WME Group

What WME Group does

WME Group Pty Ltd is an Australian full-service digital marketing agency headquartered in Melbourne, founded in 2008 by Nick Bell. The agency delivers integrated services spanning local/national/ecommerce/technical SEO, Google Ads and Performance Max management, social media advertising and management across Meta, LinkedIn, YouTube and TikTok, content marketing, conversion rate optimization, and custom WordPress web design and development. Client work is supported by standard digital agency tooling — WordPress, Google Ads, Google Analytics, and Google Search Console — with no disclosed proprietary technology platform, AI/ML models, or patents. Pricing combines monthly retainers (SEO and Google Ads from AU$490/month) with project-based website builds (AU$2,490 to AU$30,000+) and ongoing care plans (AU$50–$300/month). Since 2008 the company claims to have served over 4,975 businesses, built 1,475+ websites, and managed more than AU$50 million in ad spend across 25+ industries.

The agency's go-to-market is a direct, sales-led motion targeting Australian SMBs and mid-market businesses through free audits, free strategy sessions, in-person regional offices, and content-led organic SEO on its own site. Geographic coverage includes Melbourne (HQ), Sydney, Perth, Brisbane, Adelaide, Hobart, and Auckland, NZ. In 2017 Melbourne IT (ASX:MLB) acquired WME Group for approximately AU$39 million, integrating it into Melbourne IT's SMB division alongside WebCentral, Netregistry, TPP, and Domainz, which collectively serve 450,000+ direct customers and 700,000+ Australian businesses. Founder Nick Bell departed at the end of June 2017 and the agency now operates under Melbourne IT group management.

The business model is a conventional professional services / agency retainer model — recurring monthly fees plus one-time project fees — with stated differentiators of single-team accountability, no lock-in contracts, and ROI reporting rather than vanity metrics. Customer logos range from micro-businesses (personal stylist Chelsea Brice) through SMBs (Nicks Wine Merchants, TIMG, MIDAS Insurance, Wolfchester) to enterprise brands whose logos appear on the site (Singtel, Puma, Sherrin, Spalding, Fujifilm). The current revenue base, post-acquisition, is not separately disclosed.

Name

WME Group

Legal name

WME Group Pty Ltd

Website

https://wmegroup.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

WME Group is a Melbourne-based full-service digital marketing agency providing SEO, Google Ads, social media, and web design services to Australian SMBs and mid-market businesses across offices in six Australian cities and Auckland.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

• Search engine optimisation
• Google Ads management
• Web design development
• Social media marketing
• Content marketing services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Talent Representation: WME Group provides talent representation services to artists, athletes, and other entertainment professionals, earning commissions on their earnings and deals.
2. Licensing (IMG Licensing): IMG Licensing, part of WME Group, manages brand licensing agreements generating revenue through licensing fees. In 2024, approximately $17.3 billion in retail sales of licensed consumer products were generated through their clients.
3. Sports Marketing (160over90): Sports marketing agency providing marketing and creative services to sports brands and events. Sold to Publicis Groupe for over $500 million in April 2026, indicating significant revenue generation capability.
4. Digital Marketing Services: WME Australia provides SEO, Google Ads management, web design, and social media marketing services to Australian businesses on a retainer or project basis.
5. Web Design and Development: Custom website design and development services, including WordPress builds, ecommerce sites, and landing pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

WME Group is a full-service digital marketing agency that helps Australian businesses get found online, convert website visitors into customers, and grow revenue. Under one team it delivers SEO (local, national, ecommerce, technical), Google Ads and performance marketing, custom WordPress website design and development, social media advertising and management, content marketing, and conversion rate optimisation on a monthly retainer or project basis.

