Pod People
Pod People is a Brooklyn-based, independently-owned B2B podcast and multimedia production agency serving enterprise and mid-market brands across media, technology, VC/PE, SaaS, and online learning with full-service podcast, video, social, and marketing services.
- Company typePrivate
- Founded2019
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pod People does
Pod People is a Brooklyn-headquartered B2B podcast and multimedia production agency operating primarily in the United States, founded by co-founders Rachael King (CEO) and Anne Feuss (President) in 2017. The company positions itself as the largest independent podcast agency in the U.S., serving enterprise and mid-market brands across media & publishing (InStyle, Real Simple, Bon Appetit, Wine Enthusiast, Medium), technology (Twitter/X, Lattice, Rubrik), private equity and venture capital, online learning, and SaaS. Its service portfolio spans four core areas—podcast production (branded video podcasts, interview shows, documentaries, immersive fiction), social content (short-form video, animation, TikToks, Reels), video production (YouTube series, masterclasses, webinars, conference coverage), and marketing services (launch strategy, paid strategy, YouTube strategy)—supported by creative development and YouTube/RSS distribution functions.
The underlying technology stack is conventional production-agency infrastructure (audio/video equipment, editing suites, RSS and YouTube distribution) rather than proprietary software. The differentiating infrastructure is operational: a vetted global network of 3,000+ producers that enables scalable production matching and the integration of creative and marketing teams under one roof, allowing the firm to offer content that is positioned as both editorial-quality and performance-driven. The company has no APIs, SDKs, or disclosed AI/ML systems. Production is delivered by a core team of approximately 25 named staff (founders, C-suite, directors, producers, editors, account/talent managers) based in Brooklyn and Los Angeles, drawing on the broader global producer pool as needed.
Pod People operates a professional services revenue model with custom, quote-based project pricing. Engagement structures include multi-year contracts, retainers, and full-service "heavy lifting" packages or modular service selection. Go-to-market is sales-led and community-driven: direct outreach to enterprise and mid-market brands, case-study-driven marketing, an Inc. 5000 (2024) halo, and a dense awards profile (Webby 2025, Tribeca X 2025, Ambies 2024–2025, Sundance 2024, Edward R. Murrow 2023, Signal Awards 2023). Distribution of finished content is via client-owned channels (YouTube, Apple Podcasts, Spotify, LinkedIn). The company is privately held with no disclosed institutional funding beyond a 2020 Techstars/Precursor Ventures/WndrCo accelerator-round association.
Pod People firmographics
Firmographics- Name
- Pod People
- Legal name
- Pod People, Inc.
- Website
- https://podpeople.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pod People is a Brooklyn-based, independently-owned B2B podcast and multimedia production agency serving enterprise and mid-market brands across media, technology, VC/PE, SaaS, and online learning with full-service podcast, video, social, and marketing services.
- Ownership category
- akta.pro rank
Pod People industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Sound Recording Studios (512240), Other Sound Recording Industries (512290)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Pod People is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pod People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Podcast Production Services: Pod People generates revenue through project-based production fees for creating branded podcasts. Services include creative development, full production (audio/video), post-production editing, and distribution setup. The company handles all aspects of podcast creation for brands, functioning as a production agency with professional services billing.
- Content Marketing Services: Revenue from strategic marketing services including podcast launch strategy, audits, paid media execution, YouTube strategy, and social content creation. These are typically retainer or project-based engagements with brands seeking thought leadership content.
- Video and Multimedia Production: Production of YouTube series, masterclasses, webinars, educational content, and conference/live event coverage. These services complement podcast production and provide additional revenue streams for existing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Pod People product offering
Product offeringCore offering
Pod People is a full-service podcast and multimedia production studio that creates branded audio and video podcasts, documentary series, social short-form video, YouTube series, and masterclasses for ambitious brands. They handle end-to-end creative development, production, post-production editing, distribution across YouTube and RSS platforms, and marketing strategy execution. Their clients include enterprise brands, media publishers, PE/VC firms, and SaaS companies seeking high-quality thought-leadership and branded content.
Product overview
Pod People is a leading podcast production company offering a comprehensive suite of multimedia content services. The portfolio includes four core service areas: Podcast Production Services (Branded Video Podcasts, Interview Shows, Documentary, Immersive Fiction), Social Content Production (Short-Form Video, Animation + Motion Graphics, Instagram Stories + Reels, TikToks + YouTube Shorts), Video Production Services (YouTube series, Masterclasses + Webinars, Educational Content, Conferences + Live Events), and Marketing Services (Podcast Launch Strategy, Podcast Audit & Strategy, Podcast Paid Strategy & Execution, YouTube Strategy & Execution). Supporting these core offerings are Creative Development and YouTube & RSS Distribution service components. The company integrates creative storytelling with performance-driven marketing strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Production Services Full-service podcast production including Branded Video Podcasts, Interview Shows, Documentary series, and Immersive Fiction content for ambitious brands seeking high-quality audio storytelling.
