M&S Consulting
M&S Consulting is a privately held, 250+ consultant enterprise digital transformation systems integrator founded in 2002 in Morgantown, WV, delivering AI, cloud, cybersecurity, data, ERP, and CRM implementation services to U.S. federal agencies and commercial clients across multiple verticals via direct sales and government contract vehicles.
- Company typePrivate
- Founded2002
- HeadquartersMorgantown, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What M&S Consulting does
M&S Consulting is a privately held, Women-Owned Small Business founded in 2002 in Morgantown, West Virginia that operates as an enterprise digital transformation systems integrator serving both U.S. federal agencies and commercial clients. The firm employs 250+ consultants and organizes its delivery around six practice areas (Artificial Intelligence & Emerging Technology, Cloud & Infrastructure, Cyber & Identity Security, Data Analytics & Integration, Enterprise Applications, and Agile Project Management) and seven platform-specific service lines (Atlassian, AWS, Microsoft, Oracle, Salesforce, SAP, and Snowflake). Core technology capabilities span agentic AI implementation (Salesforce AgentForce, Einstein GPT, Microsoft Copilot), multi-cloud architecture across AWS, Azure, Google Cloud, and Oracle Cloud, and ERP/CRM platforms including SAP S/4HANA, Oracle Fusion, and the full Salesforce cloud portfolio.
M&S generates revenue primarily through professional services delivered on time-and-materials, firm-fixed-price, and labor-hour task orders, often under multi-year contracts accessed through government-wide acquisition vehicles (GSA MAS, NASA SEWP VI with a $60 billion ceiling, FBI ITSSS-2, Navy SeaPort NxG) and through direct enterprise sales augmented by partner co-sell motions with hyperscalers and enterprise software vendors. Pricing is custom and quote-based; the firm also offers Project Management as a Service (PMaaS), Staff Augmentation, and the Appalachian Software Factory sub-brand for custom development. Delivery is supported by nearshore resources in Brazil and offshore resources in India, enabling 24x7 managed service coverage.
The customer base is intentionally diversified across government (federal, state, local) and commercial verticals (consumer/retail, energy & industrial, health & life sciences, finance & professional services, tech/media/telecom). Named engagements include Lockheed Martin, Windstream (formerly Deltacom), Spectrum Reach, Team USA (with IBM), Carnegie Mellon University, and a range of horticulture, legal, and manufacturing clients; the firm reports 85% of projects come from repeat clients. The firm's WOSB, SDB, and HUBZone certifications are central to its federal pipeline, and it holds ISO 9001:2015 and tiered partner designations with AWS (Advanced Tier + Well-Architected), Atlassian (Silver Government), Microsoft, Oracle, SAP, Salesforce, Snowflake, and Google Cloud.
M&S Consulting firmographics
Firmographics- Name
- M&S Consulting
- Legal name
- M&S Consulting
- Website
- https://mandsconsulting.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M&S Consulting is a privately held, 250+ consultant enterprise digital transformation systems integrator founded in 2002 in Morgantown, WV, delivering AI, cloud, cybersecurity, data, ERP, and CRM implementation services to U.S. federal agencies and commercial clients across multiple verticals via direct sales and government contract vehicles.
- Ownership category
- akta.pro rank
M&S Consulting industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where M&S Consulting is headquartered
LocationHeadquarters
- HQ city
- Morgantown
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
M&S Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Consulting Services: Consulting services delivered by a team of 250+ consultants providing advisory, implementation, and managed services across AI, cloud, cybersecurity, data analytics, and enterprise applications. Revenue generated through project-based consulting engagements and retainer arrangements with commercial and public sector clients.
- Government Contract Services: Services delivered through government-wide acquisition contracts (GWAC) including NASA SEWP VI ($60B ceiling), GSA Multi-Award Schedule, FBI ITSSS-2, and Navy SeaPort NxG. Supports firm-fixed-price, labor-hour, and time-and-materials task orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements with pricing based on project scope, team composition, and engagement length |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
M&S Consulting product offering
Product offeringCore offering
M&S Consulting is a digital consulting collective of 250+ consultants that delivers AI-first digital transformation advisory, implementation, and managed services across six practice areas (AI & Emerging Technology, Cloud & Infrastructure, Cyber & Identity Security, Data Analytics & Integration, Enterprise Applications, and Agile Project Management) and seven enterprise software service lines (Atlassian, AWS, Microsoft, Oracle, Salesforce, SAP, and Snowflake). It serves both commercial enterprises and U.S. federal/state agencies via direct sales and government contract vehicles.
