Environmental Lights
Environmental Lights is a San Diego-based LED lighting solutions provider serving retail, entertainment, architectural, hospitality, and high-end residential markets via project-based sales, with acquired brands City Theatrical and Nova Flex.
- Company typePrivate
- Founded2006
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Environmental Lights does
Environmental Lights (legal entity: Advanced Lighting Concepts, LLC) is a San Diego-headquartered, privately held provider of LED lighting solutions serving retail, entertainment, exhibit, hospitality, audio-visual, architectural/commercial, and high-end residential end markets. The company sells a broad catalog of LED components — strip lights, neon, light bars and modules, drivers and power supplies, pixel lighting, controllers (DMX, Wireless DMX, Pixel), channel systems, and light sheets and panels — alongside its proprietary REVI (Remote Voltage Illumination) low-voltage platform, which centralizes power supplies away from fixtures to reduce operating temperature and extend lifespan. Through its July 2023 acquisition of City Theatrical, the company also owns the patented Multiverse Wireless DMX/RDM technology, which can transmit up to 10 universes of DMX data from a single transmitter with reduced radio energy. A jointly developed Eluxtra LED accent lighting line (launched October 2024) and the February 2026 acquisition of Nova Flex further extend the portfolio into linear lighting for commercial, architectural, and luxury residential segments.
The platform integrates with leading third-party lighting control ecosystems — Casambi, Madrix, DiGidot, Enttec, and Advatek — and carries UL, ETL, FCC, CE, and RoHS certifications across product families, with the Eluxtra line specifically UL-listed. Environmental Lights is backed by private equity firm Pfingsten, which supported the City Theatrical deal and continues to underwrite a roll-up strategy across LED and specialty lighting niches.
Revenue is generated through a sales-led, project-based go-to-market in which engineers partner with customers from inception through specification and installation. Pricing is quote-based with no publicly listed rates; the company monetizes via hardware sales (LED products through e-commerce and direct channels) and professional services (custom light boxes, specialized configurations, custom-made colors, custom LED neon, and custom signage). Distribution combines a direct phone sales team (888-880-1880, 7AM-5PM PT, M-F), a global e-commerce storefront with account-based quote requests, and an authorized dealer network for Multiverse products. Customer logos span Broadway productions (Stranger Things: The First Shadow), the DeBartolo Performing Arts Center at Notre Dame, Chevalier Theatre, the Peoria Museum of Decoys, and high-end residential projects in Los Angeles and Miami.
Environmental Lights firmographics
Firmographics- Name
- Environmental Lights
- Legal name
- Advanced Lighting Concepts, LLC
- Website
- https://environmentallights.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Environmental Lights is a San Diego-based LED lighting solutions provider serving retail, entertainment, architectural, hospitality, and high-end residential markets via project-based sales, with acquired brands City Theatrical and Nova Flex.
- Ownership category
- akta.pro rank
Environmental Lights industry classification
Industry- Product category
- Commercial LED Lighting Systems
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where Environmental Lights is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Environmental Lights business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Products: Sale of LED lighting products including strip lights, neon, controllers, drivers, and accessories through direct sales and e-commerce channels.
- Custom Lighting Solutions: Custom design and engineering services including custom light boxes, specialized configurations, custom-made colors, custom LED neon, and custom signage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Environmental Lights product offering
Product offeringCore offering
Environmental Lights manufactures and distributes LED lighting solutions, including LED strip lights, LED neon, LED drivers, dimmers, controllers, power supplies, and accessories. The company serves commercial integrators, retailers, entertainment venues, hospitality operators, architectural firms, and high-end residential customers with both stock and custom-engineered lighting systems. Following the City Theatrical (2023) and Nova Flex (2026) acquisitions, it has expanded into entertainment-grade lighting and OEM/flexible lighting product lines.
Product overview
Environmental Lights is a San Diego-based LED lighting solutions company offering a comprehensive portfolio of LED lighting products and systems. The product lineup centers on core LED components including LED Strip Lights, LED Neon, LED Light Bars & Modules, LED Drivers & Power Supplies, LED Pixel Lighting, LED Controllers, LED Channel, LED Light Sheets & Panels, and the proprietary REVI Remote Voltage Illumination system. The company operates a platform-plus-modules architecture with multiple product families that integrate with third-party control systems. Recent strategic acquisitions expanded the portfolio with City Theatrical (acquired July 2023, specializing in Multiverse wireless DMX/RDM technology for entertainment lighting) and Nova Flex (acquired February 2026, linear lighting for commercial and architectural markets). The Eluxtra brand represents a jointly developed LED accent lighting line with City Theatrical. Products serve diverse industries including Retail, Entertainment, Exhibit, Hospitality, Audio Visual, and Architectural & Commercial sectors, with customization services for specialized configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Multiverse: Revolutionary wireless DMX technology developed by City Theatrical, enabling transmission of multiple universes of DMX data with reduced radio energy. Includes Multiverse Transmitter, Node, Connect Module, Vero, Receiver, Studio Receiver, and ShoW Baby products.
- Eluxtra
- REVI
Products and services
- LED Strip Lights Flexible LED strip lights sold as stock and custom-engineered configurations for commercial, architectural, entertainment, and high-end residential lighting applications.
- LED Neon Flexible LED neon products for architectural, signage, and decorative lighting, available in custom colors and configurations.
