American Speech-Language-Hearing Association (ASHA)

Name

American Speech-Language-Hearing Association (ASHA)

Legal name

American Speech-Language-Hearing Association

Website

https://asha.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from 247,000 audiologists, speech-language pathologists, assistants, and students. Members receive certification benefits, access to ASHA Community, ASHA Learning Center, and member pricing on products and courses.
2. Continuing Education Products and Courses: Sale of CE courses, online conferences, webinars, journal self-studies, and ASHA Learning Pass subscriptions. With 550+ CE courses offering 1,200+ hours of learning, revenue is generated through individual course purchases and annual subscriptions.
3. Publications and Books: Sale of scholarly journals, books (including eBooks), consumer education materials, and clinical resources through the ASHA Store.
4. Events and Conferences: Registration fees for ASHA Convention, ASHA Schools Learning Exchange, online conferences, and in-person events. Events provide CEUs/PDHs and draw thousands of professionals.
5. Mailing List Sales: Sale of postal mailing lists to 186,000+ SLPs, 12,000+ audiologists, 12,000+ students, and 800+ assistants. Lists available with 100+ demographic options at $0.22 per name with 1,000 name minimum.
6. Corporate Partnerships and Sponsorships: Sponsorship revenue from corporate partners including Stepping Stones Group, AMN Healthcare, Speech Pathology Group, and others. Includes event sponsorships, marketing opportunities, and advertising.
7. Certification Fees: Fees for certification, recertification, and CE Registry maintenance for audiologists and speech-language pathologists.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

ASHA is a national professional membership association that certifies and credentials audiologists and speech-language pathologists in the United States, issues the CCC-SLP and CCC-A credentials, and sells continuing education courses, publications, conferences, and practice resources to its members. It operates proprietary digital platforms (Learning Center, Stream, Community, Career Portal, Online Store) to deliver CE content, networking, job resources, and consumer education. Revenue is derived from individual membership dues, certification fees, Learning Pass subscriptions, store sales, event registrations, and corporate partnerships.

Product overview

ASHA operates as a professional association offering a unified platform connecting audiologists and speech-language pathologists with continuing education, career development, and clinical practice resources. The core product portfolio centers on the ASHA Learning Pass subscription for unlimited CE courses, the ASHA Online Store for professional products and publications, ASHA Stream for video content, the Career Portal for job resources, and the Practice Portal for evidence-based clinical guidance. Additional offerings include ASHA Demo Days for vendor product demonstrations, mentorship programs (Career Transitions Mentorship Program and Career Pivot Speaker Series), specialty texting programs (EAT, TALK, HEAR), consumer education publications, and the Be Tech Wise public education series. Corporate partnerships with companies like Ambiki extend practice management tools to members. The organization also provides marketing solutions, mailing lists, and advertising opportunities for reaching the professional community.

Differentiator

Problem solved

Functional benefit

Products and services

• ASHA Membership

Quantifiable outcome

• ASHA Learning Pass provides unlimited access to 750+ courses for one annual fee
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, flagship and core.

