DKT Janani

What DKT Janani does

DKT Janani (legal name: Janani) is an India Society established in 1995 and headquartered in Patna, Bihar. It operates as a social marketing organization dedicated to family planning and reproductive health in low-resource Indian settings, with a mission to support the government in delivering family planning and safe abortion products and services. Its served population is individual women and families in underserved regions, primarily in the states of Bihar, Jharkhand, and Uttar Pradesh.

The organization's core offering is a dual-channel distribution model. First, it operates the Surya Clinic Family Planning network, established in 1998 as the first reproductive health franchising network in India, comprising 11 clinics and outreach programmes that provide counseling and clinical services for family planning and safe abortion to over 80,000 clients per year. Second, it runs a social marketing program that leverages existing private-sector retail infrastructure to distribute a branded product portfolio including Mithun condoms, Apsara oral contraceptive pills, emergency contraceptive pills, injectables, IUDs, misoprostol, medical abortion pills, MVA kits, and sildenafil. Surya Clinics have cumulatively served over 1.7 million clients as of 2023.

Janani's business model combines product sales (via social marketing through retail outlets and its own clinics) with a non-profit society structure, implying reliance on grants, donations, and program funding in addition to commercial revenue. Go-to-market is community-led, anchored in franchised clinics and partner retail distribution rather than direct-to-consumer digital channels. Pricing is not publicly disclosed and is likely subsidized or tiered in line with the organization's public health mandate. The organization operates with only 14 employees, reflecting a lean operating structure for its scale of reach.

Name

DKT Janani

Legal name

Janani

Website

https://dktjanani.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

DKT Janani is an India-based non-profit society that delivers family planning and safe abortion products and services in low-resource settings through the Surya Clinic network and social marketing across Bihar, Jharkhand, and Uttar Pradesh.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Family planning services
• Reproductive health products
• Social marketing contraceptives
• Clinical franchising network
• Safe abortion services

Headquarters

HQ city

Patna

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Social Marketing of Family Planning Products: Janani generates revenue through social marketing of family planning products including condoms (Mithun brand), oral contraceptive pills (Apsara brand), and other reproductive health products. The approach leverages existing commercial infrastructure, incentives, and methodologies to reach customers through retail outlets and clinics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Janani is a social marketing organization that sells branded family planning and reproductive health products (condoms, oral and emergency contraceptive pills, injectables, IUDs, medical abortion pills, MVA kits, Misoprostol, and Sildenafil) and delivers family planning counseling and safe abortion clinical services through a network of 11 Surya Clinics and outreach programmes in Bihar, Jharkhand, and Uttar Pradesh, targeting women in low-resource settings.

Product overview

Janani is an India Society established in 1995 that operates as a social marketing organization for family planning and reproductive health products and services. The company offers a portfolio of branded contraceptive and reproductive health products including Mithun condoms, Apsara oral contraceptive pills, emergency contraceptive pills, injectibles, IUDs, Misoprostol, medical abortion pills, MVA kits, and Sildenafil. In addition to products, Janani operates the Surya Clinics network—a franchise of 11 reproductive health clinics across Bihar, Jharkhand, and Uttar Pradesh—providing counseling and clinical services for family planning and safe abortion to over 80,000 clients annually. The company combines social marketing with a clinic network to improve public health outcomes in low-resource settings.

