Super Bright LEDs
Super Bright LEDs is a privately held e-commerce retailer founded in 2002 that sells LED lighting, drivers, and electrical supplies across industrial, vehicle, residential, and landscape categories to DIY consumers, contractors, and commercial accounts from its Missouri distribution center.
- Company typePrivate
- Founded2002
- HeadquartersEarth City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Super Bright LEDs does
Super Bright LEDs, Inc. is a privately held, Missouri-domiciled e-commerce retailer founded in 2002 that operates as one of the larger specialty online LED lighting merchants in the United States. The company sells LED products across eight core categories — Industrial & Commercial Lighting, LED Strip Lights & Bars, Vehicle Lighting, Residential Lighting, Landscape Lighting, LED Light Bulbs, Power Supplies & LED Drivers, and Electrical Supplies — supplemented by 17+ authorized brand-partner lines including Signify/Philips, Mean Well, Diode Dynamics, ETi, TCP, MaxLite, Nora Lighting, and Twinkly. Its product technology centers on LED hardware (bulbs, fixtures, drivers, power supplies) rather than software, supported by an in-house test lab, a granted U.S. Patent (No. 7,345,433), and proprietary customer-selection tools (Vehicle LED Bulb Finder, Universal LED Bulb Finder, self-service quote generator) that reduce purchase friction. The company holds extensive third-party certifications (UL, ETL, FCC, CE, DLC, Energy Star, RoHS, Matter, California Title 24) to enable downstream rebate eligibility and cross-market compliance.
The business model is asset-light e-commerce with two complementary motions: a self-serve, transactional storefront at superbrightleds.com serving DIY consumers, homeowners, and vehicle owners, layered with an inside-sales/Commercial Accounts program offering volume discounts, Net 30 payment terms, dedicated account reps, and quote-based pricing for electrical contractors and B2B buyers. Fulfillment is centralized at the Earth City, Missouri distribution center (13645 Shoreline Drive) with same-day shipping on stocked SKUs and free shipping thresholds at $300. Pricing is unit-based and not publicly disclosed in detail. Revenue is generated entirely through one-time product sales — there is no subscription, SaaS, or recurring-revenue component visible in the data. Customer segmentation is horizontal, spanning industrial/commercial, vehicle, residential, landscape, and DIY use cases, with no disclosed enterprise anchor customers, indicating a long-tail, distributed revenue base rather than concentrated contract revenue. The company remains founder-controlled and bootstrapped, with no institutional investors, funding rounds, M&A, or leadership transitions in the available record.
Super Bright LEDs firmographics
Firmographics- Name
- Super Bright LEDs
- Legal name
- Super Bright LEDs, Inc.
- Website
- https://superbrightleds.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Super Bright LEDs is a privately held e-commerce retailer founded in 2002 that sells LED lighting, drivers, and electrical supplies across industrial, vehicle, residential, and landscape categories to DIY consumers, contractors, and commercial accounts from its Missouri distribution center.
- Ownership category
- akta.pro rank
Super Bright LEDs industry classification
Industry- Product category
- LED Lighting Products
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
- akta.pro secondary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
Keywords
Where Super Bright LEDs is headquartered
LocationHeadquarters
- HQ city
- Earth City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Super Bright LEDs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LED Lighting Product Sales: Primary revenue stream from one-time sale of LED lighting products and accessories through e-commerce platform. Products include bulbs, fixtures, strips, power supplies, and accessories for various applications.
- Commercial Account Sales: B2B sales to commercial accounts including electrical contractors and businesses with volume pricing and Net 30 payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing |
| Unit Pricing | Pay-as-you-go | Commercial account pricing |
| Other | Pay-as-you-go | Large quantity/quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Super Bright LEDs product offering
Product offeringCore offering
Super Bright LEDs is an e-commerce retailer that designs, sources, and distributes LED lighting products and accessories across eight main categories: industrial/commercial fixtures, LED strip lights and bars, vehicle lighting, residential lighting, landscape lighting, replacement LED bulbs, power supplies and LED drivers, and electrical installation supplies. The company serves both individual consumers (DIY/homeowners/vehicle owners) and business customers through a dedicated Commercial Accounts program with volume pricing and Net 30 terms, supported by proprietary online selection tools and same-day shipping from its Missouri distribution center.