- LED Drivers and Power Supplies Constant-voltage and constant-current LED drivers and power supplies designed to support a wide range of LED lighting installations.
- LED Controllers and Dimmers DMX-compatible and standalone LED controllers and dimmers enabling precise control of LED lighting intensity, color, and effects.
- City Theatrical Entertainment Lighting Systems Entertainment-grade lighting solutions acquired through the City Theatrical acquisition in 2023, serving theatrical, broadcast, and live-event lighting customers.
- Nova Flex OEM / Flexible Lighting OEM and flexible LED lighting products acquired through the Nova Flex acquisition in 2026, serving customers needing custom and private-label LED solutions.
Quantifiable outcome
- LED market growing from $58.29B (2025) to $130.69B (2030) at 17.1% CAGR
Companies that use Environmental Lights
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Environmental Lights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Environmental Lights partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Nova FlexcoreLinear LED lighting provider based in St. Cloud, Minnesota, acquired in February 2026. Leader in linear lighting for commercial, architectural, and high-end residential markets. Operates independently under President David Kidd while gaining access to Environmental Lights' supply chain and combined expertise. Becomes newest brand in portfolio.
- City TheatricalcoreStage and film lighting company acquired in July 2023. Based in New Jersey and London with 37+ years serving theatrical markets. Known for Multiverse wireless DMX technology. Now operates as subsidiary brand under Environmental Lights portfolio. Jointly developed Eluxtra product line.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Environmental Lights competitors and assessment
Company assessmentDirect peers
- Diode LED: Diode LED is a direct competitor offering LED strip lights, linear lighting, neon, and drivers with strong custom configurations and project-based sales — closely overlapping Environmental Lights' core product portfolio.
- Aspect LED: Aspect LED manufactures architectural and commercial LED lighting solutions including strips, channels, and drivers with a similar engineer-led, project-based sales motion targeting integrators and specifiers.
- Super Bright LEDs: Super Bright LEDs offers a comprehensive catalog of LED strips, modules, drivers, and controllers sold direct to commercial and residential customers, directly overlapping Environmental Lights' product breadth.
- Wired4Signs USA: Wired4Signs USA manufactures LED neon, signage, and architectural linear lighting products — a direct competitor in custom LED neon and signage where Environmental Lights also competes.
- American Lighting: American Lighting is a manufacturer of LED fixtures, linear lighting, tape light, and controls serving residential, commercial, and architectural channels — closely mirroring Environmental Lights' product and channel mix.
- Nora Lighting: Nora Lighting manufactures commercial-grade LED downlights, track, and architectural fixtures sold through specification and distributor channels, overlapping with Environmental Lights' architectural and commercial business.
- Elemental LED: Elemental LED offers linear LED lighting solutions, channels, and drivers for residential and commercial projects — directly comparable to Environmental Lights' linear lighting and REVI-adjacent offerings.
- Acclaim Lighting: Acclaim Lighting manufactures architectural and entertainment LED lighting including pixel-controlled fixtures — overlapping Environmental Lights' entertainment and architectural-exterior segments.
Broad incumbents
- Signify (Philips Color Kinetics): Signify is the global lighting incumbent behind Philips and Color Kinetics, offering extensive LED fixtures, controls, and connected lighting systems — competing broadly with Environmental Lights across architectural, entertainment, and commercial segments.
Emerging players
- Gantom Lighting & Controls: Gantom Lighting & Controls specializes in compact, precision LED fixtures for entertainment, museum, and architectural accent applications — a niche specialist intersecting with Environmental Lights' entertainment and exhibit verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Environmental Lights social profiles
Digital presenceEnvironmental Lights compliance and trust
Trust signalCompliance7 records
Environmental Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Environmental Lights leadership team
Management profileNumber of profiles
Profiles1 record
Environmental Lights subsidiaries and ownership
Company hierarchySubsidiaries2 records
Environmental Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Environmental Lights M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Environmental Lights
What does Environmental Lights do?
Environmental Lights manufactures and distributes LED lighting solutions, including LED strip lights, LED neon, LED drivers, dimmers, controllers, power supplies, and accessories. The company serves commercial integrators, retailers, entertainment venues, hospitality operators, architectural firms, and high-end residential customers with both stock and custom-engineered lighting systems. Following the City Theatrical (2023) and Nova Flex (2026) acquisitions, it has expanded into entertainment-grade lighting and OEM/flexible lighting product lines.
Is Environmental Lights a public or private company?
Environmental Lights is a private company. It is classified as private equity controlled and is currently operating.
When was Environmental Lights founded?
Environmental Lights was founded in 2006. It employs 51 to 100 people.
Where is Environmental Lights based?
Environmental Lights is headquartered in San Diego, United States, in the North America region.
How does Environmental Lights make money?
Two revenue lines are on record. LED Lighting Products are the primary driver. The others are custom Lighting Solutions.
Who are Environmental Lights's main competitors?
Direct peers on record are Diode LED, Aspect LED, Super Bright LEDs, Wired4Signs USA, American Lighting, Nora Lighting, Elemental LED and Acclaim Lighting. Signify (Philips Color Kinetics) is listed as a broad incumbent. Gantom Lighting & Controls is listed as an emerging player.
Does Environmental Lights have an API?
No public API is recorded for Environmental Lights.
What industry is Environmental Lights in?
Environmental Lights's product category is Commercial LED Lighting Systems. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3640.