Differentiator

Problem solved

Functional benefit

Brands

• Mithun: Condom brand
• Apsara

Products and services

• Mithun (Condoms) Janani's branded condom product (Mithun) distributed through social marketing channels and retail outlets for family planning and contraception among women and couples in low-resource Indian settings.
• Apsara (Oral Contraceptive Pills) Janani's branded oral contraceptive pill (Apsara) for family planning, distributed via social marketing and retail outlets to women in underserved Indian states.
• Emergency Contraceptive Pills Emergency contraceptive pills offered by Janani for unplanned pregnancy prevention, available through retail and clinical channels.
• Injectables (Contraceptive Injectables) Injectable contraceptive methods offered through Janani's Surya Clinic network for women seeking medium-term hormonal contraception.
• IUDs (Intrauterine Devices) Long-acting reversible contraceptive intrauterine devices offered by Janani as part of its family planning product portfolio, primarily administered through Surya Clinics.
• Misoprostol Misoprostol pharmaceutical offered by Janani for reproductive health applications, distributed through its clinical and social marketing channels.
• Medical Abortion Pills Medical abortion pills offered by Janani for safe pregnancy termination services, distributed through its clinic and outreach network in Bihar, Jharkhand, and Uttar Pradesh.
• MVA Kits (Manual Vacuum Aspiration Kits) Manual Vacuum Aspiration kits supplied by Janani to support safe abortion procedures performed at its Surya Clinics and partner facilities.
• Sildenafil Sildenafil product offered as part of Janani's reproductive health product portfolio, distributed through social marketing and retail channels.
• Surya Clinics A network of 11 reproductive health clinics and outreach programmes in Bihar, Jharkhand, and Uttar Pradesh under the Surya brand, providing family planning counseling, safe abortion services, and permanent and long-term contraceptive methods to over 80,000 clients per year (1.7 million+ cumulative clients as of 2023).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• DKT International: DKT International is the affiliated global social marketing organisation that provides strategic support to Janani. Both organisations share the same social-marketing-for-family-planning model, product portfolio (condoms, OCPs, IUDs, abortion products), and global donor network, making DKT International Janani's closest broad-incumbent peer.
• FHI 360: FHI 360 is a large global health and development organisation with significant family planning and reproductive health programming. While much broader in scope than Janani, FHI 360 directly overlaps on FP service delivery, research, and donor-funded programming relevant to Janani's mission.

Direct peers

• MSI Reproductive Choices: MSI operates a global network of clinics delivering contraception and safe abortion services, including in India. Janani and MSI compete for donor funding and government partnerships in the reproductive health service delivery space, with overlapping service menus (FP counselling, abortion, long-acting methods).
• Population Services International (PSI): PSI is a global health social marketing organisation that distributes contraceptives and reproductive health products through commercial channels. PSI's social franchising and product distribution in India and other emerging markets closely mirrors Janani's Mithun/Apsara retail distribution model.
• Pathfinder International: Pathfinder is a reproductive health NGO that implements family planning and safe abortion programmes across the Global South. Janani and Pathfinder deliver comparable grassroots FP counselling and service programmes in low-resource settings and compete for similar donor funding pools.
• Hindustan Latex Family Planning Promotion Trust (HLFPPT): HLFPPT is an Indian social marketing trust that promotes family planning products and services through private-sector partnerships. It is a direct Indian counterpart to Janani in the social-marketing-of-contraceptives space, operating clinics and retail distribution with comparable product categories.
• Family Planning Association of India (FPAI): FPAI operates a nationwide network of family planning clinics in India and runs reproductive health education programmes. Both FPAI and Janani deliver clinical family planning services and social marketing in India, though FPAI's clinic network is broader geographically.
• EngenderHealth: EngenderHealth is a reproductive health NGO that operates clinical programmes focused on contraception and safe abortion globally. Its service delivery model and focus on long-acting methods and FP counselling closely align with Janani's Surya clinic services.
• Ipas: Ipas is a global NGO focused on expanding access to safe abortion and contraceptive care. Ipas works with clinical providers in low-resource settings on MVA and medical abortion — directly comparable to Janani's MVA Kits and medical abortion pill distribution through Surya Clinics.

Emerging players

• Jhpiego: Jhpiego, affiliated with Johns Hopkins, is a global health organisation with reproductive and maternal health programmes in India. While broader in scope, Jhpiego's reproductive health work overlaps with Janani's training and clinical capacity-building model in Bihar and adjacent states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dkt-janani

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DKT Janani