What uSMART Securities Limited does

uSMART Securities Limited (legal name: 盈立證券有限公司) is a Hong Kong-based fintech brokerage and subsidiary of conglomerate Chow Tai Fook (Holding) Limited, founded in 2017 and licensed by the Hong Kong Securities and Futures Commission (Central Number BJA907) across six regulated activities spanning securities, futures, advisory, corporate finance, and asset management. The firm operates a multi-product retail trading platform accessible via web, mobile app (iOS, Android, desktop), and a downloadable futures terminal, covering Hong Kong stocks (commission-free), US stocks (commission-free with a US$0.99 fixed fee), ETFs, US stock options (from US$0 per contract), funds, fractional shares, US bonds, A-shares, margin financing (up to 20x leverage with same-day interest-free borrowing), IPO subscriptions, and futures (launching mid-2026). The platform is differentiated by 13 types of smart conditional orders (grid trading, TWAP/VWAP, trailing stops), an AI-assisted quantitative stock screener analyzing roughly 10,000 factor variables, 24/7 automated market-watch alerts, and a fully discretionary copy-trading service called Follow Easy (US$2,000 minimum) spanning US, Japan, India, and Hong Kong strategies.

The company's revenue model combines transaction fees (marginal given zero-commission retail pricing), margin interest income, futures trading fees, and episodic professional services fees from acting as joint placement agent on IPO and public offerings — including a US$8.1 million Nasdaq placement for Neo-Concept International (February 2026) and the Hong Kong IPO distribution for InSilico Medicine (December 2025). Its go-to-market pairs digital self-serve onboarding (three-minute account opening) with 12 physical service centres across Hong Kong (Admiralty, Causeway Bay, Tai Wai, Tuen Mun, and others) in an "Online x Offline" community-finance strategy, while consolidating institutional investment banking, equity capital markets, and asset management teams in a dedicated Admiralty office. The firm holds ISO 27001 information security certification, is a Hong Kong Stock Exchange member and direct clearing participant, and benefits from investor compensation coverage of up to HK$500,000 per investor. Planned expansion includes Singapore and New York offices, additional Hong Kong service centres in Kai Tak and Mong Kok, a 30% workforce increase over the next two years, and the launch of index, commodity, and currency futures trading.

Name

uSMART Securities Limited

Legal name

盈立證券有限公司

Website

https://usmartsecurities.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

uSMART Securities Limited is a Hong Kong-licensed fintech brokerage offering multi-asset retail trading (HK, US, A-shares, options, futures) via mobile and web, combined with 12 physical service centres and an institutional investment-banking practice. It is a subsidiary of Chow Tai Fook (Holding) Limited.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Issuer Services & Securities Issuance/Immobilization Platforms (FSAFAGAG), IPO & New Issue Issuer Services (Listing/ISIN setup) (FSACAKAH)

Keywords

• Retail brokerage services
• Online trading platform
• Securities trading
• Wealth management
• Investment banking

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: Commissions charged on securities trades. Hong Kong stocks are commission-free (0% platform fee), while US stocks are commission-free with a fixed fee of US$0.99 per trade. US stock options start from US$0 per contract.
2. Margin Interest: Interest income from margin financing services. Offers same-day interest-free margin, with up to 20x leverage available.
3. Futures Trading Fees: Fees from futures trading services covering index, commodity, and currency futures. License obtained; service launch planned mid-year.
4. Placement Agent Fees: Fees earned as joint placement agent for IPO and public offerings of other companies. Acted as joint placement agent for Neo-Concept International Group Holdings Limited's approximately US$8.1 million public offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

uSMART Securities Limited is a Hong Kong-based fintech brokerage operating an online trading platform across multiple global markets including Hong Kong stocks, US stocks, A-shares, ETFs, US stock options, funds, US bonds, fractional shares, margin financing, IPO subscriptions, and futures. The firm combines its digital platform with 12 physical service centres under an 'Online x Offline' community finance strategy, and also provides investment banking, equity capital markets, and asset management services to institutional and corporate clients.

