Mahindra AG North America
- Company typePrivate
- Founded1994
- HeadquartersHouston, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Mahindra AG North America firmographics
Firmographics- Name
- Mahindra AG North America
- Legal name
- Mahindra Ag North America
- Website
- https://mahindrausa.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Mahindra AG North America industry classification
Industry- Product category
- Agricultural Tractors
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
- akta.pro secondary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
Keywords
Where Mahindra AG North America is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Mahindra AG North America business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Tractor Sales: Sale of agricultural tractors across multiple series (Sub Compact, Compact, Compact Utility, Utility) with horsepower ranges from 20.1 to 71 HP. Base prices range from $14,189 to $43,189.
- ROXOR Utility Vehicle Sales: Sale of ROXOR side-by-side utility vehicles including HD, All Weather, and Base Model variants. Available in green and desert sand colors.
- Implements and Attachments: Sale of implements including cutters, scrapers, finish mowers, landscape rakes, tillers, blades, harrows, snow implements, and related attachments for tractors.
- Parts and Service: Replacement parts and maintenance services through dealer network and owner resources.
- Financing Services: Consumer and commercial financing through Mahindra Finance USA for tractor and equipment purchases. 0% financing up to 84 months and cash back offers available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1100 Series Sub Compact Tractor |
| Unit Pricing | Pay-as-you-go | 2100 Series Compact Tractor |
| Unit Pricing | Pay-as-you-go | 1600 Series Compact Utility Tractor |
| Unit Pricing | Pay-as-you-go | 4500 Series Tractor |
| Unit Pricing | Pay-as-you-go | 5100 Series Tractor |
| Unit Pricing | Pay-as-you-go | 6000 Series Utility Tractor |
| Hybrid | Multi-year contract | Current Promotional Offers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Mahindra AG North America product offering
Product offeringCore offering
Mahindra AG North America manufactures, distributes, and services a portfolio of agricultural tractors (six series from 20.1 to 71 HP), the ROXOR side-by-side utility vehicle, and a broad range of implements and attachments for the North American market. Offerings are sold primarily through an authorized dealer network with direct online sales and consumer/commercial financing through Mahindra Finance USA.
Product overview
Mahindra AG North America offers a comprehensive portfolio of agricultural tractors and utility vehicles. The product lineup includes six distinct tractor series spanning sub-compact (1100 Series), compact (2100 Series), compact utility (1600 Series), and utility classes (4500, 5100, and 6000 Series), ranging from 20 HP to 71 HP. The ROXOR line provides UTV/Side-by-Side vehicles. A complete range of implements and attachments complements the tractors. Key technology differentiators include mCRD (Mahindra Common Rail Diesel) engines that meet Tier IV emissions without Diesel Particulate Filters, and the myOJA/OJA intelligent software platform for connected tractor operation. The company offers 7-year/3000 hour powertrain warranties and has served North American customers for 30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- 1100 Series Sub-Compact Tractor Sub-compact tractor line with 20.1–25.3 HP, HST transmission, 794 lbs loader lift capacity, intelligent OJA software integration, and base price starting at $14,189. Targeted at properties with 10 acres or less.
- 2100 Series Compact Tractor Compact tractor line with 22.9–25.3 HP, HST 3-range transmission, 1477 lbs loader lift capacity, myOJA app integration, and base price starting at $19,756. Designed for versatile terrain performance.
- 1600 Series Compact Utility Tractor Compact utility tractor line with 25.9–38.7 HP, Shuttle and HST transmission options, 1560–1650 lbs loader lift capacity, and base price starting at $22,769. Designed for small footprint efficiency with deluxe features.
- 4500 Series Utility Tractor Utility tractor line with 41–48 HP, robust 4WD powertrain, gear transmission, 2866 lbs loader lift capacity, and base price starting at $28,447. Budget-friendly workhorse customizable with implements.
- 5100 Series Utility Tractor Utility tractor line with 45–55 HP, synchro shuttle transmission, 3245 lbs loader lift capacity, and base price starting at $32,462. Professional-grade strength for agriculture, maintenance, and industrial or construction applications.
- 6000 Series Utility Tractor Heavy-duty utility tractor line with 62–71 HP, power shuttle transmission, 3609 lbs loader lift capacity, and base price starting at $43,189. Engineered for top-tier performance and operator comfort.
- ROXOR Utility Vehicle Side-by-side utility vehicle line available in HD, All Weather, and Base Model variants in green and desert sand colors. Marketed for off-road utility transport, ranch and farm work, and recreational use.
