PSafe Technology
PSafe is a Brazilian cybersecurity company that builds AI-powered mobile security apps (dfndr security, dfndr performance, dfndr vpn) and enterprise endpoint protection (dfndr enterprise), serving consumer users and corporate customers primarily across Latin America with global reach.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What PSafe Technology does
PSafe Technology is a Brazilian-headquartered cybersecurity company founded in 2010 that develops AI-powered mobile security and endpoint protection products under the dfndr brand. Its primary consumer offering, dfndr security, is a freemium Android and iOS application providing antivirus, anti-phishing, identity theft monitoring, WiFi security scanning, call blocking, and anti-theft functionality, supported by additional consumer apps dfndr performance and dfndr vpn. The company claims 300+ million cumulative app installs globally and operates the largest digital threat base in Latin America with 18+ billion credential bases, powering 43+ million daily AI-driven anti-phishing consultations.
For enterprise customers, PSafe offers dfndr enterprise, an endpoint security platform that deploys PSafe Sensor agents on corporate endpoints to collect telemetry and detect and analyze cyber attacks via a cloud-based console, licensed on a per-active-endpoint subscription with monthly or annual billing. Revenue is generated through two channels: freemium consumer subscriptions processed via Google Play and Apple App Store, and quotation-based B2B enterprise subscriptions with optional professional services. The company maintains dual legal entities (PSafe Tecnologia Ltda in Rio de Janeiro and PSafe Technology, Inc. in Wilmington, Delaware), complies with LGPD, CCPA, and GDPR, and operates CyberLabs Group as an affiliated AI cybersecurity research division.
PSafe Technology firmographics
Firmographics- Name
- PSafe Technology
- Legal name
- PSafe Tecnologia Ltda
- Website
- https://psafe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PSafe is a Brazilian cybersecurity company that builds AI-powered mobile security apps (dfndr security, dfndr performance, dfndr vpn) and enterprise endpoint protection (dfndr enterprise), serving consumer users and corporate customers primarily across Latin America with global reach.
- Ownership category
- akta.pro rank
PSafe Technology industry classification
Industry- Product category
- Cybersecurity Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)
- akta.pro secondary industries
- Endpoint Security Managed Services (EDR/XDR) (BPAEADAH), Endpoint Forensics & Incident Response (DFIR) (HDADAEAJ)
Keywords
Where PSafe Technology is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PSafe Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer App Subscriptions (In-App Purchases): PSafe offers freemium mobile security apps (dfndr security, dfndr performance, dfndr vpn) with in-app purchase subscriptions. Subscriptions auto-renew on a monthly or annual basis and are processed through Google Play or Apple App Store. Premium features include enhanced security, ad-free experience, and advanced protection capabilities.
- dfndr enterprise Enterprise Subscriptions: Enterprise B2B product licensed on a per-active-endpoint subscription basis with monthly or annual billing periods. Contract fees include subscription fees and optional professional services fees. Pricing is quotation-based and varies by number of endpoints and subscription period.
- Freemium Consumer Apps: Free versions of dfndr security, dfndr performance, and dfndr vpn apps are distributed through app stores to drive user acquisition and conversion to paid subscriptions.
- Professional Services: Optional security and professional services offered to enterprise customers through separate work proposals, including implementation and support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium consumer apps with optional premium upgrades |
| Per seat | Monthly | Enterprise subscription per Active Endpoint |
| Subscription | Annual | Consumer app premium subscription with auto-renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PSafe Technology product offering
Product offeringCore offering
PSafe Technology develops and sells AI-powered cybersecurity software for mobile devices and enterprise endpoints. Its core consumer offering is the dfndr security app for Android and iOS, providing antivirus, anti-phishing, identity theft protection, anti-theft, WiFi security, and call blocking with subscriptions sold through app stores. For businesses, PSafe offers dfndr enterprise, an endpoint security platform that deploys the PSafe Sensor agent to detect and analyze cyber attacks across corporate devices on a per-endpoint subscription basis.
Product overview
PSafe Technology offers a portfolio of mobile and enterprise cybersecurity products centered on its dfndr brand. The core offering is dfndr security, a mobile privacy, security, and performance app for Android and iOS devices that provides antivirus protection, anti-phishing, identity theft protection, and WiFi security scanning with AI-powered threat detection. Complementing the consumer app is dfndr lab, the company's cybersecurity research division. For enterprise customers, PSafe offers dfndr enterprise, an endpoint security platform with sensor-based threat detection and analysis capabilities for corporate environments. The company also operates CyberLabs Group (cyberlabs.ai) as a separate AI-focused entity.
Differentiator
Problem solved
Functional benefit
Brands
- dfndr security: Comprehensive mobile security app providing protection against viruses, scams, identity theft, with features including anti-phishing, anti-theft, WiFi security, and identity theft reporting.
- dfndr lab
- dfndr enterprise
- CyberLabs Group
Products and services
- dfndr security Comprehensive mobile security application for Android and iOS that protects individual consumers against viruses, scams, identity theft, phishing, unsafe WiFi, and unwanted calls, with AI-powered real-time threat detection. Distributed via Google Play and Apple App Store under a freemium model with optional premium subscriptions.
