Nine Entertainment

What Nine Entertainment does

Nine Entertainment Co. Holdings Limited is one of Australia's largest multi-platform media companies, operating across free-to-air television (Channel 9), subscription streaming (Stan, including Stan Sports), broadcast video on demand (9Now), digital and print publishing (Australian Financial Review, Brisbane Times, WA Today, Good Food, Traveller, FIN Magazine), and — until its February 2026 divestiture to Arthur Laundy — talk radio. Founded in 2006 through the merger of the Nine Network and PBL Media assets and headquartered in Sydney, the company serves two distinct customer groups: enterprise advertisers seeking integrated cross-platform media solutions via the 'Nine for Brands' platform, and Australian consumer audiences consuming news, business, sport, and lifestyle content. It is publicly traded on the ASX under ticker NEC, employs between 1,001 and 5,000 staff, and holds an asset portfolio built in part through prior acquisitions of Fairfax Media (2018), CarAdvice (2016), and Mi9 (2013).

Revenue is generated primarily through advertising sales across television, digital, print, and streaming inventory, with secondary subscription revenue from Stan. Pricing is not publicly disclosed; the company operates on quote-based B2B advertising contracts rather than standardised pricing. Its core technology layer includes the proprietary 9Tribes audience segmentation platform (68 segments across 9 verticals), a data and analytics infrastructure being consolidated through a March 2026 partnership with Domo, and the Stan and 9Now streaming platforms. Major capital commitments include the approximately A$300 million acquisition of Premier League broadcasting rights from Optus Sport in 2025, positioning Stan as Australia's only homegrown sports streaming service. The company is currently executing a A$100 million cost reduction program involving newsroom restructuring and redundancies, while pursuing a leadership transition under new CEO Matt Stanton (2026) and a strategic emphasis on sports rights consolidation, AI-driven analytics, and Stan-led streaming growth.

Name

Nine Entertainment

Legal name

Nine Entertainment Company

Website

https://nineentertainment.com.au

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nine Entertainment is an ASX-listed Australian multi-platform media company operating Channel 9 free-to-air television, Stan subscription streaming (including Stan Sports), 9Now BVOD, and digital/print publishing such as the Australian Financial Review, Good Food, and Traveller, serving both Australian consumers and enterprise advertisers with integrated advertising and content solutions.

Ownership category

akta.pro rank

Product category

Media and Entertainment

NAICS

Broadcasting and Content Providers (516), Motion Picture and Video Industries (5121)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

General Entertainment SVOD Platforms (MPACAAAA)

Keywords

• Broadcast television
• Video streaming
• Digital publishing
• Advertising solutions
• Audience analytics

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels6 records

Marketing channels5 records

Core offering

Nine Entertainment is a multi-platform Australian media company that produces and distributes content across free-to-air television (Channel 9), subscription video on demand (Stan, including Stan Sports with Premier League and NRL rights), free broadcast video on demand (9Now), digital and print publications (Australian Financial Review, Brisbane Times, WA Today, Good Food, Traveller), and live events. Its primary commercial offering is integrated cross-platform advertising solutions sold to brands and agencies, underpinned by the proprietary 9Tribes audience data platform.

Product overview

Nine Entertainment is a leading multi-platform Australian media company operating a diversified portfolio across television (Channel 9 free-to-air network, 9Now BVOD platform), subscription video on demand (Stan SVOD streaming platform with sports rights including Premier League and NRL), radio and podcasts (talk radio stations, recently sold to Arthur Laundy), digital and print publishing (Financial Review, Brisbane Times, WA Today, Good Food, Traveller, AFR Magazine, Sunday Life, Drive), and events. The company's ecosystem combines scaled content, market-leading audience data (9Tribes with 68 segments across 9 verticals), transformative tech and AI capabilities to deliver advertising solutions and content to Australian audiences. The架构 combines free-to-air broadcast, streaming platforms, digital publishing, and data-driven advertising products to create a unified media network.

Differentiator

Problem solved

Functional benefit

Brands

• Stan: Subscription video on demand streaming platform offering sports, entertainment, and original content including Premier League football
• 9Now
• Stan Sports
• Nine for Brands