Product overview
Super Bright LEDs is an e-commerce retailer of LED lighting products and accessories, not a unified software platform. The company operates as a multi-category product catalog offering LED lighting solutions across eight main product categories: Industrial & Commercial LED Lighting (including parking lot lights, high bay lights, wall packs, bollard lights, downlights), LED Strip Lights & LED Bars (flexible strips, COB strips, aluminum channels, rigid light bars), Vehicle Lighting (pod lights, off-road bars, replacement bulbs, accent modules, emergency lights), Residential Lighting (recessed downlights, flush mounts, smart lighting, wall lights), LED Landscape Lighting (deck lights, spotlights, path lights, underwater lights), LED Light Bulbs (universal bulb finder with all base types), Power Supplies & LED Drivers (constant voltage/current supplies from Mean Well, DiodeDrive, and other brands), and Electrical Supplies (dimmers, controllers, wires, connectors). The company also distributes products from 17 brand partners including Signify, Mean Well, Diode Dynamics, ETi, TCP, MaxLite, and others. Key service features include a Universal LED Bulb Finder, Vehicle Bulb Finder tool, and Commercial Accounts program for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial & Commercial LED Lighting Comprehensive range of LED lighting solutions for industrial and commercial facilities, including parking lot lights, UFO high bay lights, linear high bay lights, wall packs, bollard lights, downlights, indoor lighting, outdoor lighting, and warehouse lighting. Targeted at businesses requiring energy-efficient, durable illumination for warehouses, offices, and commercial facilities.
- LED Strip Lights & LED Bars Flexible and rigid LED strip lighting solutions including white strip lights, single color strips, color-changing RGB strips, COB strip lights, aluminum channels, rigid linear light bars, indoor/outdoor strips, and under cabinet lighting. Used by contractors and DIY consumers for accent, task, and decorative illumination.
- Vehicle Lighting LED lighting products for vehicles including pod lights, off-road light bars, vehicle replacement bulbs, interior dome lights, accent modules, bolt lights, emergency strobe lights, and trailer signal lighting. Serves vehicle owners and automotive professionals seeking LED upgrades.
- Residential Lighting LED lighting for homes including recessed downlights, flush mount ceiling lights, track lighting, smart lighting, outdoor wall lights, flashlights, garage lights, holiday decorations, and under cabinet lighting. Targeted at homeowners and residential consumers upgrading to LED.
- LED Landscape Lighting Outdoor LED landscape lighting solutions including deck lights, step lights, spot lights, hardscape lighting, path lights, in-ground well lights, flood lights, solar lights, underwater lighting, and wall wash lighting for garden, pathway, and outdoor illumination.
- LED Light Bulbs Comprehensive selection of LED replacement bulbs including appliance bulbs, bayonet base, decorative/holiday, globe, HID replacements, LED filament bulbs, miniature bulbs, pin base, reflector bulbs, screw base, specialty bulbs, standard bulbs, twist-lock, and wedge base. Suits consumer and contractor replacement needs.
- Power Supplies & LED Drivers Power solutions including constant voltage power supplies, constant current LED drivers, emergency backup drivers, low-voltage landscape transformers, and voltage reducers/converters from brands such as Mean Well, DiodeDrive, and others. Designed for system integrators and electrical contractors.
- Electrical Supplies Installation accessories including low voltage dimmers and controllers, wall switches and dimmers, power wires and cables, cable connectors, and automotive installation supplies such as wire harnesses, relays, and fuses.
- Commercial Accounts Program Business account program offering dedicated account representatives, volume discounts, Net 30 payment terms, flexible payment options, and a self-service quote generator. Designed for electrical contractors, commercial buyers, and other B2B customers requiring volume pricing and account support.
Quantifiable outcome
- BBB A+ Rating since September 14, 2005
- +1 more outcomes
Companies that use Super Bright LEDs
Customer profileSegments6 records
Ideal customer profiles4 records
Super Bright LEDs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Super Bright LEDs partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- AduracoreAuthorized distributor/brand partner relationship where Super Bright LEDs resells Adura LED lighting products
- Armacost LightingcoreAuthorized distributor/brand partner relationship where Super Bright LEDs resells Armacost Lighting products
- DiodeDrivecoreAuthorized distributor/brand partner relationship for DiodeDrive LED products
- Diode DynamicscoreAuthorized distributor/brand partner relationship for Diode Dynamics LED products
- ETicoreAuthorized distributor/brand partner relationship for ETi LED lighting products
- Euri LightingcoreAuthorized distributor/brand partner relationship for Euri Lighting products
- Green CreativecoreAuthorized distributor/brand partner relationship for Green Creative LED products
- Hatch LightingcoreAuthorized distributor/brand partner relationship for Hatch Lighting products
- KLUScoreAuthorized distributor/brand partner relationship for KLUS LED lighting products
- NEBOcoreAuthorized distributor/brand partner relationship for NEBO lighting products
- Nora LightingcoreAuthorized distributor/brand partner relationship for Nora Lighting products
- OptronicscoreAuthorized distributor/brand partner relationship for Optronics LED products
- PetersoncoreAuthorized distributor/brand partner relationship for Peterson lighting products
- SignifycoreCertified supplier relationship for Signify (Philips) LED products
- TCPcoreAuthorized distributor/brand partner relationship for TCP LED lighting products
- TwinklycoreAuthorized distributor/brand partner relationship for Twinkly smart lighting products
- MaxLitecoreAuthorized distributor/brand partner relationship for MaxLite LED products
- Mean WellcoreAuthorized distributor/brand partner relationship for Mean Well power supply and LED driver products
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Super Bright LEDs competitors and assessment
Company assessmentDirect peers
- 1000Bulbs.com: One of the largest online lighting retailers in the U.S., carrying an extensive LED catalog across residential, commercial, industrial, and specialty applications. Directly comparable to Super Bright LEDs as a multi-category online LED specialist with similar customer base and go-to-market.