Product overview
M&S Consulting is a digital consulting collective that provides technology implementation and managed services across six core practice areas (AI & Emerging Technology, Cloud & Infrastructure, Cyber & Identity Security, Data Analytics & Integration, Enterprise Applications, and Agile Project Management) and seven service lines (Atlassian, AWS, Microsoft, Oracle, Salesforce, SAP, and Snowflake). The company operates as a platform of specialized consulting services where each practice area represents a distinct service offering, and the service lines indicate partnerships and specialization in specific enterprise software platforms. The practice areas deliver strategic consulting, implementation, and managed services, while the service lines represent deep expertise in particular technology ecosystems. M&S also offers Staff Augmentation as a flexible staffing model and operates the Appalachian Software Factory for custom software development.
Differentiator
Problem solved
Functional benefit
Brands
- Appalachian Software Factory: A hub for building tailored software solutions that complement ERP and enterprise systems. Located in West Virginia, leveraging local talent for custom software development.
Products and services
- Artificial Intelligence & Emerging Technology Consulting AI strategy, roadmap development, security and governance for AI, data architecture, smart workflow automation, user adoption, AI application development, and cloud infrastructure/AIOps services delivered to commercial enterprises and government agencies.
- Cloud & Infrastructure Consulting Cloud strategy, migration, infrastructure implementation, ongoing support and optimization, security services, cost analysis, and DevOps integration across AWS, Azure, Google Cloud, Oracle Cloud, and hybrid environments for commercial and public sector clients.
- Cyber & Identity Security Consulting Cybersecurity solutions including software security control implementation, identity and access management, DevSecOps, containerization, AI security, and API security delivered to enterprise and government clients.
- Data Analytics & Integration Consulting Data science, machine learning, data warehouses, data lakes, data mining and analytics, data integration, and data visualization services delivered on Snowflake, Oracle, Microsoft, and AWS platforms.
- Enterprise Applications Consulting ERP, CRM, low-code platforms, and custom web/mobile application development including mobile apps, web apps, AI/ML integration, AR/VR solutions, and firmware implementations for enterprise clients.
- Agile Project Management (PMaaS) Project Management as a Service offering portfolio management, project rescue and recovery, new technology implementation, change management, business analysis, vendor analysis and selection, process improvement, project health assessment, and M&A integration for enterprise clients.
- Atlassian Services Atlassian implementation and consulting for Jira, Confluence, Bitbucket, Crowd/Guard Standard, and Bamboo, including agile training and transformation, installations and upgrades, managed services, and cloud migrations.
- AWS Services AWS strategy, migration, security, and managed services delivered as an AWS Well-Architected Program Partner with expertise in cost-effective, secure, and scalable cloud solutions.
- Microsoft Services Microsoft ecosystem implementation including Azure, Active Directory, Power BI, SharePoint, .NET, Power Apps, SQL Server, and Copilot with managed services and ongoing optimization.
- Oracle Services Oracle implementation including PaaS, SaaS, IaaS, ERP, Fusion Middleware, Identity & Access Management, and Fusion EPM, with expertise in Oracle Cloud Fusion, SOA, WebCenter, BPM, IdM, BI, and eBusiness Suite.
- Salesforce Services AI-driven Salesforce implementation including Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Analytics Cloud, custom development with Apex/Visualforce/Lightning, and integration services with Dell Boomi.
- SAP Services SAP implementation including S/4HANA, ECC, SuccessFactors, Ariba, Concur, Fiori, BRIM, C4C, RISE, and SAP Analytics with strategy, integration, and ongoing managed services.
- Snowflake Services Snowflake cloud data warehouse implementation including strategy, migration, data warehouse setup, system integration, and staff training for data optimization and analytics.
- Staff Augmentation Flexible staffing solutions providing skilled professionals for technology projects, including developers, consultants, and specialists with various clearance levels.
- Appalachian Software Factory Custom software development hub for building tailored solutions that complement ERP and enterprise systems, from lightweight applications to robust enterprise-grade platforms using local West Virginia talent.
Quantifiable outcome
- 100,000-hour reduction in labor requirements for horticulture client (1.8M to 1.7M hours)
- +9 more outcomes
Companies that use M&S Consulting
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
M&S Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration57 records
AI capability11 records
Feature5 records
M&S Consulting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and strategic.
- AtlassiancoreSilver Solution Partner for US Government. Provides implementation services for Jira, Confluence, Bitbucket, Crowd, and Bamboo across enterprise and government clients.
- Amazon Web Services (AWS)coreAdvanced Tier Partner with Well-Architected Program designation. Capabilities include Public Sector, Solution Provider, CloudFormation Delivery, Education Services Competency, and Amazon EC2 for Windows Server Delivery.
- MicrosoftcoreMicrosoft Partner for Azure, Power BI, SharePoint, .NET, Power Apps, SQL Server, and Copilot implementations across enterprise clients.
- OraclecoreOracle Partner specializing in PaaS, SaaS, IaaS, ERP, Fusion Middleware, Identity Management, and EPM solutions with over 100 years of combined Oracle expertise.
- SalesforcecoreSalesforce Partner with 25 years of experience delivering 300+ Salesforce projects across 150+ clients. Specializes in AI-driven Salesforce implementations including Einstein GPT and AgentForce.
