Brightly

What Brightly does

Brightly Software, Inc. is a Cary, North Carolina-based enterprise software company founded in 1999 that provides computerized maintenance management (CMMS), enterprise asset management (EAM), asset investment planning (AIP), IoT monitoring, and sustainability software to asset-intensive organizations. The platform centers on a suite of products — Asset Essentials, TheWorxHub, Origin, Predictor, Confirm, Energy Manager, Event Manager, and Stream — supported by an 'AI for Maintenance' layer that includes the Brightly Maintenance Copilot and predictive analytics built on 20+ years of customer operational data across more than 11,000 organizations managing $321B in asset value. The technology stack is cloud-native, hosted on AWS with SOC 2 Type II and GDPR compliance, and is designed for enterprise-scale deployment with 99.9% uptime guarantees, RBAC, SSO, and 256-bit AES encryption. The company sells exclusively through direct enterprise sales and bundled implementation, consulting, and managed services, with subscription-based annual licensing. Revenue is generated through subscription software licenses, professional services, and managed services. Since 2022 Brightly has operated as a subsidiary of Siemens, integrated into Siemens' Digital Industries and Smart Infrastructure segments, which extends its global distribution into industrial, government, infrastructure, and smart-building customer bases across North America, EMEA, and APAC.

Name

Brightly

Legal name

Brightly Software, Inc.

Website

https://brightlysoftware.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brightly Software provides cloud-based CMMS, EAM, asset investment planning, and sustainability software to 11,000+ asset-intensive organizations across education, government, manufacturing, healthcare, and senior living, serving as a Siemens subsidiary focused on AI-enhanced maintenance and capital planning.

Ownership category

akta.pro rank

Product category

Enterprise Asset Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL), Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)

Keywords

• Enterprise asset management
• Computerized maintenance management
• Facility management software
• Asset investment planning
• Predictive maintenance software

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Software Licenses: Brightly generates primary revenue through subscription-based software licensing for their CMMS, EAM, and asset management solutions. Customers pay recurring subscription fees to access cloud-based software platforms including Asset Essentials, Origin, Predictor, Confirm, Energy Manager, and TheWorxHub.
2. Professional Services: Implementation, consulting, and managed services revenue streams including system implementation, data migration, user training, custom consulting engagements, and ongoing operational support services.
3. Managed Services: Customized managed services guiding clients from implementation to operational excellence, including expert asset valuations, compliance support, and end-of-year asset audits.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Brightly provides cloud-based enterprise asset management (EAM) and computerized maintenance management system (CMMS) software that helps organizations oversee asset performance, plan maintenance, and manage the full asset lifecycle. Its integrated suite combines asset inventory, work order management, predictive analytics, capital planning, energy tracking, and event/space management, delivered as SaaS to more than 12,000 client organizations across asset-intensive industries.

Product overview

Brightly Software offers a platform-plus-modules architecture centered on asset lifecycle management and operations software. The core product portfolio includes Asset Essentials (enterprise work and asset management platform), TheWorxHub (facility maintenance CMMS), Origin (strategic asset management and health), and Predictor (capital planning with predictive analytics), supported by AI for Maintenance (AI-powered insights). Additional modules include Energy Manager, Event Manager, Confirm (infrastructure asset management), Work Planner (capital planning add-on), and Stream (energy and sustainability platform). The company also maintains regional brands like Assetic™ in Australia. These products work together to enable organizations to accelerate maintenance workflows, optimize budgets, ensure compliance, and extend asset lifecycles.

Differentiator

Problem solved

Functional benefit

Brands

• Asset Essentials: Next-generation enterprise work and asset management platform for smarter and more efficient maintenance and operations.
• Confirm
• Energy Manager
• Event Manager
• Origin
• Predictor
• TheWorxHub
• Assetic
• Stream
• Brightly Maintenance Copilot

Products and services

• AI for Maintenance AI-powered capability that analyzes asset performance and maintenance history to surface predictive insights for maintenance teams.
• Asset Essentials Cloud-based CMMS for work order management, preventive maintenance, asset tracking, inventory, and vendor management, primarily for facilities and operations teams.
• Confirm Enterprise asset management and work management platform for government agencies and municipalities, supporting infrastructure, fleet, and facilities assets.
• Energy Manager Utility bill tracking and energy data management software that captures consumption, identifies anomalies, and supports sustainability reporting.
• Event Manager Event scheduling and space management application used primarily by higher education and other organizations to coordinate facility use.
• Origin Strategic asset management and capital planning solution that aligns asset lifecycle decisions with long-term capital and operational plans.
• Predictor Predictive analytics application that forecasts asset failure and remaining useful life using historical maintenance and sensor data.
• TheWorxHub CMMS platform tailored to K-12 schools and educational facilities for managing maintenance, custodial, and work order operations.
• Assetic Asset management and predictive analytics platform developed for the Australian market, used by water, utilities, and infrastructure operators.
• Work Planner Preventive and scheduled maintenance planning tool that organizes recurring work orders and labor assignments for maintenance teams.
• Stream Facility and asset management platform built for senior living and similar care communities, covering maintenance, inspections, and compliance tasks.

Quantifiable outcome

• Organizations can achieve up to 90% reduction in total cost of ownership (TCO)
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Asset Panda: Cloud-based asset tracking and management platform with flexible configuration; competes with Brightly in mid-market and asset-tracking-led use cases.
• UpKeep: Modern mobile-first CMMS targeting maintenance teams with a streamlined UX and lower price point; overlaps with Brightly's TheWorxHub in mid-market and SMB segments.
• MaintainX: Mobile-first CMMS with strong adoption in mid-market manufacturing and facilities; competing with Brightly on simplicity, time-to-value, and price at the lower end of the CMMS category.

Direct peers

• ServiceChannel: Facilities and asset management platform focused on multi-site commercial customers; overlaps with Brightly's TheWorxHub and Asset Essentials in retail, restaurant, and multi-site facility maintenance.
• Fiix by Rockwell Automation: Cloud CMMS platform now owned by Rockwell Automation, competing with Brightly across asset-intensive verticals and increasingly in the manufacturing segment where Rockwell has deep relationships.
• Infor EAM: Enterprise-grade EAM solution focused on asset-intensive industries; competes directly with Brightly's EAM and CMMS offerings in manufacturing, healthcare, and public sector.
• IBM Maximo Application Suite: IBM's flagship EAM platform, historically the dominant CMMS/EAM suite for asset-intensive enterprises; directly competes with Brightly's Asset Essentials, EAM, and AIP capabilities across manufacturing, utilities, and public sector.

Broad incumbents

• Oracle Enterprise Asset Management: Oracle's cloud EAM offering tightly integrated with its broader SCM/ERP suite; competes with Brightly in large enterprises seeking a single-vendor platform for asset management.
• Accruent: Provider of facility and asset management software including CMMS, capital planning, and space management; competes with Brightly in healthcare, higher education, and CRE segments.
• SAP S/4HANA Plant Maintenance: ERP-native asset and maintenance management module from SAP, overlapping with Brightly's EAM and capital planning in large enterprises that prefer consolidated ERP vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCILzULHClpBkGrmO8i4Rmow
• Facebookfacebook.com/BrightlySoftware
• LinkedInlinkedin.com/company/brightlysoftware
• Instagraminstagram.com/brightly_software
• Xx.com/brightlysw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightly