Increff
Increff is a Bangalore-based retail technology SaaS company that provides modular merchandising, inventory optimization, omnichannel fulfillment, and dark store network solutions to 700+ retail and e-commerce brands across 35+ countries.
- Company typePrivate
- Founded2016
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Increff does
Increff is a Bangalore-headquartered, venture-backed retail technology SaaS company (legally NextSCM Solutions Private Limited) that provides supply chain, merchandising, and omnichannel fulfillment software to retail and e-commerce brands. Its modular platform is organized around four solution pillars: Smart Planning (Planning and Buying, Merchandise Financial Planning, WSSI/MSSI, Reordering), Inventory Intelligence (Allocation and Replenishment, Markdown Optimization, Regional Utilization, Co-Pilot AI assistant), Frictionless Fulfillment (E-commerce and B2B WMS, Order Management System, Quick Commerce, Cross Dock, Cloud Warehouse Service), and Connected Retail (Store Management System, Omnichannel Fulfillment, Endless Aisle, Self Checkout, BOPIS/BORIS, Label Software, Vendor Inventory Management). The platform integrates with 1300+ marketplaces, ERPs, e-commerce platforms, and logistics partners, and is delivered as cloud software with a real-time REST API, webhook support, and pre-built connectors deployable in 2–4 weeks.
The business model combines SaaS subscriptions (custom-priced enterprise contracts, typically annual billing) with managed services revenue from the Cloud Warehouse Service and usage-based or per-order fees from the Increff Grid dark store fulfillment network. Go-to-market is primarily direct enterprise sales supported by a self-serve website with ROI calculators, demos, and content resources, complemented by listings on Microsoft AppSource and Google Cloud Marketplace. Increff serves 700+ brand customers across 35+ countries in verticals including fashion and apparel, footwear and sportswear, jewelry and accessories, beauty and cosmetics, e-commerce and D2C, quick commerce, 3PL, manufacturing, and wholesale; named customers include Adidas, Calvin Klein, Tommy Hilfiger, Levi's, PUMA, Birkenstock, Reliance AJIO, Reliance Retail, Amazon, Chanel, and Globalbees.
The company has raised approximately $23.5 million across seed (2017, Sequoia Capital, ~$9.56M), Series A (2019, 021 Capital, ~$2–3M), and Series B (2022, Premji Invest/TVS Capital/021 Capital, $12M at a $73M post-money valuation), and reports $12.9M in ARR for 2024. Recent strategic activity centers on the 2025 launch of the Increff Grid dark store network, listing on Microsoft AppSource, leadership expansion (Vishal Raj promoted to Co-Founder in February 2025), and continued build-out of U.S. and Europe presence from offices in Bangalore and New York.
Increff firmographics
Firmographics- Name
- Increff
- Legal name
- NextSCM Solutions Private Limited
- Website
- https://increff.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Increff is a Bangalore-based retail technology SaaS company that provides modular merchandising, inventory optimization, omnichannel fulfillment, and dark store network solutions to 700+ retail and e-commerce brands across 35+ countries.
- Ownership category
- akta.pro rank
Increff industry classification
Industry- Product category
- Retail Supply Chain Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where Increff is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Increff business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Cloud-based software-as-a-service platform providing retail merchandising, inventory optimization, and multichannel fulfillment solutions on a subscription basis.
- Cloud Warehouse Service (CWAS): Managed warehousing and fulfillment services with zero CapEx model, providing SLA-adherent warehouse operations on a service fee basis.
- Increff Grid Fulfillment Network: Dark store fulfillment network services enabling hyperlocal delivery for quick commerce brands, operating on a usage-based or per-order fee structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Increff product offering
Product offeringCore offering
Increff provides a cloud-based retail SaaS platform that enables merchandising planning, AI-driven inventory optimization, multichannel order management, and warehouse/fulfillment operations for retail and e-commerce brands. The platform is sold as modular subscription software covering Smart Planning, Inventory Intelligence, Frictionless Fulfillment, and Connected Retail capabilities. In addition, Increff operates the Increff Grid dark store fulfillment network and Cloud Warehouse Service (CWAS) as usage-based or managed service offerings supporting 2–24 hour hyperlocal delivery and outsourced warehousing.
Product overview
Increff is a cloud-based retail merchandising and multichannel fulfillment SaaS platform offering a modular architecture. The platform comprises three interconnected solution pillars: Smart Planning (Planning and Buying, Merchandise Financial Planning, WSSI/MSSI, Reordering modules for assortment and buy planning), Inventory Intelligence (Allocation and Replenishment, Markdown Optimization, Regional Utilization, Co-Pilot modules for demand-driven stock optimization), and Frictionless Fulfillment (E-commerce WMS, B2B WMS, OMS, Quick Commerce, Increff Grid, CWAS, Cross Dock modules for warehouse and order operations). Additional capabilities include Connected Retail (Store Management System, Omnichannel Fulfillment, Endless Aisle, Self Checkout, BOPIS/BORIS, Label Software, Vendor Inventory Management) for in-store and omnichannel operations. The platform integrates with 1300+ marketplaces, ERPs, e-commerce platforms, and logistics partners including Amazon, Flipkart, Myntra, SAP, and Shopify.
