LakePoint Sports

What LakePoint Sports does

LakePoint Sports is a privately held destination venue operator and event organizer for the travel and youth sports industry, headquartered on a 1,300-acre campus in Emerson, Georgia (just outside Atlanta). The company operates four core venues — Champions Center (a 170,000 sq ft indoor pavilion with the world's largest continuous wood floor configurable for 12 basketball or 24 volleyball courts), Baseball Village (8 MLB-sized fields with GeoSurfaces synthetic turf), Publix Fields (3 multi-use turf fields), and the Beach Volleyball Pavilion (10 sand courts) — supported by an integrated streaming infrastructure of 70+ cameras distributed across AWRE TV and SportsEngine Play. The business serves youth athletes and families, tournament operators (Prep Baseball, RYZE Hoops, Rally Volleyball, RCX Sports/NFL Flag), corporate clients, and brand sponsors, and hosted more than 2.5 million guests in 2025.

LakePoint monetizes through six streams: facility and field rentals, event and tournament hosting, on-campus food and beverage, camps and skills programs, corporate partnerships and sponsorships (anchor partners include Coca-Cola Bottling Company United through 2029, Wilson, Rawlings, Publix, Academy Sports, IHG, and Aspen Hospitality Group), and photography/media services. Pricing is largely transaction-based — camps at $100-$295, youth leagues at $690/team, birthday parties from $280, meeting rooms at $428-$875/day — with sponsorship revenue operating on multi-year licensing terms. Go-to-market is hybrid: direct-to-consumer via website and on-site booking for camps, leagues, and parties; direct enterprise sales for tournament operators and corporate events; and a partnership channel for brand activations. In 2025, LakePoint launched the Fast, Friendly, Fresh F&B platform and the five-year LakePoint Soccer Initiative tied to the 2026 FIFA Men's World Cup, and hosts the annual National Youth Sports Summit (now in its sixth year) to position itself as a thought-leadership hub for the industry.

Name

LakePoint Sports

Legal name

LakePoint Sports, LLC

Website

https://lakepointsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

LakePoint Sports operates a 1,300-acre destination venue complex in Emerson, Georgia, hosting 2.5M+ guests annually across baseball, basketball, volleyball, soccer, and multi-sport events for youth athletes, tournament organizers, corporate clients, and brand sponsors.

Ownership category

akta.pro rank

Product category

Youth Sports Venue & Event Complex

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Athletics Facilities & Venue Management (EDALAIAL)

Keywords

• Youth sports venue
• Sports facility rentals
• Tournament hosting services
• Youth athletic camps
• Sports tourism destination

Headquarters

HQ city

Emerson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Facility and Field Rentals: Revenue from renting baseball fields, basketball courts, volleyball courts, multi-use fields, beach volleyball courts, and meeting/event spaces to teams, organizations, tournament operators, and corporate clients
2. Event and Tournament Hosting: Revenue from hosting major youth sports tournaments, championships, showcases, and events across baseball, basketball, volleyball, soccer, lacrosse, and other sports
3. Food and Beverage Sales: On-campus food and beverage sales through concession stands, catering services, and preferred catering partners including Mellow Mushroom, La Parrilla, Publix, Chicken Salad Chick, and branded menu items
4. Camps and Programs: Revenue from youth camps including Camp LakePoint, basketball training, futsal leagues, flag football camps, pickleball camps, running camps, soccer camps, and various sports programs
5. Corporate Partnerships and Sponsorship: Revenue from brand partnerships, sponsorships, and advertising across campus including beverage partnerships (Coca-Cola), equipment brands (Wilson, Rawlings), retail partners (Academy Sports), and hospitality partners
6. Photography and Media Services: Revenue from event photography services, live streaming broadcasts, and media content production across campus

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

LakePoint Sports operates a 1,300-acre multi-venue sports complex in Emerson, Georgia, providing facility rentals, tournament hosting, youth and adult leagues, summer camps, skills academies, corporate event spaces, food and beverage services, and integrated live streaming for more than 30 sports. The company's core facilities—Champions Center (170,000 sq ft indoor pavilion), Baseball Village (8 MLB-sized fields), Publix Fields (3 multi-use fields), and Beach Volleyball Pavilion (10 sand courts)—serve youth athletes, families, tournament organizers, corporate clients, and brand sponsors. LakePoint also delivers event photography, broadcast media production, and sponsorship activation services to consumer brands.