- SAPcoreSAP Partner for ERP, S/4HANA, BRIM, C4C, Concur, Fiori, SuccessFactors, Ariba, and cloud solutions implementation.
- SnowflakecoreSnowflake Partner specializing in cloud data warehousing implementation, migration, and optimization with nearly a decade of experience.
- Google CloudcoreGoogle Cloud Partner with Workspace Reseller designation for cloud platform implementations.
- CarahsoftcoreCarahsoft Delivery Partner providing government technology solutions access through established government contracting channels.
- IBMstrategicCollaborated with IBM to help Team USA capture silver medal through AI and data analytics solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
M&S Consulting competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a closely comparable mid-market digital transformation and cloud consulting firm with a multi-platform services portfolio (Salesforce, AWS, Microsoft, Google Cloud, MuleSoft). Comparable in scale, target customer mix (commercial plus public sector), and AI/cloud modernization emphasis to M&S Consulting.
- West Monroe: West Monroe is a mid-sized management and technology consulting firm serving commercial and regulated industries with digital transformation, cloud, and data services. Comparable to M&S in firm size, multi-industry footprint, and emphasis on blending business and technology advisory.
- REI Systems: REI Systems is a federal-IT-focused digital services firm providing cloud, data, and citizen-experience solutions to US agencies. Comparable to M&S in federal GWAC-driven GTM, Salesforce/ServiceNow practice emphasis, and small-business set-aside contracting posture.
- Unison Technologies: Unison Technologies is a small-business federal IT services firm providing Salesforce, ServiceNow, and cloud implementation to defense and civilian agencies. Comparable to M&S in size, GWAC contract strategy (including NASA SEWP), and enterprise-application services focus.
Broad incumbents
- Booz Allen Hamilton: Booz Allen Hamilton is a large-scale federal IT and management consulting firm with deep capabilities across cloud, AI, cybersecurity, and digital modernization for US agencies. Comparable to M&S in federal IT modernization focus, but materially larger and broader in scope.
- ICF International: ICF International is a publicly traded consulting and digital services firm with significant federal, energy, and health IT practices. Comparable to M&S in federal digital transformation and data/analytics emphasis, but operates at significantly larger scale.
- Persistent Systems: Persistent Systems is a global digital engineering and enterprise modernization firm with strong Salesforce, cloud, data, and AI practices serving both commercial and public-sector clients. Comparable to M&S in service-line composition and platform partnerships, but at much larger scale.
- Capgemini: Capgemini is a global consulting and digital services leader with deep cloud, ERP (SAP/Oracle), data, and AI capabilities across commercial and public-sector clients. Comparable to M&S in the breadth of its enterprise-application service portfolio, but at vastly greater scale.
- Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering strategy, cloud, ERP/CRM, AI, and cybersecurity services to enterprise and government clients. Comparable to M&S in its full-stack enterprise services portfolio, but with materially larger resources and brand.
- Cognizant: Cognizant is a global IT services and consulting firm with deep Salesforce, AWS, SAP, and digital engineering practices serving both commercial and public-sector clients. Comparable to M&S in enterprise-platform-led services, but at vastly larger scale with global delivery infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M&S Consulting social profiles
Digital presenceM&S Consulting compliance and trust
Trust signalCompliance3 records
M&S Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&S Consulting leadership team
Management profileNumber of profiles
Profiles14 records
M&S Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&S Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&S Consulting
What does M&S Consulting do?
M&S Consulting is a digital consulting collective of 250+ consultants that delivers AI-first digital transformation advisory, implementation, and managed services across six practice areas (AI & Emerging Technology, Cloud & Infrastructure, Cyber & Identity Security, Data Analytics & Integration, Enterprise Applications, and Agile Project Management) and seven enterprise software service lines (Atlassian, AWS, Microsoft, Oracle, Salesforce, SAP, and Snowflake). It serves both commercial enterprises and U.S. federal/state agencies via direct sales and government contract vehicles.
Is M&S Consulting a public or private company?
M&S Consulting is a private company. It is classified as management employee owned and is currently operating.
When was M&S Consulting founded?
M&S Consulting was founded in 2002. It employs 101 to 250 people.
Where is M&S Consulting based?
M&S Consulting is headquartered in Morgantown, United States, in the North America region.
How does M&S Consulting make money?
Two revenue lines are on record. Professional Consulting Services are the primary driver. The others are government Contract Services.
Who are M&S Consulting's main competitors?
Direct peers on record are Slalom, West Monroe, REI Systems and Unison Technologies. Broad incumbents are Booz Allen Hamilton, ICF International, Persistent Systems, Capgemini, Deloitte Digital and Cognizant.
Does M&S Consulting have an API?
No public API is recorded for M&S Consulting.
What industry is M&S Consulting in?
M&S Consulting's product category is IT Consulting Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 54161 and its SIC code is 8742.