Differentiator
Problem solved
Functional benefit
Brands
- Increff Grid: Nationwide dark store fulfillment network enabling 2-24 hour hyperlocal delivery across India, featuring zero-capex model and smart inventory management.
- Increff Co-Pilot
- Increff AI
Products and services
- Increff Retail Platform (Merchandising, OMS, WMS) Cloud-based retail SaaS platform covering merchandise planning, AI-driven inventory optimization, multichannel order management, and warehouse management for retail and e-commerce brands. Sold as a modular annual subscription used by 700+ brands across 35+ countries.
- Smart Planning Suite (Planning & Buying, Merchandise Financial Planning, WSSI/MSSI, Reordering) Merchandise planning software suite that helps retail buyers build optimized assortments, plan seasonal buys, align financial goals across store and merchandise hierarchy, and automate real-time sales and stock forecasting (WSSI/MSSI) and reordering. Targets merchandising and buying teams at retail brands.
- Inventory Intelligence Suite (Allocation & Replenishment, Markdown Optimization, Regional Utilization) Inventory optimization software suite providing data-driven allocation and replenishment, markdown/pricing optimization using real-time style and stock data, and regional utilization of multi-warehouse and dark-store networks. Targets supply chain and merchandising leaders at retail brands.
- Increff Co-Pilot AI-powered analytics assistant that provides intelligent reports, visual dashboards, and exception-based decision making, improving operational efficiency by over 4x. Sold to merchandising and supply chain teams at retail brands as part of the Increff platform.
- E-commerce & B2B Warehouse Management System Unified warehouse management system for multichannel fulfillment, supporting serialized inventory, scan-based operations, and flexible picking (by order, cluster, batch, or item) for both e-commerce and wholesale/B2B operations. Includes Cross Dock and Quick Commerce fulfillment capabilities.
- Order Management System (OMS) Order management system enabling near-real-time inventory and order sync with 100% stock exposure and a single view of inventory across e-commerce, retail, and wholesale networks.
- Increff Grid Nationwide dark store fulfillment network enabling 2–24 hour hyperlocal delivery with zero-capex model, guaranteed delivery speeds, and smart inventory management for quick commerce and omnichannel retail. Sold as a usage-based fulfillment service.
- Cloud Warehouse Service (CWAS)
- Connected Retail Suite (Store Management, Omnichannel Fulfillment, Endless Aisle, Self Checkout, BOPIS/BORIS) In-store and omnichannel retail management suite that enables selling store inventory across all channels, mobile self-checkout, endless aisle browsing, BOPIS/BORIS, and unified inventory/order processing across digital and physical touchpoints. Targets retail store operations teams.
- Label Software QR-based item-level tracking solution providing 100% inventory visibility across the supply chain, supporting accurate serialization and traceability for retail and warehouse operations.
- Vendor Inventory Management & Fulfillment System
Quantifiable outcome
- 10% improvement in inventory health
- +8 more outcomes
Companies that use Increff
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles3 records
Increff technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration49 records
AI capability5 records
Feature7 records
Increff partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, notable and minor.
- MicrosoftcoreStrategic partnership making Increff Merchandising Software available on Microsoft AppSource and Azure. Azure integration enables seamless deployment for enterprise customers. Microsoft highlighted that AppSource processes tens of billions of dollars in annual revenues.
- Google CloudcoreCloud infrastructure provider. Increff processes data through Google Cloud which is the main cloud hosting provider. Available on Google Cloud Marketplace.
- AmazoncoreIntegration with Amazon Seller Central and SmartConnect (Seller Flex) for inventory sync and order processing across Amazon's fulfillment network.
- FlipkartcoreIntegration with Flipkart for seller fulfillment, dropship operations, and V3 API connectivity for real-time inventory and order management.
- MyntracoreIntegration with Myntra for JIT (Just-In-Time) and PPMP (Pure Play Marketplace) fulfillment models with API-based inventory sync.
- AJIOcoreIntegration with AJIO for Just-In-Time and Dropship fulfillment models with VMS API connectivity.
- MeeshonotableIntegration with Meesho for social commerce inventory and order management.
- SAPcorePre-built integration with SAP ERP systems for financial reconciliation and inventory data sync.
- Microsoft Dynamics 365coreIntegration with Microsoft Dynamics 365 ERP for enterprise resource planning connectivity.
- ShopifycoreIntegration with Shopify for D2C e-commerce order management and inventory synchronization.
- ShiprocketnotableIntegration with Shiprocket for multi-carrier shipping and logistics management.