Products and services

• Stan Subscription video on demand (SVOD) streaming platform offering iconic series, blockbuster movies, homegrown franchises, and Stan Sports live coverage including the Premier League and NRL; available to Australian consumers via monthly subscription.
• 9Now Free broadcast video on demand (BVOD) streaming service enabling Australian viewers to watch Channel 9 content online with catch-up streaming capabilities.
• Channel 9 (Nine Network) Free-to-air broadcast television network engaging Australian audiences with news, business and finance, lifestyle, entertainment, and sport content including flagship programs such as 9News, The Today Show, 60 Minutes, The Block, MAFS, and Lego Masters.
• 9Tribes Proprietary AI-powered audience segmentation product comprising 68 audience segments across nine verticals, used by brands and agencies to plan targeted advertising campaigns across Nine's media ecosystem.
• Australian Financial Review Australia's leading business and finance news publication delivered in both digital and print formats, including the Financial Review and AFR Magazine.
• Brisbane Times Queensland's prominent digital and print news publication serving local news, sport, and lifestyle content to Brisbane and Queensland audiences.
• WA Today Western Australia's digital and print news publication covering local, national, and international news for Perth and Western Australian audiences.
• Good Food Food and lifestyle publication covering dining, recipes, and culinary culture, available in digital and print formats and used as a brand integration platform for advertisers.
• Traveller Travel publication covering destinations, travel tips, and experiences, delivered in digital and print formats.
• FIN Magazine Financial intelligence magazine publication covering wealth, investment, and personal finance for Australian readers.
• Nine for Brands Advertising and brand solutions platform for Nine Entertainment, offering brands and agencies integrated multi-platform media solutions, audience insights (9Tribes), case studies, and advertising enquiries across television, BVOD, SVOD, digital, print, radio, and events.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• DomocoreTechnology or Integration · 11 March 2026Nine Entertainment announced a strategic partnership with Domo to overhaul its data and analytics infrastructure. The partnership integrates multiple tools into a unified AI platform, aiming to reduce costs, improve reporting, and enable AI-driven workflows across Nine's media operations.
• Arthur LaundyminorOthers · 3 February 2026Nine Entertainment sold its radio division to billionaire publican Arthur Laundy. Laundy assured there would be no sweeping changes, mass redundancies, or aggressive corporate restructuring following the sale.
• OptusflagshipTechnology or Integration · 3 December 2025Optus assigned Premier League and FA Cup broadcasting rights to Nine Entertainment Co and Stan. This transaction followed Optus's strategic shift toward core telecommunications operations and its exit from sports streaming.
• Optus SportflagshipTechnology or Integration · 30 June 2025Nine Entertainment acquired Premier League broadcasting rights in Australia from Optus Sport, with viewers able to watch on Stan Sports. The approximately $300 million deal marks the biggest departure in Australian streaming history and positions Stan as Australia's only home-grown sports streaming player.
• ARN MediaminorOthersAssociated with Nine through Karl Stefanovic's radio show commitments. ARN Media operates Gold FM and is dealing with fallout from advertiser boycotts, including a $12 million legal settlement over Kyle Sandilands.

Recent moves7 records

Expansion highlights5 records

Direct peers

• Seven West Media: Australia's other major free-to-air commercial broadcaster (Channel 7, 7plus BVOD, Pacific Magazines), operating a directly comparable multi-platform model of broadcast, BVOD, and digital publishing that competes head-to-head with Nine for advertisers and audiences.
• Network 10 (Paramount Australia): Australian free-to-air broadcast network (Channel 10) and 10 Play BVOD owned by Paramount, competing directly with Nine across FTA television, BVOD streaming, and advertising sales in the same Australian market.
• News Corp Australia: Operates major Australian digital and print mastheads (news.com.au, The Australian, Herald Sun) plus Foxtel pay-TV and the streaming aggregation platform Flash, competing with Nine on digital publishing, subscription video, and national advertising.
• Foxtel (Foxtel Group): Australia's dominant pay-TV and sports streaming operator (Foxtel, Kayo Sports, Binge), directly competing with Stan and Stan Sports for premium subscription and sports rights in the same Australian market.

Broad incumbents

• Australian Broadcasting Corporation (ABC): Australia's national public broadcaster operating FTA TV, radio, and iview BVOD, competing with Nine for audiences and (indirectly) for advertising budgets via ABC Commercial, though funded primarily by government rather than advertising.
• Special Broadcasting Service (SBS): Australia's multicultural public broadcaster operating FTA television, radio, and SBS On Demand BVOD, overlapping with Nine's broadcast and streaming footprint but funded by government and focused on multicultural content.
• Netflix: Global SVOD leader with a substantial Australian subscriber base, competing with Stan for the same subscription streaming wallet and increasingly bidding for sports and live content that overlaps with Stan Sports.
• Disney+ (The Walt Disney Company Australia): Major global SVOD with Australian operations carrying Disney, Marvel, Star, and ESPN content, competing directly with Stan for entertainment subscribers and premium family/brand content.
• Amazon Prime Video: Global SVOD bundled with Prime in Australia, competing with Stan for subscription video viewers and now investing in live sports rights globally, raising the competitive bar against Stan Sports.

Regional players

• ARN Media: Australian radio broadcaster (KIIS, Gold FM) and audio streaming operator that competed with Nine's radio division prior to its 2026 sale to Arthur Laundy, and remains a relevant audio advertising peer in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nine-entertainment-co.
• Xx.com/9comms
• Facebookfacebook.com/ninecomau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine Entertainment