SRAM & MRAM
SRAM & MRAM is a privately held UK-based diversified technology conglomerate operating across twelve-plus countries, delivering proprietary enterprise software (ALDIS airport management, ERP, POS, HMS, IPTV), consumer mobility platforms (HeyyCab e-hailing, Vpick logistics), Silveline electric motorcycles, waste management, and IT services for aviation, retail, hospitality, transportation, and government clients.
- Company typePrivate
- Founded1995
- HeadquartersEdinburgh, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What SRAM & MRAM does
SRAM & MRAM Group (SRAM & MRAM Resources Ltd) is a privately held, diversified technology conglomerate founded in 1995 by Dr. Sailesh Lachu Hiranandani and headquartered in London with a regional office in Maharashtra, India. The group operates more than ten subsidiary businesses across at least twelve countries on five continents, delivering products and services spanning proprietary enterprise software (ALDIS airport management system deployed in 25+ airports, ERP, POS, hospitality management, CRM, IPTV broadcast automation), consumer-facing platforms (HeyyCab e-hailing with 100,000+ cabs, Vpick in-land freight aggregation), electric mobility hardware (Silveline motorcycles via subsidiary Silveline Power Station Pvt Ltd), waste management technology, RFID-based embedded systems, and AI/ML and IoT consulting services. The group also operates luxury hospitality assets in Cambodia and Malaysia and runs a forex and hedge fund management operation stemming from its origins in commodity trading and FX hedging.
The business model combines multiple revenue mechanics: professional services and custom software development delivered through direct enterprise sales; subscription licensing for proprietary products (ALDIS, ERP, POS, HMS, IPTV, CRM) priced by users and deployment type; transaction/take-rate fees on the HeyyCab and Vpick platforms; hardware sales of Silveline motorcycles through dealership networks; and managed services from forex and hedge fund operations. Go-to-market is primarily sales-led and direct-to-enterprise for IT solutions, complemented by mobile-app-based self-serve channels for consumer mobility platforms, and a strategic co-development partnership with Tesla Group for EV battery gigafactories across India and 15 other countries.
Capital structure remains private and family-controlled with no disclosed institutional funding rounds, no public listing, and an estimated 251-500 to 1,000+ employees depending on how 'innovators' is counted across the group. Reported revenue of USD 800 million for FY 2017-2018 is the only disclosed financial benchmark and is dated relative to current operations.
SRAM & MRAM firmographics
Firmographics- Name
- SRAM & MRAM
- Legal name
- SRAM & MRAM Resources Ltd
- Website
- https://srammram.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SRAM & MRAM is a privately held UK-based diversified technology conglomerate operating across twelve-plus countries, delivering proprietary enterprise software (ALDIS airport management, ERP, POS, HMS, IPTV), consumer mobility platforms (HeyyCab e-hailing, Vpick logistics), Silveline electric motorcycles, waste management, and IT services for aviation, retail, hospitality, transportation, and government clients.
- Ownership category
- akta.pro rank
SRAM & MRAM industry classification
Industry- Product category
- Diversified IT Services and Technology
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Professional, Scientific, and Technical Services (541)
- SIC
- Investment Advice (6282), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Remote Monitoring & Management (RMM) Services (BPAEABAA)
- akta.pro secondary industry
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)
Keywords
Where SRAM & MRAM is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SRAM & MRAM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- IT Services and Solutions: Revenue from providing comprehensive IT services including custom software development, ERP implementation, cloud computing, IoT integration, AI/ML solutions, mobile app development, web development, and consulting services to businesses across various industries.
- Software Licensing and Subscriptions: Revenue from licensing proprietary software solutions including ALDIS (airport management), POS systems, HMS (hospitality management), ERP solutions, IPTV broadcasting software, and CRM solutions on subscription or perpetual license basis.
- E-Hailing and Transportation Services: Revenue from the Heyy Cab e-hailing platform connecting over 100,000 cabs with customers for city commutes, outstation trips, and hourly rentals in B2B and B2C models.
- Logistics Platform Services: Revenue from Vpick logistics platform providing in-land freight management for intercity and intracity operations, aggregating B2B and B2C freight services.
- Electric Vehicle Sales: Revenue from Silveline electric motorcycles designed and manufactured for urban mobility, offered through innovative financing models and partnerships.
- Hospitality Services: Revenue from exclusive chain of luxury hotels and resorts in Cambodia and Malaysia, offering hospitality services and solutions.
