Casely
Casely is a Brooklyn-based direct-to-consumer brand selling fashionable protective phone cases and tech accessories for iPhone, Samsung, Pixel, MacBook, iPad, Kindle, and AirPods to style-conscious consumers worldwide, with a subscription model and licensed IP collaborations.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Casely does
Casely is a Brooklyn-based direct-to-consumer lifestyle brand that designs and sells fashionable protective cases and accessories for consumer electronics. Founded in 2017 by Mark and Emily Stallings, the company operates with a headcount of 11–50 employees and sells primarily through its own Shopify-powered website getcasely.com, with additional distribution through Amazon and other online retailers to a global customer base.
The product portfolio centers on phone cases for iPhone, Samsung Galaxy, and Google Pixel devices, offered across tiered collections (Bold, Bold Flex, Classic, Essential) with MagSafe-compatible variants, and extends to laptop shells, iPad cases, Kindle cases, and AirPods cases under a unified design-forward aesthetic. Adjacent categories include MagSafe accessories (Power Pods 5,000mAh wireless chargers, MagWallet, MagRing, Grippy mounts), screen protectors, waterproof phone pouches, phone chains, and laptop bags. Differentiation is driven by an extensive design library, licensed collaborations with major IP holders (Love Island, Van Gogh Museum, The Beatles, The Met, Crayola, Grateful Dead, Frida Kahlo), personalization features, a 50% recycled TPU material base, and ESG positioning through ClimatePartner-verified carbon neutrality and the #EveryCaseCounts charity program.
Casely monetizes through one-time retail purchases (cases priced $6.25–$45, Power Pods previously $30–$70, laptop shells from $50), a Casely Club subscription at $15 per case with 40% member pricing, and marketplace sales. The go-to-market is product-led and direct-to-consumer, supported by influencer collaborations, an Instagram-led social strategy, a referral program offering $20 credit, and an affiliate network. The company is materially exposed to a multi-year U.S. Consumer Product Safety Commission recall of its Power Pods Model E33A wireless power banks due to lithium-ion fire hazards, with over 429,000 units affected and at least one associated fatality and one in-flight fire incident.
Casely firmographics
Firmographics- Name
- Casely
- Legal name
- Casely, Inc.
- Website
- https://getcasely.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casely is a Brooklyn-based direct-to-consumer brand selling fashionable protective phone cases and tech accessories for iPhone, Samsung, Pixel, MacBook, iPad, Kindle, and AirPods to style-conscious consumers worldwide, with a subscription model and licensed IP collaborations.
- Ownership category
- akta.pro rank
Casely industry classification
Industry- Product category
- Phone Cases & Tech Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
- akta.pro secondary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
Keywords
Where Casely is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casely business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through getcasely.com website, selling phone cases, laptop shells, AirPods cases, power banks, and accessories. One-time purchase model with product prices ranging from $6.25 to $70.
- Subscription Revenue: Casely Club subscription model offering monthly or seasonal case deliveries at $15 per case with 40% member discount and early access to new releases.
- Marketplace Sales: Sales through third-party online retailers including Amazon and other e-commerce platforms, as evidenced by recall notices mentioning multiple sales channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Phone cases starting at $35 for personalizable patterns |
| Subscription | Monthly | Casely Club subscription at $15 per case |
| Unit Pricing | Pay-as-you-go | Power Pod MagSafe battery pack at $60 |
| Unit Pricing | Pay-as-you-go | Laptop shells starting at $50 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Casely product offering
Product offeringCore offering
Casely designs, manufactures, and sells fashionable protective phone cases, laptop shells, iPad, Kindle, and AirPods cases, along with MagSafe-compatible accessories such as portable power banks, wireless chargers, wallets, and grips. The brand operates a direct-to-consumer e-commerce storefront with a recurring subscription service (Casely Club) delivering new cases monthly or seasonally at a discount.
