IMG ARENA
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
IMG ARENA firmographics
Firmographics- Name
- IMG ARENA
- Legal name
- IMG Arena US, LLC
- Website
- https://imgarena.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
IMG ARENA industry classification
Industry- Product category
- Sports Betting Data and Content
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports & Event Media Rights Licensing (MPADALAE)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where IMG ARENA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
IMG ARENA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sports Betting Rights Licensing: IMG ARENA licenses official sports betting data, streaming rights, and audiovisual content to sportsbook operators and betting platforms. Revenue is generated through multi-year contractual agreements with betting operators seeking differentiated official content.
- Virtual Sports and Casino Content: Virtual sports simulation products and casino games provided through the acquisition of Leap Gaming, offering continuous betting content independent of real-world sporting schedules
- Data and Analytics Services: Official sports data distribution including real-time odds, match statistics, and micro-betting markets powered by live data feeds
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
IMG ARENA product offering
Product offeringCore offering
IMG ARENA licenses official sports betting data, streaming rights, and audiovisual content to sportsbook operators and betting platforms globally. The company provides access to over 1 million matches annually across 14 sports and six continents, including exclusive rights to premier properties like Wimbledon, US Open, Roland Garros, PGA Tour, UFC, MLS, and EuroLeague Basketball. Following the Leap Gaming acquisition, the portfolio also includes virtual sports simulations and casino games content for round-the-clock betting engagement.
Product overview
IMG ARENA operates as a sports betting content and rights provider, offering a comprehensive portfolio of global sports betting rights and related technology products. The core offering consists of an extensive rights portfolio spanning over 1 million matches annually across 14 sports and six continents, featuring partnerships with major properties including Wimbledon, US Open, UFC, Roland Garros, MLS, PGA Tour, EuroLeague Basketball, DFB, CAF, WTT, WST, and DP World Tour. This rights portfolio is supplemented by virtual sports and casino gaming content acquired through the Leap Gaming acquisition. The company provides sports betting operators with live streaming capabilities, sports data feeds, and engagement tools. Following its acquisition by Sportradar in November 2025, IMG ARENA's content is distributed through Sportradar's broader technology platform including odds compilation, trading services, and betting terminal solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Sports Betting Rights Portfolio IMG ARENA's flagship offering comprising exclusive official betting rights for major sports properties including Wimbledon, US Open, UFC, Roland Garros, MLS, PGA Tour, EuroLeague Basketball, DFB, CAF, WTT, WST, and DP World Tour. The portfolio covers over 1 million matches annually across 14 sports and six continents, licensed to sportsbook operators and betting platforms globally.
- Virtual Sports Content Virtual sports betting content including simulated sports events, acquired through the €14 million Leap Gaming acquisition in October 2023. Provides automated virtual sports betting products with realistic simulations of soccer, basketball, tennis, and other sports, enabling round-the-clock betting opportunities independent of real-world sporting schedules.
- Casino Games Casino gaming content including slots and table games, acquired as part of the Leap Gaming acquisition in October 2023. Complements the virtual sports offering with a comprehensive iGaming portfolio for sports betting operators, providing continuous gaming content.
- Live Streams
Quantifiable outcome
- 30,000 new content streams added through Sportradar integration
- +2 more outcomes
Companies that use IMG ARENA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
IMG ARENA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
IMG ARENA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leap GamingcoreIMG ARENA completed the acquisition of Leap Gaming, a virtual sports and casino games provider, in a deal valuing the business at €14 million. The acquisition enhanced IMG ARENA's sports betting content portfolio by bringing together virtual sports simulation technology and casino games content, enabling round-the-clock betting opportunities independent of real-world sporting schedules.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
IMG ARENA competitors and assessment
Company assessmentBroad incumbents
- BetConstruct: BetConstruct is a gaming and sports betting platform provider offering sports data feeds, virtual sports, and casino content to operators. Its content portfolio overlaps with IMG ARENA's virtual sports and integrated betting content services.
