Old Hickory Bat Company
Old Hickory Bat Company is a privately held Tennessee-based manufacturer of custom and stock maple and birch wood baseball bats, serving professional MLB players, amateur, youth, and gift buyers via DTC e-commerce and a 25+ dealer network across six countries.
- Company typePrivate
- Founded1999
- HeadquartersWhite House, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Old Hickory Bat Company does
Old Hickory Bat Company, Inc. is a privately held, Tennessee-based manufacturer of custom and stock wood baseball bats founded in 1999 (per firmographics). The company handcrafts maple and birch bats at its Goodlettsville, TN facility and sells under proprietary lines including STEEL PRESSED (a proprietary compression process that hardens wood grain), High Density Series (HDS), Black Label, and Custom Pro, alongside apparel, accessories, and commemorative/trophy bats. Its core technology advantage is the STEEL PRESSED treatment combined with a Custom Pro Bat Builder offering over 1,500 model configurations with personalization options including length, weight, color, cupping depth, and engraving.
The company serves a horizontal customer base spanning professional MLB players (Mike Trout, Juan Soto, Byron Buxton, Kyle Tucker, Matt Olson, Jung Hoo Lee, Brendan Donovan, Michael Harris, Max Clark, Jackson Holliday), amateur and collegiate players, developing youth players, coaches/trainers, and commemorative gift buyers. Go-to-market is a hybrid DTC and channel model: direct-to-consumer via a Shopify-powered e-commerce site at oldhickorybats.com with 3–5 day stock shipping and 3–4 week custom production, plus a dealer network of more than 25 resellers spanning the US, Canada, Japan, South Korea, Taiwan, and the Netherlands through dedicated country distributors (Old Hickory Bat Japan, Bat King Europe, MOKSAN). Marketing leans on Instagram (@oldhickorybat), email, dealer word-of-mouth, and earned media from pro player endorsements.
Revenue mechanics are entirely transactional: one-time unit sales of bats ($24.99–$299.99+), apparel ($10–$60), and accessories ($15.99+), with a $20 STEEL PRESSED upgrade on custom bats. Premium bats carry a 60-day warranty and youth bats a 30-day warranty. The company operates with a lean team of 1–10 employees, has no disclosed external funding or parent company, and has no mobile app, public API, or AI/ML capabilities per source data.
Old Hickory Bat Company firmographics
Firmographics- Name
- Old Hickory Bat Company
- Legal name
- Old Hickory Bat Company, Inc.
- Website
- https://oldhickorybats.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Old Hickory Bat Company is a privately held Tennessee-based manufacturer of custom and stock maple and birch wood baseball bats, serving professional MLB players, amateur, youth, and gift buyers via DTC e-commerce and a 25+ dealer network across six countries.
- Ownership category
- akta.pro rank
Old Hickory Bat Company industry classification
Industry- Product category
- Wood Baseball Bats
- NAICS
- All Other Miscellaneous Wood Product Manufacturing (321999), Wood Product Manufacturing (321)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
Keywords
Where Old Hickory Bat Company is headquartered
LocationHeadquarters
- HQ city
- White House
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Old Hickory Bat Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wood Bat Sales: Primary revenue from selling handcrafted maple and birch wood bats through stock and custom options; Steel Pressed upgrade available for $20 additional on custom bats
- Apparel and Accessories: Secondary revenue from branded apparel including shirts, sweatshirts, headwear, bat grips, batting gloves, and protective equipment
- Wholesale to Dealers: Revenue from distributing through dealer network across US and international markets including Canada, Japan, Korea, Taiwan, Netherlands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Pro Bats - Made to order with 3-4 week production |
| One time/ perpetual license | Pay-as-you-go | Steel Pressed Stock Bats - Pre-made, ships in 3-5 days |
| Unit Pricing | Pay-as-you-go | High Density Series (HDS) - Best value wood bats |
| Unit Pricing | Pay-as-you-go | Commemorative and Trophy Bats - Custom gifts and awards |
| Unit Pricing | Pay-as-you-go | Youth and Drop 5 Bats - Designed for developing players |
| Unit Pricing | Pay-as-you-go | Apparel - Shirts, sweatshirts, and headwear |
| Unit Pricing | Pay-as-you-go | Accessories - Bat grips, gloves, protective gear |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Old Hickory Bat Company product offering
Product offeringCore offering
Old Hickory Bat Company manufactures and sells handcrafted maple and birch wood baseball bats, available as stock bats (3-5 day shipping) and custom-made-to-order bats (3-4 week production) across more than 1,500 model configurations. The company also produces branded apparel including shirts, sweatshirts, and headwear, along with accessories such as bat grips, batting gloves, protective equipment, glove mallets, and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- STEEL PRESSED: Old Hickory's proprietary process that compresses and compacts the wood grain, producing a dramatically harder, more durable wood bat.
- High Density Series (HDS)
- Black Label
Products and services
- Custom Pro Bats
- STEEL PRESSED Stock Bats
- High Density Series (HDS) Bats
- Black Label Bats Non-model-specific wood bats made from the same maple and birch as the Custom Pro lineup, cut to approximately -3 drop weight.
- Youth and Drop 5 Bats
- Commemorative & Trophy Bats
- Coaching and Training Bats (Fungos and Trainers)
- Branded Apparel (Shirts, Sweatshirts, Headwear)
- Baseball Accessories (Bat Grips, Batting Gloves, Protective Gear, Glove Mallets, Gift Cards)
Quantifiable outcome
- 60-day warranty on Custom Pro and Steel Pressed bats (industry leading)
- +2 more outcomes
Companies that use Old Hickory Bat Company
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Old Hickory Bat Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Old Hickory Bat Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- JustBats.commajorKansas City-based baseball bat dealer and retailer offering Old Hickory products to customers across the US
- Better BaseballmajorMarietta, Georgia-based specialty baseball retailer carrying Old Hickory bats
- Baseball ExpressmajorNashua, New Hampshire-based baseball equipment retailer with Old Hickory products
- Old Hickory Bat JapancoreExclusive Japan distributor based in Hiratsuka City, Japan (254-0823)
- Bat King EuropecoreEuropean distributor based in Oosterhout, Netherlands
- MOKSANcoreSouth Korea distributor based in Seoul
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Old Hickory Bat Company competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Old Hickory Bat Company social profiles
Digital presenceOld Hickory Bat Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Hickory Bat Company leadership team
Management profileNumber of profiles
Old Hickory Bat Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Hickory Bat Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Hickory Bat Company
What does Old Hickory Bat Company do?
Old Hickory Bat Company manufactures and sells handcrafted maple and birch wood baseball bats, available as stock bats (3-5 day shipping) and custom-made-to-order bats (3-4 week production) across more than 1,500 model configurations. The company also produces branded apparel including shirts, sweatshirts, and headwear, along with accessories such as bat grips, batting gloves, protective equipment, glove mallets, and gift cards.
Is Old Hickory Bat Company a public or private company?
Old Hickory Bat Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old Hickory Bat Company founded?
Old Hickory Bat Company was founded in 1999. It employs 1 to 10 people.
Where is Old Hickory Bat Company based?
Old Hickory Bat Company is headquartered in White House, United States, in the North America region.
How does Old Hickory Bat Company make money?
Three revenue lines are on record. Wood Bat Sales are the primary driver. The others are apparel and Accessories and wholesale to Dealers.
Does Old Hickory Bat Company have an API?
No public API is recorded for Old Hickory Bat Company.
What industry is Old Hickory Bat Company in?
Old Hickory Bat Company's product category is Wood Baseball Bats. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail. Its NAICS code is 321999.