Product overview
Casely is a Brooklyn-based direct-to-consumer brand offering a unified portfolio of stylish tech accessories built around phone case designs as the core product. The product line centers on protective phone cases for iPhone, Samsung Galaxy, and Google Pixel devices (in Bold, Bold Flex, Classic, and Essential tiers), extended to laptop shells for MacBooks, iPad cases, Kindle cases, and AirPods cases—all sharing the same design-forward aesthetic. The ecosystem is augmented by MagSafe-compatible accessories including Power Pods portable chargers, Grippy suction mounts, MagWallet card holders, MagRing grips, wireless Magnetic Chargers, and Fast Charging Cables. Screen protection is handled through Casely Glass and Privacy Glass tempered glass protectors. The portfolio includes personalizable case options with custom text and design features, plus the Casely Club subscription for recurring case deliveries. Collaborations with brands like Love Island, Van Gogh Museum, The Beatles, Grateful Dead, The Met, Frida Kahlo, Crayola, and Pura Vida create limited-edition collections. The company operates sustainability initiatives including FSC-certified biodegradable packaging and carbon neutrality through ClimatePartner, with charitable giving through the #EveryCaseCounts program donating to No Kid Hungry.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone Cases Protective phone cases for iPhone, Samsung Galaxy, and Google Pixel devices offered in Bold, Bold Flex, Classic, and Essential collections with MagSafe compatibility options. Sold to individual consumers for daily device protection and personal styling.
- Laptop Shells Protective laptop shell cases for 14-inch and 16-inch MacBook devices featuring trendy patterns and coordinated design aesthetics.
- iPad Cases Protective cases for iPad Pro, iPad Air, and standard iPad models offered in various style options matching the Casely design library.
- Kindle Cases Protective cases for Kindle e-readers including Paperwhite, Colorsoft, and standard Kindle models.
- AirPods Cases Protective cases for AirPods Max, AirPods Pro, and standard AirPods models designed to coordinate with Casely phone case designs.
- Power Pods MagSafe Battery Pack MagSafe-compatible 5,000mAh wireless portable power bank with 15W wireless output, offered in 50+ color and pattern options. Currently under CPSC recall (Model E33A) due to lithium-ion battery fire hazards.
- Casely Glass Screen Protectors Premium tempered glass screen protectors for iPhone devices providing additional screen protection alongside Casely cases.
- Privacy Glass Anti-spy tempered glass screen protectors that limit viewing angles for user privacy on mobile devices.
- Grippy Silicone suction phone mounts with MagSafe compatibility for hands-free phone use in vehicles or on surfaces.
- MagWallet MagSafe-compatible phone wallets for secure card storage attachment to phones.
- MagRing Magnetic phone rings and loop grips with optional keychain attachment for secure phone handling.
- Magnetic Charger 15W MagSafe-compatible wireless charging pad for iPhone devices.
- Fast Charging Cable MFi-certified Lightning to USB-C charging cables for Apple devices.
- AquaBuddy Waterproof phone pouches for aquatic activities and water protection up to specified depths.
- Cloud Carryall Laptop Bags Laptop bags and carrying cases for laptop transport and protection.
- Phone Chains Decorative phone chain accessories for phone case personalization, including collaboration pieces with Love Island.
- Phone Loops Phone grip loops that attach to cases for secure phone handling.
- Casely Club Subscription Monthly subscription service delivering new phone cases to members with 40% savings (cases priced at $15 each) and early access to new releases.
Quantifiable outcome
- 5% of net sales donated to charitable causes through #EveryCaseCounts initiative
- +2 more outcomes
Companies that use Casely
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Casely technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Casely partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, minor and core.
- Love IslandmajorLicensed collaboration creating exclusive phone case designs, Kindle cases, and phone chains for fans of the reality TV show. Includes customizable options and branded merchandise.
- Van Gogh MuseummajorLicensed partnership featuring artwork reproductions from the Van Gogh Museum collection on phone cases and accessories, including special anniversary designs.
- The BeatlesmajorLicensed collaboration featuring iconic Beatles imagery and album artwork on phone cases and AirPods cases, including Abbey Road and Yellow Submarine designs.
- CrayolaminorLicensed partnership bringing Crayola crayon-inspired designs and playful graphics to phone cases and accessories.
- The Metropolitan Museum of Art (The Met)majorLicensed collaboration featuring artwork from The Met's collection including Monet's Summer Landscape, Pandora, and other museum pieces on phone cases.
- Grateful DeadminorLicensed partnership featuring Grateful Dead psychedelic and skeleton floral designs on phone cases and AirPods cases.
- Frida KahlominorLicensed collaboration featuring Frida Kahlo's iconic portrait and floral artwork on phone cases.
- Pura VidaminorCollaboration with lifestyle brand Pura Vida featuring coastal and tropical-inspired designs on phone cases.
