EL Passion
Warsaw-based Agile Product Design and Development agency founded in 2011, delivering custom web, mobile, AI, and design services to startups, scale-ups, and enterprises via embedded cross-functional teams, with productized offerings including EL Chrono SaaS and BuildEL AI platform.
- Company typePrivate
- Founded2011
- HeadquartersWarsaw, Poland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What EL Passion does
EL Passion is a Warsaw-based Agile Product Design and Development agency founded in 2011, operating under the legal entity EL Passion Next Sp. z o.o. The firm delivers custom software across web, mobile (native iOS/Android and cross-platform), product design, DevOps, and AI implementation for a mix of startups, scale-ups, and enterprises. Its service model centers on self-managing cross-functional product teams — designers, engineers, and product owners embedded with clients rather than coordinated as separate specialists — using agile methodology from discovery workshops through post-launch continuity.
The company's revenue mix is predominantly professional services (project-based and time-and-materials engagements with non-publicly disclosed, quote-based pricing typical of Polish boutique agencies at $40-$99/hr), supplemented by two productized offerings: EL Chrono, a subscription-based time tracking SaaS with an AI Assistant, and BuildEL, an AI-powered platform for building and deploying AI solutions. Technology emphasis includes full-stack web (Ruby on Rails historically, per the firm's tagline), mobile, Webflow, and applied AI/ML capabilities spanning generative AI, NLP, recommendation engines, and process automation. The firm has delivered 400+ projects across more than 12 years for clients including EY, Polaroid, Docplanner, Varner, Lifeness, Mednavi, Hyphen (acquired by Betterworks), Femtasy, Runwell, Pioner Labs, Carrot, and CCOM, with verticals concentrated in Healthcare, HR Tech, and Media & Entertainment.
In September 2025, EL Passion was acquired by Monterail, a Polish software development firm, as Monterail's second strategic deal of the year, with the deal-related forecast citing revenue of over 8 million złoty by 2026. EL Passion retains its brand identity and operating approach post-acquisition, gaining access to expanded engineering capacity while contributing AI, UX/UI, and product development capabilities to the combined group. The firm holds a 4.9/5 Clutch rating based on 58 verified reviews and has received recognition including Clutch Poland 2022 and Awwwards Honorable Mentions.
EL Passion firmographics
Firmographics- Name
- EL Passion
- Legal name
- EL Passion Next Sp. z o.o.
- Website
- https://elpassion.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Warsaw-based Agile Product Design and Development agency founded in 2011, delivering custom web, mobile, AI, and design services to startups, scale-ups, and enterprises via embedded cross-functional teams, with productized offerings including EL Chrono SaaS and BuildEL AI platform.
- Ownership category
- akta.pro rank
EL Passion industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where EL Passion is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
EL Passion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Software Development Services: Project-based and time & materials engagements for custom software design and development, including product design, web development, mobile development, AI development, and DevOps services
- EL Chrono SaaS: Subscription-based time tracking software with 30-day trial available, targeting businesses, freelancers, and contractors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
EL Passion product offering
Product offeringCore offering
EL Passion is a Warsaw-based Agile Product Design & Development agency offering end-to-end custom software design and development services, including product design, web development, native and cross-platform mobile development, AI/ML implementation, DevOps, and Webflow development. The agency operates through embedded self-managing product teams serving startups, scale-ups, and enterprises, and also offers two standalone software products: EL Chrono (a time tracking SaaS with AI Assistant) and BuildEL (an AI platform).
Product overview
EL Passion is a Warsaw-based Agile Product Design & Development agency with 13+ years of experience (founded in 2011) offering custom software design and development services. The company operates as a custom software design and development agency with a portfolio of 400+ delivered projects. The product portfolio includes EL Chrono (an affordable time tracking SaaS product with AI Assistant capabilities) and BuildEL (an AI platform). Core services encompass Product Design, Web Development, Mobile Development (native iOS/Android and cross-platform), Webflow Development, AI Development, DevOps, and Agile Project Management. The agency focuses on embedded product team engagement rather than vendor relationships, delivering solutions across Healthcare, HR Tech, and Media & Entertainment industries. EL Passion was acquired by Monterail in September 2025 as part of its strategic growth.
Differentiator
Problem solved
Functional benefit
Brands
- EL Chrono: An affordable time tracking tool made by software experts for experts in industries where time tracking matters. Available as web and mobile apps with AI Assistant features.
Products and services
- Product Design Compelling, usable and accessible UX/UI design backed by research, delivered for startups, scale-ups, and enterprises across web and mobile products.
- Web Development Full-stack web development delivered end-to-end by top-class tech and business experts, covering Ruby on Rails and other modern web stacks for startups, scale-ups, and enterprises.