- Implements and Attachments Full range of tractor implements and attachments including everyday implements, snow implements, cutters, scrapers, finish mowers, landscape rakes, tillers, blades, harrows, and spreaders for tractor customization.
- Mahindra Finance USA Financing In-house consumer and commercial financing for tractor and equipment purchases through Mahindra Finance USA, supporting promotional offers such as 0% financing for up to 84 months and cash back rebates.
Quantifiable outcome
- No DPF filter required, eliminating backpressure monitoring, filter cleaning, and expensive filter replacements
- +1 more outcomes
Companies that use Mahindra AG North America
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Mahindra AG North America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mahindra AG North America partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mahindra AG North America competitors and assessment
Company assessmentDirect peers
- Polaris: Polaris is a direct peer in the side-by-side/UTV category where Mahindra's ROXOR competes, serving ranch, farm, and recreational off-road buyers with established brand and dealer presence.
- Massey Ferguson: Massey Ferguson competes in compact and utility-class tractors with a global brand footprint, directly overlapping Mahindra's mid-tier product positioning and small-to-mid farm customer base.
- Kioti Tractor: Kioti is a direct peer focused on compact and sub-compact tractors with a comparable value-positioning strategy, dealer network, and customer base among hobby farmers and small-acreage owners.
- LS Tractor: LS Tractor is a direct peer in compact and utility-class tractors with a value-pricing model and dealer network serving small-acreage, hobby-farm, and light-commercial customers similar to Mahindra's primary segments.
- Kubota: Kubota is a direct peer in compact and utility tractors (B, LX, MX, M series) targeting small-acreage, residential, and commercial customers with overlapping HP ranges and a similar dealer-led GTM model.
Broad incumbents
- Bobcat Company: Bobcat competes with Mahindra in compact equipment and utility vehicles for rural/acreage customers, with a strong dealer footprint and overlapping compact tractor and attachment offerings.
- Case IH: Case IH is a broad incumbent in agricultural equipment with a dealer network competing across tractor segments, overlapping Mahindra at the compact and utility level while also serving large commercial farms.
- John Deere: Deere is the dominant North American tractor incumbent across compact through large row-crop segments, competing directly with Mahindra at the entry level while offering broader portfolio depth and dealer density.
- New Holland Agriculture: New Holland (CNH Industrial) is a broad incumbent offering compact and utility tractors that compete with Mahindra's portfolio, leveraging an established North American dealer and brand network.
Emerging players
- Branson Tractors: Branson is an emerging competitor in compact and utility tractors with value-positioning in North America, overlapping Mahindra's small-to-mid farm target customer and dealer-led distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mahindra AG North America social profiles
Digital presenceMahindra AG North America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mahindra AG North America leadership team
Management profileNumber of profiles
Profiles1 record
Mahindra AG North America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mahindra AG North America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mahindra AG North America
What does Mahindra AG North America do?
Mahindra AG North America manufactures, distributes, and services a portfolio of agricultural tractors (six series from 20.1 to 71 HP), the ROXOR side-by-side utility vehicle, and a broad range of implements and attachments for the North American market. Offerings are sold primarily through an authorized dealer network with direct online sales and consumer/commercial financing through Mahindra Finance USA.
Is Mahindra AG North America a public or private company?
Mahindra AG North America is a private company. It is classified as corporate owned and is currently operating.
When was Mahindra AG North America founded?
Mahindra AG North America was founded in 1994. It employs 251 to 500 people.
Where is Mahindra AG North America based?
Mahindra AG North America is headquartered in Houston, United States, in the North America region.
How does Mahindra AG North America make money?
Five revenue lines are on record. Tractor Sales are the primary driver. The others are ROXOR Utility Vehicle Sales, implements and Attachments, parts and Service and financing Services.
Who are Mahindra AG North America's main competitors?
Direct peers on record are Polaris, Massey Ferguson, Kioti Tractor, LS Tractor and Kubota. Broad incumbents are Bobcat Company, Case IH, John Deere and New Holland Agriculture. Branson Tractors is listed as an emerging player.
Does Mahindra AG North America have an API?
No public API is recorded for Mahindra AG North America.
What industry is Mahindra AG North America in?
Mahindra AG North America's product category is Agricultural Tractors. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units, with a secondary code of IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing. Its NAICS code is 333111 and its SIC code is 3523.