Product overview

uSMART Securities Limited is a fintech brokerage offering a comprehensive multi-product trading platform. The core offering includes Hong Kong stocks (HK stocks with free streaming quotes), US stocks (zero commission), ETFs, US stock options, funds, A-shares, bonds, margin trading, IPO subscriptions, and futures trading. The platform differentiates through intelligent automation tools including 13 types of smart conditional orders (grid trading, breakout buy/sell, trailing stop loss, TWAP, VWAP), a fully delegated portfolio management service called 'Follow Easy' (跟投易), and professional investment research tools such as daily stock picks, precision stock screening, and 24/7 market watch alerts. The company is a subsidiary of Chow Tai Fook (Holding) Limited and holds multiple SFC licenses for securities trading, futures, investment advisory, corporate finance advisory, and asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• Hong Kong Stocks Trading
• US Stocks Trading
• ETF Trading
• US Stock Options Trading
• Fund Investment
• US Fractional Shares
• US Bonds Trading
• A-Shares Trading
• Margin Financing
• IPO Subscription
• Daily Options Trading Tool
• Futures Trading
• Follow Easy (Copy Trading)
• uSMART Mobile App and Futures Trading Terminal
• Institutional Services (Investment Banking, ECM, Asset Management)

Quantifiable outcome

• HK stocks 0% commission and free streaming quotes
• +6 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• InSilico Medicine Cayman TopCo (ticker 03696.HK)minorStrategic or Co-development Partner · 18 December 2025InSilico Medicine launched its Hong Kong IPO on the Hong Kong Stock Exchange (December 30, 2025), with subscription period December 18-23. The AI-driven drug discovery company raised approximately HK$2.03 billion in net proceeds. While not explicitly stated as a uSMART client, this represents uSMART's IPO distribution involvement in its home market.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• eToro: eToro is a global multi-asset broker with a flagship social/copy-trading product, commission-free stock trading in many markets, and a mobile-first platform. Its copy-trading model is directly comparable to uSMART's 'Follow Easy' product line.
• Webull: Webull is a mobile-first online broker offering commission-free US and HK stock trading, options, fractional shares and advanced order types. It competes directly with uSMART for tech-savvy retail clients in Hong Kong and the US.
• Robinhood Markets: Robinhood pioneered a mobile-first, commission-free retail brokerage model with simple UX and fractional share trading. It is directly comparable to uSMART in product philosophy and target customer, though primarily US-focused.
• Futu Holdings: Futu Holdings (FUTU) operates Futu Securities, a Hong Kong-headquartered online broker with a mobile-first platform offering trading across HK, US and China markets, plus a physical footprint in Hong Kong. It is the closest direct competitor to uSMART in multi-asset retail brokerage with an 'online + offline' hybrid model.
• Tiger Brokers: UP Fintech Holding (Tiger Brokers) is a Singapore-headquartered online broker focused on global trading for Chinese and Asian investors, offering HK, US and Singapore stock trading via a mobile app. It directly competes with uSMART for cross-border retail brokerage customers.

Others

• China Renaissance Holdings: China Renaissance is a China-focused investment bank and asset manager with Hong Kong operations, active in IPO sponsorship and placement. It is comparable to uSMART's institutional capital markets and IPO placement business.

Broad incumbents

• Saxo Markets: Saxo is a global multi-asset broker with deep product breadth across equities, FX, futures and funds, serving active retail and professional clients. It overlaps with uSMART's institutional and active trader segments across Asia and Europe.
• Charles Schwab: Charles Schwab is a large US incumbent broker-dealer offering commission-free US stock and ETF trading alongside full-service wealth management. It is a broad incumbent whose zero-commission model influenced the pricing model uSMART applies to HK and US stocks.
• Interactive Brokers: Interactive Brokers is a large global multi-asset broker serving retail and institutional clients with deep product coverage across global markets. It is a broad incumbent whose offering overlaps substantially with uSMART's multi-asset platform, particularly for active traders.

Regional players

• ZA Bank: ZA Bank is Hong Kong's largest virtual bank, offering retail brokerage and wealth products to HK clients via a digital app. It is a regional player competing with uSMART in HK retail investing, though with a different product mix and no offline service centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usmartsecurities

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uSMART Securities Limited