Outliant

What Outliant does

Outliant is a fully remote, US-based digital product development and consulting company founded in 2019 by five startup founders (Joel Green, Robert Schmidt, Erwan Lent, and Konrad Billetz among them). The firm delivers end-to-end digital transformation services to multi-location brands and house-of-brands businesses, with a stated concentration in the healthcare, wellness, fitness, dental, insurance, and franchise sectors. Its offering spans four integrated service lines: branding and creative services, website design and development, digital growth marketing, and custom web and application development, sold on a project-based and retainer engagement model with custom quote-based pricing.

The company's technical foundation rests on modern web frameworks (React, Next.js, Gatsby, Webflow, Contentful) backed by a data and analytics layer using Snowplow, Mixpanel, and Segment, with marketing automation delivered through Iterable, Optimizely, and Intercom, CRM via HubSpot, and contract management via Ironclad. Notable proprietary capabilities include a HIPAA-compliant multi-location web architecture supporting SEO, ADA compliance, and localization across 35+ states; a lifecycle marketing engine reporting up to 81% open rates and 10-13% conversion rates for subscription healthcare clients; and an enterprise CMS migration platform that has converted 20 major web properties and 946 webpages. Headcount stands at 150+ globally distributed professionals operating without physical offices.

Outliant generates revenue as a professional services firm targeting enterprise multi-location operators via a consultative direct sales motion. Anchor accounts include Orangetheory Fitness (1,500+ studios), SelectQuote (2 million customers served), DECA Dental (nearly 200 practices across 9 states), Winona (telehealth, 35 states), Sola Salons, and Blend360. Demand generation combines an SEO-optimized insights blog on franchise and healthcare marketing, LinkedIn presence, Clutch reviews, and prominent case studies showcasing quantified client outcomes. The company is privately held, bootstrapped with no disclosed institutional investors or funding rounds, and operates as Outliant LLC with a registered address in Wilmington, Delaware.

Name

Outliant

Legal name

Outliant LLC

Website

https://outliant.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Outliant is a bootstrapped, fully remote US digital agency founded in 2019 that delivers end-to-end digital transformation including branding, web development, growth marketing, and custom software to enterprise multi-location brands, with deep specialization in healthcare, wellness, and franchise verticals.

Ownership category

akta.pro rank

Product category

Digital Agency Services

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Digital product development
• Web design development
• Growth marketing services
• Branding creative services
• Custom software development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Web Design & Development Services: Project-based and retainer engagements for website design, development, and migration across platforms such as Webflow, Contentful, React, Next.js, and Gatsby.
2. Digital Growth Marketing Services: Performance advertising (Meta, Google, Taboola, Pinterest), lifecycle marketing, SEO, and content strategy services. Revenue generated through management fees and percentage of ad spend for healthcare and wellness multi-location brands.
3. Branding & Creative Services: Brand audits, visual identity development, brand refresh, and brandbook creation leveraging decades of health and wellness expertise.
4. Custom Software Development: Scheduling software, data engineering, systems integrations, and custom full-stack development for enterprise clients including Orangetheory Fitness, Winona, and Sola Salons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Outliant is a US-based digital product development and consulting agency that designs, develops, and delivers growth marketing for multi-location brands, with a stated specialization in healthcare and wellness. Its offering is bundled into four service lines: Branding & Creative Services, Website Design & Development, Digital Growth Marketing, and Web and App Development. The firm operates on a 100% remote, globally distributed model, executing end-to-end digital transformations from brand identity through CMS migration to performance advertising.

Product overview

Outliant is a fully remote, US-based digital product development and consulting company offering an integrated suite of services for multi-location and house-of-brands businesses. The core offering combines four interconnected service lines: (1) Branding & Creative Services for visual identity and brand development, (2) Website Design & Development for compliant, user-friendly websites with multi-location SEO architecture, (3) Digital Growth Marketing for HIPAA-compliant advertising, PPC, and lifecycle campaigns, and (4) Web and App Development for custom software, scheduling systems, and systems integrations. The company specializes in the health and wellness sector, delivering digital transformations that have added over $14B in revenue for brands over five years.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Creative Services Branding and creative services including brand audits, brand refresh, visual identity development, and brandbook creation. Leverages decades of health and wellness expertise to craft brands that attract and engage ideal clients and patients. Intended for multi-location brands and house-of-brands companies in healthcare, wellness, fitness, and consumer services.
• Website Design & Development Full-service website design and development including multi-location SEO architecture, full UX/UI design, CMS recommendations, website development, and compliance implementation (HIPAA, ADA, localization). Built for multi-location brands requiring compliant, user-friendly websites that improve client engagement.
• Digital Growth Marketing Strategic digital growth marketing including HIPAA-compliant digital marketing, national brand advertising, location-specific PPC campaign management, lifecycle marketing, and campaign performance visualization. Built for multi-location brands seeking effective, modern, insight-driven client acquisition.
• Web and App Development Custom web and app development services including scheduling software development, data engineering, systems integrations, and custom full-stack development. Designed to streamline operations and boost engagement for multi-location brands and enterprise clients.

Quantifiable outcome

• 25% increase in member signups for Orangetheory Fitness
• +9 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Scale indicators32 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coalition Technologies: Los Angeles-based digital agency offering web design, SEO, and PPC. Similar integrated service model and project-based engagement structure targeting mid-market to enterprise clients.
• Blue Fountain Media: New York-based digital agency (now part of Pactera EDGE) offering web design, branding, and digital marketing services to mid-market and enterprise clients. Comparable in full-service agency positioning.
• Lounge Lizard: New York-based digital agency offering web design, branding, and digital marketing. Comparable in integrated design + development + marketing service model and project-based engagement structure.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency serving multi-location medical practices, dental groups, and health systems. Directly comparable to Outliant's healthcare/wellness vertical focus and multi-location SEO capabilities.
• SmartSites: New Jersey-based digital agency offering web design, SEO, PPC, and email marketing. Similar service mix and mid-market positioning with comparable pricing tier structure to Outliant.
• WebFX: Pennsylvania-based digital marketing agency offering SEO, web design, content marketing, and PPC services. Comparable in full-service agency positioning, mid-market to enterprise client base, and project-based/retainer pricing model.
• BFO (Big Fish Online): Ohio-based digital agency offering web development, SEO, paid media, and analytics. Comparable in integrated digital service model and B2B client base.
• Ignite Visibility: San Diego-based digital marketing agency offering SEO, paid media, social media, and email marketing services to mid-market and enterprise clients. Directly comparable to Outliant in service mix and B2B agency model — notably, Outliant's website contact form references an Ignite Visibility email address, indicating operational linkage or partnership.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency offering web design, SEO, social media, and PPC. Comparable in agency size, service breadth, and B2B sales motion targeting SMEs and mid-market clients.

Emerging players

• Practice Builders: Healthcare-specialized marketing agency focused on dental and medical practice patient acquisition. Comparable to Outliant's healthcare vertical focus and multi-location patient acquisition services for groups like DECA Dental.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/outliant
• LinkedInlinkedin.com/company/outliant
• Instagraminstagram.com/outliant

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outliant