What 123Greetings does

123Greetings.com, Inc. operates a free, ad-supported digital greeting card platform founded in 1997 and headquartered in New York. The platform — accessible via 123greetings.com and native iOS and Android applications — enables users to browse, personalize and send animated, musical and interactive ecards for birthdays, anniversaries, holidays and 300+ other occasions, with delivery via email, WhatsApp, Facebook and other social channels. The company has built a community of 120 million+ senders and serves roughly 95 million annual visitors, with no sign-up required for basic sending.

The product surface is anchored by 123Greetings Connect, a free account layer that provides an address book (with contact import from Gmail, Yahoo! Mail and Hotmail/Outlook), birthday, anniversary and event reminders across 300+ events, card tracking, and automated cross-timezone card scheduling. A Pro subscription tier, priced at $5.99 per year and available only on the iOS and Android apps, removes advertising, unlocks 30,000+ cards, unlimited messages and exclusive collections, and delivers a smoother, faster mobile experience. Supporting properties include the 123Greetings Blog for card-message content and the LettuCelebrate daily newsletter ("Wake Up With Bob"), which extend engagement beyond the send moment.

The business model is freemium and consumer-only: free users are monetized primarily through advertising, while a small subset converts to a $5.99/year Pro mobile subscription. The company is privately held, has 501–1,000 employees, and has raised approximately $10.46M across two disclosed rounds in 2015 (Intel Capital-led) and 2016. GTM is product-led growth with a heavy reliance on organic search, seasonal event traffic and social sharing rather than paid sales. The company is CCPA- and COPPA-compliant and operates as an independently held, bootstrapped-style operator.

Name

123Greetings

Legal name

123Greetings.com, Inc.

Website

https://123greetings.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

123Greetings is a free, ad-supported digital greeting card platform founded in 1997, serving 95 million annual visitors and 120 million+ senders with animated and interactive ecards for 300+ occasions via web, iOS and Android, monetized through advertising and a $5.99/year Pro mobile subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Pro Subscription: Annual subscription model offering ad-free experience, access to 30,000+ premium cards, unlimited messages, and exclusive card collections. Priced at $5.99/year, available via iOS and Android apps.
2. Advertising (Implied): The platform appears to be ad-supported for free users, with the Pro subscription removing ads as a key differentiator.
3. Free Card Sending: Core service of sending digital greeting cards at no cost to the sender, monetized through advertising and optional premium upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

123Greetings operates a free, ad-supported online greeting card platform that lets individual consumers browse, personalize, and send thousands of digital ecards for birthdays, holidays, anniversaries, and 300+ other occasions via the web and iOS/Android mobile apps. The company complements free card sending with an optional $5.99/year Pro subscription for an ad-free experience and a Connect add-on service offering address book management, automated reminders, and scheduled card delivery.

Product overview

123Greetings operates a free digital greeting card platform with multiple delivery channels. The core product is 123Greetings.com (web platform) offering thousands of animated, musical, and video ecards for all occasions. This is complemented by native iOS/Android Mobile Apps with a premium Pro tier ($5.99/year) for ad-free experience. The 123Greetings Connect add-on service provides free account features including Birthday Reminders, Event Reminders (300+ events), Anniversary Reminders, Address Book with contact import from Gmail/Yahoo!/Hotmail, and automated card scheduling. Additional offerings include LettuCelebrate newsletter and the 123Greetings Blog for card message inspiration.

Differentiator

Problem solved

Functional benefit

Brands

• LettuCelebrate: Daily newsletter service featuring editorial content from Editor Bob, presented by 123Greetings.com
• 123Greetings Connect
• 123Greetings Pro

Products and services

• 123Greetings.com (Web Platform) Main web platform offering thousands of free digital greeting cards for birthdays, holidays, anniversaries, and everyday occasions. Users can browse, customize, and send animated, musical, and video ecards at no cost via the web.
• 123Greetings Mobile App Native mobile applications for iOS and Android enabling users to send and view greeting cards on mobile devices. Features include Pro subscription upgrade ($5.99/year), 30,000+ cards, unlimited messages, and sharing via email, WhatsApp, Facebook, and other platforms.
• 123Greetings Connect Free account management service providing birthday reminders, event reminders, anniversary reminders, unlimited address book storage with contact import from Gmail/Yahoo!/Hotmail, card tracking, editing, deletion, and automated card scheduling.
• LettuCelebrate (Wake Up With Bob Newsletter) Daily newsletter and content platform by 123Greetings featuring 'Wake Up With Bob' stories, celebration ideas, and card message inspiration, delivered via email, social media, and WhatsApp.
• 123Greetings Blog Content hub providing card message ideas, suggestions, and guidance for what to write in greeting cards for various occasions including birthdays, anniversaries, holidays, and everyday sentiments.
• Valentine's Day 2026 E-Card Collection Seasonal collection of free Valentine's Day e-cards featuring animated, musical, and interactive greetings designed for sharing across cultures and time zones, launched as part of 123Greetings' ongoing occasion-based card catalog.

Quantifiable outcome

• Over 120 million senders have used the platform
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Canva: Design platform with extensive free greeting-card templates and one-click sharing, increasingly encroaching on DIY card creation adjacent to ecards.
• Paperless Post: Design-led digital card and invitation service targeting a more premium, design-conscious audience that overlaps with 123Greetings' gifting occasions.
• Jacquie Lawson: Premium animated Christmas and seasonal greeting subscription brand — overlaps on occasion coverage and competes for the higher-spending card-sender.

Direct peers

• Evite: Online invitation and ecard platform with freemium model and event-driven traffic, competing for share-of-wallet on celebratory communication.
• Punchbowl: Digital greetings and online invitation platform with premium memberships — competes for the same 'send for an occasion' use case, often with higher ARPU.
• American Greetings: Long-established greeting-card brand offering a parallel free digital ecard platform with subscription tiers and a similar occasion-based content library.
• Someecards: Free humor-focused ecard site with viral distribution — overlaps on the casual/funny greeting use case with similar free, ad-supported economics.
• Smilebox: Subscription-based slideshow and ecard platform with seasonal content libraries, directly comparable to 123Greetings' premium occasion-driven model.
• Blue Mountain Cards: Pioneer of the online greeting card category with free animated ecards and subscription options, overlapping directly with 123Greetings' core service.
• Hallmark eCards: Hallmark's digital eCards platform is the most direct competitor — both operate free ad-supported ecard libraries spanning birthdays, holidays, and life occasions for mass-market consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/123greetingscom
• Facebookfacebook.com/123GreetingsCom
• Instagraminstagram.com/wakeupwithbob_official
• LinkedInlinkedin.com/company/391005

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123Greetings