ENTERTAINMENT EARTH
Entertainment Earth is a privately held US e-commerce retailer founded in 1996 that sells licensed pop culture toys, action figures, Funko Pop! vinyl figures, statues, and collectibles to adult collectors through entertainmentearth.com and a wholesale platform, EE Distribution.
- Company typePrivate
- Founded1996
- HeadquartersValley Village, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ENTERTAINMENT EARTH does
Entertainment Earth is a US-based direct-to-consumer e-commerce retailer founded in 1996 and headquartered in Simi Valley, California. The company operates entertainmentearth.com as its primary sales channel, selling licensed pop culture toys and collectibles — including action figures, Funko Pop! vinyl figures, model kits, dolls, die-cast vehicles, statues, and mini-figures — sourced from manufacturers such as Funko, Hasbro, Mattel, NECA, McFarlane Toys, Bandai, and Iron Studios. Its catalog spans franchises including Star Wars, Marvel, DC Comics, Transformers, One Piece, Dragon Ball, Godzilla, and Disney. Differentiated services include Entertainment Earth Exclusive limited-edition products, a no-deposit Drop Zone pre-order system, a Mint Condition Guarantee, and a 90-day hassle-free return policy.
The company employs 51-100 people and serves adult collectors and pop culture enthusiasts through a single storefront, with product pricing ranging from approximately $5 to over $500. Its underlying technology is a standard e-commerce platform with category-based navigation, pre-order capabilities, inventory tracking, and customer account management. Distribution is primarily direct, supplemented by a separate wholesale platform, EE Distribution (eedistribution.com), serving retail resellers. The business operates on a one-time product sales model with no subscription or recurring revenue component and no disclosed funding, institutional ownership, or M&A history.
In September 2025, CEO Billy Lagor departed to join Hasbro as President, Toys & Games, and in January 2026, John Louie was appointed CEO, bringing 25+ years of strategic experience from Warner Bros., Mattel, The Walt Disney Company, and Funko. The company is privately held, US-domiciled, and has no disclosed parent entity or external investor backing.
ENTERTAINMENT EARTH firmographics
Firmographics- Name
- ENTERTAINMENT EARTH
- Legal name
- Entertainment Earth
- Website
- https://entertainmentearth.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Entertainment Earth is a privately held US e-commerce retailer founded in 1996 that sells licensed pop culture toys, action figures, Funko Pop! vinyl figures, statues, and collectibles to adult collectors through entertainmentearth.com and a wholesale platform, EE Distribution.
- Ownership category
- akta.pro rank
ENTERTAINMENT EARTH industry classification
Industry- Product category
- Pop-Culture Collectibles & Toy Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
- akta.pro secondary industries
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where ENTERTAINMENT EARTH is headquartered
LocationHeadquarters
- HQ city
- Valley Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ENTERTAINMENT EARTH business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct retail sales of toys, action figures, Funko Pop! vinyl figures, collectibles, and related merchandise through the entertainmentearth.com e-commerce platform. Revenue is generated through one-time product transactions with various pricing points ranging from under $10 to over $500 for premium items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across product categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ENTERTAINMENT EARTH product offering
Product offeringCore offering
Entertainment Earth is an online retailer that sells licensed pop-culture toys and collectibles—including action figures, Funko Pop! vinyl figures, model kits, dolls, die-cast vehicles, statues and busts—sourced from manufacturers such as Funko, Hasbro, Mattel, NECA, McFarlane Toys, and Bandai, and ships them directly to individual collectors. It complements its retail storefront with a no-deposit pre-order system (Drop Zone), a Mint Condition Guarantee, a 90-day return policy, and a separate wholesale channel (EE Distribution) for retail buyers.
Product overview
Entertainment Earth is an online e-commerce platform specializing in pop-culture toys and collectibles for adult collectors. The company operates as a single unified retail platform offering products across multiple categories including Action Figures, Funko Pop! Vinyl Figures, Model Kits, Dolls, Vehicles, Statues, and more. The product portfolio spans licensed franchises from Star Wars, Marvel, DC Comics, Transformers, One Piece, and anime properties, sourced from manufacturers including Funko, Hasbro, Mattel, NECA, McFarlane Toys, Bandai, and Iron Studios. Key differentiating services include Entertainment Earth Exclusive limited-edition products, a Drop Zone pre-order system with no deposit required, the Mint Condition Guarantee ensuring collector-quality packaging, and a 90-day hassle-free return policy. The company also operates EE Distribution, a separate wholesale platform for retail partners. Founded in 1996, Entertainment Earth positions itself as 'Built for Fans, by Fans' with a focus on exclusive releases and previews of the latest collectibles.
Differentiator
Problem solved
Functional benefit
Products and services
- Action Figures Large selection of licensed action figures spanning multiple franchises including Star Wars, Transformers, Marvel, DC Comics, and One Piece, sourced from manufacturers such as Hasbro, NECA, and McFarlane Toys for adult collectors.
- Funko Pop! Vinyl Figures Extensive collection of over 3,000 Funko Pop! vinyl figures featuring popular characters from movies, TV shows, video games, and anime, sold to adult pop-culture collectors.
- Model Kits DIY and buildable model kit products including LEGO sets, Bandai model kits, Blokees model kits, and other collectibles from manufacturers such as Bandai Tamashii Nations, LEGO, and Blokees.
