Twig Education
Twig Education, operating as Imagine Learning Studios, produces multimedia K-12 digital curricula in science, mathematics, and English Language Arts, selling subscription-based content to US school districts via parent Imagine Learning's institutional sales network.
- Company typePrivate
- Founded2009
- HeadquartersIrvine, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Twig Education does
Twig Education, founded in 2009 and headquartered in Irvine, California, is a K-12 educational content company now operating as Imagine Learning Studios following its acquisition by Imagine Learning, the largest provider of digital curriculum solutions in the United States. The company produces comprehensive multimedia learning experiences originally centered on its flagship Twig Science curriculum, and has expanded under the Imagine Learning Studios brand into mathematics (Imagine Learning Illustrative Mathematics) and English Language Arts (Imagine Learning EL Education). The Twig Science brand was retained unchanged as a core component of the combined portfolio.
The underlying technology is a multimedia educational content platform delivering digital curriculum to schools, with no disclosed proprietary AI, adaptive learning, or data-asset components in the source data. Products are distributed through parent Imagine Learning's institutional sales channel targeting US K-12 schools and districts, operating on a recurring subscription revenue model. The go-to-market is enterprise field sales (B2B/B2G), selling comprehensive subject suites — science, mathematics, and ELA — to educational institutions rather than to individual consumers. Leadership includes founder/CEO Catherine Cahn, CFO David Sadler, and CPO Natasha Stillwell. As a wholly-owned subsidiary, no standalone revenue, funding, or cap-table data is publicly disclosed.
Twig Education firmographics
Firmographics- Name
- Twig Education
- Legal name
- Twig Education
- Website
- https://twigeducation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Twig Education, operating as Imagine Learning Studios, produces multimedia K-12 digital curricula in science, mathematics, and English Language Arts, selling subscription-based content to US school districts via parent Imagine Learning's institutional sales network.
- Ownership category
- akta.pro rank
Twig Education industry classification
Industry- Product category
- K-12 Digital Curriculum
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ)
Keywords
Where Twig Education is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
Twig Education business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Curriculum Subscriptions: The company generates revenue through the sale of digital curriculum solutions to educational institutions. Following acquisition by Imagine Learning, the product portfolio includes Twig Science, Imagine Learning Illustrative Mathematics (mathematics), and Imagine Learning EL Education (ELA).
Go-to-market motion1 record
Twig Education product offering
Product offeringCore offering
Twig Education (now operating as Imagine Learning Studios) develops and distributes digital curriculum solutions for K-12 schools and educational institutions in the United States. Its core offering, Twig Science, provides comprehensive multimedia science learning experiences for students, and following acquisition by Imagine Learning, the portfolio has expanded to include Imagine Learning Illustrative Mathematics and Imagine Learning EL Education for ELA instruction.
Product overview
Twig Education (now Imagine Learning Studios) is a platform producing comprehensive, engaging multimedia learning experiences for students across multiple subjects. The offering is a multi-product portfolio that includes Twig Science (the core science curriculum), along with Imagine Learning Illustrative Mathematics (mathematics curriculum) and Imagine Learning EL Education (English Language Arts curriculum). Following acquisition by Imagine Learning, the company expanded from science into mathematics and ELA, while the Twig Science brand continues unchanged.
Differentiator
Problem solved
Functional benefit
Brands
- Twig Science: Core science curriculum product retained as part of Imagine Learning's offerings after acquisition.
- Imagine Learning Illustrative Mathematics
- Imagine Learning EL Education
Products and services
- Twig Science A comprehensive multimedia science curriculum providing engaging learning experiences for K-12 students; a key offering within Imagine Learning's portfolio and the original Twig Education flagship product.
- Imagine Learning Illustrative Mathematics A K-12 mathematics curriculum integrated into the Imagine Learning Studios expanded subject offerings following the acquisition.
- Imagine Learning EL Education A K-12 English Language Arts (ELA) curriculum offering under the Imagine Learning Studios brand, added following the acquisition.
