What Gamemax does

Gamemax (legal name: GAMEMAX) is a privately held Hong Kong-based manufacturer of gaming PC components and peripherals, founded in 2000 and operating with a small core team of 11-50 employees. The company designs and sells PC cases (full tower, mid tower, mini-ITX, and panoramic-view dual-tempered glass designs), power supplies (ATX, SFX, and TFX form factors spanning 80 Plus Bronze to Titanium certifications, including ATX 3.1 and PCIe 5.1 compliant models with native 12V-2x6 connectors), CPU cooling solutions (air coolers and 360mm AIO liquid coolers), gaming peripherals (keyboards, mice, monitors, headsets), and accessories (mouse pads, modular cables, gaming desks, and chairs). Notable technical components include 100% Japanese capacitors from Rubycon, Nippon-Chemicon, and Nichicon in PSUs; hydraulic-bearing fans rated for 40,000 hours; pillar-free panoramic glass case designs with 410mm GPU / 180mm cooler / 360mm radiator support; LCD display integration in cases and coolers; and ARGB SYNC compatibility across product lines.

The company's go-to-market combines direct-to-consumer e-commerce via gamemaxpc.com with a channel-driven model accessed through a dedicated Partner Portal and regional distributors/retailers worldwide. Pricing spans a wide range — from entry-level MAX PB PSUs at $46.99 (550W) and panoramic cases at $49.99, up to flagship GX PRO 1600T Titanium PSUs at 1,600W with a 10-year warranty and LION CORE 1200P with a lifetime warranty. Gamemax targets a horizontally segmented base of PC gaming enthusiasts and budget-conscious PC builders, supported by localized website content in 8 languages (English, Simplified/Traditional Chinese, Russian, German, Spanish, Thai, Japanese, French). Revenue is generated almost entirely through hardware unit sales across the case, PSU, cooling, peripheral, and accessory categories. No revenue figures, funding rounds, institutional investors, ownership changes, patents, trademarks, or named enterprise customers are disclosed in the available data, representing material gaps for investment due diligence.

Name

Gamemax

Legal name

GAMEMAX

Website

https://gamemaxpc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Gamemax is a privately held Hong Kong-based manufacturer of gaming PC components and peripherals — including PC cases, ATX 3.1 power supplies, CPU coolers, monitors, and accessories — sold globally through DTC e-commerce and a channel-partner network targeting budget-conscious PC builders and gaming enthusiasts.

Ownership category

akta.pro rank

Product category

Computer Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Components & Accessories (3670)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industries

PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Storage & Power Accessories (SSDs, External Storage, UPS, Charging Docks/Batteries) (MPAFAGAL), PC Gaming Peripherals (Keyboards, Mice, Headsets) (CRACAOAC)

Keywords

• Gaming PC components
• Computer power supplies
• PC cooling solutions
• Gaming peripherals
• PC case manufacturing

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Sales - PC Components: Primary revenue from selling PC cases, power supplies, CPU coolers (air and liquid), cooling fans, and accessories directly to consumers and through channel partners
2. Peripherals Sales: Revenue from gaming peripherals including keyboards, mice, monitors, headsets, and gaming chairs
3. Accessories and Add-ons: Sales of modular cables, mouse pads, gaming desks, and other PC building accessories

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gamemax manufactures and sells gaming PC hardware components including computer cases, power supplies (ATX, SFX, TFX form factors with 80 Plus Bronze to Titanium certifications), CPU cooling solutions (air and AIO liquid coolers), gaming monitors, peripherals (keyboards, mice, headsets), and accessories. The company sells its own branded products directly through its website and through a global network of channel partners and regional retailers, targeting individual PC builders and gaming enthusiasts from budget to enthusiast segments.

Product overview

Gamemax is a gaming PC component and peripheral manufacturer offering a diversified portfolio of products organized as a single brand with multiple product lines. The core product portfolio includes Computer Cases (full tower, mid tower, mini-ITX, panoramic-view with tempered glass, sound-dampening designs), Power Supplies (ATX/SFX/TFX form factors with 80 Plus Bronze to Titanium certifications), Cooling Parts (air coolers, AIO liquid coolers, fans), Peripherals (keyboards, mice, headsets), Monitors, and Accessories (mouse pads, cables, gaming furniture). Key product sub-brands include the GX PRO and RGB PRO power supply series, LION CORE platinum-rated PSUs, NEX panoramic-view cases, GLACIER and SIGMA CPU coolers, and MAX PB entry-level PSUs. The products target the gaming market from budget-conscious consumers to enthusiast builders, with premium features like ARGB lighting, panoramic glass panels, and ATX 3.1/PCIe 5.1 compatibility increasingly standard across the range.

Differentiator

Problem solved

Functional benefit

Brands

• GameMax: Gaming PC components and peripherals brand including cases, power supplies, cooling, monitors, keyboards, mice, and accessories