- dfndr lab PSafe's cybersecurity research and analysis division that studies digital threats and develops the security intelligence used across PSafe's dfndr product ecosystem.
- dfndr enterprise Enterprise-grade endpoint security platform that detects and analyzes cyber attacks through the PSafe Sensor software deployed on corporate endpoints, delivered via cloud-based services and a web user interface. Licensed per Active Endpoint on monthly or annual subscriptions with optional professional services.
Companies that use PSafe Technology
Customer profileSegments4 records
Ideal customer profiles2 records
PSafe Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
PSafe Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CyberLabs GroupcoreCyberLabs Group (cyberlabs.ai) is PSafe's affiliated AI-powered cybersecurity research and development organization. It operates as a separate entity conducting advanced cybersecurity research that supports PSafe's product development and threat intelligence capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PSafe Technology competitors and assessment
Company assessmentDirect peers
- Lookout: Lookout is a direct peer in mobile security, offering both a consumer mobile security/privacy app and an enterprise mobile endpoint security platform. It competes with PSafe in the same product category with very similar consumer-plus-enterprise GTM motion.
- Bitdefender: Bitdefender provides consumer mobile security apps alongside enterprise endpoint detection and response (EDR). It is directly comparable to PSafe on product breadth (consumer + B2B endpoint) and threat intelligence-led positioning.
- Avast (Gen Digital): Avast, now part of Gen Digital alongside Norton, is a global consumer mobile and desktop security vendor with a freemium-to-premium model. It is a direct peer to PSafe on consumer mobile security distribution and freemium monetization.
- Kaspersky: Kaspersky offers consumer mobile security apps, endpoint protection for businesses, and a global threat intelligence practice. It is directly comparable to PSafe across consumer security, enterprise EDR, and AI-driven threat detection.
- Malwarebytes: Malwarebytes provides consumer-grade mobile and device security plus a business endpoint protection platform. It is a close peer to PSafe on freemium consumer acquisition and SMB/mid-market enterprise endpoint positioning.
- ESET: ESET delivers consumer mobile security, endpoint protection for businesses, and threat intelligence services with a strong footprint in EMEA. It competes with PSafe on similar product capabilities and a tiered consumer-to-enterprise GTM.
Broad incumbents
- McAfee: McAfee is a broad incumbent offering consumer mobile/desktop security, identity protection, and enterprise endpoint security. While it overlaps significantly with PSafe's portfolio, it competes from a much larger, multi-product platform rather than a mobile-first niche.
- Norton / Gen Digital: Gen Digital (parent of Norton, Avast, Avira, LifeLock) is a broad consumer cybersecurity incumbent with mobile security, identity protection, and VPN offerings. It overlaps with PSafe's dfndr security and dfndr vpn from a much broader portfolio.
- Sophos: Sophos (owned by Thoma Bravo) provides enterprise endpoint detection and response (EDR/XDR), managed detection services, and consumer-grade mobile security. It is a broad incumbent that competes with PSafe's dfndr enterprise in the SMB/mid-market EDR category.
- Trend Micro: Trend Micro offers consumer mobile security alongside enterprise endpoint, cloud, and XDR products, with a global threat intelligence platform. It is a broad incumbent comparable to PSafe across both consumer and enterprise cybersecurity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PSafe Technology social profiles
Digital presencePSafe Technology compliance and trust
Trust signalCompliance3 records
PSafe Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSafe Technology leadership team
Management profileNumber of profiles
Profiles2 records
PSafe Technology funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSafe Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSafe Technology
What does PSafe Technology do?
PSafe Technology develops and sells AI-powered cybersecurity software for mobile devices and enterprise endpoints. Its core consumer offering is the dfndr security app for Android and iOS, providing antivirus, anti-phishing, identity theft protection, anti-theft, WiFi security, and call blocking with subscriptions sold through app stores. For businesses, PSafe offers dfndr enterprise, an endpoint security platform that deploys the PSafe Sensor agent to detect and analyze cyber attacks across corporate devices on a per-endpoint subscription basis.
Is PSafe Technology a public or private company?
PSafe Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was PSafe Technology founded?
PSafe Technology was founded in 2010. It employs 101 to 250 people.
Where is PSafe Technology based?
PSafe Technology is headquartered in San Francisco, United States, in the North America region.
How does PSafe Technology make money?
Four revenue lines are on record. Consumer App Subscriptions (In-App Purchases) is the primary driver. The others are dfndr enterprise Enterprise Subscriptions, freemium Consumer Apps and professional Services.
Who are PSafe Technology's main competitors?
Direct peers on record are Lookout, Bitdefender, Avast (Gen Digital), Kaspersky, Malwarebytes and ESET. Broad incumbents are McAfee, Norton / Gen Digital, Sophos and Trend Micro.
Does PSafe Technology have an API?
No public API is recorded for PSafe Technology.
What industry is PSafe Technology in?
PSafe Technology's product category is Cybersecurity Software. Its primary akta.pro industry code is BPAEAIAG, Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint), with a secondary code of BPAEADAH, Endpoint Security Managed Services (EDR/XDR). Its NAICS code is 561621 and its SIC code is 7371.