Trick Or Treat Studios
Trick Or Treat Studios is a private, direct-to-consumer e-commerce retailer (founded 2009, Soquel, CA) that sells licensed Halloween and horror merchandise — masks, costumes, props, action figures, and collectibles — across 80+ entertainment franchise licenses through a single Shopify storefront targeting individual horror fans, collectors, and convention resellers.
- Company typePrivate
- Founded2009
- HeadquartersSoquel, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trick Or Treat Studios does
Trick Or Treat Studios is a private, direct-to-consumer e-commerce retailer founded in 2009 and headquartered in Soquel, California. It operates a single Shopify-based online storefront at trickortreatstudios.com, selling licensed horror-themed merchandise including masks (latex, vinyl, and plastic), adult and children's costumes, weapon props, character puppets, action figures in multiple scales, dolls and replicas, tabletop games and puzzles, home decor, accessories, and gift cards. The company's differentiator is its breadth of licensing: it holds agreements with over 80 entertainment franchises spanning classic and contemporary horror films (Halloween, Texas Chainsaw Massacre, Terrifier, Hellraiser, SAW, The Conjuring, Evil Dead 2, Friday the 13th), music properties (KISS, Iron Maiden, Megadeth), and video games (Fallout, Mortal Kombat, Twisted Metal), as well as the heritage Don Post Studios mask brand.
The underlying technology is a standard Shopify storefront with integrated customer authentication, cart, checkout, a rewards/loyalty program, and a Movie Club membership product that provides early access and exclusive deals. Operations combine inventory-based direct sales with pre-orders, back-orders, and Kickstarter crowdfunding to gauge demand on new product launches; social media and email serve as the primary marketing channels. Revenue is generated entirely through one-time product purchases, with per-unit prices ranging from $3.99 for accessories to $499.99 for premium props such as the SAW Billy the Puppet Deluxe and the Conjuring Annabelle Doll.
The primary customer base is individual Halloween and horror enthusiasts seeking authentic, licensed merchandise for costumes, cosplay, collecting, and home decor; a secondary segment consists of retailers and horror convention resellers. Headcount is reported at 11-50 employees, the business is privately held with no disclosed institutional owners or funding history, and over 3,822 customer reviews on the storefront point to meaningful but unquantified sales volume.
Trick Or Treat Studios firmographics
Firmographics- Name
- Trick Or Treat Studios
- Legal name
- Trick Or Treat Studios
- Website
- https://trickortreatstudios.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trick Or Treat Studios is a private, direct-to-consumer e-commerce retailer (founded 2009, Soquel, CA) that sells licensed Halloween and horror merchandise — masks, costumes, props, action figures, and collectibles — across 80+ entertainment franchise licenses through a single Shopify storefront targeting individual horror fans, collectors, and convention resellers.
- Ownership category
- akta.pro rank
Trick Or Treat Studios industry classification
Industry- Product category
- Licensed Halloween & Horror Merchandise
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)
- akta.pro secondary industries
- Dolls, Plush & Action Figures Retail (CRALAFAD), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where Trick Or Treat Studios is headquartered
LocationHeadquarters
- HQ city
- Soquel
- HQ country
- United States
- HQ region
- North America
Markets served
Trick Or Treat Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for physical Halloween and horror merchandise including masks, costumes, props, action figures, collectibles, and accessories sold directly to consumers through their e-commerce store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Purchases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Trick Or Treat Studios product offering
Product offeringCore offering
Trick Or Treat Studios manufactures and retails licensed horror-themed Halloween merchandise through a direct-to-consumer Shopify e-commerce store. Its catalog spans detailed latex, vinyl, and plastic masks; adult and children's costumes; replica weapon props; character puppets; action figures in scales from 3.75 inch to 1:6; collectible dolls, statues, and busts; tabletop games and puzzles; and home decor — all built around licensing agreements with 80+ entertainment franchises including Halloween, Terrifier, Texas Chainsaw Massacre, Hellraiser, SAW, Ghostbusters, Gremlins, and Fallout.
