Sequoia Humane Society

What Sequoia Humane Society does

Sequoia Humane Society (SHS) is an independent 501(c)(3) nonprofit, no-kill animal shelter founded around 1970 (some records reference 1981), headquartered at 6073 Loma Avenue, Eureka, California, and operating under the leadership of Executive Director Angela Duncan and a volunteer Board of Directors (President Stuart Gorman, VP Sue Ivey, Treasurer Kimberly Hoffman, Secretary Julie Osborne). The organization serves pet owners, adopters, foster families, and animal welfare donors across Humboldt County with a mission to reduce euthanasia caused by overpopulation, prevent cruelty, and find homes for adoptable animals. Operations are conducted from a single facility originally established in a former California Highway Patrol building, designed to house approximately 25–30 dogs under 30 pounds, six kennels for dogs over 30 pounds, communal cattery space for adult cats, and capacity for eight kitten litters; the organization has publicly disclosed that building design, planning, and permitting for a future facility expansion is already underway.

The shelter's service portfolio centers on pet adoption (with Foster-to-Adopt and Private Adoption assistance), a Foster Program, Spay/Neuter financial assistance (via sliding scale funded by the Freeman Trust through Humboldt Area Foundation), microchipping at $25 per service, low-cost vaccine clinics held at partner veterinary locations (McKinleyville Animal Care Center, Myrtle Ave. Veterinary Hospital, PetVet at Tractor Supply in Arcata and Fortuna, and Critters Without Litters in Fernbridge), pet surrender support, and community education on training, behavior, and animal abuse prevention. In the 2025–26 reporting period (June 2025 through April 2026) the organization recorded 376 adoptions, 9 transfers out, 0 euthanasias, 3 died in custody, and 2 returns to owner across both dogs and cats.

The underlying technology stack is deliberately lightweight: ShelterLu for shelter management and adoption applications, Bloomerang for donation processing and CRM, Petco Love Lost (facial recognition) for lost pet search, and 24Pet Connect for lost/found records. The shelter operates no proprietary platform, no API, and no in-house AI/ML capabilities. Revenue mechanics are donation-led: tax-deductible contributions via Bloomerang/PayPal, adoption fees ranging from $150 (adult cats) to $300 (young dogs), merchandise through a Fourthwall storefront, vehicle donations through CARS, planned giving via the "Pets Forever Planned Giving Society," and walk-based fundraising via the WoofTrax app. The annual Woofstock event (admission ~$10) functions as the flagship community fundraiser. Sequoia Humane Society is not a county-contracted animal control facility and is sustained entirely through philanthropy, adoption fees, and small grants (the only recorded funding round is a $5,000 Maddie's Fund grant in September 2022).

Name

Sequoia Humane Society

Legal name

Sequoia Humane Society

Website

https://sequoiahumane.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Sequoia Humane Society is a 501(c)(3) no-kill animal shelter in Eureka, California, serving Humboldt County with pet adoption, foster care, low-cost spay/neuter and vaccine clinics, microchipping, surrender services, and community education, sustained by donations, grants, adoption fees, and fundraising events.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Spay/Neuter & Population Control Programs (BPAGAIAE), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)

Keywords

• Animal shelter services
• Pet adoption programs
• Spay and neuter assistance
• Animal welfare nonprofit
• Foster care services

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream relying on public donations, grants, and fundraising. Donations support shelter operations, medical care, and programs. Vehicle donations facilitated through CARS partnership.
2. Adoption Fees: Adoption fees range from $150-$300 for dogs and cats based on age. Fees cover tests, vaccinations, spay/neuter, microchipping, and general care. Additional fees for Rabies vaccination.
3. Merchandise Sales: SHS merchandise, apparel and other products sold through Fourthwall online storefront.
4. Planned Giving and Estate Donations: Legacy giving program ('Pets Forever Planned Giving Society') allows supporters to include Sequoia Humane Society in their estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sequoia Humane Society is a no-kill animal shelter operating as a 501(c)(3) nonprofit that provides shelter, humane care, and adoption services for cats and dogs. The organization offers spay/neuter financial assistance, microchipping, vaccine clinics, pet surrender services, and lost/found pet resources, along with community education and annual fundraising events such as Woofstock.

Product overview

Sequoia Humane Society is a no-kill animal shelter offering a comprehensive suite of animal welfare services centered on pet adoption, foster care, and community education. The organization operates as a 501(c)(3) nonprofit providing core shelter services including pet adoption with meet-and-greet facilitation, foster programs, and volunteer opportunities. Additional offerings include spay/neuter financial assistance, microchipping, vaccine clinics, pet surrender support, lost animal resources, pet emergency funding guidance, and animal abuse prevention education. The shelter conducts an annual Woofstock fundraising event and accepts donations through multiple channels including general donations, wish list contributions, vehicle donations, and planned giving. No API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Adoption Services Adoption services for cats and dogs through in-shelter walk-ins, online applications via ShelterLu platform, meet-and-greet sessions, and a Foster-to-Adopt trial program for prospective adopters.
• Foster Program Temporary home placement program where foster pet parents provide care for shelter animals until adoption, with the shelter supplying food, treats, and necessary supplies.
• Spay/Neuter Assistance Financial assistance program for low-income families and feral cat caretakers to access spay/neuter services on a sliding scale based on income and household size.
• Microchipping Microchip implantation service using ISO passive RFID (PIT tag) for pet identification, available Tuesday-Saturday noon-3PM for $25.
• Vaccine Clinics Low-cost vaccination services hosted at partner locations covering rabies, FVRCP, DA2PP, Bordetella, Leptospirosis, and FeLV vaccines.
• Pet Surrender Services Owner surrender process with temperament and health evaluation, intake waiting list when shelter is at capacity, and private adoption assistance.
• Donation Programs Donation pathways including general donations via Bloomerang/PayPal, shelter medical fund, supply wish lists, vehicle donations via CARS, planned giving/Pets Forever legacy society, and WoofTrax app walk-based fundraising.
• Woofstock Annual Event Annual fundraising event featuring live music, food trucks, canine contests, agility course, raffle, EPD dog demonstration, and microchipping services with $10 admission.