Product overview

LakePoint Sports operates as a premier multi-venue youth and travel sports destination complex in Emerson, Georgia. The portfolio consists of four core venue products (Champions Center, Baseball Village, Publix Fields, Beach Volleyball Pavilion) complemented by streaming technology, programming services, and event management. The venues provide configurable indoor/outdoor spaces for basketball, baseball, volleyball, soccer, futsal, football, lacrosse, and other sports, integrated with live streaming capabilities via AWRE TV and SportsEngine Play. Programming includes youth and adult leagues, skills academies, summer camps, and corporate/event services, all supported by food & beverage operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions Center Indoor Pavilion A 170,000 sq ft configurable indoor sports pavilion with the world's largest continuous wood floor that converts between 12 basketball courts and 24 volleyball courts, used for elite youth basketball, volleyball, futsal, and corporate events. Equipped with 70+ cameras for live streaming via AWRE TV and SportsEngine Play.
• Baseball Village Eight major-league-sized baseball fields surfaced with GeoSurfaces synthetic turf that mimics real dirt and grass ball bounce, allowing immediate play after rain. Each field is equipped with stadium lighting and seven cameras for live streaming, used for elite youth baseball tournaments and the Prep Baseball flagship events.
• Publix Fields (Multi-Use Fields) Three full-sized multi-use fields with GeoSurfaces sports turf and Musco LED lighting, hosting soccer, football, lacrosse, and other outdoor field sports tournaments and league play.
• Beach Volleyball Pavilion Ten sand volleyball courts with pro-regulated sand, a two-level pavilion for players and spectators, and LED sport lighting on select courts, used for sand volleyball tournaments including the USAV East Coast Championships.
• Basketball Skills Academy Year-round individualized basketball skill training held at the Champions Center, offered in 10-session ($300) and 20-session ($550) flexible increments for athletes ages 10-16. Sessions run approximately one hour on Sunday evenings.
• Youth Futsal League Winter indoor futsal league played in 5v5 format at the Champions Center, with U8-U16 age divisions for boys and girls. Registration is $690 per team or $90 per individual, including 6 regular season games plus playoffs.
• Adult Soccer and Futsal Leagues Adult recreational soccer and futsal leagues with 7v7 outdoor soccer on multi-use fields and 5v5 futsal in the indoor Champions Center facility. Pricing is $700 per team with men's, women's, and co-ed divisions and 6 regular season games plus playoffs.
• Camp LakePoint Multi-sport summer day camp at LakePoint featuring sports instruction, themed arts and crafts, science experiments, water activities, and field trips for ages 6-14, priced at $295 per week.
• NASA Tophat Summer Soccer Camp 4-day summer soccer camp for ages 6-12 with a Little Kickers 3-5 age track (10am-11am session), priced at $100 per camp.
• LakePoint Summer Basketball Camp 3-day summer basketball camp for ages 8-16 led by former Purdue Boilermaker Walt Jordan, priced at $205 per session.
• Pickleball Camp 3-day summer pickleball camp split by age group with morning sessions for ages 7-11 and afternoon sessions for ages 12-16, priced at $150 per 3-day camp with $15 early bird discount.
• Bricks 4 Kidz LEGO Robotics Classes Weekly LEGO robotics building classes held Tuesdays 6-7pm from September through November, $128 per student for 8 weekly classes.
• Homeschool PE Program Subscription-based homeschool physical education program for ages 5-13 held Tuesdays and/or Thursdays 10am-12pm, priced at $75 per session (one day) or $135 per session (both days).
• Events & Banquets (Corporate Meetings) Corporate meetings, team banquets, conventions, trade shows, and private event venue with 125,000+ sq ft of event space, 10 private meeting rooms, catering services, and court rentals. Small meeting room is $428 half-day / $650 full-day (428 sq ft, up to 15 people); large meeting room is $875 full-day (1,355 sq ft, up to 100 people).
• Birthday Party Packages Indoor and outdoor birthday party packages starting at $280, including venue, staff, two 90-minute activities (dodgeball, futsal, flag football, pickleball), pizza, drinks, decorations, setup/cleanup, and a guest-of-honor t-shirt. Additional kids are $15 each, additional coaches $25 if attendance exceeds 15.
• LakePoint Soccer Initiative Multi-year strategic soccer programming initiative featuring a year-round calendar of tournaments, showcases, camps, and clinics with coaching development and fan experiences, anchored across 11 outdoor fields and 12 indoor futsal courts.
• Fast, Friendly, Fresh Food & Beverage Program Year-round, high-volume food and beverage service platform featuring athlete-ready options, family favorites, and better-for-you selections with seasonal rotations across campus venues, supported by preferred catering partners Mellow Mushroom, La Parrilla, Publix, and Chicken Salad Chick.
• Event Photography Services On-campus event photography services operated through LakePoint Photography on the Zenfolio platform, capturing athletes, teams, and events across all campus venues for purchase by families.