Product overview
Trick Or Treat Studios is an e-commerce retailer specializing in licensed horror-themed costumes, masks, props, action figures, and collectibles. The company operates a single Shopify-based online storefront selling products across multiple categories including masks (latex, vinyl, plastic), costumes (adult and children), weapon props, puppets, action figures (in various scales from 3.75 inch to 1:6 scale), collectibles (dolls, replicas, statues), games and puzzles, home decor, accessories, and wrapping paper. The product portfolio is organized around licensed entertainment properties spanning horror film franchises (Halloween, Terrifier, Texas Chainsaw Massacre, Hellraiser, SAW, The Conjuring, Evil Dead, The Exorcist, Ghostbusters, Gremlins, Friday the 13th, A Nightmare on Elm Street, Goosebumps, Jeepers Creepers, House of 1000 Corpses), music/music-adjacent properties (KISS, Iron Maiden, Megadeth, Motorhead, Misfits, King Diamond, Ghost), video game franchises (Fallout, Mortal Kombat, Twisted Metal, Teenage Mutant Ninja Turtles), and other entertainment properties. The company also offers original products through Kickstarter crowdfunding, a Movie Club membership, and a Rewards program for customer loyalty. The core value proposition centers on high-quality licensed horror merchandise including detailed masks, collectible figures, and replica props from iconic horror franchises.
Differentiator
Problem solved
Functional benefit
Products and services
- Licensed Masks Horror-themed face masks across latex, vinyl, and plastic/injection formats featuring licensed characters from franchises such as Halloween, Terrifier, Texas Chainsaw Massacre, Hellraiser, and more. Sold individually with prices ranging from approximately $3.99 to $89.99.
- Licensed Costumes & Accessories Complete costumes and costume accessories for adults and children, including weapon props, character costumes, and costume accessories from licensed horror and entertainment properties. Costumes priced $44.99–$140.00.
- Action Figures Collectible action figures in 3.75 inch, 5 inch, 6.75 inch, 7 inch, 8 inch, and 1:6 scale formats featuring characters from licensed horror franchises. Includes the Scream Greats and Micro Maniacs product lines. Prices range from $19.95 to $224.99.
- Collectibles Licensed collectibles including dolls (e.g., Annabelle), replicas, statues, and busts from horror movie franchises and entertainment properties. The Conjuring Annabelle Doll retails at $499.99.
- Weapon Props Replica weapon props from horror films including Michael Myers butcher knives, Freddy Krueger gloves, Leatherface chainsaws, and other iconic horror movie weapons. Priced from $34.99 to $499.99.
- Puppets & Characters Licensed character puppets and props including SAW Billy Puppet (deluxe with sound and motion at $499.99), Gremlins mogwai puppets (Gizmo, Stripe, Evil Gremlin, Lenny, George), Beetlejuice snake puppet, and other iconic character replicas.
- Games & Puzzles Tabletop games, puzzles, and activities featuring licensed horror content including The Texas Chainsaw Massacre Board Game, House of 1000 Corpses Game, Dark Pact Game, and horror-themed jigsaw puzzles.
- Home & Decor Halloween and horror-themed home decor including light-up pumpkins, ornaments, magnets, wall decor and signs, Ground Breakers™ inflatables, and miscellaneous seasonal holiday items.
- Accessories & More Licensed accessories including candy pails, enamel pins, Fear Fresheners (air fresheners), keychains, purses and bags, stickers, and clothing items featuring horror characters.
- Wrapping Paper Themed wrapping paper featuring horror movie characters and designs including Hellraiser Lament Configuration wrapping paper and Trick r Treat seasonal designs.
- Gift Cards Digital gift cards usable for Trick Or Treat Studios merchandise purchases, sold at various denominations.
- Kickstarter Projects Crowdfunded collectible projects launched through Kickstarter, including the Leprechaun doll, Camp Grizzly, LA-1, and House of 1000 Corpses Game, fulfilled via a Pledge Manager on the storefront.
- Movie Club Membership Paid membership program offering horror movie enthusiasts exclusive deals, early access to new products, and member-only perks on the storefront.
Companies that use Trick Or Treat Studios
Customer profileSegments2 records
Ideal customer profiles2 records
Trick Or Treat Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trick Or Treat Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Licensing Partners (80+ Franchises)coreTrick Or Treat Studios holds licensing agreements with over 80 entertainment franchises including Halloween, Texas Chainsaw Massacre, Terrifier, Trick R' Treat, Hellraiser, SAW, The Conjuring, Evil Dead 2, Gremlins, Ghostbusters, Friday the 13th, A Nightmare on Elm Street, IT, The Exorcist, The Crow, and many more horror and entertainment properties. These licensing agreements allow them to manufacture and sell officially licensed costumes, masks, props, and collectibles.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Trick Or Treat Studios competitors and assessment
Company assessmentDirect peers
- Spirit Halloween: The largest specialty Halloween retailer in North America, operating seasonal pop-up stores and a strong e-commerce site. Directly competes with Trick Or Treat Studios in licensed Halloween costumes, masks, and decor, but at much greater scale and with broader product breadth.