- Playtech: Playtech is a major gaming software and services provider offering casino, sportsbook, and platform technology to operators. Its sportsbook and iGaming content modules overlap with IMG ARENA's casino (Leap Gaming) and virtual sports offerings.
- Sportradar Group AG: Sportradar is the parent company of IMG ARENA post-November 2025 acquisition and operates the leading global sports data, content, and technology platform for sportsbooks and media. It shares substantial overlap with IMG ARENA's rights portfolio and serves the same sportsbook operator customer base.
Direct peers
- Stats Perform: Stats Perform is a sports data and AI company supplying official data feeds, advanced analytics, and content to sportsbooks, leagues, and media companies. It directly competes with IMG ARENA in B2B sports betting data distribution and official rights licensing.
- Genius Sports: Genius Sports is a leading B2B sports data and technology company that provides official data feeds, live streaming, and trading services to sportsbook operators. It directly competes with IMG ARENA in the licensed sports betting data and content rights category, holding rights to the NFL, NBA, and other premier leagues.
- Sports Information Services (SIS): SIS is a B2B supplier of live betting content including horse and greyhound racing, and increasingly virtual sports and esports. It directly competes with IMG ARENA's virtual sports (Leap Gaming) and live streaming offerings to sportsbook customers.
- Kambi Group: Kambi is a B2B provider of sportsbook platforms, trading services, and sports data feeds to regulated betting operators. Its sports data and trading capabilities overlap with IMG ARENA's content licensing and Sportradar-integrated odds services.
Others
- Evolution Gaming: Evolution is the leading B2B provider of live dealer casino and slot content to online casino operators. It is thematically adjacent to IMG ARENA via the Leap Gaming casino games portfolio, addressing overlapping iCasino operator customers.
- Catena Media: Catena Media operates leading sports betting and casino affiliate brands that drive player acquisition for operators. While not a content licensor, it sits in the same sports betting commercial ecosystem and shares operator customers with IMG ARENA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
IMG ARENA social profiles
Digital presenceIMG ARENA financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMG ARENA leadership team
Management profileNumber of profiles
Profiles7 records
IMG ARENA subsidiaries and ownership
Company hierarchySubsidiaries1 record
IMG ARENA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMG ARENA M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMG ARENA
What does IMG ARENA do?
IMG ARENA licenses official sports betting data, streaming rights, and audiovisual content to sportsbook operators and betting platforms globally. The company provides access to over 1 million matches annually across 14 sports and six continents, including exclusive rights to premier properties like Wimbledon, US Open, Roland Garros, PGA Tour, UFC, MLS, and EuroLeague Basketball. Following the Leap Gaming acquisition, the portfolio also includes virtual sports simulations and casino games content for round-the-clock betting engagement.
Is IMG ARENA a public or private company?
IMG ARENA is a private company. It is classified as corporate owned and is currently acquired.
When was IMG ARENA founded?
IMG ARENA was founded in 2012. It employs 101 to 250 people.
Where is IMG ARENA based?
IMG ARENA is headquartered in London, United Kingdom, in the Europe region.
How does IMG ARENA make money?
Three revenue lines are on record. Sports Betting Rights Licensing is the primary driver. The others are virtual Sports and Casino Content and data and Analytics Services.
Who are IMG ARENA's main competitors?
Broad incumbents on record are BetConstruct, Playtech and Sportradar Group AG. Direct peers are Stats Perform, Genius Sports, Sports Information Services (SIS) and Kambi Group. Others are Evolution Gaming and Catena Media.
Does IMG ARENA have an API?
No public API is recorded for IMG ARENA.
What industry is IMG ARENA in?
IMG ARENA's product category is Sports Betting Data and Content. Its primary akta.pro industry code is MPADALAE, Sports & Event Media Rights Licensing, with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132 and its SIC code is 7900.