Deepcool
DeepCool is a privately held Chinese PC thermal management manufacturer, founded 1996, selling CPU air and AIO liquid coolers, cases, PSUs, fans, and peripherals to gaming enthusiasts, system builders, and OEMs across 70+ countries.
- Company typePrivate
- Founded1996
- HeadquartersBeijing, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deepcool does
DeepCool (legal entity BEIJING DeepCool SCI-TECH CO., LTD.) is a privately held Chinese designer and manufacturer of high-performance PC thermal management solutions, founded in 1996 and headquartered in Beijing with manufacturing operations in Huizhou. The company sells CPU air coolers, all-in-one (AIO) liquid coolers, PC cases, power supply units, case fans, and a peripherals/accessories line into more than 70 countries through authorized distributors, resellers, its own e-commerce storefront, and Amazon, supplemented by an OEM/ODM channel for system integrators. Core technical differentiators include a granted US patent (US 11,160,193 B2) on Anti-leak Technology for AIO systems, the proprietary 5 PRO Water Pump with field-oriented control motor, Core Touch Technology (CTT) 2.0, and the DeepCreative software platform that applies AI-driven fan curve optimization to the AK G2 and AK700 DIGITAL NYX product families.
The company's revenue model is overwhelmingly hardware-based one-time sales, with retail pricing spanning from entry-level digital air coolers around €44.99 (AK400 DIGITAL) to premium flagship AIO units like the SPARTACUS 360, layered with a smaller OEM/ODM licensing stream. End customers are primarily PC gaming enthusiasts, custom PC builders, and content creation/AI-compute workstation users, with a secondary B2B segment of system integrators. DeepCool maintains an active launch cadence through COMPUTEX and has earned Red Dot and iF Design recognition in 2026 alongside multiple design awards across its portfolio. The company remains entirely self-owned with no disclosed funding rounds, parent company, or public listing plans.
Deepcool firmographics
Firmographics- Name
- Deepcool
- Legal name
- BEIJING DeepCool SCI-TECH CO., LTD.
- Website
- https://deepcool.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- DeepCool is a privately held Chinese PC thermal management manufacturer, founded 1996, selling CPU air and AIO liquid coolers, cases, PSUs, fans, and peripherals to gaming enthusiasts, system builders, and OEMs across 70+ countries.
- Ownership category
- akta.pro rank
Deepcool industry classification
Industry- Product category
- PC Thermal Management and Components
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)
- akta.pro secondary industries
- PC Cases, Chassis & Case Accessories (HDACAGAG), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC)
Keywords
Where Deepcool is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Deepcool business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- AIO Liquid CPU Coolers: DeepCool's flagship product category includes multiple series (CASTLE, GAMMAXX, LE, LD, LT, LQ, LS, LP, MYSTIQUE, SPARTACUS) ranging from 120mm to 420mm radiators. These are one-time hardware purchases sold through distributors, resellers, and e-commerce channels.
- Air CPU Coolers: Air cooling solutions including the ASSASSIN series (flagship), AK series (digital and standard), AG series, AN series, AS series, and GAMMAXX series. Sold as one-time hardware purchases through the same distribution network.
- PC Cases: Full range of PC chassis from mini-ITX (CH160) to full-tower (GENOME III), including the CL series, CH series, CG series, CK series, MACUBE series, and MATREXX series. Sold through distributors and e-commerce.
- Power Supply Units: PSUs ranging from budget (DA, DN series) to premium (PX-G, PQ-M series with 80 Plus Gold/Platinum certifications). Various wattages from 350W to 1300W.
- PC Case Fans: Multiple fan series including FD (performance/silent), FL (ARGB), FT (slim), FK, and others, sold individually and in multi-packs.
- Peripherals & Accessories: Thermal paste (EX750, DM9), RGB controllers, fan filters, desk accessories, and a new line of keyboards and mice launched in 2022.
- OEM/ODM Services: DeepCool offers OEM/ODM manufacturing services for thermal solutions, leveraging its mass production capability for AIO liquid CPU coolers. Referenced on the OEM/ODM page of their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AK400 DIGITAL - Entry-level digital air cooler |
| One time/ perpetual license | Pay-as-you-go | AK500 DIGITAL - Mid-tier digital air cooler |
| One time/ perpetual license | Pay-as-you-go | AK620 DIGITAL - Premium mid-tier digital air cooler |
| One time/ perpetual license | Pay-as-you-go | CG530U dual-chamber case |
| One time/ perpetual license | Pay-as-you-go | LE360 V2 ZERO DARK and LE240 V2 ZERO DARK - All-black quiet AIO coolers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Deepcool product offering
Product offeringCore offering
DeepCool designs, manufactures, and sells PC thermal management hardware and related components, including CPU air coolers, AIO liquid coolers, PC cases, power supply units, case fans, and accessories such as thermal paste. Products are sold globally through authorized distributors, resellers, Amazon, and the company's own website, with OEM/ODM services available to B2B partners.