Quantifiable outcome

• 2.5+ million guests annually
• +8 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

37 partnerships are on record, tiered core and supporting.

• Coca-Cola Bottling Company UnitedcoreGTM or Marketing Partner · 17 February 2026Five-year partnership renewal through 2029 positions Coca-Cola United as a long-term infrastructure partner providing beverage offerings, upgraded equipment, self-service solutions, and enhanced product offerings across campus. The partnership aims to improve speed of service and elevate guest experience for millions of annual visitors through expanded infrastructure and improved convenience.
• WilsoncoreGTM or Marketing PartnerOfficial partner and baseball equipment provider featuring Wilson bats and gear in the Baseball Village Marketplace with vendor presence during major tournaments and events.
• PublixcoreGTM or Marketing PartnerOfficial partner and grocery sponsor with Publix Fields naming rights for three multi-use fields. Publix operates as a preferred catering partner and sponsor of Champions Weekend Series events.
• Academy Sports + OutdoorscoreGTM or Marketing PartnerOfficial sporting goods partner offering exclusive promotional discounts to event attendees and serving as a Champions Weekend Series partner with strong campus presence during major events.
• Aspen Hospitality GroupcoreGTM or Marketing PartnerOfficial housing bureau and hospitality partner providing accommodation booking services for teams and families, dedicated event-level booking support, and expanded travel services including tournament stays and trip planning.
• SportsEnginecoreTechnology or IntegrationPresenting sponsor of National Youth Sports Summit and technology partner providing enhanced streaming infrastructure with 24 cameras for Champions Center volleyball streaming, integration with LakePoint's media platform.
• BodyArmorcoreGTM or Marketing PartnerOfficial sports drink partner providing BODYARMOR products for concession sales and event catering across campus venues.
• Dr PeppersupportingGTM or Marketing PartnerOfficial beverage partner featured in concession offerings and campus partner activations.
• RawlingssupportingGTM or Marketing PartnerOfficial Baseball Village partner and equipment provider featuring Rawlings gear and products in vendor marketplace during tournaments and events.
• Chicken Salad ChicksupportingGTM or Marketing PartnerPreferred catering partner serving guests at Baseball Village and Champions Center as part of LakePoint's growing preferred catering network with operational presence during major events.
• RCX Sports / NFL Flag FootballcoreStrategic or Co-development PartnerOfficial operator of NFL Flag Football building one of the largest and fastest-growing flag football programs in Georgia through partnership with LakePoint, with participation expanding as additional fields come online.
• Atlanta HawkssupportingGTM or Marketing PartnerSponsor of BlazeSports America's Big Peach Slam Jam Wheelchair Basketball Tournament and supporter of Jr. Hawks Wheelchair Basketball Program serving athletes ages 6-18.
• CoolieHicoreGTM or Marketing PartnerTitle partner of Summer Show Stoppers Champions Weekend, mentorship-first youth sports platform providing athlete development, recruiting guidance, NIL readiness, and on-campus mentor connections for athletes and families.
• Barnsley ResortsupportingGTM or Marketing PartnerLuxury resort partner offering accommodations and hospitality services for LakePoint guests and event attendees.
• IHG (InterContinental Hotels Group)supportingGTM or Marketing PartnerHotel partner providing accommodation options for travel teams and families visiting LakePoint through youth sports travel packages and booking programs.
• GeoSurfacessupportingTechnology or IntegrationSynthetic turf provider for Baseball Village and Publix Fields, featuring high-tech playing surface designed to accurately mimic real dirt and grass ball bounce while allowing immediate play after rain.
• Prep BaseballcoreStrategic or Co-development PartnerLakePoint is the flagship campus for Prep Baseball, hosting crown jewel events including National Program Invitational, National Championships, and Future Games. Deep partnership in scouting and player development.
• Nike EYBLsupportingStrategic or Co-development PartnerPremier youth basketball circuit bringing elite competition to Champions Center with NBA scouts, NBA TV broadcast coverage, and next wave of elite basketball talent.
• RYZE HoopscoreStrategic or Co-development PartnerBasketball organization hosting major events including Battle for Georgia, Junior June Jamboree, team camps, and RYZE Hoops Easter Jam at Champions Center.
• Rally VolleyballcoreStrategic or Co-development PartnerClub volleyball organization hosting USAV East Coast Championships, Peachtree Classic, and other major tournaments at Beach Volleyball Pavilion with 400+ teams across five events.
• Evo ShieldsupportingGTM or Marketing PartnerBaseball equipment partner featuring protective gear and accessories in vendor marketplace during tournaments and events.
• BaseballismsupportingGTM or Marketing PartnerBaseball lifestyle brand partner with merchandise and apparel featured in Baseball Village Marketplace.