• FairplayminorStrategic or Co-development Partner · 27 May 2026ASHA and Fairplay released a collaborative resource 'Be Tech Wise: Children With Developmental Delays or Differences' providing guidance on screen time management for families with young children with developmental delays, ADHD, autism, or speech/language disorders. This is the fourth resource in their 'Be Tech Wise' series.
• Unified Voices Caucus (U.S. House of Representatives)flagshipStrategic or Co-development Partner · 18 May 2026ASHA and the bipartisan Unified Voices Caucus co-hosted a Congressional staff briefing on May 20, 2026, titled 'Caregiving for Adults With Communication Disorders' to raise awareness about aphasia and speech-language pathology services. Featured retired General Michael Hayden.
• Hilarity for Charity (HFC)coreStrategic or Co-development Partner · 14 May 2026ASHA and Hilarity for Charity co-host free online events for dementia caregivers during National Speech-Language-Hearing Month. Events focus on improving communication strategies at home for caregivers of people with dementia.
• LanterncoreStrategic or Co-development Partner · 5 May 2026ASHA and Lantern launched EAT, a free texting program delivering expert guidance on pediatric feeding challenges including picky eating and pediatric feeding disorder. This is the third specialty texting program following TALK and HEAR. The programs won a 2025 Summit Award for associations making a meaningful difference.
• YouGovminorStrategic or Co-development Partner · 4 May 2026ASHA commissioned YouGov to conduct a national poll of caregivers to adults with communication difficulties. The poll found that 51% of caregivers worry about the impact on medical issues, 40% say difficulties make it hard to assess if their loved one is sick or unsafe, and 60% have never worked with a professional audiologist or SLP.
• AmbikicoreChannel Partner/ Reseller/ Distributor · 11 November 2025Ambiki, a provider of practice management software for pediatric clinicians, became a corporate partner of ASHA. The partnership introduces advanced practice management and therapy tools to ASHA's member speech-language pathologists.
• Hilarity for Charity (HFC)coreStrategic or Co-development Partner · 3 November 2025ASHA and Hilarity for Charity collaborated on a virtual event on November 10, 2025, to educate caregivers and care partners about the role of speech-language pathologists in assisting people with dementia.
• Stepping Stones GroupcoreChannel Partner/ Reseller/ DistributorCorporate partner offering services to SLPs, included in ASHA's corporate partner program.
• AMN HealthcarecoreChannel Partner/ Reseller/ DistributorCorporate partner and event sponsor of the Career Pivot Speaker Series, providing staffing solutions for healthcare professionals.
• Speech Pathology GroupcoreChannel Partner/ Reseller/ DistributorCorporate partner for therapy education, included in ASHA's corporate partner program.
• Fusion by Ensora HealthcoreChannel Partner/ Reseller/ DistributorCorporate partner included in ASHA's corporate partner program.
• Plural PublishingcoreChannel Partner/ Reseller/ DistributorCorporate partner for publishing, included in ASHA's corporate partner program.
• PresencecoreChannel Partner/ Reseller/ DistributorCorporate partner included in ASHA's corporate partner program.
• Northern Speech Services (NSS)coreChannel Partner/ Reseller/ DistributorCorporate partner included in ASHA's corporate partner program.
• Encompass HealthcoreChannel Partner/ Reseller/ DistributorCorporate partner providing rehabilitation services, included in ASHA's corporate partner program.
• Parkinson Voice ProjectminorChannel Partner/ Reseller/ DistributorPremier sponsor of the Dysphagia Management: Strengthening Skills, Overcoming Obstacles online conference.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Occupational Therapy Association (AOTA): National professional association for occupational therapists operating the same playbook as ASHA: certification, CE, practice portal, advocacy, publications, and member events. Closest peer for allied-health association economics and member engagement patterns.
• American Academy of Audiology (AAA): The other major U.S. national professional association for audiologists, competing directly with ASHA for audiology membership, CE, and advocacy. Comparable in scope but smaller and lacks ASHA's SLP credentialing authority.
• American Counseling Association (ACA): National professional membership association for counselors with comparable certification, CE, publications, and advocacy structure. Relevant benchmark for association revenue diversification and member retention mechanics.
• American Physical Therapy Association (APTA): National professional membership association for physical therapists with a near-identical operating model: certification, CE subscriptions, scholarly journals, advocacy, and an annual convention. Direct functional peer for benchmarking association economics.

Emerging players

• SpeechPathology.com (Continued): Specialized online CE provider for speech-language pathologists offering ASHA-approved courses on subscription. Direct substitute for ASHA Learning Pass at the individual practitioner level.
• MedBridge: Venture-backed continuing education and patient-engagement platform serving PTs, OTs, and SLPs. Competes with ASHA Learning Pass for employer-sponsored CE budgets, particularly in healthcare systems.

Regional players

• Speech-Language & Audiology Canada (SAC): Canadian national professional association for SLPs and audiologists. Functionally equivalent to ASHA for the Canadian market and a direct regional analog.
• Royal College of Speech and Language Therapists (RCSLT): The UK national professional body for SLTs, operating the same credentialing + CE + advocacy model as ASHA but serving a different geography. Useful for benchmarking international association structures ASHA could reference for expansion.

Others

• Plural Publishing: Specialist publisher of textbooks and clinical resources for SLPs and audiologists, and an ASHA corporate partner. Adjacent ecosystem participant that competes for some publication and CE revenue.

Broad incumbents

• American Psychological Association (APA): Larger and broader professional association with overlapping functions (credentialing, CE, journals, advocacy, member benefits) for psychologists. Demonstrates the ceiling of the professional-association model in healthcare but serves a different practitioner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ashaweb
• YouTubeyoutube.com/user/ASHAWeb
• Facebookfacebook.com/asha.org
• LinkedInlinkedin.com/company/the-american-speech-language-hearing-association-asha-
• Instagraminstagram.com/ashaweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Speech-Language-Hearing Association (ASHA)