- BulbAmerica: Online retailer specializing in light bulbs, LED products, and lighting fixtures for residential and commercial customers. Closely mirrors Super Bright LEDs' e-commerce-led, catalog-driven LED distribution model.
- EarthLED: Online LED lighting retailer focused on energy-efficient residential and commercial LED solutions. Comparable to Super Bright LEDs in its e-commerce-only LED specialization and B2B/B2C mix.
- Warehouse-Lighting.com: E-commerce retailer focused on commercial and industrial LED lighting, including high bays, troffers, and outdoor fixtures. Directly comparable to Super Bright LEDs' Industrial & Commercial segment.
- Lightology: Online designer and architectural lighting retailer with both residential and commercial offerings. Comparable as an online-first lighting specialist with showrooms supplementing e-commerce.
Broad incumbents
- Satco: Large North American lighting manufacturer and distributor with an extensive LED catalog across residential and commercial channels. Comparable as a broad incumbent with overlapping product assortment and B2B distribution.
- LEDVANCE: Global LED lighting company (Sylvania, Osram legacy brands) with broad residential, commercial, and industrial portfolios. Overlaps Super Bright LEDs' assortment as a major brand carried and as a competitor through its own distribution.
- Signify (Philips Lighting): World leader in conventional and LED lighting and an existing brand partner of Super Bright LEDs. Comparable as both a supplier and a competitor via its own direct and retailer channels.
- Home Depot: Largest U.S. home improvement retailer with a substantial LED lighting assortment online and in stores. Competes with Super Bright LEDs on selection, price, and same-day in-store pickup across residential and contractor categories.
- Lowe's: Major U.S. home improvement chain with extensive LED offerings for residential and pro customers. Competes directly with Super Bright LEDs in residential fixtures, smart lighting, and contractor-grade categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Super Bright LEDs social profiles
Digital presenceSuper Bright LEDs compliance and trust
Trust signalCompliance15 records
Super Bright LEDs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Bright LEDs leadership team
Management profileNumber of profiles
Super Bright LEDs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Bright LEDs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Bright LEDs
What does Super Bright LEDs do?
Super Bright LEDs is an e-commerce retailer that designs, sources, and distributes LED lighting products and accessories across eight main categories: industrial/commercial fixtures, LED strip lights and bars, vehicle lighting, residential lighting, landscape lighting, replacement LED bulbs, power supplies and LED drivers, and electrical installation supplies. The company serves both individual consumers (DIY/homeowners/vehicle owners) and business customers through a dedicated Commercial Accounts program with volume pricing and Net 30 terms, supported by proprietary online selection tools and same-day shipping from its Missouri distribution center.
Is Super Bright LEDs a public or private company?
Super Bright LEDs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Super Bright LEDs founded?
Super Bright LEDs was founded in 2002. It employs 101 to 250 people.
Where is Super Bright LEDs based?
Super Bright LEDs is headquartered in Earth City, United States, in the North America region.
How does Super Bright LEDs make money?
Two revenue lines are on record. LED Lighting Product Sales are the primary driver. The others are commercial Account Sales.
Who are Super Bright LEDs's main competitors?
Direct peers on record are 1000Bulbs.com, BulbAmerica, EarthLED, Warehouse-Lighting.com and Lightology. Broad incumbents are Satco, LEDVANCE, Signify (Philips Lighting), Home Depot and Lowe's.
Does Super Bright LEDs have an API?
No public API is recorded for Super Bright LEDs.
What industry is Super Bright LEDs in?
Super Bright LEDs's product category is LED Lighting Products. Its primary akta.pro industry code is CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail, with a secondary code of CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs). Its NAICS code is 33513 and its SIC code is 3640.