- Jenna Palek (Fun on Weekdays)minorCollaboration with influencer Jenna Palek creating the Keepsake Collection with personalized phone case designs.
- Kitty and VibeminorPartnership with Kitty and Vibe featuring holiday-themed and lifestyle designs on phone cases.
- No Kid HungrycoreCharitable partnership through #EveryCaseCounts initiative. 5% of net sales donated monthly to No Kid Hungry and other nominated charities. Also receives $1 extra donation for each Instagram post tagged with #EveryCaseCounts.
- ClimatePartnercoreEnvironmental partnership for carbon neutrality certification. ClimatePartner calculates Casely's corporate carbon footprint and supports offset projects including clean drinking water in Sierra Leone, tree planting in Germany, wind energy in Brazil, and solar energy in Morocco.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Casely competitors and assessment
Company assessmentDirect peers
- ESR: ESR offers MagSafe-compatible cases, chargers, and accessories with strong Amazon marketplace presence. It competes with Casely on MagSafe cases and tech accessories at accessible price points, especially in marketplace channels.
- dbrand: dbrand sells skins and cases for phones, laptops, and consoles with an irreverent brand voice and customization. It overlaps with Casely on design-forward device protection and cross-device (phone/laptop) coverage via DTC e-commerce.
- PopSockets: PopSockets sells phone-grip and accessory products with extensive collaborations and a strong lifestyle/identity brand. It is comparable to Casely as a fashion-driven, collaboration-heavy phone-accessory brand sold through DTC and retail.
- Casetify: Casetify is the most direct comparable — a design-led phone case and tech accessories brand selling customizable, collaboration-driven cases (Disney, NBA, artists) at premium price points through DTC and global retail. Casetify's positioning around trendy, expressive cases with strong celebrity/brand collabs mirrors Casely's core playbook.
- Nomad Goods: Nomad sells premium phone cases, MagSafe-compatible chargers, and Apple Watch/accessories with a minimalist aesthetic via DTC. It overlaps with Casely on cross-device Apple-ecosystem accessories and MagSafe integration.
Broad incumbents
- Bellroy: Bellroy sells premium leather and tech accessories (phone cases, laptop sleeves) via DTC. It overlaps with Casely on cross-device tech accessories at a premium, design-led price point.
- Anker: Anker is a dominant consumer electronics charging brand (PowerCore, MagGo). It overlaps directly with Casely's Power Pod MagSafe power bank and wireless charging SKUs and is a broader incumbent across charging categories.
- OtterBox: OtterBox is a leading protective phone case brand (Defender, Symmetry, Commuter series) with deep retail distribution and a broader accessories portfolio. It overlaps with Casely on protective case functionality but competes less directly on fashion/design licensing.
- Speck Products: Speck is a long-standing protective phone case brand (Presidio line) with broad retail distribution. It competes on protective functionality more than fashion but overlaps with Casely's Bold/Bold Flex protective case lines.
Emerging players
- MOFT: MOFT makes ultra-thin MagSafe-compatible stands, wallets, and laptop accessories marketed to style-conscious mobile professionals. It is comparable to Casely on MagSafe-ecosystem accessories and design-led positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Casely social profiles
Digital presenceCasely compliance and trust
Trust signalCompliance6 records
Casely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casely leadership team
Management profileNumber of profiles
Profiles2 records
Casely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casely
What does Casely do?
Casely designs, manufactures, and sells fashionable protective phone cases, laptop shells, iPad, Kindle, and AirPods cases, along with MagSafe-compatible accessories such as portable power banks, wireless chargers, wallets, and grips. The brand operates a direct-to-consumer e-commerce storefront with a recurring subscription service (Casely Club) delivering new cases monthly or seasonally at a discount.
Is Casely a public or private company?
Casely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casely founded?
Casely was founded in 2017. It employs 11 to 50 people.
Where is Casely based?
Casely is headquartered in New York, United States, in the North America region.
How does Casely make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Revenue and marketplace Sales.
Who are Casely's main competitors?
Direct peers on record are ESR, dbrand, PopSockets, Casetify and Nomad Goods. Broad incumbents are Bellroy, Anker, OtterBox and Speck Products. MOFT is listed as an emerging player.
Does Casely have an API?
No public API is recorded for Casely.
What industry is Casely in?
Casely's product category is Phone Cases & Tech Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders), with a secondary code of CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts). Its NAICS code is 458 and its SIC code is 5600.