• Shot CollarsupportingGTM or Marketing PartnerBat weight and training equipment partner showcasing products on campus during major tournament weekends.
• Athlete LinkUpsupportingGTM or Marketing PartnerCollege recruiting resources platform connecting young athletes and families with recruiting information on campus during major events.
• GameDay ValetsupportingGTM or Marketing PartnerEvent services partner handling chair, tent, and sideline setup for tournament weekends, reducing stress for travel sports families.
• Fore Seasons Golf ClubsupportingGTM or Marketing PartnerSocial indoor golf experience powered by Trackman technology offering off-field entertainment option for guests on campus.
• 100% SunglassessupportingGTM or Marketing PartnerPremium eyewear brand designed for athletes competing at highest levels, featuring products in campus vendor marketplace.
• XSport MouthguardssupportingGTM or Marketing PartnerCustom-fit mouthguard technology provider for athletes featuring advanced protection and performance products on campus.
• Jax AthleticssupportingGTM or Marketing PartnerAthletic gear brand featuring high-quality equipment and apparel in campus marketplace during major events.
• Old Hickory BatssupportingGTM or Marketing PartnerPremium bat manufacturer and official partner of Baseball Village with vendor presence during tournaments.
• Mellow MushroomsupportingGTM or Marketing PartnerPreferred catering partner offering handcrafted pizzas and menu items for on-campus dining through catering services.
• La ParrillasupportingGTM or Marketing PartnerPreferred catering partner providing Mexican cuisine options for on-campus events and catering services.
• Nathan's FamoussupportingGTM or Marketing PartnerHot dog and food service partner featured in Baseball Village concession offerings with Nathan's Famous branded menu items.
• BusmaxsupportingGTM or Marketing PartnerTransportation partner providing bus rental services for teams and event attendees traveling to LakePoint campus.
• Premier Sports MedicinesupportingTechnology or IntegrationOfficial athletic trainer services provider offering professional medical support and sports medicine services for events and activities.
• The Windscreen FactorysupportingGTM or Marketing PartnerBatting cage equipment partner presenting Batting Cage Happy Hour promotions and product showcases during major tournament weekends.
• Harlem GlobetrotterssupportingStrategic or Co-development PartnerProfessional basketball entertainment team performing 100 Year Tour event at Champions Center featuring jaw-dropping basketball skills and family entertainment.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spooky Nook Sports: Largest indoor sports complex in the U.S., operating a multi-venue destination with tournaments, camps, F&B, and lodging — the closest comparable scale model to LakePoint's Champions Center + outdoor fields + corporate events strategy.
• Mamba Sports Academy: Large multi-sport training and event complex in Thousand Oaks, CA hosting elite tournaments, skills academies, and streaming — directly comparable venue/program mix targeting elite youth and travel sports.
• Sports Force Parks: Multi-sport destination complex in Sandusky, OH hosting youth baseball, softball, soccer, and lacrosse tournaments — analogous destination venue model built around tournament hosting and family travel sports.
• Chelsea Piers: Iconic multi-sport athletic complex in NYC offering ice, soccer, basketball, volleyball, batting cages, and event rentals — comparable diversified sports-venue operator with youth programming and corporate event revenue.
• Big League Dreams: Operator of multi-field baseball/softball destination complexes across multiple states, hosting youth tournaments with replicated stadium designs — comparable destination model focused on baseball and tournament rentals.
• National Sports Performance Center: Multi-sport training and competition facility combining elite training, camps, and tournament hosting — comparable in combining sports performance programming with venue-rental economics.

Emerging players

• RISE Sports Complex: Growing multi-sport indoor/outdoor complex hosting youth tournaments, leagues, and camps — emerging competitor in the same destination-sports venue category with partial geographic overlap.
• Westfield's Sports Complex / Eagle FC Fields: Regional multi-field sports complex focused on soccer, lacrosse, and field sports tournament hosting — comparable outdoor venue model serving travel/youth sports but smaller in scale than LakePoint.
• i9 Sports: National youth sports league and camp operator (not a venue owner) — adjacent rather than directly competing; relevant comparable for youth league economics and franchise-style sports programming.

Broad incumbents

• Paragon Sports / DICK'S House of Sport: DICK'S Sporting Goods' House of Sport concept and broader retail platform — larger established player in the sports ecosystem with overlapping youth athlete/family audience and venue-style experiential retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lakepointsports
• Facebookfacebook.com/LakePointSports
• LinkedInlinkedin.com/company/lakepointsports
• Instagraminstagram.com/lakepointsports
• TikToktiktok.com/@lakepointsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LakePoint Sports