Intersport Polska

Name

Intersport Polska

Legal name

Intersport Polska

Website

https://intersport.pl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Omnichannel (CRAFAEAG)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Sports equipment retail
• Athletic footwear sales
• Outdoor apparel store
• Multi-brand sporting goods
• Sports merchandise ecommerce

Headquarters

HQ city

Liszki

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Traditional retail model selling sports and outdoor equipment, footwear, and apparel from brand partners including Nike, adidas, ASICS, Salomon, The North Face, and others. Revenue generated through product markup on merchandise sold to consumers through both e-commerce and physical store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Intersport Polska operates an omnichannel sporting goods retail business in Poland, selling athletic footwear, apparel, and equipment across more than 20 sport categories through both a nationwide network of physical stores and the intersport.pl e-commerce platform. The assortment spans premium international brands (Nike, adidas, ASICS, The North Face, Salomon, HOKA, Columbia) together with the company's own private-label brand McKinley, and is supported by Club Intersport, a customer loyalty program.

Product overview

Intersport Polska is a multi-brand sports retail platform operating as both an e-commerce website and physical store network across Poland. The company offers a comprehensive portfolio of sports and outdoor products organized by sport categories: running (shoes, apparel), football (boots, equipment), hiking/trekking (footwear, apparel, camping gear), fitness/training (gym wear, accessories), water sports, skiing, and sportstyle lifestyle apparel. The portfolio includes internationally recognized brands (Nike, adidas, ASICS, The North Face, Salomon, HOKA, Columbia) alongside Intersport's own private label brand McKinley. Key product categories span footwear (running, hiking, football, training), apparel (sportswear, outdoor jackets, thermal layers), equipment (tents, sleeping bags, bikes), and accessories (sports socks, bags, sunglasses). The company also operates Club Intersport, a loyalty program offering member discounts, and provides services including free shipping over 349 PLN, free store pickup, installment payment options, and free returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Nike Leading athletic footwear and apparel brand offering running shoes, training shoes, football boots, sportswear, and accessories for men, women, and children.
• adidas German sportswear brand featuring running shoes, football boots, outdoor gear, sportswear, and training equipment.
• ASICS Japanese athletic footwear brand specializing in running shoes, running apparel, and performance socks with gel cushioning technology.
• The North Face Outdoor performance apparel and footwear brand offering hiking gear, trekking boots, jackets, fleeces, and camping equipment.
• Salomon French outdoor sports brand specializing in trail running shoes, hiking boots, skiing equipment, and outdoor apparel.
• HOKA Running and trail running footwear brand known for maximalist cushioning shoes, running apparel, and sports bras.
• McKinley Intersport's own outdoor and sports brand offering trekking footwear, hiking apparel, camping gear, sleeping bags, and sportswear at value prices.
• Skechers Footwear brand offering casual shoes, running shoes, and athletic footwear with comfort-focused technology.
• Columbia Outdoor apparel and footwear brand featuring hiking boots, fishing gear, winter sports equipment, and outdoor clothing.
• adidas Terrex adidas outdoor and adventure sports sub-brand offering hiking footwear, climbing gear, trail running shoes, and outdoor apparel.
• Nike Jordan Michael Jordan-branded basketball and lifestyle footwear and apparel line under Nike, offering performance basketball shoes and sportstyle products.
• Coleman Outdoor recreation equipment brand offering tents, sleeping bags, camping furniture, and outdoor gear.
• Campingaz Camping equipment brand offering gas stoves, camping cookware, and outdoor cooking appliances.
• Teva Outdoor sandals and footwear brand offering hiking sandals, water shoes, and casual outdoor footwear.
• DIDRIKSONS Swedish outdoor apparel brand specializing in weatherproof jackets, rainwear, and functional outdoor clothing.
• Club Intersport Customer loyalty program offering 50 PLN welcome bonus and 50 PLN birthday reward, providing member discounts on future purchases.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• NikecoreChannel Partner/ Reseller/ DistributorMajor brand partner whose products are prominently featured across all categories including running, soccer, basketball, training, and sportstyle. Nike products represent a significant portion of the product catalog with dedicated promotional sections.
• adidascoreChannel Partner/ Reseller/ DistributorKey brand partner offering soccer cleats, running shoes, sportstyle apparel, outdoor/Terrex line, and fitness equipment. Products featured across multiple sports categories including dedicated promotional campaigns.
• ASICScoreChannel Partner/ Reseller/ DistributorPremium running shoe and apparel brand featured with dedicated promotional campaigns for GEL-Nimbus, Gel-Cumulus, Novablast, and other running lines. Strong presence in the running category.
• The North FacemajorChannel Partner/ Reseller/ DistributorOutdoor and hiking apparel and footwear brand carried across the tourism/trekking category with products including jackets, fleeces, footwear, and accessories.
• SalomonmajorChannel Partner/ Reseller/ DistributorPremium outdoor and trail running brand featured in the tourism and running sections with trail running shoes, hiking boots, and outdoor equipment.
• HOKAmajorChannel Partner/ Reseller/ DistributorRunning and trail footwear brand featured in the running category with products including Bondi, Clifton, Arahi, Rincon, and Hopara models.
• SkechersmajorChannel Partner/ Reseller/ DistributorAthletic footwear and apparel brand featured across sportstyle and training categories with casual and performance shoes.
• McKinleymajorChannel Partner/ Reseller/ DistributorIntersport-owned outdoor and sports brand offering trekking equipment, camping gear, tents, sleeping bags, hiking apparel, and sportswear at competitive price points.
• ColumbiamajorChannel Partner/ Reseller/ DistributorOutdoor apparel and footwear brand featured in the tourism category with jackets, pants, hiking shoes, and accessories.
• CasallminorChannel Partner/ Reseller/ DistributorFitness and training equipment brand featuring yoga mats, foam rollers, training apparel, water bottles, and sports accessories.
• EnergeticsminorChannel Partner/ Reseller/ DistributorFitness and training brand offering sports apparel, training wear, and accessories at accessible price points.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Decathlon: Decathlon is a global multi-brand sporting goods retailer with a growing Polish footprint. It is a direct competitor offering similar product breadth across running, hiking, team sports, and fitness at value price points, threatening Intersport on both assortment and price.
• Martes Sport: Martes Sport is a Polish sporting goods retail chain carrying both international and own brands (Martes). It directly competes with Intersport in Polish brick-and-mortar sporting goods and overlaps in product categories like football, running, and outdoor.
• GoSport: GoSport is a Polish sporting goods retailer operating physical stores and online, offering footwear, apparel, and equipment across running, fitness, and team sports. Closely comparable to Intersport in assortment and Polish consumer target.

