What Pasadena Humane does

Pasadena Humane Society & SPCA (legal name; DBA "Pasadena Humane") is a 501(c)(3) nonprofit animal welfare organization founded in 1903, headquartered at 361 S. Raymond Ave., Pasadena, California, with EIN 95-1643344. The organization operates a comprehensive animal resource center serving the Greater Los Angeles Area, with municipal animal care and control contracts covering 11 cities in the San Gabriel Valley (the most recent, City of Duarte, effective July 1, 2026). In 2025 it helped over 71,000 animals through adoptions, wildlife rehabilitation, lost and found, veterinary services, training classes, and surrender-prevention assistance, and reported 100% placement of healthy and safe animals in 2023.

The service portfolio spans adoptions (dogs, cats, rabbits, critters), low-cost spay/neuter and vaccine/microchip clinics, TNR for community cats, foster programs (including Foster Sleepover and holiday variants), wildlife rehabilitation and humane exclusion, pet training, owner assistance (pet food pantry, veterinary vouchers, emergency boarding, pet-friendly housing referrals), kids' educational programs, and municipal animal control. Revenue is generated through donations and charitable contributions (including the Miracle Medical Fund and monthly giving program), adoption fees ($25 standard for cats/kittens, waived during promotion events such as the June 6, 2026 California Adopt-a-Pet Day), retail sales through an on-site Shelter Shop and Threadless online merch store, municipal contract fees, and signature fundraising events including the Wiggle Waggle Walk & Run, Golf Tournament & Dinner, and San Marino Motor Classic. Dia DuVernet, CFRE, LCSW, has served as President and CEO since June 2019.

No proprietary technology platform is identified; the organization operates a standard animal shelter management and website stack with no public API and no disclosed AI/ML capabilities. Distribution is primarily direct-to-consumer at the Pasadena campus and online, supplemented by mobile adoption events and B2G municipal contracts, while partnership channels span CalAnimals, ASPCA, SF SPCA, Hill's Pet Nutrition, LA County Department of Animal Care and Control, Fetch Pet Insurance, and local first-responder agencies such as Glendale Fire Department.

Name

Pasadena Humane

Legal name

Pasadena Humane Society & SPCA

Website

https://pasadenahumane.org

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

Pasadena Humane Society & SPCA, founded 1903 in Pasadena, California, is a 501(c)(3) nonprofit animal welfare organization operating a shelter, adoption center, low-cost veterinary clinic, wildlife rehabilitation program, and municipal animal control contracts for 11 San Gabriel Valley cities serving the Greater Los Angeles Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies heavily on community donations through its website donation portal, monthly giving programs, and one-time contributions. The Miracle Medical Fund and general donation funds support animal care operations.
2. Adoption Fees: Fees charged for pet adoptions, typically including spay/neuter, microchip, and vaccinations. Adoption fees vary by promotion and animal type.
3. Retail Sales (Shelter Shop): On-site and online pet supply store selling pet food, supplies, and merchandise including the Threadless online merch store.
4. Fundraising Events: Signature events including Wiggle Waggle Walk & Run, Golf Tournament & Dinner, San Marino Motor Classic, and Community Fundraisers generate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pasadena Humane is a community animal resource center offering pet adoptions (dogs, cats, rabbits, critters) with spay/neuter, microchip, and vaccinations included; lost and found reunification services; low-cost spay/neuter, vaccination, and microchip clinics; municipal animal control contracts for 11 cities; wildlife rehabilitation and a wildlife helpline; pet training classes and private consultations; and owner assistance programs including a pet food pantry, veterinary vouchers, and emergency boarding. Funding comes from donations, adoption fees, retail sales, and signature fundraising events.

Product overview

Pasadena Humane is a community-supported animal resource center offering a comprehensive suite of animal welfare services. The organization operates as a traditional animal shelter combined with extensive community support programs. Core offerings include pet adoptions, lost and found services, foster care programs, low-cost veterinary services (spay/neuter, vaccines, microchipping), animal care and control for municipalities, wildlife rehabilitation, pet training, and owner assistance programs (food pantry, veterinary vouchers, emergency boarding). Supplementary programs include kids' educational initiatives, a shelter shop for pet supplies, and fundraising events. The organization expanded services to the City of Duarte starting July 2026, now serving 11+ cities in the San Gabriel Valley. In 2025, Pasadena Humane helped over 71,000 animals through its various programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Adoptions Adoption placement service for dogs, cats, rabbits, and other companion animals, with each adoption package including spay/neuter surgery, microchip, and age-appropriate vaccinations.
• Lost & Found Animal resource center service that maintains a lost-and-found database and supports reunification of lost pets with their owners through online listings and direct support.
• Foster Program Temporary foster care program for shelter animals including kittens, puppies, dogs, cats, and critters, with specialized offerings such as Foster Sleepover and holiday-themed foster opportunities.
• Health & Wellness Services Low-cost spay/neuter, vaccination, and microchip clinic services for community pets, plus a Community Cats TNR (Trap-Neuter-Return) program.
• Animal Care & Control Municipal animal control services delivered under contract to 11 cities in the San Gabriel Valley, including emergency response, animal cruelty investigations, and noise complaint handling.
• Wildlife Program Wildlife rehabilitation for injured, sick, and orphaned wild animals supported by a wildlife helpline, plus humane exclusion services and educational resources for coexisting with wildlife.
• Pet Training Group training classes for dogs and puppies plus private training consultations designed to strengthen the human-animal bond and reduce return rates.
• Owner Assistance Programs Safety net programs helping owners keep their pets, including a free pet food pantry, veterinary vouchers, emergency pet boarding, pet-friendly housing resources, and behavior resources.
• Kids Programs Educational youth programs including Jr. Vets Club (ages 7-10), Jr. Volunteers (ages 11-14), Scout Programs, Birthday Parties, Summer Camp, Field Trips, and Homeschool Pods.
• Shelter Shop On-site and online retail store selling pet food, supplies, and merchandise including Threadless online merch store items, supporting shelter operations through product sales.

