D, commercialisation, service delivery and business intelligence projects, including R&D governance oversight training for senior managers, delivered in-house or customised per organisation.
Quantifiable outcome
- Consumer acceptability increased from 64% to 96% in one season for New Zealand navel oranges, maintaining above 80% for 9 consecutive seasons
- +4 more outcomes
Companies that use Delytics
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Delytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Delytics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Cherry Growers AustraliacoreThree-year project partnership to improve Australian cherry quality by developing and supporting adoption of minimum maturity standards. Delytics leads the project funded by Hort Innovation using cherry research and development levy.
- Rudge Produce Systems Pty LtdcoreSpecialist supply chain monitoring partner working with Delytics on cherry quality improvement project. Provides expertise in assessing fruit quality at wholesale, retail, and distribution centres.
- CSIRO Sensory and Consumer Science TeamcoreConducts consumer taste panels to analyze sensory data and associated fruit property measurements to help determine minimum maturity standards for cherries.
- Hort Innovation AustraliacoreNot-for-profit grower-owned company funding R&D and marketing for Australian horticulture. Delytics leads multiple strategic levy investment projects funded by Hort Innovation across cherries, melons, and table grapes.
- Queensland Department of Agriculture and Fisheries (QDAF)coreConsumer and sensory team conducts taste panels for melon quality improvement project, analyzing consumer preferences to validate maturity standards.
- James Hutton InstitutecoreLong-standing research partnership to develop consumer-centric breeding protocols for raspberries and blueberries. Delytics provides taste prediction expertise and data analytics to help select varieties consumers will enjoy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Delytics competitors and assessment
Company assessmentDirect peers
- Croptracker: Croptracker is a farm management and recordkeeping platform purpose-built for fruit and vegetable growers, including spray records, harvest tracking, and quality inspection — overlapping with Delytics' digital recordkeeping and produce quality focus.
- Conservis: Conservis is a farm management platform for planning, tracking, and analyzing crop production with a focus on enterprise growers — comparable to Delytics in delivering data-driven decision support to commercial produce operations.
- AgWorld: AgWorld provides collaborative farm management software for crop planning, input records, and agronomy — a direct peer in the precision agriculture / FMIS category serving specialty crop and broadacre producers.
- AGRIVI: AGRIVI offers a cloud farm management platform covering crops, agronomy, and analytics — competing with Delytics at the FMIS / decision support layer for specialty crop producers globally.
- Hectre: Hectre provides orchard management and fruit quality tracking software for fresh produce growers, with harvest, payroll, and quality grading tools — directly comparable to Delytics' Crop Quality Advisor in serving fruit growers with quality and harvest decision support.
- Compac (TOMRA): Compac, part of TOMRA Food, provides packhouse technology including optical sorting, grading, and quality measurement for fresh produce — a direct competitor in the produce quality and grading decision-support space that Delytics targets.
Broad incumbents
- Farmers Edge: Farmers Edge provides digital agronomy and farm management solutions including data analytics and decision support — a broad incumbent comparable to Delytics in crop data-driven advisory for commercial producers.
- Taranis: Taranis is an AI-powered precision agriculture platform using aerial imagery and field analytics for crop monitoring and decision support — a broader incumbent adjacent to Delytics in specialty crop analytics.
- Granular (Corteva): Granular, now part of Corteva, is an established farm management and analytics platform serving row crop and specialty producers with agronomy, financial, and operational decision tools — a broad incumbent that overlaps Delytics' FMIS/decision support category.
Emerging players
- Felix Instruments: Felix Instruments manufactures non-destructive fruit quality measurement devices (Brix, acidity, maturity) used in orchards and packhouses — comparable to Delytics on the produce maturity measurement hardware side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Delytics social profiles
Digital presenceDelytics compliance and trust
Trust signalCompliance1 record
Delytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delytics leadership team
Management profileNumber of profiles
Profiles1 record
Delytics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delytics
What does Delytics do?
Delytics provides a cloud-based Decision Support Service (DSS) platform for horticultural produce quality optimisation, with the Crop Quality Advisor as the primary analytical tool. The platform combines proprietary BrimA maturity measurement, consumer liking prediction models, real-time data processing, and customised smartphone apps to help fresh produce growers and industry bodies predict optimal harvest timing and improve consumer acceptability. It is delivered alongside professional services covering R&D project management, bespoke data solutions, training, coaching and mentoring for the horticulture supply chain.
Is Delytics a public or private company?
Delytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delytics founded?
Delytics was founded in 2000. It employs 1 to 10 people.
Where is Delytics based?
Delytics is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Delytics make money?
Two revenue lines are on record. Decision Support Service Subscription is the primary driver. The others are professional Services and Consulting.
Who are Delytics's main competitors?
Direct peers on record are Croptracker, Conservis, AgWorld, AGRIVI, Hectre and Compac (TOMRA). Broad incumbents are Farmers Edge, Taranis and Granular (Corteva). Felix Instruments is listed as an emerging player.
Does Delytics have an API?
No public API is recorded for Delytics.
What industry is Delytics in?
Delytics's product category is Fresh Produce Quality Analytics. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 11511 and its SIC code is 7372.