Emerging players

• 4F (OTCF Group): 4F is a Polish sportswear brand that has expanded into branded retail stores and outlets. It overlaps with Intersport on sportstyle apparel and team sports, increasingly competing on price-controlled own-brand products and category sponsorship visibility.

Broad incumbents

• Sports Direct (Frasers Group): Sports Direct is a large multi-brand sports retailer with broad assortment and aggressive pricing. While primarily UK-based, it sets the European benchmark for discount-led sports retail and pressures pricing dynamics across the continent, including Poland.
• Halfords: Halfords is a UK-based omnichannel retailer of cycling, motoring, and fitness products. While more category-narrow, its omnichannel playbook (stores + e-commerce + services) parallels Intersport's approach to integrated retail in adjacent geographies.

Regional players

• SportScheck: SportScheck is a German multi-brand sporting goods retailer with a comparable omnichannel model and brand portfolio. While geographically focused on Germany, it represents a regional benchmark for assortment depth and private label strategy in DACH sports retail.
• Modivo: Modivo is a Polish e-commerce footwear and fashion platform with strong brand partnerships (Nike, adidas, ASICS). It competes with Intersport's online channel on sneaker and sportstyle assortment and benefits from digital-native customer acquisition.

Others

• CCC: CCC is a major Polish footwear retail group expanding into sports-adjacent categories. While not a pure sporting goods retailer, it overlaps on athletic footwear distribution and may enter Intersport's category through its Modivo and eobuwie ecosystem.
• Allegro: Allegro is Poland's dominant e-commerce marketplace and an indirect competitor to Intersport's online channel. It aggregates sportswear sellers, including official brand stores, capturing price-sensitive and convenience-driven Polish shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/login
• LinkedInlinkedin.com/company/intersport-polska-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersport Polska