- NECA (National Entertainment Collectibles Association): Manufacturer of licensed horror and pop-culture action figures, masks, and collectibles. NECA is one of the most direct competitors in horror character action figures (Scream Greats line), holding licenses on overlapping franchises like Halloween, A Nightmare on Elm Street, and The Crow.
- Disguise Inc. Major licensed character costume manufacturer (formerly Fun World). Holds licenses for many of the same horror and entertainment franchises as Trick Or Treat Studios (Ghostbusters, Goosebumps, Beetlejuice) and competes in the costume and mask category with much greater mass-market distribution.
- Rubie's Costume Company: The world's largest costume manufacturer, with extensive licensed character costumes including horror franchises. Rubie's competes directly with Trick Or Treat Studios in adult and children's licensed costumes, particularly for mass-market retail distribution.
- Mezco Toyz: Designer toy and collectibles manufacturer specializing in horror, pop-culture, and entertainment figures (Living Dead Dolls, One:12 Collective). Highly comparable in targeting collector-grade horror merchandise with detailed licensed figures.
- HalloweenCostumes.com: Major online Halloween costume and accessory retailer. Competes directly with Trick Or Treat Studios in DTC licensed costumes, masks, and accessories for the Halloween enthusiast segment.
- Entertainment Earth: Online retailer specializing in licensed collectibles, action figures, and pop-culture merchandise. Directly comparable as a multi-brand DTC channel for horror and entertainment collectibles that overlaps with Trick Or Treat Studios' core product categories.
Broad incumbents
- McFarlane Toys: Large collectible toy and action figure manufacturer with licenses across film, TV, and gaming IP. Overlaps with Trick Or Treat Studios on horror and entertainment franchises but operates at greater scale and broader category breadth.
- Funko: Pop-culture collectibles leader (Pop! Vinyls, ReAction figures) with extensive entertainment IP licenses including horror properties. Indirect competitor in collectible figures with vastly greater scale, retail distribution, and licensing budget.
- Spencer Gifts / Spencer's: Specialty retailer of Halloween, horror, and edgy pop-culture merchandise operating both e-commerce and physical stores. Overlaps with Trick Or Treat Studios on horror masks, costumes, and decor but serves a broader adult novelty category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Trick Or Treat Studios social profiles
Digital presenceTrick Or Treat Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trick Or Treat Studios leadership team
Management profileNumber of profiles
Trick Or Treat Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trick Or Treat Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trick Or Treat Studios
What does Trick Or Treat Studios do?
Trick Or Treat Studios manufactures and retails licensed horror-themed Halloween merchandise through a direct-to-consumer Shopify e-commerce store. Its catalog spans detailed latex, vinyl, and plastic masks; adult and children's costumes; replica weapon props; character puppets; action figures in scales from 3.75 inch to 1:6; collectible dolls, statues, and busts; tabletop games and puzzles; and home decor — all built around licensing agreements with 80+ entertainment franchises including Halloween, Terrifier, Texas Chainsaw Massacre, Hellraiser, SAW, Ghostbusters, Gremlins, and Fallout.
Is Trick Or Treat Studios a public or private company?
Trick Or Treat Studios is a private company. It is classified as unknown and is currently operating.
When was Trick Or Treat Studios founded?
Trick Or Treat Studios was founded in 2009. It employs 11 to 50 people.
Where is Trick Or Treat Studios based?
Trick Or Treat Studios is headquartered in Soquel, United States, in the North America region.
How does Trick Or Treat Studios make money?
One revenue line is on record: direct Product Sales.
Who are Trick Or Treat Studios's main competitors?
Direct peers on record are Spirit Halloween, NECA (National Entertainment Collectibles Association), Disguise Inc., Rubie's Costume Company, Mezco Toyz, HalloweenCostumes.com and Entertainment Earth. Broad incumbents are McFarlane Toys, Funko and Spencer Gifts / Spencer's.
Does Trick Or Treat Studios have an API?
No public API is recorded for Trick Or Treat Studios.
What industry is Trick Or Treat Studios in?
Trick Or Treat Studios's product category is Licensed Halloween & Horror Merchandise. Its primary akta.pro industry code is CRALAGAJ, Entertainment Memorabilia Retail (Film/TV/Music), with a secondary code of CRALAFAD, Dolls, Plush & Action Figures Retail. Its NAICS code is 45912 and its SIC code is 5945.