Product overview

WME Group is a full-service digital marketing agency offering integrated online marketing services. The company provides SEO (search engine optimisation), Google Ads (performance marketing), web design and development, social media marketing, and content marketing services. These services are delivered as a unified agency offering under one team, rather than as separate software products or modules. The agency serves Australian businesses across various industries including ecommerce, professional services, and local businesses, operating primarily from Melbourne with nationwide coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Nothing But Web: Digital marketing brand under WME Group
• Results First

Products and services

• Search Engine Optimisation (SEO) Full SEO service covering local SEO, national SEO, ecommerce SEO and technical SEO, including keyword strategy based on buyer intent, technical and on-page audits, content built to rank and convert, and authority link building; aimed at Australian businesses that want to rank higher on Google and capture ready-to-buy traffic.
• Performance Marketing (Google Ads) Google Ads management service covering Search, Shopping, Performance Max and remarketing campaigns, including keyword research, negative keyword management, ad copywriting and A/B testing, conversion tracking and ROAS reporting; for Australian businesses that want leads from Google Ads from day one.
• Website Design and Development Custom WordPress website design and development service, including UX/UI design and wireframes, fully responsive development, and websites built to load fast and rank; targets Australian businesses needing a conversion-focused website that does not look like a template.
• Website Care Plans Recurring website maintenance and support subscription covering hosting, security, updates and ongoing optimisation for WordPress sites; for Australian businesses that want their website kept secure, fast and up to date after launch.
• Social Media Management and Social Ads Social media management and advertising service across Meta, LinkedIn, YouTube and TikTok, including content creation, paid media strategy and creative, audience testing, budget control, lead generation, remarketing and results-focused reporting; for Australian businesses wanting paid and organic social managed in-house.
• Content Marketing Content marketing service producing content built to rank and convert, including SEO content, ad copy, social media content and longer-form assets; for Australian businesses that need a content engine to support SEO, social and paid campaigns.
• Conversion Rate Optimisation (CRO) Conversion rate optimisation service covering landing page testing, UX improvements, A/B testing, heatmaps and funnel optimisation to turn website visitors into leads and sales; for Australian businesses whose websites attract traffic but do not convert.

Quantifiable outcome

• ROAS more than doubled while spending less (Nicks Wine Merchants case study)
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Publicis GroupecoreStrategic or Co-development Partner · 2 April 2026Publicis acquired 160over90 from WME Group for over $500 million, creating a unified sports marketing platform. The deal also creates a strategic talent and entertainment partnership between WME Group and Publicis, with Robbie Henchman remaining at WME as Senior Partner and President of the brand representation business.
• Harley-DavidsoncoreOthersIMG Licensing secured exclusive global licensing agreement with Harley-Davidson, part of WME Group's brand licensing portfolio spanning sports, fashion, entertainment, automotive, and gaming.
• Museum of Modern ArtcoreOthersIMG Licensing manages global licensing agreements for the Museum of Modern Art, representing prestigious arts institution in licensing deals.
• San Diego Comic-ConcoreOthersIMG Licensing secured San Diego Comic-Con's first international expansion to Málaga, Spain in September, managing the international licensing and event partnership.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supple Digital: Australian digital agency offering SEO, web design, and Google Ads services. Comparable full-service agency model and SMB customer base.
• HigherVisibility: US-based full-service digital marketing agency specializing in SEO, paid media, and web design. Comparable service mix and SMB-to-mid-market target customer profile.
• Soup Agency: Australian SEO and digital marketing agency offering SEO, web design, and paid media services to SMBs. Direct comparable in service mix and domestic positioning.
• Bruce Clay: Long-established SEO agency offering consulting and SEO services globally. Comparable in core SEO focus and service-delivery model, with stronger enterprise positioning.
• King Kong: Australian full-service digital marketing agency based in Melbourne offering SEO, Google Ads, and web design to SMBs. Closely comparable offering, geography, and target customer segment.
• WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, web design, and CRO with proprietary technology platform (MarketingCloudFX). Comparable integrated agency model with greater scale and technology investment.
• Clickmatix: Australian digital marketing agency in Melbourne offering SEO, Google Ads, and web design to SMBs. Closely comparable offering, geography, and target customer segment.
• Ignite Digital: Canadian digital marketing agency offering SEO, paid media, web design, and social media services. Comparable full-service agency model and SMB-to-mid-market focus.
• Sagapixel: Australian SEO and digital marketing agency based in Sydney offering technical SEO, content, and web services. Comparable SEO-led agency model in the same geographic market.

Broad incumbents

• Publicis Groupe: Global advertising holding company with large SEO, media, and digital marketing operations. Comparable as a broader incumbent offering overlapping SEO/digital services at scale through acquisitions and global network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WMEaus
• Facebookfacebook.com/WMEaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WME Group