Companies that use Twig Education
Customer profileSegments1 record
Ideal customer profiles1 record
Twig Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twig Education partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Imagine LearningflagshipImagine Learning, the largest provider of digital curriculum solutions in the US, acquired Twig Education and rebranded it as Imagine Learning Studios. This strategic acquisition allows Twig Education to invest more in its products and expand across the US market. The Twig Science product remains a key part of Imagine Learning's educational offerings, now supplemented by mathematics (Imagine Learning Illustrative Mathematics) and ELA (Imagine Learning EL Education) curriculum.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Twig Education competitors and assessment
Company assessmentDirect peers
- Amplify: Amplify is a leading K-12 digital curriculum provider covering ELA, math, and science with multimedia-rich instructional content. It directly competes with Twig Science and Imagine Learning Studios in US school district adoptions.
- Discovery Education: Discovery Education provides digital K-12 science and social studies curriculum and streaming media content to US schools. It is a direct competitor to Twig Science in multimedia science curriculum.
- Carnegie Learning: Carnegie Learning is a K-12 math curriculum and adaptive learning provider with products like MATHia. It competes directly with Imagine Learning Illustrative Mathematics in the K-12 mathematics adoption market.
- IXL Learning: IXL Learning offers subscription-based K-12 digital curriculum and practice across math, ELA, science, and social studies. It overlaps significantly with the multi-subject portfolio of Imagine Learning Studios.
- Great Minds: Great Minds produces Eureka Math (math) and Wit & Wisdom (ELA), two widely adopted K-12 curricula. It directly competes with Imagine Learning Illustrative Mathematics and Imagine Learning EL Education.
Broad incumbents
- McGraw Hill: McGraw Hill is a major K-12 educational publisher offering science, math, and ELA curricula and adaptive platforms. It is a broad incumbent competing across the same subject areas Twig Education/Imagine Learning Studios serves.
- Houghton Mifflin Harcourt (HMH): HMH is one of the largest US K-12 publishers with comprehensive science, math, and ELA programs. It competes directly across the Imagine Learning Studios multi-subject portfolio.
- Scholastic Education: Scholastic provides K-12 literacy, ELA, and content-rich curriculum products. It overlaps with the ELA and science content offered by Imagine Learning Studios at the district adoption level.
- Pearson: Pearson is a global education publisher offering K-12 and higher ed curricula and digital learning tools. It is a broad incumbent that overlaps with Imagine Learning Studios in core subject adoptions.
Emerging players
- Open Up Resources: Open Up Resources develops open-license K-12 math and ELA curricula. It overlaps with Imagine Learning Illustrative Mathematics and EL Education as an alternative for districts seeking open-source adoptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Twig Education social profiles
Digital presenceTwig Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twig Education leadership team
Management profileNumber of profiles
Profiles3 records
Twig Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twig Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twig Education
What does Twig Education do?
Twig Education (now operating as Imagine Learning Studios) develops and distributes digital curriculum solutions for K-12 schools and educational institutions in the United States. Its core offering, Twig Science, provides comprehensive multimedia science learning experiences for students, and following acquisition by Imagine Learning, the portfolio has expanded to include Imagine Learning Illustrative Mathematics and Imagine Learning EL Education for ELA instruction.
Is Twig Education a public or private company?
Twig Education is a private company. It is classified as corporate owned and is currently acquired.
When was Twig Education founded?
Twig Education was founded in 2009. It employs 101 to 250 people.
Where is Twig Education based?
Twig Education is headquartered in Irvine, United States, in the North America region.
How does Twig Education make money?
One revenue line is on record: digital Curriculum Subscriptions.
Who are Twig Education's main competitors?
Direct peers on record are Amplify, Discovery Education, Carnegie Learning, IXL Learning and Great Minds. Broad incumbents are McGraw Hill, Houghton Mifflin Harcourt (HMH), Scholastic Education and Pearson. Open Up Resources is listed as an emerging player.
Does Twig Education have an API?
No public API is recorded for Twig Education.
What industry is Twig Education in?
Twig Education's product category is K-12 Digital Curriculum. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.