Quantifiable outcome

• 0 euthanasias recorded in 2025-26 fiscal year across all animals in care (376 adoptions, 9 transfers, 2 owner returns)
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• CARS (Charitable Adult Rides & Services)minorChannel Partner/ Reseller/ DistributorVehicle donation partnership allowing supporters to donate used vehicles (cars, motorcycles, boats, RVs) to benefit shelter animals. CARS handles the donation process at no cost to the donor.
• Kuranda Dog & Cat BedsminorGTM or Marketing PartnerPartnership providing Kuranda shelter beds for shelter pets. Supporters can purchase beds for direct shipping to Sequoia Humane Society.
• ChewyminorGTM or Marketing PartnerChewy wishlist partnership allowing supporters to purchase pet supplies directly for shelter animals with free shipping.
• Amazon WishlistminorGTM or Marketing PartnerAmazon Smile wishlist enabling supporters to purchase needed supplies (cat litter, food, toys, cleaning supplies, etc.) for direct shipment to the shelter.
• WoofTraxminorGTM or Marketing PartnerMobile app partnership allowing supporters to raise donations for Sequoia Humane Society by tracking walks, hikes, or jogs with their smartphones. Free app download with SHS as selected charity.
• BloomerangcoreOthersDonation processing and CRM platform used for online donations, fundraising campaigns, and donor management. Powers donation pages and event sponsorship forms.
• ShelterLucoreTechnology or IntegrationShelter management and adoption matching platform used for adoption applications, foster applications, and animal record-keeping. Common platform throughout animal welfare community.
• Humboldt Spay Neuter NetworkminorStrategic or Co-development PartnerPartner organization offering low-cost spay/neuter services at their clinic location. Basic health care services for already-spayed/neutered pets. Appointment required.
• McKinleyville Animal Care CenterminorStrategic or Co-development PartnerVaccine clinic partner hosting clinics every Tuesday & Thursday 12-1 (except third Tuesday of month) offering routine pet vaccines without annual exam costs.
• Myrtle Ave. Veterinary HospitalminorStrategic or Co-development PartnerVaccine clinic partner hosting Saturday clinics 12-1 offering routine vaccines without annual exam costs.
• PetVet at Tractor Supply (Arcata & Fortuna)minorStrategic or Co-development PartnerMobile vaccine clinic partners located at Tractor Supply Co. stores offering monthly vaccine clinics. Arcata: 5251 Mad River Pkwy; Fortuna: 1000 River Ranch.
• Critters Without LittersminorStrategic or Co-development PartnerVaccine clinic partner hosting clinics every Monday 1-4 PM at 309 Fernbridge Drive, Fernbridge. Offers routine vaccines without annual exam costs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Best Friends Animal Society: National leader of the no-kill movement, providing grants, partnerships, and standards to community shelters like Sequoia; operates as a broader incumbent in the same animal welfare category.
• San Francisco SPCA: A larger California no-kill humane society with adoption, veterinary, and behavior programs; shares Sequoia's no-kill operating philosophy and fundraising-driven nonprofit structure but at a multi-city scale.
• Pasadena Humane: A larger Southern California humane society operating adoption, spay/neuter, microchipping, and vaccine clinics with a comparable program mix; broader incumbent version of Sequoia's service bundle.
• Humane Society of the United States (HSUS): National umbrella animal welfare organization whose education materials are explicitly referenced on Sequoia's site; represents the broader policy/advocacy incumbent in Sequoia's space.
• ASPCA: One of the largest national animal welfare organizations, providing education content, grant programs, and animal cruelty prevention resources that directly inform Sequoia's community education programs.

Direct peers

• Berkeley Humane: A similarly structured independent no-kill humane society in California offering adoption, foster, low-cost spay/neuter, and community education programs — directly parallel to Sequoia's mission and operating model.
• Humboldt County Animal Shelter: The county government animal shelter that serves as a primary intake and adoption counterpart in Sequoia's exact service geography; both operate adoption services in Humboldt County and coordinate on animal welfare.

Regional players

• McKinleyville Animal Care Center: A nearby veterinary and animal-care practice in Humboldt County that operates vaccine clinics and basic care services; directly comparable to several of Sequoia's clinical-adjacent programs and an active partner.

Others

• Maddie's Fund: A major pet welfare foundation that has directly invested $5,000 in Sequoia; comparable as a peer funder/ecosystem participant in the no-kill shelter ecosystem rather than a competing shelter.
• Petco Love: Petco's nonprofit adoption and welfare arm, integrated with Petco Love Lost facial-recognition search used by Sequoia; an adjacent ecosystem participant that funds and supports shelter operations similar to Sequoia's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sequoiahumane
• YouTubeyoutube.com/sequoiahumane
• Facebookfacebook.com/sequoiahumane.eureka
• Instagraminstagram.com/sequoiahumane
• LinkedInlinkedin.com/company/sequoia-humane-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoia Humane Society