Martes Sport

What Martes Sport does

Martes Sport Sp. z o.o. is a privately held Polish multi-brand sports retailer and the operating company of the Martes Sport Capital Group, headquartered in Bielsko-Biała. The group was established over 30 years ago in wholesale, manufacturing, and logistics, and the first Martes Sport retail store opened in 2005 in Czeladź. The group consists of Martes Sport (retail operations), Iguana Group Sp. z o.o. (wholesale and distribution), and Farias (in-house design, production, and logistics operating more than 82,000 m² of warehouse space).

The company operates a network of 376 large-format multi-brand stores (254–2,500 m²) located in shopping malls and retail parks across Poland, the Czech Republic, and Romania, stocked with apparel, footwear, equipment, and accessories from world brands including adidas, Puma, Hi-Tec, Elbrus, Magnum, and AquaWave. Distribution is augmented by e-commerce storefronts (sklepmartes.pl, martessport.eu, martessport.cz, sklepiguana.pl) covering Poland, Slovakia, Hungary, Austria, and Germany, an M-CLUB mobile loyalty application, a content platform (Profil Aktywny), and a B2B corporate clothing service.

Revenue is generated primarily through in-store multi-brand product sales, online D2C sales, B2B corporate clothing contracts (with custom embroidery, imprint, and patches), and wholesale distribution of sportswear and accessories through Iguana Group to enterprise retailers such as Transgourmet, Auchan, Metro Group, Tesco International, and TK MAXX. The operating model is vertically integrated, with proprietary logistics and manufacturing, and the company has held multi-year Super Brand (Dobra Marka), Consumer Quality Leader, Retailer of the Year (SCF), Forbes Diamonds, and Bisnode Business Credibility designations.

Name

Martes Sport

Legal name

Martes Sport SP. Z O.O.

Website

https://martessport.com.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Martes Sport is a privately held Polish multi-brand sports retailer operating 376 large-format stores across Poland, the Czech Republic, and Romania, plus cross-border e-commerce, B2B corporate clothing, and in-house wholesale distribution via the Martes Sport Capital Group.

Ownership category

akta.pro rank

Product category

Sports Apparel Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Sports apparel retail
• Multi-brand retail
• Sports footwear stores
• Corporate clothing services
• Wholesale sportswear distribution

Headquarters

HQ city

Bielsko-biala

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Revenue from sales of branded sports apparel, footwear, equipment, and accessories through over 360 physical retail stores in Poland, Czech Republic, and Romania. Stores range from 254 m² to 2,500 m².
2. E-commerce Sales: Online sales through sklepmartes.pl, martessport.eu, martessport.cz, and sklepiguana.pl serving Poland, Slovakia, Hungary, Austria, and Germany with fast delivery and professional service.
3. B2B Corporate Clothing: Corporate clothing production and delivery services for employee apparel, including personalization with client logotypes through embroidery, imprint, and patches. Combined with specialized Martes Sport Group companies for comprehensive B2B solutions.
4. Wholesale Distribution: Wholesale distribution of sports clothing, footwear, and accessories through Iguana Group, serving customers worldwide including major retailers.

Distribution channels4 records

Marketing channels10 records

Core offering

Martes Sport is a multi-brand sports retailer that designs, distributes, and retails sports apparel, footwear, equipment, and accessories through more than 360 large-format stores and dedicated e-commerce platforms across Central and Eastern Europe. The company complements retail operations with B2B corporate clothing production and personalization services, wholesale distribution via its Iguana Group subsidiary, and an M-CLUB mobile loyalty application.

Product overview

Martes Sport operates as a multi-channel sports retail company with three main pillars: (1) a physical retail network of over 360 large-format stores across Poland, Czech Republic, and Romania; (2) e-commerce platforms including sklepmartes.pl (serving Poland, Czech Republic, Slovakia, Hungary, Austria, Germany), sklepiguana.pl (Iguana brand store), and martessport.eu; and (3) B2B corporate clothing services. The company also offers a mobile application (M-CLUB) for customer loyalty and promotions, and operates Profil Aktywny as a sports content and inspiration platform. All channels offer branded sportswear, footwear, equipment, and accessories from licensed and distributed brands including adidas, Puma, Hi-Tec, Elbrus, AquaWave, and Magnum.

Differentiator

Problem solved

Functional benefit

Brands

• Iguana: Sports and lifestyle brands distributed at competitive prices through iguana.group and sklepiguana.pl.
• Farias
• Hi-Tec
• Elbrus
• M-CLUB

Products and services

• Martes Sport Physical Retail Stores Over 360 large-format multi-brand sports stores (254 m² to 2,500 m²) located in shopping malls and retail parks across Poland, Czech Republic, and Romania, offering branded sports apparel, footwear, equipment, and accessories for individual consumers.
• sklepmartes.pl E-commerce Platform Online sports retail platform serving Poland, the Czech Republic, Slovakia, Hungary, Austria, and Germany, offering fast delivery and professional service with tens of thousands of branded sports products.
• martessport.eu E-commerce Platform European online sales platform for Martes Sport products.
• sklepiguana.pl E-commerce Platform (Iguana Brand Store) Online store featuring sports and lifestyle brands at competitive prices, operated as part of the Iguana Group.
• M-CLUB Mobile Application Mobile loyalty application offering Martes Sport customers additional price bargains and exclusive promotions across online and in-store shopping.
• Corporate Clothing Services B2B service providing design, production, and delivery of employee clothing with customization options including computer embroidery, printing, and patches, combining Martes Sport Group subsidiaries' capabilities.
• Wholesale Distribution via Iguana Group Wholesale distribution of sports clothing, footwear, and accessories through Iguana Group serving third-party retailers worldwide, including Transgourmet Polska, Auchan Polska, Metro Group, Tesco International, and TK MAXX.
• Profil Aktywny Sports Content Platform Sports content platform providing inspiration, training plans, exercise sets, and expert advice on sports equipment selection to motivate an active lifestyle among consumers.

Quantifiable outcome

• Over 360 retail stores across 3 countries
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Bielskie Pogotowie Ratunkowe (Bielsko Ambulance Service)minorGTM or Marketing Partner · 25 June 2026Martes Sport is event partner and main sponsor of prizes for the 'Helmet is Not an Option' summer cycling safety campaign organized by Bielsko Ambulance Service. The campaign includes outdoor events in the Podbeskidzie region where participants can win Coolslide cycling helmets. Events run from June 26 to July 12, 2026.
• CoolslideminorGTM or Marketing Partner · 25 June 2026Coolslide provides cycling helmets as prizes for the 'Helmet is Not an Option' cycling safety campaign. Martes Sport distributes these helmets as main sponsor of the event organized by Bielsko Ambulance Service.
• Fundacja Piotra Woźnickiego 'Polskie Pływanie'minorStrategic or Co-development Partner · 1 June 2026Martes Sport supports the Piotr Woźnicki 'Polskie Pływanie' Foundation in fostering sports passion among children through partnership in the 'Children's Day with AquaWave' swimming competition. Martes Sport provides start packs as event partner.
• AquaWaveminorGTM or Marketing Partner · 28 May 2026Martes Sport and AquaWave became official partners of the 'Children's Day with AquaWave' swimming competition held on June 1, 2026 at 'Zatoka Sportu' indoor swimming pool in Łódź. Martes Sport provided start packs in the form of Martes Sport bags for all participants, while AquaWave provided prizes for top performers.
• MagnumminorGTM or Marketing Partner · 28 May 2026Magnum brand is the proud partner of the Bieg Górskiego Komandosa (Mountain Commando Run) event held on May 30 in Myślenice. The race mirrors mountain selection training for Special Forces with various distance categories.
• 12th Jastrzębie Women's RunminorGTM or Marketing Partner · 21 May 2026Martes Sport is official partner of the 12th Jastrzębie Women's Run 'Women at 5+' and 10th Nordic Walking March held May 24, 2026 in Jastrzębie-Zdrój. The event includes competitive run and Nordic Walking on approximately 5km course.
• Fiat Run (32nd Edition)minorGTM or Marketing Partner · 14 May 2026Martes Sport is official partner of the 32nd edition of the Fiat Run in Bielsko-Biała, a 10km running event. Start: 10:00 AM at Warszawsa Street, Finish: Plac Ratuszowy.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Zalando: Leading European online fashion and sports apparel platform serving Poland, Germany, and other CEE markets. Represents the e-commerce competitive threat to Martes Sport's online channels and to mall-based foot traffic.

Regional players

• Sport Vision: Leading sports goods retailer in the Balkans and Southeast Europe, with similar multi-brand store format and assortment. Comparable as a regional peer operating in adjacent CEE/Southeast European geographies.
• Sportisimo: Czech-headquartered sporting goods chain with stores across Central Europe. Directly comparable store concept and product mix; key competitor in Czech Republic where both companies operate.

Direct peers

• Decathlon: Global multi-brand sporting goods retailer with own private-label brands, operating large-format stores across Europe including Poland, Czech Republic, and Romania. Most directly comparable competitor to Martes Sport's superstore format and customer base.
• Go Sport: European sporting goods retail chain selling multi-brand apparel, footwear, and equipment through physical stores. Comparable in store format, product range, and customer segment to Martes Sport.
• Intersport: International sporting goods retail cooperative/franchise network selling multi-brand sports apparel, footwear, and equipment. Directly comparable in product mix, store format, and brand portfolio approach to Martes Sport.
• INTERSPORT Polska: Polish arm of the Intersport cooperative, operating stores across Poland. Directly competes with Martes Sport in the same shopping malls and target customer segment in Poland.

Broad incumbents

• Adidas (Direct Retail): Global sportswear brand with growing DTC retail presence. Both a key supplier to Martes Sport and a competing channel via brand-owned stores and e-commerce in CEE markets.
• Sports Direct / Frasers Group: Large European multi-brand sports retailer (part of Frasers Group) operating discount-led sporting goods stores. Comparable in product breadth and customer demographic, though typically larger and more diversified.
• Foot Locker: Global athletic footwear and apparel retailer with stores across Europe. Comparable in athletic footwear/apparel retail, though Martes Sport offers a broader multi-sport assortment beyond footwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Martes_Sport
• Facebookfacebook.com/sklepmartes
• LinkedInpl.linkedin.com/company/martes-sport-sp-z-o-o
• Instagraminstagram.com/martes.sport
• TikToktiktok.com/@martes_sport

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martes Sport