- Forex and Financial Services: Revenue from hedge fund and forex management operations using advanced algorithms and analytics, leveraging expertise in FX hedging and rollovers across global financial hubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise IT Solutions - Custom quote-based pricing |
| Subscription | Monthly | Software Subscriptions - Tiered subscription model |
| Usage-based | Pay-as-you-go | Platform Transaction Fees - Usage-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
SRAM & MRAM product offering
Product offeringCore offering
SRAM & MRAM is a diversified technology conglomerate that develops and sells proprietary enterprise software suites (ALDIS airport management, ERP, POS, HMS, CRM, IPTV), consumer platforms (Heyy Cab e-hailing, Vpick logistics, Psephology), electric two-wheeler vehicles (Silveline), embedded RFID solutions, and waste management technology, supported by IT services in product engineering, cloud, AI/ML, IoT, big data, cybersecurity, and blockchain. The group operates across five continents through 10 subsidiaries and 8 international alliances, with $800 Million in reported revenue.
Product overview
SRAM & MRAM Group offers a diversified portfolio of technology products and services spanning multiple sectors. The core product portfolio includes Silveline (electric motorcycles for sustainable urban mobility), Heyy Cab (e-hailing platform with 100,000+ verified cabs), Vpick (in-land freight aggregation for B2B/B2C logistics), IPTV Solutions (broadcast automation and CDN for TV stations), Clear Waste Management (thermal waste-to-ash systems), Psephology (electoral analysis and prediction), and Embedded System RFID products. These are complemented by an extensive suite of IT services including AI/ML, IoT Integration, Cloud Computing, POS Solutions, ERP Solutions, Software Development, Web/Mobile Development, CRM, Network Security, GIS, eCommerce, Payment Gateway Integration, CMS, Digital Marketing, Video Production, UX/UI Design, and Hospitality Technology Solutions. The company operates across 5 continents with 10 companies and 8 international alliances.
Differentiator
Problem solved
Functional benefit
Brands
- HeyyCab: E-hailing platform for cab booking serving city commutes, outstation trips, and hourly rentals for both B2B and B2C customers; features GPS-enabled vehicles with SOS features and 24/7 support; operates over 100,000 cabs globally.
- Vpick
- IPTV Solutions
- Clear Waste Management
- Psephology
- Embedded System RFID
Products and services
- Silveline Electric two-wheeler brand and product line developed and sold by SRAM & MRAM's Silveline EV division to individual and commercial urban mobility buyers, supported by a $1 Billion strategic partnership with Tesla.
- Heyy Cab App-based e-hailing platform operated by SRAM & MRAM that connects individual riders with drivers for consumer and corporate urban transportation.
- Vpick App-based logistics and delivery platform operated by SRAM & MRAM that connects customers with drivers and fleet operators for last-mile delivery and fulfilment services.
- ALDIS Proprietary airport management software suite offered by SRAM & MRAM to airport operators and civil aviation authorities for flight information display, operational control and management of airfield operations.
- ERP Solutions Enterprise resource planning software solutions sold by SRAM & MRAM to corporate and mid-market customers to digitize back-office finance, operations, and resource management.
- POS Solutions Point-of-sale software solution sold by SRAM & MRAM to retail businesses and chains to process in-store transactions and manage store operations.
- HM System Hospitality management software suite sold by SRAM & MRAM to hotels, resorts, and hospitality operators to manage reservations, front-office, and hotel operations.
- CRM Solutions Customer relationship management software sold by SRAM & MRAM to enterprise and mid-market customers to track leads, customers, and lifecycle communications.
- IPTV Solutions IPTV broadcasting and video distribution solution developed and sold by SRAM & MRAM to hospitality, enterprise, and broadcasting customers for in-room and on-premise video content delivery.
- Clear Waste Management Waste processing and management technology system sold by SRAM & MRAM to municipal authorities and enterprise customers for solid waste management operations.
- Psephology Electoral and election management platform developed and sold by SRAM & MRAM to election commissions and government bodies for conducting, tracking and managing electoral processes.
- Embedded System RFID Embedded RFID hardware and software systems developed by SRAM & MRAM for identification, tracking, and authentication deployments across enterprise and government customers.
Quantifiable outcome
- ALDIS system deployed in over 25 airports globally
- +3 more outcomes
Companies that use SRAM & MRAM
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles5 records
SRAM & MRAM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
SRAM & MRAM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tesla GroupcoreTesla Group has partnered with SRAM & MRAM Group in a $1 billion agreement to establish electric vehicle battery gigafactories across India and 15 other countries, with five factories planned for India alone. Each factory will span approximately 500 acres and house comprehensive battery manufacturing and storage supply chains. SRAM & MRAM Group handles government approvals and local partnerships while Tesla oversees technical design, engineering, and construction. The collaboration aims to create one of the world's largest EV battery and storage supply chains, signaling a significant boost to India's sustainable energy ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
SRAM & MRAM competitors and assessment
Company assessmentEmerging players
- Delhivery: Major Indian B2B/B2C logistics and freight aggregation platform with mobile apps and real-time tracking. Overlaps with SRAM & MRAM's Vpick in-land freight platform, though Delhivery operates at materially larger Indian-scale.