- Social Content Production Short-form video production, animation and motion graphics, Instagram Stories and Reels, TikToks and YouTube Shorts designed to extend podcast and brand content across social platforms.
- Video Production Services YouTube series production, masterclasses and webinars, educational content creation, and conference and live event coverage for brands seeking video-led thought leadership.
- Marketing Services Podcast launch strategy, podcast audit and strategy, podcast paid strategy and execution, and YouTube strategy and execution to help brands reach and grow their target audiences.
Quantifiable outcome
- Podcast reached #6 among ALL Podcasts for Apple-US and #1 in Business and Management categories
- +6 more outcomes
Companies that use Pod People
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Pod People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pod People partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RubrikflagshipPod People partnered with Rubrik (cybersecurity company) to produce the podcast documentary series 'To Catch a Thief.' The nine-part debut season, hosted by former New York Times cybersecurity reporter Nicole Perlroth, explored China's evolution in cyberespionage. The partnership produced award-winning content that won the Tribeca X Award for Best Audio/Podcast at the 25th annual Tribeca Festival. Season two 'North Koreans On Our Payroll' was launched at Rubrik's Forward conference.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Pod People competitors and assessment
Company assessmentDirect peers
- Pacific Content: Pacific Content is a leading branded podcast production agency serving enterprise brands with full-service podcast development, production, and strategy — a near-direct competitor to Pod People's core offering.
- Quill (formerly Storyglass): Quill is a global podcast and branded audio production agency serving major brands and media companies with end-to-end podcast production, directly comparable to Pod People's enterprise podcast services.
- Lower Street: Lower Street is a B2B podcast production agency that builds, launches, and produces branded podcasts for companies, with a similar full-service model and enterprise client focus as Pod People.
- Earfluence: Earfluence is a podcast production agency specializing in branded B2B podcasts for thought leadership, mirroring Pod People's PE/VC and enterprise client strategy.
- Studio Center: Studio Center provides full-service audio and video production for brands, agencies, and content creators, overlapping with Pod People's multimedia production capabilities including podcasts and video.
Broad incumbents
- Lemonada Media: Lemonada Media is a larger independent podcast network and production company producing premium narrative and branded podcasts, operating at greater scale than Pod People in adjacent branded audio.
- Audacy (Cadence13): Audacy, through Cadence13 and Pineapple Street Studios, is a major podcast publisher and production company with enterprise branded podcast capabilities, competing at larger scale in the same category.
- Spotify for Creators / Megaphone: Spotify's creator and advertising platforms (including Megaphone) own audience relationships and offer production enablement tools for branded content, representing a platform-level incumbent competing with agency-led production.
Emerging players
- Descript: Descript is an AI-powered audio/video editing platform used by podcasters and content teams; it represents an emerging tooling alternative to traditional production agencies like Pod People.
- Riverside.fm: Riverside.fm is a remote video and podcast recording platform with AI editing features, increasingly enabling brands to produce high-quality content in-house and potentially reducing demand for agency services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pod People social profiles
Digital presencePod People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pod People leadership team
Management profileNumber of profiles
Profiles8 records
Pod People funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pod People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pod People
What does Pod People do?
Pod People is a full-service podcast and multimedia production studio that creates branded audio and video podcasts, documentary series, social short-form video, YouTube series, and masterclasses for ambitious brands. They handle end-to-end creative development, production, post-production editing, distribution across YouTube and RSS platforms, and marketing strategy execution. Their clients include enterprise brands, media publishers, PE/VC firms, and SaaS companies seeking high-quality thought-leadership and branded content.
Is Pod People a public or private company?
Pod People is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pod People founded?
Pod People was founded in 2019. It employs 11 to 50 people.
Where is Pod People based?
Pod People is headquartered in Brooklyn, United States, in the North America region.
How does Pod People make money?
Three revenue lines are on record. Podcast Production Services are the primary driver. The others are content Marketing Services and video and Multimedia Production.
Who are Pod People's main competitors?
Direct peers on record are Pacific Content, Quill (formerly Storyglass), Lower Street, Earfluence and Studio Center. Broad incumbents are Lemonada Media, Audacy (Cadence13) and Spotify for Creators / Megaphone. Emerging players are Descript and Riverside.fm.
Does Pod People have an API?
No public API is recorded for Pod People.
What industry is Pod People in?
Pod People's product category is Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512240 and its SIC code is 7812.