- Mobile Development Native iOS & Android and cross-platform mobile app development delivered from concept through to finished product, for clients such as Polaroid (50k active users) and Lifeness.
- Webflow Development Webflow-specific development services for building and maintaining websites on the Webflow platform.
- AI Development AI expert consultation, ML app enhancement, and custom AI implementation services including generative AI, NLP-based chatbots, and recommendation engines (e.g., EY VCO AI chatbot, Varner AI-based sales engine).
- DevOps DevOps services supported by an in-house development team to build high-quality software faster, including CI/CD, infrastructure, and deployment automation.
- Agile Project Management Agile methodology and mindset with developer self-organizing teams to maximize Agile benefits and minimize risks on client engagements.
- EL Chrono Affordable time tracking SaaS product with web and mobile apps, AI Assistant, seamless external app integrations, and a 30-day trial, targeting businesses, freelancers, and contractors.
- BuildEL AI-powered platform offered by EL Passion for building and deploying AI solutions.
Quantifiable outcome
- 5x better treatment results for Lifeness through web & mobile apps
- +3 more outcomes
Companies that use EL Passion
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
EL Passion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
EL Passion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MonterailcoreMonterail, a Polish software development firm, acquired EL Passion as its second strategic deal of 2025. The acquisition aims to enhance Monterail's AI, UX/UI, and product development capabilities, with revenue from the deal forecasted to reach over 8 million złoty by 2026. EL Passion maintains its identity and approach while gaining access to expanded engineering capacity. Two studios with complementary strengths now operate under shared ownership.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
EL Passion competitors and assessment
Company assessmentDirect peers
- Ulam Labs: Polish software development company focused on mobile and web apps for startups and scale-ups; similar size, geography, and embedded team delivery model as EL Passion.
- Brainhub: Polish-based software development agency offering full-stack web/mobile development and dedicated teams; comparable size and service portfolio to EL Passion.
- The Software House: Polish software house providing web and mobile development with embedded team model; competes for the same Polish talent pool and similar international enterprise/startup clients.
- Boldare: Polish product design and development agency offering embedded teams for startups and enterprises; explicitly mentioned alongside EL Passion and Monterail as a peer quoted on project basis with similar service portfolio.
- Monterail: Polish software development firm and EL Passion's parent company since Sep 2025; offers web development, product design, and AI services to startups and enterprises with very similar positioning.
- RST (Right Site Team) Software House: Polish software house specializing in Ruby on Rails web development (a stated EL Passion core competency) and mobile apps; directly comparable stack and market position.
- Netguru: Large Polish-based product design and software development consultancy serving startups and enterprises with web, mobile, and AI offerings; same nearshore agency model targeting similar buyer profiles.
- Infinum: Croatian-rooted digital agency with product design, web, and mobile development services for startups and enterprises; similar nearshore European agency model serving international clients.
Broad incumbents
- IDEO: Globally recognized design and innovation consultancy with strong product design and digital product capabilities; broader portfolio but overlapping client base of enterprises seeking embedded product design teams.
Emerging players
- Cieden: Design-focused agency with strong UX/UI product design capabilities; competes with EL Passion's design practice for the same startup and scale-up buyer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EL Passion social profiles
Digital presenceEL Passion financial estimates
Financial estimateRevenue estimate
Valuation estimate
EL Passion leadership team
Management profileNumber of profiles
Profiles2 records
EL Passion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EL Passion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EL Passion
What does EL Passion do?
EL Passion is a Warsaw-based Agile Product Design & Development agency offering end-to-end custom software design and development services, including product design, web development, native and cross-platform mobile development, AI/ML implementation, DevOps, and Webflow development. The agency operates through embedded self-managing product teams serving startups, scale-ups, and enterprises, and also offers two standalone software products: EL Chrono (a time tracking SaaS with AI Assistant) and BuildEL (an AI platform).
Is EL Passion a public or private company?
EL Passion is a private company. It is classified as corporate owned and is currently operating.
When was EL Passion founded?
EL Passion was founded in 2011. It employs 101 to 250 people.
Where is EL Passion based?
EL Passion is headquartered in Warsaw, Poland, in the Europe region.
How does EL Passion make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are EL Chrono SaaS.
Who are EL Passion's main competitors?
Direct peers on record are Ulam Labs, Brainhub, The Software House, Boldare, Monterail, RST (Right Site Team) Software House, Netguru and Infinum. IDEO is listed as a broad incumbent. Cieden is listed as an emerging player.
Does EL Passion have an API?
No public API is recorded for EL Passion.
What industry is EL Passion in?
EL Passion's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7371.