- Ola Electric: Indian EV manufacturer specializing in electric two-wheelers for urban mobility. Directly comparable to SRAM & MRAM's Silveline electric motorcycles product, with substantially more scale and established distribution in India.
Direct peers
- Persistent Systems: Mid-sized Indian IT services firm with strong embedded systems, IoT, AI/ML and digital engineering practices. Closely matches SRAM & MRAM's positioning in embedded/RFID systems, custom software, and enterprise IT across verticals like BFSI and healthcare.
- Cyient: Engineering, embedded systems and IT services firm with strong presence in aerospace and industrial verticals. Most comparable to SRAM & MRAM's embedded/RFID heritage and ALDIS airport systems expertise.
- HCL Technologies: India-headquartered diversified IT services conglomerate with multi-vertical operations (IT services, engineering, products). Directly comparable to SRAM & MRAM's Indian-operations heavy IT services backbone with adjacent vertical product lines (HeyyCab-style consumer platforms in DRYiCE).
- Larsen & Toubro Technology Services: Engineering and IT services arm of a large Indian conglomerate, with deep industrial and embedded systems practice. Strong structural parallel to SRAM & MRAM's conglomerate model combining industrial scale (L&T construction) with vertical product platforms.
- Infosys: Global IT services firm with broad service portfolio including custom software, cloud, AI/ML, and industry-specific platforms. Comparable in offering comprehensive IT services (ERP, cloud, custom dev) with diversified geographic reach overlapping SRAM & MRAM's EMEA and South Asia footprint.
Broad incumbents
- Wipro: Diversified IT services and BPO firm with consumer, retail, hospitality, and emerging-market focus. Comparable to SRAM & MRAM's breadth of services across POS/ERP/HMS solutions and emerging-market enterprise IT engagements.
- Amadeus: Global leader in airport and aviation IT systems, including airport operations and passenger processing. Directly comparable to SRAM & MRAM's ALDIS airport management offering, but Amadeus operates at substantially larger global scale.
- Tata Consultancy Services: One of the largest global IT services and consulting firms with deep vertical specialization. Overlaps with SRAM & MRAM across most IT service categories (ERP, cloud, AI/ML) but operates at materially larger scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SRAM & MRAM social profiles
Digital presenceSRAM & MRAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRAM & MRAM leadership team
Management profileNumber of profiles
Profiles1 record
SRAM & MRAM subsidiaries and ownership
Company hierarchySubsidiaries1 record
SRAM & MRAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRAM & MRAM M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRAM & MRAM
What does SRAM & MRAM do?
SRAM & MRAM is a diversified technology conglomerate that develops and sells proprietary enterprise software suites (ALDIS airport management, ERP, POS, HMS, CRM, IPTV), consumer platforms (Heyy Cab e-hailing, Vpick logistics, Psephology), electric two-wheeler vehicles (Silveline), embedded RFID solutions, and waste management technology, supported by IT services in product engineering, cloud, AI/ML, IoT, big data, cybersecurity, and blockchain. The group operates across five continents through 10 subsidiaries and 8 international alliances, with $800 Million in reported revenue.
Is SRAM & MRAM a public or private company?
SRAM & MRAM is a private company. It is classified as family owned and is currently operating.
When was SRAM & MRAM founded?
SRAM & MRAM was founded in 1995. It employs 251 to 500 people.
Where is SRAM & MRAM based?
SRAM & MRAM is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does SRAM & MRAM make money?
Seven revenue lines are on record. IT Services and Solutions are the primary driver. The others are software Licensing and Subscriptions, E-Hailing and Transportation Services, logistics Platform Services, electric Vehicle Sales, hospitality Services and forex and Financial Services.
Who are SRAM & MRAM's main competitors?
Emerging players on record are Delhivery and Ola Electric. Direct peers are Persistent Systems, Cyient, HCL Technologies, Larsen & Toubro Technology Services and Infosys. Broad incumbents are Wipro, Amadeus and Tata Consultancy Services.
Does SRAM & MRAM have an API?
No public API is recorded for SRAM & MRAM.
What industry is SRAM & MRAM in?
SRAM & MRAM's product category is Diversified IT Services and Technology. Its primary akta.pro industry code is BPAEABAA, Remote Monitoring & Management (RMM) Services, with a secondary code of BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet). Its NAICS code is 51321 and its SIC code is 6282.