- Dolls Fashion dolls, collectible dolls, and playsets from brands including Barbie, Bratz, KPop Demon Hunters, and Disney Princess, sourced from manufacturers such as Mattel and MGA Entertainment.
- Vehicles: Die-Cast Metal Die-cast metal vehicle collectibles including Hot Wheels, Matchbox, and licensed automotive-themed products from manufacturers such as Mattel and Jada Toys.
- Vinyl Figures and Banks Vinyl figures and piggy banks featuring pop-culture characters, including products from Handmade by Robots, Beast Kingdom, and other manufacturers.
- Statues and Busts Premium collectible statues and busts featuring Star Wars, DC Comics, Marvel, and anime properties from manufacturers such as Iron Studios and Ichibansho, with prices typically ranging from $100-$500+.
- Entertainment Earth Exclusive Products Exclusive products available only at Entertainment Earth, including limited editions, special variants, and exclusive Funko Pop! figures that give collectors unique additions unavailable through other retailers.
- EE Distribution - Wholesale Platform Separate wholesale distribution platform (eedistribution.com) operated by Entertainment Earth for retailers and bulk buyers to purchase licensed toys and collectibles for resale.
Companies that use ENTERTAINMENT EARTH
Customer profileSegments1 record
Ideal customer profiles2 records
ENTERTAINMENT EARTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ENTERTAINMENT EARTH partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
ENTERTAINMENT EARTH competitors and assessment
Company assessmentBroad incumbents
- eBay: Major secondary-market and new-listing platform for collectibles, including Funko Pop!, action figures, and statues. Adjacent competitor in the same buyer journey, particularly for limited-edition and out-of-stock collectibles.
- Amazon: Dominant e-commerce marketplace listing the full Funko, Hasbro, and Mattel collectibles catalogs. Competes on price, selection, and Prime shipping against Entertainment Earth's specialist position.
- Funko: Largest vinyl figure manufacturer and owner of its own DTC storefront (funko.com). Comparable as a vertically integrated pop-culture collectibles brand and Entertainment Earth's largest supplier, increasingly competing for the same end consumer.
- Mattel: Global toy manufacturer operating the mattycollector.com and mattelcreations.com DTC platforms for collectibles (Hot Wheels, Masters of the Universe, Barbie). Comparable as a major supplier and growing DTC competitor in collectibles.
- Hasbro: Major toy and games manufacturer with growing DTC e-commerce operations across Star Wars, Marvel, Transformers, and GI Joe lines. Comparable as both a major supplier and a vertical competitor with branded direct-to-consumer channels.
Direct peers
- BigBadToyStore: Long-standing online specialty retailer of action figures, import toys, and collectibles serving the same adult-collector audience. Directly comparable as a multi-brand e-commerce collectibles destination with exclusive pre-order capabilities.
- Dorkside Toys: Online specialty store for Japanese import toys, model kits, and high-end collectibles. Comparable as a niche e-commerce collector destination with strong import and exclusive product lines.
- Popcultcha: Australia-based online retailer specializing in Funko Pop!, statues, and pop-culture collectibles. Comparable assortment, target demographic (adult collectors), and exclusive-product strategy.
- Galactic Toys: Online collectibles retailer focused on Funko Pop!, action figures, and pop-culture merchandise. Closely aligned business model targeting the same adult collector persona.
- All Time Toys: Specialty online retailer of action figures, statues, and collectibles. Direct overlap in assortment (Star Wars, Marvel, DC) and target customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ENTERTAINMENT EARTH social profiles
Digital presenceENTERTAINMENT EARTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENTERTAINMENT EARTH leadership team
Management profileNumber of profiles
Profiles1 record
ENTERTAINMENT EARTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENTERTAINMENT EARTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENTERTAINMENT EARTH
What does ENTERTAINMENT EARTH do?
Entertainment Earth is an online retailer that sells licensed pop-culture toys and collectibles—including action figures, Funko Pop! vinyl figures, model kits, dolls, die-cast vehicles, statues and busts—sourced from manufacturers such as Funko, Hasbro, Mattel, NECA, McFarlane Toys, and Bandai, and ships them directly to individual collectors. It complements its retail storefront with a no-deposit pre-order system (Drop Zone), a Mint Condition Guarantee, a 90-day return policy, and a separate wholesale channel (EE Distribution) for retail buyers.
Is ENTERTAINMENT EARTH a public or private company?
ENTERTAINMENT EARTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ENTERTAINMENT EARTH founded?
ENTERTAINMENT EARTH was founded in 1996. It employs 51 to 100 people.
Where is ENTERTAINMENT EARTH based?
ENTERTAINMENT EARTH is headquartered in Valley Village, United States, in the North America region.
How does ENTERTAINMENT EARTH make money?
One revenue line is on record: product Sales.
Who are ENTERTAINMENT EARTH's main competitors?
Broad incumbents on record are eBay, Amazon, Funko, Mattel and Hasbro. Direct peers are BigBadToyStore, Dorkside Toys, Popcultcha, Galactic Toys and All Time Toys.
Does ENTERTAINMENT EARTH have an API?
No public API is recorded for ENTERTAINMENT EARTH.
What industry is ENTERTAINMENT EARTH in?
ENTERTAINMENT EARTH's product category is Pop-Culture Collectibles & Toy Retail. Its primary akta.pro industry code is CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.), with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 45912 and its SIC code is 5945.