- DelhiverynotableIntegration with Delhivery for domestic logistics and fulfillment operations in India.
- OdoonotableIntegration with Odoo ERP for small and mid-market business customers.
- MagentonotableIntegration with Magento (Adobe Commerce) for e-commerce platform connectivity.
- Salesforce Commerce CloudnotableIntegration with Salesforce Commerce Cloud for enterprise e-commerce and CRM connectivity.
- NykaanotableIntegration with Nykaa for beauty and cosmetics marketplace order management.
- JioMartnotableIntegration with JioMart for Reliance-backed e-commerce marketplace connectivity.
- TechdinamicsminorImplementation and consulting partner for Increff deployment and integration services.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Increff competitors and assessment
Company assessmentDirect peers
- Manhattan Associates: Enterprise WMS, OMS, and inventory optimization platform widely deployed across retail, apparel, and 3PL customers. Closest direct competitor to Increff's WMS/OMS/fulfillment stack in the mid-market and enterprise retail segment.
- Cin7: Cloud-based inventory management and order fulfillment platform targeting small and mid-market retail/wholesale brands. Comparable to Increff's mid-market motion with broad marketplace and ERP integrations.
- Unicommerce: India-based SaaS OMS, WMS, and multichannel fulfillment platform serving D2C brands and marketplaces. Direct Indian-market peer to Increff with overlapping customer base (Snapdeal, Myntra, etc.) and similar product architecture.
- Fluent Commerce: Cloud-native OMS platform focused on omnichannel order management and inventory visibility for retailers. Direct peer to Increff's OMS and inventory intelligence offerings with shared enterprise retail customer profile.
- Eshopbox: India-focused omnichannel fulfillment, WMS, and marketplace integration platform for D2C and retail brands. Closest India-centric competitor to Increff with comparable customer mix and product surface area.
- Blue Yonder: Provides supply chain planning, inventory optimization, and WMS for retailers and manufacturers. Comparable to Increff as an enterprise retail-tech platform serving large fashion and consumer brands with AI-driven planning and fulfillment capabilities.
Emerging players
- Locus: AI-driven logistics and fulfillment optimization platform with overlapping retail and dark-store use cases. Comparable to Increff Grid's optimization layer and OMS-adjacent routing/marketplace intelligence.
Broad incumbents
- SAP (Retail / S/4HANA): Global ERP incumbent with retail merchandising, inventory management, and supply chain modules. Increff integrates with SAP but also competes for the retail planning and inventory budget at large enterprises.
- Microsoft Dynamics 365: Enterprise ERP and CRM suite with retail/operations modules. Strategic partner to Increff via AppSource/Azure but also a broad alternative for retail inventory and order management at large customers.
- Shopify (Plus/Shopify Fulfillment): Broad e-commerce and retail platform with growing native inventory, OMS, and B2B features that increasingly overlap with Increff's mid-market offering. Powers many of Increff's D2C customers and could commoditize incremental Increff modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Increff social profiles
Digital presenceIncreff compliance and trust
Trust signalCompliance4 records
Increff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Increff leadership team
Management profileNumber of profiles
Profiles4 records
Increff funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Increff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Increff
What does Increff do?
Increff provides a cloud-based retail SaaS platform that enables merchandising planning, AI-driven inventory optimization, multichannel order management, and warehouse/fulfillment operations for retail and e-commerce brands. The platform is sold as modular subscription software covering Smart Planning, Inventory Intelligence, Frictionless Fulfillment, and Connected Retail capabilities. In addition, Increff operates the Increff Grid dark store fulfillment network and Cloud Warehouse Service (CWAS) as usage-based or managed service offerings supporting 2–24 hour hyperlocal delivery and outsourced warehousing.
Is Increff a public or private company?
Increff is a private company. It is classified as venture growth investor backed and is currently operating.
When was Increff founded?
Increff was founded in 2016. It employs 251 to 500 people.
Where is Increff based?
Increff is headquartered in Bangalore, India, in the Asia region.
How does Increff make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are cloud Warehouse Service (CWAS) and increff Grid Fulfillment Network.
Who are Increff's main competitors?
Direct peers on record are Manhattan Associates, Cin7, Unicommerce, Fluent Commerce, Eshopbox and Blue Yonder. Locus is listed as an emerging player. Broad incumbents are SAP (Retail / S/4HANA), Microsoft Dynamics 365 and Shopify (Plus/Shopify Fulfillment).
Does Increff have an API?
Yes. Increff supports real-time REST APIs, webhook-based communication, and scheduled data sync depending on business requirements. Pre-built connectors can go live in 2–4 weeks. Real-time inventory sync, order orchestration, and financial reconciliation are enabled through API integrations. Developer documentation is at docs.increff.com.
What industry is Increff in?
Increff's product category is Retail Supply Chain Management Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 513210 and its SIC code is 7372.