Quantifiable outcome

• 71,000+ animals helped annually through adoptions, wildlife rehabilitation, lost & found, veterinary services, training classes, and surrender prevention assistance
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Glendale Fire DepartmentminorStrategic or Co-development Partner · 16 June 2026Glendale Fire Department assisted in rescuing an 8-week-old kitten (Brandy) that survived a 25-mile trip inside a car's grille. The fire department carefully disassembled the grille to extract the kitten safely before it was transferred to Pasadena Humane.
• City of DuartecoreStrategic or Co-development Partner · 10 June 2026Pasadena Humane expanded its animal care and control services to the City of Duarte, starting July 1, 2026. The organization assumes responsibility for animal control and sheltering services, with pet licensing transitioning the following year. Serves approximately 24,400 Duarte residents and strengthens regional network along the 210 corridor.
• CalAnimals, SF SPCA, and ASPCAflagshipStrategic or Co-development Partner · 3 June 2026Pasadena Humane participated in California Adopt-a-Pet Day on June 6, 2026 - a statewide initiative with over 150 shelters coming together to help thousands of pets find loving homes. More than 150 shelters across California participated in this collaborative adoption event.
• LA County Department of Animal Care and ControlcoreStrategic or Co-development Partner · 20 March 2026Pasadena Humane supported the LA County animal seizure operation in Lake Hughes, California, that rescued approximately 700 dogs and cats in what may be the largest animal seizure case in U.S. history. More than 70 animal care staff responded with support from Pasadena Humane, spcaLA, and Kern County Animal Services.
• LA County Animal Care FoundationcoreGTM or Marketing Partner · 20 March 2026The foundation is seeking public donations and placement resources to support the approximately 700 rescued animals' medical care and housing following the Lake Hughes seizure operation that Pasadena Humane supported.
• Hill's Pet NutritioncoreStrategic or Co-development Partner · 5 November 2025Hill's Pet Nutrition partnered with The Association for Animal Welfare Advancement to present the 2025 Wagsies Animal Welfare Video Awards. Pasadena Humane won the People's Choice Award and Best Shelter Award. Hill's Pet Nutrition sponsors the awards program for shelter and rescue pet stories.
• DocuPetminorGTM or Marketing Partner · 29 September 2025Partnership during National Animal Safety & Protection Month for a special promotion related to pet licensing and safety.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• San Diego Humane Society: Large-scale Southern California animal welfare organization offering adoptions, low-cost veterinary services, animal control contracts, wildlife rehabilitation, and owner assistance programs — an almost identical service model to Pasadena Humane but serving the San Diego region.
• spcaLA: Long-standing Los Angeles-area animal welfare nonprofit operating shelter, adoption, low-cost spay/neuter, training, and animal control services. Directly comparable as a regional SPCA/humane society with municipal service agreements.
• LA County Department of Animal Care and Control: Governmental animal care entity operating shelters and animal control across LA County unincorporated areas and contract cities. Pasadena Humane supported its mass-rescue operations, indicating operational parity on large-scale animal welfare response.
• San Gabriel Valley Humane Society: Neighboring humane society in the San Gabriel Valley providing sheltering and animal control; notably, Pasadena Humane assumed the Duarte animal control contract previously handled by SGVS, making it the most direct service-substitute peer in the same geography.

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): National 501(c)(3) animal welfare organization with adoption, spay/neuter, animal control, legislative advocacy, and rescue programs across major U.S. markets. Participates in California statewide adoption events alongside Pasadena Humane.
• Best Friends Animal Society: National no-kill advocacy and shelter operator with adoption, fostering, and transport programs; competes for donor dollars in the animal welfare category and operates the largest sanctuary in the U.S.

Regional players

• San Francisco SPCA: California SPCA offering adoptions, low-cost veterinary services, training, and municipal sheltering partnerships in the Bay Area. Collaborates with Pasadena Humane on statewide adoption events such as California Adopt-a-Pet Day.

Emerging players

• Oregon Humane Society: Large nonprofit shelter with similar comprehensive programming including adoptions, low-cost vet clinic, animal control contracts (Portland metro), and award recognition. Comparable scale and operational scope though in a different regional market.
• Austin Pets Alive!: Data-driven no-kill shelter offering adoptions, pet owner support programs, and foster networks. Comparable non-municipal animal welfare mission and donor-supported operating model, though smaller and more singularly focused on live-outcome.

Others

• CalAnimals: California state association of animal shelters and humane societies providing advocacy, grants, and training to member organizations including Pasadena Humane. Acts as an industry convener and ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pasadenahumane
• Xx.com/PasadenaHumane
• LinkedInlinkedin.com/company/pasadenahumane

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasadena Humane