Product overview
DeepCool is a global leader in high-performance PC hardware and thermal solutions, founded in 1996 and headquartered in Beijing with manufacturing facilities in Huizhou. The company offers a comprehensive portfolio of PC components organized into four main product categories: CPU Cooling (encompassing air coolers and AIO liquid coolers), PC Cases, Power Supply Units, and Accessories. The CPU cooling lineup includes air coolers (ASSASSIN IV, AK G2, AK DIGITAL, GAMMAXX, NEPTWIN, AN series) and liquid coolers (SPARTACUS 360, LT VISION, MYSTIQUE, LE, LD, LT, LP, LQ, LS, CASTLE, GAMMAXX series). The case portfolio spans CL, CH, CG, CK, CC, MACUBE, MATREXX, GENOME, and QUADSTELLAR series. Power supplies include PX-G, PQ-M, DQ-M-V3L series among others. Key technology differentiators include proprietary Anti-Leak Technology (patented), Core Touch Technology (CTT) 2.0, and DeepCreative AI-driven software for intelligent cooling control. Products are sold in over 70 countries with customers including gamers, enthusiasts, and professionals. DeepCool has won multiple design awards including Red Dot Award 2026 and iF Design Award 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- LT360 VISION ARGB 360mm all-in-one liquid CPU cooler featuring a 4.5-inch adjustable IPS display with D-Cast Screen Extension technology for video playback and extended screen functions, advanced pump technology and ARGB fans for improved performance and noise reduction.
- FD12 V2 Fan
Quantifiable outcome
- ASSASSIN VC ELITE WH supports up to 300W TDP cooling capacity
- +3 more outcomes
Companies that use Deepcool
Customer profileSegments3 records
Ideal customer profiles3 records
Deepcool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Deepcool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JPF Computing BVregionalJPF Computing BV (Silence & Small Form Factor solution specialist) signed a distribution partnership with DeepCool for the BeNeLux market, covering Belgium, Netherlands, and Luxembourg. The partnership includes distribution of CPU Coolers, Notebook Coolers, Case Fans, and other PC accessories.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Deepcool competitors and assessment
Company assessmentDirect peers
- Corsair: Corsair is a leading direct competitor in high-end AIO liquid CPU coolers (iCUE H150i, H170i Elite), PC cases, and PSUs targeting enthusiast builders — directly overlapping DeepCool's premium product portfolio. Named alongside DeepCool in the AIO CPU liquid cooler market with ~20.7% share.
- Fractal Design: Fractal Design competes with DeepCool in PC cases (Define, North, Meshify series), air coolers, and AIO liquid coolers (Lumen series), targeting the same premium enthusiast DIY builder demographic.
- NZXT: NZXT directly competes with DeepCool in AIO liquid coolers (Kraken series), PC cases (H-series), and PSU/cooling software ecosystems (CAM), targeting the same enthusiast gamer and content creator segments. Strong overlap in premium liquid-cooling SKUs and RGB/display integration.
- ARCTIC: ARCTIC is a direct competitor in air CPU coolers (Freezer series) and AIO liquid coolers (Liquid Freezer series), known for value-priced performance — directly comparable to DeepCool's mid-range AK and LE series positioning.
- Asetek: Asetek is the leading OEM/ODM supplier of AIO liquid cooling technology (~25.7% market share per market report) and competes with DeepCool both as a supplier partner and as a branded rival through its own AIO pump IP.
- Phanteks: Phanteks manufactures PC cases (Eclipse, NV series), AIO liquid coolers (Glacier series), and fans, with similar enthusiast/gamer targeting and design-led brand positioning as DeepCool.
- Cooler Master: Cooler Master is one of the largest global PC cooling and chassis manufacturers (MasterLiquid, Hyper 212 air coolers, MasterCase) and competes head-to-head with DeepCool across air, AIO, and case segments. Also cited in the AIO CPU liquid cooler market report alongside DeepCool.
- Lian Li: Lian Li manufactures AIO liquid coolers (Galahad series), premium PC cases (O11 Dynamic), and fan products. Explicitly named alongside DeepCool in the AIO CPU liquid cooler market report; comparable in chassis-and-cooling co-design strategy.
- be quiet!: be quiet! is a direct competitor in premium air CPU coolers (Dark Rock Pro series) and silent PC cases, often benchmarked against DeepCool's ASSASSIN flagship air coolers in independent reviews.
- Thermaltake: Thermaltake directly competes with DeepCool across AIO liquid coolers (Floe Riing, ToughLiquid), chassis, and PSUs, with similar global distribution and DIY gaming audience focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Deepcool social profiles
Digital presenceDeepcool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deepcool leadership team
Management profileNumber of profiles
Deepcool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deepcool M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deepcool
What does Deepcool do?
DeepCool designs, manufactures, and sells PC thermal management hardware and related components, including CPU air coolers, AIO liquid coolers, PC cases, power supply units, case fans, and accessories such as thermal paste. Products are sold globally through authorized distributors, resellers, Amazon, and the company's own website, with OEM/ODM services available to B2B partners.
Is Deepcool a public or private company?
Deepcool is a private company. It is classified as unknown and is currently operating.
When was Deepcool founded?
Deepcool was founded in 1996.
Where is Deepcool based?
Deepcool is headquartered in Beijing, China, in the Asia region.
How does Deepcool make money?
Seven revenue lines are on record. AIO Liquid CPU Coolers are the primary driver. The others are air CPU Coolers, PC Cases, power Supply Units, PC Case Fans, peripherals & Accessories and OEM/ODM Services.
Who are Deepcool's main competitors?
Direct peers on record are Corsair, Fractal Design, NZXT, ARCTIC, Asetek, Phanteks, Cooler Master, Lian Li, be quiet! and Thermaltake.
Does Deepcool have an API?
No public API is recorded for Deepcool.
What industry is Deepcool in?
Deepcool's product category is PC Thermal Management and Components. Its primary akta.pro industry code is HDACAGAF, Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste), with a secondary code of HDACAGAG, PC Cases, Chassis & Case Accessories. Its NAICS code is 333413 and its SIC code is 3634.