Products and services

• Computer Cases Full range of gaming PC cases including full tower, mid tower, mini-ITX, panoramic-view, glass panel, and sound-dampening designs for PC builders and gaming enthusiasts across various budget levels.
• Power Supplies Comprehensive PSU lineup including ATX, SFX, and TFX form factors with 80 Plus Bronze, Gold, Platinum, and Titanium certifications, ranging from entry-level to enthusiast-grade power supplies for gaming PCs.
• Cooling Parts CPU air coolers, liquid CPU coolers (AIO), and cooling fans designed for thermal management in gaming and professional systems.
• Peripherals Gaming peripherals including keyboards, mice, headsets, and related accessories with RGB lighting and gaming-focused features.
• Monitors Gaming monitors designed for high refresh rates and fast response times suitable for competitive gaming.
• Accessories Various PC building and gaming accessories including mouse pads, modular cables, gaming desks, and gaming chairs.
• N90 PC Case Modular Dual-Chamber PC Case with LED Display, featuring a dual-chamber design for improved cooling and cable management.
• LION CORE 1200P Power Supply 80 PLUS PLATINUM certified power supply with ATX 3.1 and PCIe 5.1 support, featuring lifetime warranty coverage.
• MAX PB Series Power Supplies Entry-level ATX 3.1 compliant power supplies ranging from 550W to 850W, featuring Japanese capacitors, pure copper cables, and hydraulic-bearing fans with 40,000-hour rating. Targeted at budget-conscious PC builders.
• Nex C51 PC Case ATX panoramic-view PC case with pillar-free dual-tempered glass, supporting 410mm GPUs, 180mm CPU coolers, 360mm radiators, three 120mm ARGB fans, and 20Gbps USB Type-C Gen 2x2 port.
• Nex C31 PC Case MicroATX panoramic-view PC case with pillar-free dual-tempered glass, supporting 410mm GPUs, 180mm CPU coolers, 360mm radiators, three 120mm ARGB fans, and 20Gbps USB Type-C Gen 2x2 port.
• NEX C56 Series Chassis PC chassis series featuring inclined airflow design to improve cooling performance, available in standard Nex C56 and Nex C56 VC variants, supporting ATX motherboards and dual radiators.
• RGB SMART Power Supply Power supply series featuring RGB SYNC, full modular design, and PCIe 5.0/5.1 ready compatibility for modern gaming systems.
• SIGMA 620 CPU Cooler LCD DUAL FAN CPU COOLER providing dual-fan cooling with LCD display for temperature monitoring.
• GLACIER 360 Liquid CPU Cooler LCD Display Liquid CPU Cooler with 360mm radiator for high-performance thermal management.
• RAMPAGE X1/X2 Gaming Keyboard Gaming keyboard featuring two color injection molding process for durable and visually distinctive keycap design.
• LEADER 2 Full Tower Case Full tower ATX gaming case designed to redefine PC builds with premium features and aesthetics.
• BLADE CONCEPT ATX Gaming Case ATX Gaming Case designed for gamers seeking a balance of performance, cooling, and visual appeal.
• GX PRO Series Power Supplies Power supply series available in various wattages (850W to 1600T) with 80 Plus Gold, Platinum, or Titanium certification, ATX 3.1/PCIe 5.1 compliance, and modular design.
• RGB PRO Series Power Supplies Power supply series with ARGB lighting, ATX 3.1 compliance, and 80 Plus Gold/Platinum efficiency ratings, featuring adaptive fan technology.
• GP Performance Series Power Supplies 80 Plus Bronze ATX3.1 power supplies with dual DC-DC control, smart fan technology, and PCIe 5.1 support, ranging from 450W to 850W.
• GZ Series Power Supplies 80 Plus Gold ATX3.1/PCIe5.1 power supplies with native 12V-2x6 connectors for RTX graphics cards, 5-year warranty.
• GS SFX Series Power Supplies SFX form factor power supplies with 80 Plus Gold certification, intelligent cooling, and Japanese capacitors for small form factor builds.
• GM Prime Series Power Supplies 80 Plus Bronze full modular power supplies with ATX 3.1 and PCIe 5.1 support, featuring 140mm silent fans and Japanese capacitors.

Quantifiable outcome

• MAX PB PSUs feature 40,000-hour rated hydraulic-bearing fan lifespan
• +1 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Phanteks: Dutch PC component maker producing cases, PSUs, and cooling. Directly competes in the mid-tower and panoramic PC case categories that anchor Gamemax's case business.
• be quiet!: German manufacturer of PSUs, cases, and CPU cooling. Competes with Gamemax on ATX 3.1 PSUs and silent PC builds, particularly in EMEA markets where Gamemax has localized distribution.
• NZXT: US-based PC hardware maker specializing in cases, cooling, PSUs, and pre-built systems. Direct competitor in the PC case segment where Gamemax's panoramic-view line competes.
• Thermaltake: Established Taiwanese manufacturer of PC cases, PSUs, cooling, and gaming furniture. Overlaps significantly with Gamemax's product portfolio and channel-driven distribution model.
• DeepCool: China-headquartered manufacturer of PC cases, PSUs, air and AIO coolers, and peripherals with strong global distribution. Competes head-to-head with Gamemax on aggressive pricing for ATX 3.1 PSUs and panoramic cases.
• InWin Development: Taiwanese manufacturer of PC cases and PSUs. Overlaps with Gamemax's case lineup, including panoramic and showcase-style designs targeting enthusiast builders.
• Corsair Gaming: US-listed gaming hardware vendor offering cases, PSUs, cooling, peripherals, and streaming gear. Overlaps with Gamemax across most categories but operates at a much larger scale and brand premium.
• Fractal Design: Swedish PC case, PSU, and cooling manufacturer. Competes with Gamemax in the mid-tower case and PSU segments, with a comparable focus on clean aesthetics and value.
• Cooler Master: Taiwan-based manufacturer of PC cases, power supplies, cooling, and peripherals. Directly competes with Gamemax across nearly every product category and serves the same budget-to-enthusiast PC builder segment globally.

Emerging players

• Cougar Gaming: Hong Kong/Taiwan-headquartered gaming hardware brand offering cases, PSUs, coolers, and peripherals. Closely comparable geographic and competitive positioning to Gamemax in the value-focused gaming component segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamemax