Film Impact

What Film Impact does

Film Impact is a video effects and transitions plugin developer for Adobe Premiere Pro, founded in 2010 by Jaap H. Boerhof in Arnhem, Netherlands, and operated as Film Impact B.V. The company built a catalog of more than 50 named transition and effect plugins organized into product lines — Essentials Collection, Transformers, Animation, Lights & Blurs, Smart Tools, and Distortions — running on proprietary GPU-accelerated SmartVideo Editing Technology with a Visual Curve Editor and a random-iteration 'Surprise Me' feature. Underlying rendering is optimized for real-time playback on Full HD, 4K, and 8K timelines.

Film Impact monetizes through a freemium-to-subscription model: a 30-day free trial exposes the full library, after which four plugins (Blur to Color, Dissolve, Push, Roll) remain free permanently and the remainder converts to a monthly auto-renewing subscription. Distribution is direct download from filmimpact.com, with a customer base spanning individual creators, YouTube educators, broadcasters such as VRT, and brands including National Geographic, Amnesty International NL, and WWF. The team is small — roughly 5-6 people across founding, framework development, GPU deployment, and creative video effects design.

In 2025, Film Impact was acquired by Adobe, and from Premiere Pro 25.5 onward the complete Film Impact library is shipped natively inside Premiere with no separate install required. Operating status is now 'acquired', with the entity's product surface, team, and revenue consolidated into Adobe's video business.

Name

Film Impact

Legal name

Film Impact B.V.

Website

https://filmimpact.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

1–10 employees

Short description

Film Impact develops GPU-accelerated video transition and effect plugins for Adobe Premiere Pro, serving individual editors, YouTube creators, broadcasters, and brands from Arnhem, Netherlands, and was acquired by Adobe in 2025.

Ownership category

akta.pro rank

Product category

Video Editing Plugins

NAICS

Software Publishers (513210), Software Publishers (51321), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

Keywords

• Video transition plugins
• Video effects software
• Premiere pro plugins
• Motion graphics tools
• Video editing plugins

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licenses: Monthly and annual subscription licenses for the Film Impact plugin library. The License Term is one month with automatic renewal. From the EULA: 'License Term will automatically renew for additional terms of one month unless and until Film Impact notifies Customer of non-renewal or termination.'
2. Free Plugin Library: Freemium model offering 4 free plugins permanently after 30-day trial: Blur to Color Impacts, Dissolve Impact, Push Impacts, and Roll Impacts. Designed to drive adoption and conversion to paid subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Film Impact develops and sells GPU-accelerated video transition and effects plugins for Adobe Premiere Pro, organized into six product collections: Essentials Collection, Transformers, Animation, Lights & Blurs, Smart Tools, and Distortions. The company offers a freemium model with 30-day full library trial, 4 permanently free plugins (Push, Dissolve, Roll, Blur to Color), and paid monthly/annual subscriptions for the complete library. Following Adobe's 2025 acquisition, the full library is natively integrated into Adobe Premiere Pro from version 25.5 onward.

Product overview

Film Impact is a video effects and transitions plugin developer for Adobe Premiere Pro, founded in 2010 by Jaap H. Boerhof. The company offers a portfolio of transition plugins organized into collections: Essentials Collection (core transitions), Transformers, Animation, Lights & Blurs, Smart Tools (Shape Flow, Text Animator, Motion Camera, Motion Tween), and Distortions. The product line includes over 50 named transition plugins including Mosaic Impacts, Push Impacts, Dissolve Impact, Roll Impacts, Glitch Impacts, VHS Damage, Liquid Distortion, and more. Film Impact provides a free tier with 4 plugins (Blur to Color, Dissolve, Push, Roll) and a 30-day trial for full library access. Starting with Premiere 25.5, the complete Film Impact library is fully integrated into Adobe Premiere Pro. The technology is built on GPU-accelerated SmartVideo Editing technology with Visual Curve Editor and Surprise Me random variation features.

Differentiator

Problem solved

Functional benefit

Products and services

• Essentials Collection Bundle of essential video transitions for Adobe Premiere Pro including Dissolve Impacts, Push Impacts, Roll Impacts, Blur to Color Impacts, and other core transitions. Targeted at video editors needing fundamental professional-grade transitions.
• Transformers Category of transitions that transform scenes including Film Roll, Page Peel, Louver, 3D Spin, 3D Roll, Panel Wipe, Split, Plateau Wipe, Slice, Wave, Stretch Wipe, and Mirror Impacts for Adobe Premiere Pro.
• Animation
• Lights & Blurs
• Smart Tools Intelligent editing tools for Adobe Premiere Pro including Shape Flow, Text Animator, Motion Camera, and Motion Tween for streamlined animation workflows without After Effects.
• Distortions

Quantifiable outcome

• Near real-time rendering performance on 4K/8K resolutions
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AdobeflagshipStrategic or Co-development Partner · 1 September 2025Film Impact has joined Adobe. From Premiere 25.5 onward, the complete Film Impact library of transitions and effects is fully integrated in Premiere Pro. No additional installs required - instant access to all transitions and effects. This represents a significant strategic acquisition, with Film Impact's technology now becoming native to Adobe Premiere.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Red Giant (Maxon): Red Giant (now part of Maxon) develops Trapcode, Magic Bullet, Universe, and VFX plugins for Premiere Pro and After Effects. Most direct peer — same Premiere Pro plugin market with similar effects/transitions focus and professional video creator audience.
• Boris FX: Boris FX develops Sapphire, Continuum, and Mocha Pro plugins for Premiere Pro, After Effects, and other NLEs. Direct competitor in the professional effects/transitions plugin category with overlapping broadcast and film customers.
• NewBlue: NewBlue creates Titler Pro, Video Essentials, and Stylizers plugin suites for Premiere Pro. Directly competes in the Premiere transition/effects plugin space with similar YouTube and prosumer creator customer base.
• Mr. Horse: Mr. Horse develops animation and texture plugins for Adobe Premiere Pro (e.g., Animation Composer, Texture Monster). Competes directly in the Premiere Pro creator plugin category with similar target customers.
• Stupid Raisins: Stupid Raisins produces Premiere Pro effects and templates (e.g., Slick Graphics, Fancy FX) targeting YouTubers and content creators. Directly comparable in product category, customer base, and freemium distribution model.
• Digital Anarchy: Digital Anarchy develops Premiere Pro and After Effects plugins such as Animation Buddy and Texture Buddy for video editors and motion graphics artists. Comparable Premiere Pro plugin developer with overlapping effects/transition focus.
• FxFactory: FxFactory is a plugin marketplace and developer of video effects (including popular Glitch, Glow, and transition packs) for Premiere Pro, Final Cut Pro, and other NLEs. Direct competitor in the Premiere transition/effects category.

Broad incumbents

• Envato Elements (Motion Array): Envato (including Motion Array) provides a broad subscription library of Premiere Pro templates, transitions, effects, and creator assets. Larger incumbent offering similar transition products as part of a much broader creator marketplace.
• Adobe (Premiere Pro Effects): Adobe (Film Impact's parent) ships built-in transitions and effects in Premiere Pro and Creative Cloud. Now overlaps directly as the bundled native provider; competes via its own Creative Cloud subscription rather than separate plugin purchase.

Emerging players

• CapCut (ByteDance): CapCut offers free, AI-driven video transitions, effects, and templates with deep creator-market penetration. Not a Premiere plugin but competes for the same YouTube/creator end users, increasingly pulling them off Premiere Pro entirely.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/filmimpact
• LinkedInlinkedin.com/company/filmimpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Film Impact